Introduction
AQOA/GfK
Business Opportunities
> Key Facts
> Competition
> Possible strategy
> Next Steps
AQOA – Mai 2007
1
> Key Facts
The media industry is not easy to reach for GfK
GfK R&T
Premium information
on all international key
markets:
- TV
- HD/BR DVD
- GAMES CONSOLES
- MOBILE
- INTERNET
-…
AQOA – Mai 2007
Consulting Companies
Understanding & Solutions
Screen Digest
Forrester Research
NPA Conseil
ABI Research
Research and Markets
Jupiter Research / Kagan
Idate
Display bank
Displaysearch / NPD
Instat
IDC
Informa,
Gartner dataquest
Park Associates
Adams Research Media …
TARGET
Local and international
Headquarters in all Media
industries:
Music, Cinema, Games,
Television, Internet, …
Need visibility and
understanding of major
trends re HD, Digital TV,
Internet, VOD, mobility,
new products, new
concepts …
2
> Key Facts
Which Offer to meet what Demand?
GfK R&T
From:
Consulting Companies
From:
- Detailed operational
Information based on
Sell Out Data (= Golden
Currency) aggregated in
powerful databases
- Easy to read reports, giving big
picture and general trends
- Strong Market Expertise
- Long term forecasts (based on?)
To:
To:
- High End Strategic
Insight (Digital
Convergence)
AQOA – Mai 2007
TARGET
No need to get extensive
Hardware info / Have key
questions
-HD potential across
Europe, Jap, Austr,
SouthAM, Asia…
- Taylor-made Consulting
- 5/10 years Market
Forecasts DVD, VOD,
Mobile Games…
- Country Profile
- Technology/Business
Scenarii
3
Introduction
AQOA/GfK
Business Opportunities
> Key Facts
> Competition
> Possible strategy
> Next Steps
AQOA – Mai 2007
4
> Competition
Diverse and client oriented
Strong
competition
to GfK on
media
& technology
limited
competition
AQOA – Mai 2007
Turnover
5
> Competition
Positioning
Main targets : large corporations
Budget : Important – subscription business
model
Products : databasis+market expertise
Distribution : direct but limited
Main targets : large and small companies,
administration
Competition
Budget : Medium to small – one shot business
model
Products : reports
Distribution : direct and non direct (Internet)
AQOA – Mai 2007
6
> Competition
Key examples
• Currently selling 76 reports
• Reports sold from 2000 € to 4700€
AQOA – Mai 2007
7
> Competition
Key examples – list of clients
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AQOA – Mai 2007
Major Hollywood studios
Government departments
Trade associations
Broadcasters
Computer manufacturers
Software vendors
Technology manufacturers
Retailers
Law firms
Telcos
Investment banks and venture capitalists
Publishers
Film & video service companies
8
> Competition
Key examples : list of clients
3EME RUE
ACCES
ALCATEL
ANFR
AOL
ARTE FRANCE
BOUYGUES TEL
BT
CANAL +
CANAL SAT
CAPM
CFRT
CITE DES SCIENCES
CNC
COM ET PROG
CSA
DDM
DIGITIP
DISCOVERY
EMAP
EMEA
ENDEMOL
ENYGMASYSTEMS
EQUIDIA
EQUIPE TV
EUROCONSULT
EUROSPORT
EUTELSAT
AQOA – Mai 2007
FINHERA
FOX
FRANCE 2
FRANCE 3
FRANCE 4
FRANCE 5 FRANCE TELECOM
FRANCE TELEVISIONS
FRANCE TV INTERACTIVE
FREMANTLE
GIDE LOYRETTE NOUEL
HFA
HOLDING FRANCE TV
INA
INTERDECO
IWEDIA
JETIX
JLA
LA FRANCAISE DES JEUX
LAGARDERE ACTIVE PUB
LAGARDERE MEDIAS
LARGARDERE RESSOURCE
LAGARDERE THEMATIQUE
LCP
LES LOCALES TV
M6
MARATHON
MARSEILLE TELEVISION LOC
MEDIAMETRIE
MEDIATOP
MPG
MTV
MUSIVISION
NAGRA
NETGEM
NETIA
NEUF TELECOM
PATHE
PUBLIC SENAT PUBLICIS
QUILLET / HACHETTE
RADIO CLASSIQUE
REGIE RADIO MUSIQUE
SACD
SACEM
SIMAVELEC
SNEP GIEEPA
SNPTV
SONY France
SORBONNE
TDF
Télé 7 Jours
TF1
THALES
THOMSON T
LT
T-ONLINE
TPR
TPS
TURNER
TV Cab Sat
TV FOR MOBILE
TV Hebdo
TVCARD
UPC NOOS
UBIQUICK
VIVENDI
VOYAGE
WALT DISNEY
WARNER
WILHELM ET ASSOCIES
ZENITH OPTIMEDIA
Turnover in 2006 :
€ 1,5 million
(estimates)
9
> Competition
Key examples – list of clients
• Currently selling 6 reports and one weekly newsletter
• Reports sold from 2000 € to 3500€ - weekly newsletter sold at 6000€ a year
AQOA – Mai 2007
10
> Competition
Key examples – distribution
E-shop
Google Add words
Distribution report platform
AQOA – Mai 2007
11
> Competition
Key examples – Amazon distribution platform
AQOA – Mai 2007
12
Introduction
AQOA/GfK
Business Opportunities
> Key Facts
> Competition
> Possible strategy
> Next Steps
AQOA – Mai 2007
13
> GfK R&T Strategy
1 - Strengthen Knowledge of GfK Brand name in strategic point: LA
 Have a local business relay
 Communication via B2B media
 GfK Market experts to meet Industry Actors
Amy Heller
Variety
1st Roadshow
Nov 2006
Step 2: better adapt GfK offer
AQOA – Mai 2007
14
> GfK R&T Strategy
2 – Better adapt the offer
 A pilot Survey:
« High Def in Intl Markets: Where, When, How Much? »
Content:
Simple, attractive, media oriented, based on exclusive
Premium info (GfK/Digital Convergence)
Distribution: Classic + GfK E-Shop + Google Adwords …
Price:
less than 5k$
First of a new range of GfK Products: 5/6 reports a year
+ New Web Platform and communication to address this new type of clients
AQOA – Mai 2007
15
> GfK R&T Strategy
2 – Better adapt the offer
 A new Roadshow Q4 2007
« High Def in Intl Markets: Where, When, How Much? »
- promote GfK products
- understand further needs
GfK
Powered by
AQOA
AQOA – Mai 2007
16
> GfK R&T Strategy
3 – Business Plan
2007
2008
LA Roadshow
High Def Intl Markets
GfK E-shop distributes 6 new
reports, sold 3k€ each
Report+presentation = 6k€…
Potential 20 clients / report
Studios
Broadcasters
Games Companies
Internet
=6x3x20 = 360 k€
+ Further roadshow(s)
50 k€
6x6 = 36 k€
Covering expenses + consulting fees
AQOA – Mai 2007
TOTAL TARGET: approx. 400 k€
17
Introduction
AQOA/GfK
Business Opportunities
> Key Facts
> Competition
> Possible strategy
> Next Steps
AQOA – Mai 2007
18