With effect from the academic year 2013-14
MB111
MANAGEMENT AND ORGANIZATIONAL BEHAVIOR
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
Objective: To familiarize the students with the theory and practices of management and to teach the students about
organization theory dynamics, conflict etc.
Unit-I: Introduction to Management
Meaning, Need for Management, Managerial Roles, Functions of management, Administration vs. Management,
Evolution of Management Thought: Scientific management – Frederick W.Taylor, Henry Fayol’s principles, Human
Relations Approach-Elton Mayo’s Hawthorne experiments, Douglas McGregor’s theory ‘X’ and Theory ‘Y’ and
William Ouchi’s Theory ‘Z’, The Behavioural approach, Contingency approach. The challenges in Management.
Unit-II: Planning and Organising
Planning - Nature, Steps, Types, Levels, Planning Process. Decision Making – The process and Techniques in
Decision making.
Organising- Nature & purpose of organizing, Structure & process of Organising, Organisation levels, Formal and
Informal organization. Line and Staff concepts.
Span of Management-Factors determining span. Delegation of Authority-decentralisation, centralization &
recentralization.
Unit – III: Directing and Controlling
Motivation - Early and contemporary theories of motivation.
Leadership - Leader vs. Manager, Leadership Theories, Leadership styles.
Communication -Types of communication, communication process, barriers to effective communication,
overcoming barriers to communication.
Controlling - Basic control process, Requirements for effective control, Control Techniques.
Unit-IV: Introduction to Organisational Behaviour
Nature and scope of organizational behaviour, model of organizational behaviour
Personality- Concept, theories, determinants, types and big five model
Perception- Concept, perceptual process, perceptual problems, managerial application of perception.
Group Dynamics and Teams- Nature of Groups, Kinds of Groups, Groups vs. Teams, Types of Groups and
Teams. Dynamics of Group Formation, Group cohesiveness, Making Teams Effective.
Unit – V: Power, Politics, Conflict and Negotiations
Power –Sources of individual, functional and divisional Power, Power vs. Authority.
Organizational politics- Conflict – causes and consequences – Pondy’s model of organizational conflict– conflict
resolution strategies.
Negotiation – Bargaining strategies, Process and Issues.
Essential Readings:
1. Jennifer George and Gareth Jones “Understanding and Managing Organizational
Behavior”, Published by Pearson Education Inc.
2. K. Aswathappa, “Organizational behavior”, Himalaya Publishing House.
3. LM Prasad, “Organizational behavior” sultan chand & sons.
4. VSP Rao, “Organizational Behavior”, 2009, Excel, New Delhi.
With effect from the academic year 2013-14
Suggested Readings:
1. Jon L Pierce and Donald G. Gardner, “Management and Organizational behavior”,
Cengage Learning India (P) Limited.
2. Richard Pettinger, “Organizational Behaviour”, 2010 Routledge.
3. Dipak Kumar Bhattacharya, “Organizational Behavior, Concepts and Applications”, Oxford
4. R. Satya Raju and A. Parthasarathy, “Management”, 2009, PHI Learning (P) Limited.
5. John Schermerhorn, Jr., James G. Hunt and Richard N. Osborn, “Organizational Behaviour”,
10t edition, Wiley India Edition.
6. Karminder Ghuman and K. Aswathappa, “Management”, Tata McGraw Hill. New Delhi.
7. Arun Kumar and N. Meenakshi, “Organizational Behavior, A modern approach”, Vikas
8. Jai B.P. Sinha, “Culture and Organizational Behavior”, 2008, Sage Publications.
9. Stephen P. Robbins, Jennifer George and Gareth Jones, “Management and Organizational
Behaviour”, Pearson Education Inc.
10. Dr. S. S. Khanka, “Organizational behavior”, S. Chand.
11. Sarma VS Veluri, “Organizational Behaviour”, Jaico Publishing House.
12. RS Dwivedi, “Human Relations and Organizational behavior”, Macmillan.
13. BPP, “Organization and Behavior”, Viva Books.
With effect from the academic year 2013-14
MB 112
MANAGERIAL ECONOMICS
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
Objective: To enable the student to understand economic concept and theories and their application in management
decision making.
Unit-I: Business and its Environment
Types of environment: internal environment, external environment; micro environment Economic environment –
Nature of the economy, structure of the economy, economic policies, economic systems and economic conditions.
Natural environment, technological environment, social environment and cultural environment.
Unit – II: Introduction to Managerial Economics
Nature & Scope of Managerial Economics, Definition, Fundamental Concepts of Economics: Opportunity Cost,
Discounting principle, Time perspective, Incremental reasoning, Equi-marginal concept. Economics of information:
Risk, Uncertainty, Asymmetry of information, Adverse Selection, Market Signaling. Economic optimization: profit
maximization by the total revenue and total cost approaches, optimization by marginal analysis, optimization by
substitution.
Unit – III: Demand and Supply Analysis
Definitions, Determinants of demand and supply. Demand and supply functions and curves. Market equilibrium.
Consumer behavior and rational choice: cardinal and ordinal approaches of consumer utility. Maximization of
consumer utility by the technique of indifference curves and budget lines. International convergence of tastes.
Demand Sensitivity Analysis: Price, Income & cross elasticity’s of demand. Managerial applications of elasticity of
demand. (with simple numerical problem)
Unit – IV: Production and Cost Analysis
Production Function; Laws of diminishing returns to a factor. Isoquants, Returns to scale. Optimal combination of
input factors: Expansion path and ridge lines. Economies & Diseconomies of scale. Estimation of production
function: Cobb Douglas and CES Production functions. Cost analysis: concepts of costs, cost-output relationship in
short and long run. Cost-volume Profit Analysis. (with simple numerical problem)
Unit – V: Market Structure and Modern Pricing Practices:
Different types of market structure and its importance. Price determination under perfect competition. Monopoly,
oligopoly & Monopolistic competition. Sophisticated market pricing: price discrimination–using coupons & rebates.
Peak load pricing and Pricing of multiple products. Transfer pricing: A perfectly competitive market for upstream
product. The global use of transfer pricing, Pricing of Multiple products.
Essential Readings:
1.
2.
3.
Dominik Salvatore, “Managerial Economics”, 2008, 6 th Ed. Oxford University Press.
P.L.Mehta., “Managerial Economics-Analysis, Problems and Cases” , Sulthan Chand & Sons Educational
Publishers, 2011.
Francis Cherunilam, “Business Environment, 2004, Fifteenth Edition, Himalaya Publishing House.
With effect from the academic year 2013-14
Suggested Books:
1. Allen, Wegelt, Doherty & Mansfield, “Managerial Economics - Theory, Application &
Cases”, 2010, 7th Ed. Viva-Norton Student Ed.
2. Mark Hirschey, Log “Managerial Economics – An Integrative Approach”, Cengage
Learning.
3. Geethika, Piyoli Ghosh, and P.R. Chaudhary “Managerial Economics”, 2008, Tata McGraw
Hills, New Delhi.
4. D.M. Mithani, “Managerial Economics” 2008, Himalayan Publishing House.
5. D. N. Dwivedi, “Managerial Economics”, 7th Ed Vikas Publishing.
6. Atmanand, “Managerial Economics”, 2009, Excel Publishing.
7. Sumitra Paul, “Managerial Economics”, 2008, Macmillan.
8. K.Chidambaram, Business Environment, 2005, 2 nd edition, Vikas publishing house. Pvt Ltd.
9. Robert Wasahik, “Managerial Economics: A Strategic Approach”, 2010, 2 nd Ed. Routledge Publications.
10. Turnett & Trunett, “Managerial Economics”, 2009, 8 th Ed Weiley India.
11. Samuelson & Nordhaus, “Economics” 2010, 19th Ed., Tata McGraw Hills.
12. Joseph G.Nellis & David Parter “Principles of Business Economics”, 2009, 2 nd Ed. Pearson Ed.
With effect from the academic year 2013-14
MB 113
FINANCIAL ACCOUNTING AND ANALYSIS
Instruction
5L periods per week
Duration of Main Examination
3 Hours
Main Examination
75 Marks
Internal Examination
20 Marks
Case Study/Assignment
5 Marks
Credits
4
Objective: The main objective of the course is to provide the basic inputs on maintaining books of accounts,
preparation of financial statements, analysis and interpretation of financial statements and awareness on
contemporary issues in accounting.
Unit–1: Introduction to Financial Accounting
Meaning and definition of Financial Accounting-Scope of accounting science- Accounting as a business information
system; Parties interested in accounting information; Accounting concepts and conventions, their implications on
accounting system; Double entry system: Recording of business transactions- classification of accounts-Accounting
process-accounting cycle-primary entry(journal proper) – ledger posting -preparation of trial balance, suspense
account; Accounting equation-static and dynamic view.
Unit- II: Preparation and presentation of financial statements
Distinction between capital and revenue expenditure-Measurement of business income, Preparation of Profit And
Loss account, and Balance Sheet -Provisions of Indian companies Act, regarding preparation and presentation of
final statements.
Concept of Depreciation- Methods of providing depreciation and its impact on measurement of business income.
Unit –III: Financial Statement Analysis
Meaning of Financial statement analysis- tools of financial statement analysis-Comparative statements-Common
size statements- Trend analysis and interpretation.
Ratio analysis- meaning, uses and limitations of ratio analysis- calculation and interpretation of ratios-liquidity
ratios-profitability ratios-solvency ratios- leverage and turn over ratios.
Unit-IV: Funds flow and cash flow analysis.
Concept of fund- meaning of funds flow, preparation of statement of changes in working capital, funds from
operations, statement of sources and applications of funds. Cash flow statement- cash from operations- preparation
of cash flow statement. Difference between funds flow and cash flow statements.
Unit-V: Contemporary issues in accounting
Accounting standards: Meaning and definition of accounting standards-their rational and growing importance in
accounting environment-IAS-IFRS-USGAAP.
Human resources accounting: concept and importance, objectives of HR accounting- valuation of Human resources
–Monetary and Non-monetary valuation methods.
Balanced score card- Meaning of Balanced score card-Methodology of balanced scorecard.
Essential readings:
1.
2.
Grewal T. S., “Introduction to Accounting”, 2009, S. Chnad Publishers.
Dr. S.N Maheshwari and Dr. S.K. Maheswhwari: Financial accounting, 2009, Vikas publishing house.
With effect from the academic year 2013-14
Suggested Readings:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Earl k Stice and James. D. Stice, “Financial accounting-Reporting and Analysis”, 2009, 7th Ed. South
western, Cengage Learning.
Carl S Warren, James. M. Reeve, Jonathan. E. Duchac, “Financial accounting, concepts, Methods and
Applications”, 2009, Cengage Learning.
Alic C Lee, John C Lee, “Financial analysis, Planning & Forecasting”,2009, 2 nd Ed. Cambridge.
N. Ramachandram, Ramkumar Kakani, “Financial Accounting for Management” 2009, 2 nd Ed. Tata
McGraw Hill Publishing Pvt. Ltd.,
Dr.Jawaharlal, “Accounting for Management”, 2010 5 th Ed. Himalaya publishing House.
Paresh shah, “Basic Financial Accounting for Management”, 2009, 5th Ed., Oxford University Press.
Ambarish Gupta, “Financial Accounting for Management”, 2009, An analytical Perspective, 3 rd Ed.,
Pearson Education.
Sudhindra Bhat, “Management accounting”, 2009, 1 st Ed., Excel Books.
Ashish K Bhattacharya, “Essentials of Financial Accounting”, 2009, 5 th Ed., PHI Learning.
With effect from the academic year 2013-14
MB 114
MARKETING MANAGEMENT
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
OBJECTIVE: The objective of the course is to provide the students a clear view on the marketing management,
which has marketing mix and basics of marketing as its main part of the curriculum.
Unit- I: Introduction to Marketing
Marketing, Market, Marketing Management, Tasks, Philosophies, Marketing Mix-expanded marketing mix,
Marketing Program and Marketing Strategy, Managing marketing effort, Global marketing, Green marketing,
socially responsible marketing, Marketing environment Company’s micro and macro environment, marketing
interface with other functional areas.
Unit -II: Market Segmentation, Targeting, Positioning
Levels and bases for segmentation, Segmenting consumer markets, Segmenting business markets, international
markets, Market targeting- Evaluating and selecting market segments, Differentiation- Positioning strategies,
Demand measurement and sales forecasting, Estimating current and future demand, Competitive strategies.
Unit –III: Marketing Mix
Decisions involved in product, packaging, Product line and mix decisions, New product development, Product life
cycle, Pricing strategies, Distribution channels, Channel management decisions, Promotion mix- Advertising, sales
promotion, Public relations, personal selling, online marketing.
Unit – IV: Branding
Concept of brand – definition, importance of branding in marketing commodity vs. brand name, brand positioning
and repositioning. Brand sponsorship – National brands, licensing, co-branding, brand development – line extension,
brand extension, multi brands, new brand. Managing brands – brand loyalty, brands equity, brand cannibalization,
brand management practices.
Unit – V: Marketing Organization and Control
Types of Marketing Organization Structures, Factors affecting Global marketing Organization, Annual plan
Control, Efficiency Control, Profitability Control and Strategic Control, Marketing Audit.
Essential Readings:
1. Kotler Philip, Garyarmstrong, Prafullay, Agnihotri, EU Haque, “Principles of Marketing”,
2010, 13th Ed, Pearson Education Prentice Hall of India.
2. Rajan Saxena, “Marketing Management”, 2009, 4 th Ed. Tata McGraw Hill.
3. Ramaswamy V.S. Namakumari S, “Marketing Management”, 2009, The Global perspectiveIndian Context Macmillan India Ltd.
With effect from the academic year 2013-14
Suggested readings:
1. Paul Baines, Chris fill, Kelly page, “Marketing Management”, 2009, 1 st Ed. Oxford University
Press.
2. Roger j. best, “Market-Based Management”, 2009, 1st Ed/ PHI Learning Pvt. Ltd.
3. Kurtz and Boone, “Principles of Marketing”, 2010, 12 th Ed. Cengage Publications.
4. Tapan k panda, “Marketing Management”, 2010, 1 st Ed. Excel books.
5. Arun kumar and N.Meenakshi, Marketing Management, 2009, Vikas.
6. K.Karunakaran, Marketing Management (Text and Cases), 2009 2/e edition, Himalaya.
With effect from the academic year 2013-14
MB 115
STATISTICS FOR MANAGEMENT
Instruction:
5L periods per week
Duration of Main Examination
3 Hours
Main Examination
75 Marks
Internal Examination
20 Marks
Case Study/Assignment
5 Marks
Credits
4
Objective: The main objective of the course is to enable the students for formulating research objectives, hypothesis
and sampling framework for research studies through well designed and structured questionnaire. It also intended to
facilitate for the development of an insight into different statistical tools for data analysis, interpretation and
presentation of reports in different functional areas of management.
Unit –I: Introduction to statistics
i) Over view, origin and development of Statistics, Managerial applications of statistics. Measures of central
tendency: Mean, Median, Mode. Measurement Dispersion: Range and quartile deviation, mean deviation, standard
deviation. Skewnes and Kurtosis.
ii) Introduction to Probability: Concepts and Definitions of probability-classical, relative frequency, subjective and
axiomatic. Additive and multiplicative theorems of probability, Statistical independence.
iii) Marginal, conditional and joint probabilities, Baye’s theorem and its applications.
Unit-II: Probability distributions
i) Random variables: Expectation and variance of a random variable, Probability distribution function, properties
of discrete and continuous probability distribution functions.
ii) Discrete probability distributions: Binomial distribution, Properties and applications - Poisson distribution,
Properties and applications.
iii) Continuous probability distributions: Normal distribution, Standard normal distribution, Properties and
applications of Normal distribution.
Unit-III: Sampling theory and Estimations
i) Sampling theory: Sampling procedures-Random and Non-random methods, Sample size determination, standard
error, Sampling error.
ii) Statistical estimations: Point and interval estimation, Properties of good estimator, confidence interval.
iii) Testing of Hypothesis: Type I and Type II errors, Statistical significance. Large sample tests-Test for one and
two proportions, Test for one and two means, Test for two Standard deviations.
Unit-IV: Hypothesis testing for Small samples:
i) Small sample tests: t- distribution- Properties and applications, Testing for one and two means, paired t- test.
ii) Analysis of variance -one way and two way ANOVA (With and without interaction).
iii) Chi-square distribution: Test for goodness of fit, Test for independence of attributes.
Unit – V: Forecasting techniques
i) Correlation analysis –Positive and negative correlation-limits for coefficient of correlation-Karl Pearson’s
coefficient of correlation- spearman’ rank correlation.
ii) Regression analysis-concept –two lines of regression-Properties of regression coefficients.
iii) Time series analysis-Components of time series-Models of time series-Trend analysis-Free hand curve methodMethod of semi averages-method of moving averages- least squares method.
With effect from the academic year 2013-14
Essential Readings:
1.
2.
3.
S.C.Gupta, Fundamental of statistics, 2011, 7th revised Ed. Himalaya publishing house.
PN.Arora, Sumeet Arora, S.Arora; Comprehensive statistical methods, 2012 fourth edition, S.Chand co.
J.K.Sharma, “Business Statistics”, 2010, 2nd Ed. Pearson.
Suggested Readings:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Levin R.I. Rubin S. David, “Statistics for Management”, 2000 ,7 th Ed. Pearson.
Keller, G, “statistics for Management”, 2009, 1 st Ed, Cengage Learning.
Amir D.Aczel and jayavel sounderpandian, “Complete Business Statistics”, TMH.
John C Lee, ”Business and Financial Statistics Using MS-Excel”, first edition, 2009 Combridge.
Beri, GC, ”Business Statistics”, 2010, 3rd Ed. TMH.
Black Ken, “Business Statistics for Contemporary Decision Making”, 2006, 4th Ed. Willey.
Levine, David M and others, ”Statistics for Management using MS-Excel”,2009, 5th Ed. PHI.
Davis, G & Pecar, B, ”Business Statistics using Excel”, 2010, Oxford.
Kanji K.Gopal, 2006,”100 statistical Tests”, Stage Publications.
Haoda, R.P., Statistics for Business & Economics”, 2010, 4 th Ed. Macmillian.
Apte. D.P. “Statistical Tools for Management – Using MS- Excel”, 2009, 1st Ed. Excel Books.
With effect from the academic year 2013-14
MB 116
BUSINESS COMMUNICATION
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
OBJECTIVE: To equip the students with the necessary techniques and skills of communication to inform others,
inspire them; enlist their activities and willing cooperatin in the performance of their jobs.
Unit-I: Introduction
The role of and process of communication, Objectives of communication – Organizational communication., Types
of communication: Intra and Inter personal communications, Formal and Informal communications, Flows of
communication, Medium of communication – Barriers to communication, gateways to effective communication;
Listening process – Elements of good listening – improving listening competence. Importance of feedback –
Principles of feedback.
Unit-II: Non Verbal Communication
Characteristics, Importance, Types and functions of non verbal communication – preparing for job: Drafting a
resume, participating in a Group discussion, job interview, types of interview, strategies for success at interviews –
Business Etiquettes, basic rules of Business etiquettes.
Unit-III: Presentation Skills
Presentations – elements of presentation, presenter, analyzing audience and content- non-verbal dimension of
presentations- effective presentation strategies. Methods of speaking, speeches for commemorative occasions.
Negotiations – Approaches to negotiations – preparing for and conducting negotiations.
Unit-IV: Written Communication
Types of reports – Structure of reports – Individual and committee reports – Essentials of good report writing.
Business letters – Drafting letters relating to enquiries and replies; orders and replies; complaints and claims.
Effective business correspondence.
Unit-V: Public Relations
Media relations – Building better relations with media. Investor relations – Framework for managing investor
relations. Managing government relations – ways and means of managing governing power. Crisis communication.
Do’s and don’ts in the wake of a crisis.
Essential Readings:
1. Lesikar, R.V. and M.E.Flatley, “Basic Communication”, 2008 11 th Ed. New York, McGraw Hill.
2. P.D.Chaturvedi and Mukesh Chaturvedi, ‘Business communication’, 2005, Pearson education.
3. CSG Krishnamacharyalu and L.Ramakrishna, “Business Communications”, 2009, Himalaya publishing
house.
Suggested Readings:
1. Penrose, Rasberry and Myers, “Business Communication for Managers”, Cengage Learning
2. Kathleen Fearn –Banks “Crisis Communications, A Casebook Approach”, Routledge.
3. Mary Munter, “Guide to Managerial Communiciation” 6 th Ed Pearson Education.
4. Disanza, “Business and Professional communication”, Pearson Education.
5. Paul A Argenti, “Strategic Corporate Communications”, Tata McGraw Hill.
6. Krizan, Merrier, Logan and Williams, “Effective Business Communication”, 2008, Cengage learning.
7. Paul R.Timm, “Straight Talk:Written communication for career success”, Routledge publication.
8. David Irwin, “Effective Business Communications”, 2009, Viva Books.
With effect from the academic year 2013-14
9. Kelly Quintanilla and Shawn T Wahl, “Business and Professional communication”, Sage publications.
10. U S Rai & S M Rai, “Business Communication’, Himalaya Publishing House.
With effect from the academic year 2013-14
MB 117
INFORMATION TECHNOLOGY APPLICATIONS FOR BUSINESS
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4 periods per week
2 Hours
50 Marks
20 Marks
5 Marks
4
OBJECTIVE: The objective of this course is to provide an insight basic features of computer system and their
application in managerial decision making.
Unit – I: Information Systems for Business
Foundation of information system in business: Introduction to information system and MIS, Need for Information
Systems - Information systems Concepts, Computer Based Information Systems – Categories of Information
Systems- Operational Support Systems- Management Support Systems- Strategic Information Systems, Functional
Information Systems – Information systems to Business Functions – Accounting & Finance, Marketing & Sales,
Production & Logistics, and Human Resources Management Systems.
Unit – II: Information Systems Planning and Development
Systems Planning - Traditional system development lifecycle (SDLC) - Alternate methods for system development.
system development outside the system- Data Base Concepts- Definition, Advantages, Disadvantages. Types of
Data Bases. Normalization- Definition, Types. Features of Distributed Databases.
Unit – III: Enterprise Resource Planning
Enterprise Resource Planning – Evolution of ERP, Benefits of ERP, ERP modules – FICO, Sales and Distribution,
HRM, Supply Chain, CRM, Materials Management, ERP and Competitive advantage, ERP Implementation (issues,
vendors, users, need for training), Implementation Methodology.
Unit-IV: Information Technology Infrastructure
Computer Hardware- I/O Devices, Memory Devices, Processor. Computer Software: Application software&
Systems software. Data Communication & Computer Network – Definition, Types ,Network Topologies, Network
Devices, Wireless Networking.The Internet, Intranet and extranet. Multimedia – Definition, Characteristics,
Elements of Multimedia, Multimedia Applications.
Unit-V: Computer Security
Need For Security, Security Threat & Attack, Malicious Software. Hacking, Security Services,Security Mechanisms
- Digital Signature, Firewall, Types of Firewall, Identification &Authentication, Biometric Techniques, Other
Security Measures.
Essential Readings:
1. Laudon ,Kenneth c., and Laudon ,Jane p., Management information systems-Managing Digital
Firm,TenthEdition,Prentice Hall,2007.
2. W.S.Jawadekar, Management Information System, 2002, Tata McGrawHill.
3. Robert G.Murdick, Loel E.Ross & James R.Claggett, Information system for modern
management, 3rd edition, PHI.
Suggested Readings:
1. Turban, Rainer and Potter, “Introduction to Information Technology”, John & Wiley Sons.
2. Anita Goel, “Computer Fundamentals”, Pearson.
3. Ralph M. Stair& George W. Reynolds, “Principles of Information Systems, Thomson Course
Technology”.
4. Ramesh Behl, “Information Technology for Management”, McGraw-Hill Companies.
With effect from the academic year 2013-14
5. Ken Laudon, Jane Laudon&RajnishDass, “Management Information System”, 11nd Ed.
Pearson.
6. B. Muthukumaran, “Information Technology for Management”, 2010, Oxford.
7. Alex Leon & Mathew Leon, “Fundamentals of Information Technologies”, 2009, Leon Vikas, 2 nd Ed.
8. S. Sudalaimuthu& S. Anthony Raj, “Computer Applications of Business”, 2010, HPH.
9.ArpitaGopal&Chandrani Singh, “E - World- Emerging Trends in Information Technology”,Excel Books
10.Vinod kumar Garg and N Venkata, Enterprise Resource Planning – concepts and practices, PHI publishers.
11.S.Sadagopan, Enterprise Resource Planning, PHI Publishers.
With effect from the academic year 2013-14
MB 118: INFORMATION TECHNOLOGY – LAB
Unit – I: MS-WORD and MS-EXCEL
Introductory concepts of MS-EXCEL spreadsheet: Creating, Naming Saving, Editing and Printing of Worksheets.
Data Entry - Manual and Automatic Formatting cells and Cell referencing. Creating and using formulas and
Functions -Use of Copy, Move and Paste Options.
Unit II:
Data And Graphical Options: Filling a Series, Sorting data, querying of data. Working with graphs and charts.
Unit III:
Advanced Options of MS-EXCEL: a) Statistical tools – use statistical functions such as average, Standard
Deviation, ANOVA, etc. b) Financial Tools – use of Financial Functions such as NPV, IRR etc. c) Date Functions
d) Building Simple Macros.
Unit IV : MS-ACCESS
Introduction to MS-ACCESS: Creating a database and tables by different methods- Entering and Editing dataSorting, Filtering and Displaying data. Creating & querying using forms. Creating & printing reports and labels.
Unit V:
Transfer of data between Excel & Access. MS- Powerpoint
Suggested Readings:
1. David Whigham, “Business Data Analysis Using Excel”, Oxford University Press, Indian Edition.
2. Paul Cornell, “Accessing & Analyzing DATA with MS-EXCEL”.
3. R & D, “IT Tools and Applications”, Macmillan India Ltd.
4. Sanjay Saxena, “A First Course in Computers – Based on Windows Office XP”, Second Edition – Vikas
Publishing House.
5. P. Sudharsan & J. Jeyabalan, “Computers Systems & Applications”, Jaico Student Edition- Jaico Publishing
House.
6. D.P. Apte, “statistical Tools for Managers – using MS Excel”, 2009, Excel Books. 21.
With effect from the academic year 2013-14
MB 121
HUMAN RESOURCE MANAGEMENT
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
Objective: To impart knowledge in Human resources Management Function and prepare the students to face the
challenges in the corporate globalised environment.
Learning Outcomes: Students will be able to effectively manage and plan key human resource functions within
organizations; examine current issues, trends, practices, and processes in HRM; analyze problems in the field of
HRM and be able to provide innovative solutions; and contribute to employee performance management and
organizational effectiveness.
UNIT – I: Introduction to Human Resources Management
HRM- Definition, Evolution, Organization of HR department, Objectives, Scope and Functions of HRM - HR
Policies & Procedures - Competitive Challenges of HRM - Competency Framework for HR ProfessionalsStakeholders and Integrated Models of HRM - Jobs and careers in HRM.
UNIT – II: Human Resource Planning
Job analysis- meaning and importance, process, methods of collecting Job data, writing Job description and Job
specification- Job design- meaning, factors, approaches - Job evaluation - meaning and methods- HR Planning Gallagher HR Estimator - Recruitment- Yield-Ratio Analysis - Process of selection - Types of InterviewPlacement and Orientation – HRD - Training Methods -Kirkpatrick and Pecuniary Utility Models of Training.
UNIT – III: Performance Appraisal
Performance Appraisal – Meaning, Importance and methods - Basic components of Compensation Management Towers Perrin Model of Total Reward - Career planning – Greenhaus Career Development Model - Psychological
Contract: Functions and Types – HR Utility Framework – Markov Employee Transition.
UNIT – IV: Industrial Relations
Industrial Relations - Definition, Importance, Basics of Industrial Acts - Factory Act 1948, Trade Union Act 1926,
Employee State Insurance Act 1948, Workmen Compensation Act 1923, Industrial Employment (Standing orders )
Act 1946, Industrial Disputes Act 1947, Minimum Wages Act 1948 - Dunlop’s IR Model – Quality of work life Grievance management – Labor Turnover and stability indices – Worker’s Participation in Management– Bate’s
brand wheel for employer brand – Employee Engagement Index – Employee Value Proposition – Absence
Management – Brad factor.
UNIT – V: Contemporary Issues in Human Resources Management
Introduction to Change Management - HR outsourcing , HR issues in mergers and acquisitions - Work life
integration – Introduction to International HRM, Strategic HRM in a Changing Environment- HRIS: Three LevelsDiversity Management - Succession Planning - Stress Management-Ethics in HRM - HR Research .
Text Books:
1. Gary Dessler, “Human Resources Management”, 2011, 11th Eastern Economy Edition.
2. Decenzo, “Human resources Management” 2013, Wiley.
3. V.S.P.Rao, ”Human Resource Management” –Text and Cases, 2013,3rd edition, Excel Publishers.
Suggested Reading:
1. Michael Armstrong, “Human Resource Management”, 2010, Kogan Page.
2. David Lepak, Mary Gower, “Human Resource Management”, 2009, Pearson.
With effect from the academic year 2013-14
3.
4.
5.
6.
Arun Monappa, Ranjeet Nambudiri, Patturaja Selvaraj, “Industrial Relations and Labour Laws”,2 nd ed, Tata
MC Graw-hill,2011
Leading Change by John P. Kotter,2011 Harvard Business School Press
Ian Hunter, Jane Saunders,.Human Resources Outsourcing: Solutions, Suppliers, Key Processes and the
Current Market : A Case-study-based Market Review, Gower Publishing, 2007.
Michàlle E. Mor-Barak –Managing Diversity: Toward a Globally Inclusive Workplace, publications.2010,
Sage Publications.
With effect from the academic year 2013-14
MB 122
BUSINESS LAW
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
Objective: The objective of this course is to give students an overview of legal issues that they deal within their
professional and personal life.
Learning Outcomes: Students will be able to understand the legal principles of business law; apply such principles
of law to problems associated with businesses and business transactions; and reflect on current legal issues.
UNIT – I: Law of Contracts
Definition of Contract and Agreement – Classification of Contracts, Essential elements of a valid Contract – Offer Acceptance - Consideration - Capacity to Contract - Free consent- Performance of Contract – Remedies for breach
of Contract - Quasi Contracts.
UNIT – II: Law Relating to Special Contracts
Special Contracts - Salient features of Contract of Agency, Bailment and Pledge, Indemnity and Guarantee
Sale of Goods Act – Distinction between Sale and agreement to sell - Conditions and Warranties.
Negotiable Instruments Act – Definition, Characteristics, Essential elements and distinctions between Promissory
Note, Bill of Exchange, and Cheques - Types of crossing.
UNIT – III: Companies Act
Definition of Company – Characteristics - Classification of Companies- Formation of Company - Memorandum and
Articles of Association – Prospectus - Share holders meetings - Board meetings - Law relating to meetings and
proceedings- Company Management - Qualifications, Appointment, Powers, and legal position of Directors - Board
- M.D and Chairman - Their powers, Prevention of Oppression and Mismanagement, Winding-up of a company.
UNIT – IV: Consumer Protection Law and Pollution Control Act
Consumer Protection Law: Introduction to consumer protection law in India - Rights of consumers – Right to
Information - Consumer awareness - Consumer councils - Redressal machinery. Unfair Trade Practices. Pollution
Control Law - Air, water, and environment, pollution control, Role of public awareness.
UNIT-V: Corporate Laws & Corporate Social Responsibility
Intellectual Property Rights – Patents, Copyright, Trademark. Competition Law. Cyber laws. Corporate Social
Responsibility
Text Books:
1. N.D. Kapoor, “Elements of Mercantile Law”, 34th ed., 2013, Sultan Chand & Co.
2. K.R. Bulchandani, “Business Law for Management”, 6 th ed, 2014, HPH.
Suggested Books:
1. Akhileshwar Pathak, “Legal Aspects of Business”, 2007, 3rd Ed. Tata McGraw Hill.
2. PPS Gogna, “A Text Book of Company Law”, 2010, S. Chand
3. Satish B. Mathur, “Business Law”, 2010, Tata Mc Graw Hill.
4. D.Chandra Bose, “Business Law”, 2010, PHI.
5. Sople, Vinod V., Managing Intellectual Property – The Strategic Imperative, 2010 PHI.
6. Balachandran, V. , Chandrasekaran, V,Corporate Governance, Ethics and Social Responsibility, 2012, PHI.
With effect from the academic year 2013-14
MB123
FINANCIAL MANAGEMENT
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
Objective: The Course aims to ensure broad understanding of the concepts, theories, techniques and functions of
Financial Management.
UNIT – I: Finance Function
Nature and Scope; Finance functions; Goals of finance function - Maximizing vs Satisfying; Profit vs Wealth vs
Value; Agency relationships and Costs, Risk- Return Trade off; concept of Time value of Money- Future value and
Present value.
UNIT – II: Investment Decision
Investment Decision Process, Developing Cash Flows; Evaluation techniques-Traditional- Accounting rate of return,
Pay Back Period method- DCF techniques- Net present Value, Internal rate of return and Profitability Index. Capital
Budgeting under risk and uncertainty- Risk Adjusted Discount rate, Certainty Equivalents, Beta Coefficient,
Sensitivity analysis Probability Tree approach; Capital rationing- external, internal capital rationing. (Numerical
problems and cases)
UNIT – III: Financing Decision
Sources of Finance; Cost of capital- Cost of debt-cost of Preference capital- Cost of equity capital- Cost of external
equity- Cost of retained earnings- weighted average cost of capital; Leverage-concept of leverage-operating
leverage- financial leverage- combined leverage; EBIT-EPS analysis; Capital structure theories- Net Income
approach- Net operating Income approach- Traditional view. (Numerical problems and cases)
UNIT – IV: Dividend Decisions
Forms of dividend - Cash and Bonus shares, Rights Issue, Warrants, Share split; Dividend theories - relevance and
irrelevance dividends- Walter’s model- Gordon’s Model - Linter’s model- MM Hypothesis; dividend policies of
Indian Companies. (Numerical problems and cases)
UNIT – V: Working Capital Management
Concept of working capital- Determinants of working capital; Estimation of working capital requirements operating cycle concept, working capital policy; Management of Current Assets: Cash Management, Receivables
Management. (Numerical problems and cases)
Text Books:
1. Brigham, E. F. and Ehrhardt. M. C., “Financial Management Theory and Practice”, 2006, 10 th Ed. Thomson
South-Western.
2. I. M. Pandey, “Financial Management”, 2013, 10 th Ed. Vikas Publishing House.
3. J.C.Van Horne, “Fundamentals of Financial Management”, 2001, Pearson Education, Asia.
Suggested Books:
1. Khan, M.Y. & Jain P.K “Financial Management”, Tata McGraw Hill Pub. Co. Ltd New Delhi.
2. Ross Westerfield Jaffe, “Corporate Finance”, 7th Ed, TMH Publishers
3. Vishwanath S. R., “Corporate Finance: Theory and Practice”, 2007, 2nd Ed. Response books, Sage
Publications.
4. Prasanna Chandra, “Financial Management Theory and Practice”, 7 th Ed. Tata McGraw Hill,
5. Sudershana Reddy, “Financial Management”, 2010, HPH.
6. Rajiv Srivastava and Anil Misra, “Financial Management”, 2009, 4th Ed. Oxford Higher Education
With effect from the academic year 2013-14
MB 124
BUSINESS RESEARCH METHODS
Instruction
5L periods per week
Duration of Main Examination
3 Hours
Main Examination
75 Marks
Internal Examination
20 Marks
Case Study/Assignment
5 Marks
Credits
4
Objective: To teach the students, a body of research knowledge and make them acquire necessary skills to conduct
good research with the aid of Business Statistics.
Learning Outcomes: Students will be able to analyze the role of marketing research and process involved in
integrating it into marketing strategy; apply research approaches, techniques and strategies to business and
management decision making and problems; and develop necessary critical thinking skills in order to evaluate
different research approaches utilized in various industries.
UNIT – I: Introduction
Business Research - Meaning and Importance, Review of Literature, Research gaps. Research design- Exploratory,
Causative, Conclusive and Experimental designs.
UNIT – II: Sampling and Data Collection
Sources and Methods of gathering information. Sampling design and Sample size determination. Design of
Questionnaire. Concept of Measurement and Scaling – Nominal, Ordinal, Interval and Ratio Scales, Attitude scales
Thurstone's, Likert's, Guttman's, Semantic differential. Reliability and Validity of scales.
UNIT – III: Data Analysis
Non-parametric statistics in research - McNemar, Sign Test –One and Two samples, Run test, Wilcox on Matched
pairs test, Mann-Whitney test, Kolmogorov – Simronov D test, Kruskal –Wallis tests.
Data Representation: Tabulation and Graphical presentation of data.
UNIT – IV: Multi-Variate Analysis
Structural and Functional methods - Factor analysis, Cluster analysis, Discriminate analysis, Conjoint analysis,
Multi Dimensional Scaling. Multiple Regression (Numerical with two independent variables).
UNIT – V: Report Writing
Oral reporting, Written reporting- Preparation of the Report- Evaluation of the Research Report. PlagiarismCommunicating the Research results- Research Paper publication
Text Books:
1. Donald R Cooper and Pamela S Schindler, Business Research Methods, TMH, 11/e 2013.
2. J.K.Sharma,“Business Statistics-Problems and Solutions” Pearson, 2010.
Suggested Books:
1. Green E. Paul, Tull S.Donald & Albaum, Gerald: “Research for Marketing Decisions”, 2006, 6th Ed, PHI.
2. Tull and Hawckins, “Marketing Research”, 2000, 4 th Ed. Tata McGraw Hill.
3. Luck and Rubbin, “Marketing Research”, 2004, 4 th Ed. PHI.
4. Zikmund, “Essentials of Marketing Research”, 2009, CENGAGE Publishers.
5. G.C. Beri, “Marketing Research”, 2008, 8 th Ed, Tata McGraw Hill.
6. O.R. Krishna Swamy “Methodology of Research in Social Sciences”, 2008, HPH.
With effect from the academic year 2013-14
MB 125
OPERATIONS RESEARCH
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
Objective: The objective of the course is to provide the basic tools of operations research in solving the
management problems using mathematical approach for decision making.
Learning Outcomes: Students will be able to understand appropriate decision making approaches and tools to be
used in different types of decision-making environments; build and solve Transportation Models and Assignment
Models; design new simple models to improve decision–making and develop critical thinking and objective analysis
of decision problems; and solve the management problems using mathematical approach for decision making.
UNIT – I: Introduction to OR and LPP
Introduction to OR-Origin, Nature, definitions, Managerial applications and limitations of OR. Linear Programming:
Mathematical model, Formulation of LPP, assumptions underlying LPP, Solution by the Graph, Exceptional cases
(Simple numerical Problems). LPP -Simplex Method-Solution to LPP problems Maximization and Minimization
cases. Formulation of Dual to Primal.
UNIT – II: Transportation and Assignment Problems
Transportation Problem (TP) -Mathematical model, IBFS using northwest corner rule, Row and Column Minimum
methods, Least Cost Method (LCM) and Vogel's approximation method, Unbalanced TP, Degeneracy, Optimality
Test. Assignment Problem (AP): Mathematical model, Unbalanced AP, Restricted AP, method of obtaining
solution-Hungarian method. Travelling salesman problem, Managerial applications of AP and TSP.
UNIT – III: Statistical Decision Theory
Decision Theory-Decision making under Certainty, Risk, Uncertainty, Criteria of Decision making - Pessimism,
Realism, Optimism, Regret, Equi-probable, EMV, EOL, Cost and value of information, Determination of EVPI
utility as a concept of Decision Making.
UNIT – IV: Network Analysis
Network fundamentals-scheduling the activities -Fulkerson’s Rule –CPM-earliest and latest times -determination of
ES and EF in the Forward Pass -LS and LF in backward pass determination of Critical Path, Crashing, time cost
trade off. PERT-Beta Distribution, probabilistic models, Calculation of CP. Network flow problems, Max. Flow Min. cut theorem. Ford and Fulkerson’s Algorithm for obtaining Maximum flow.
UNIT – V: Queuing, Simulation and Game Theory
Queuing Theory -Concepts of Queue/Waiting Line -General structure of a Queuing system - Operating
characteristics of Queues, deterministic Queuing models -Probabilistic Queuing Model – Single Channel Queuing
model -Poisson arrival and exponential service times with infinite population. Game Theory-concepts, saddle point,
Dominance, Zero-sum game, two, three and more Persons games, analytical method of solving two person zero sum
games, graphical solutions for (m x 2) and (2 x n) games. Simulation-Process of simulation, Applications of
simulation to different management Problems.
Text Books:
th
2.
N.D. Vohra, “Quantitative Techniques in Management”, 2010, 4 Ed.TMH.
Levin, “Quantitative Approaches to Management” McGraw-Hill.
3.
J.K. Sharma, “Operations Research Theory and Applications “, 2012, 5 Ed. Macmillan.
1.
th
With effect from the academic year 2013-14
Suggested Reading:
1. Prem Kumar Gupta & others, “Operations Research”, 2012, S. Chand.
rd
2.
Pannerselvam, R, “Operations Research”, 2006, 3 Ed. PHI.
3.
Barry Render, Ralph M. Stair, Jr. and Michael E. Hanna, “Quantitative analysis for Management”, 2007, 9 Ed.
Pearson.
4.
Ravindren, A, Don T. Phillips and James J. Solberg, 2000, “Operations Research Principles and Practice”, 2
Ed. John Wiley and Sons.
5.
Hillier, Frederick S. & Lieberman, “Introduction to Operations Research Concepts and Cases”, 2010, 8 Ed.
TMH.
th
th
nd
With effect from the academic year 2013-14
MB 126
OPERATIONS MANAGEMENT
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
Objective: To familiarize the concepts of operations management to students and make them understand the
functions of inter related activities and decisions involved therein for effective operations management.
Learning Outcomes: Students will be able to apply knowledge of fundamental concepts of operations management
for operational performance improvement; identify the operational and administrative processes in organizations and
the boundaries of an operations system, and recognize its interfaces with other functional areas within the
organisation and with its external environment.
UNIT – I: Introduction to Operations Management
Introduction to Operations Management –The historical evolution of operations management- scope of Operations
Management - Interface between the operation systems and systems of other functional areas, Process planning and
Process Design. Production Planning and Control: Basic functions of Production Planning and Control, Production
Cycle, characteristics of process technologies- Project, Job Shop, Assembly, batch and Continuous flow –
Productivity-Measuring productivity-Ways of improving productivity -Emerging trends and implications for
operations.
UNIT – II: Scheduling and control of Production Operations
Aggregate planning, Master Production Schedule (MPS), Operations scheduling, Product sequencing: Sequencing of
products in multi- product multi-stage situations –By using Johnson rule and CDS method - Plant Capacity and Line
Balancing. –Plant Layout- Different types of layouts-location and the factors influencing location. Maintenance
Management: Objectives, Preventive and Breakdown maintenance, failure concept, Reliability, Replacement
policies
UNIT – III: Work Study & Measurement
Work Study-Method Study and Work Measurement-Objectives of Work Stud-Relationship of Time and Motion
Study to Work Study-Basic Work Study procedure- various techniques in the Methods Study for identifying the
most appropriate method. Work measurement - its uses and different methods, computation of allowance and
allowed time.
UNIT – IV: Materials & Stores Management
Objectives of Materials management-Materials Requirement Planning [MRP-I], Manufacturing resource planning
[MRP-II] - Sources of Supply of Materials -selection, evaluation and Performance of suppliers-make or buy
decisions and its implications under various circumstances Vendor rating - determinants of vendor rating.
Objectives of Stores Management – Management of Stores - safety stock Inventory Control - Different Systems of
Inventory Control, Types of Inventory. Costs- Systems of inventory control- ABC, EOQ, VED and FNSD analysis.
Value Analysis: importance in cost reduction – concepts and procedures
UNIT – V: International Operations Management
Nature of International Operations Management-Strategic issues-Outsourcing-Supply Chain Management-Managing
Service operations-Total quality management-Internationalization of R & D World class manufacturing practices.
Note: Problems to be discussed in Units-2 &4.
Text Books:
1. Stevenson J. William, “Operations Management”, 2012, 11th Ed. Tata McGraw-Hill.
2. Mahadevan. B, “Operations Management”, 2010, 2 nd Ed Pearson Education
3. Robert S. Russel, Bernard W III Taylor, Operations Management 2011 , 7 th Ed Hoboken, Wiley
With effect from the academic year 2013-14
Suggested Readings:
1. Lee J., Krajewski Operations Manegement 2009 PH 9 edition
2. Aswathappa K. and Sridhara Bhat, “Production and Operations Management”, 2012, HPH.
3. kanishka Bedi, “Production and Operations Management”, 2013, 3rd Ed. Oxford University Press.
4. Everett. Adam, Jr. and Ronald J. Elbert, “Production and Operations Management Concepts 5th Ed 2006
prentice-hall
5. Panneerselvam “Production and operations management”, 2012.,PHI
6. Chunawalla & patel: Production and operations management, Mumbai 2009 ,HPH
With effect from the academic year 2013-14
MB 127
DECISION SUPPORT SYSTEMS
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
5L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
4
Objective: It enables the student understand how to build and implement decision support system. The student
understands decision support system benefits, types, building and implementation and its software tools, group
decision supportive system and its applications and data warehousing and data mining.
Learning Outcomes: Students will be able to design and use different decision support tools; evaluate the decision
support systems; designs models, solutions and alternative choices for decision makers; work with groups in order to
make different decisions; and familiarize the application of artificial intelligence, expert systems, implementation of
Data Warehouse and techniques of data mining.
UNIT-I: Introduction to Decision Support Systems (DSS)
Definition, Evolution, Need and benefits of DSS. Decision Making Process - Types of Decisions, A framework of
DSS Support- Types of DSS – Individual, Group.
UNIT- II: Development and Implementation of DSS and Models in DSS
DSS Architecture- Hardware, Software Tools for DSS- Approaches to Development & Implementation of DSS,
DSS models.
UNIT-III: Group DSS and Groupware
Group Decision support system - Need – Group vs Individual activities - Types of group DSS. Application of DSS
to some Functional areas of Management like Finance, Marketing, Production Planning and Control, EIS Definition, Components.
UNIT-IV: Artificial Intelligence (AI) and Expert System (ES)
Definition of Artificial Intelligence – Artificial Intelligence vs. Natural Intelligence- Components of AI- Application
of AI, Expert Systems- Definition, Structure of ES- Designing and Building ES- Expert systems & Decision making,
Benefits of ES, Intelligent Software Agents.
UNIT-V: Data Ware Housing and Data Mining
Data Ware house – Definition- Data Marts, Data Stores, Meta Data – Characteristics of Data Ware House – Data
Warehouse Architecture- Implementing Data Warehouse. Data Mining- Definition-Online Transaction Processing,
Techniques of Data Mining-Limitations of Data Mining- Data Visualization and security.
Text Books:
1. Efrem G. Mallach, “Decision Support and Data Warehouse Systems”, Tata McGraw Hill Edition.
2. Efraim Turban, Jay E. Aronson, Teng-Peng Liang, Ramesh Sharda, “Decision Support andBusiness
Intelligence”, Eighth Edition, Pearson LPE.
Suggested Reading:
1. George M. Marakas, “Decision Support Systems” In the 21st Century, PHI, EEE, Second Edition.
2. Simon French, John Maule and Nadia Papamichail, “Decision Behaviour, Analysis andSupport”, 1st
edition, 2009, Cambridge press.
3. Efraim Turban, “Decision Support and Expert System”, MSS, PHI.
With effect from the academic year 2013-14
MB 211 Total Quality Management
Instruction
4L periods per week
Duration of Main Examination
3 Hours
Main Examination
75 Marks
Internal Examination
20 Marks
Case Study/Assignment
5 Marks
Credits
3
Course Objectives:
1. To provide knowledge on concepts, principles and tools of Total Quality Management
2. To create an awareness on statistical approach for quality control and ISO certification process and its
importance in the industries.
Course Outcomes: Students will be able to:
1. describe the management skills involved in quality assurance.
2. use, plan and organize quality techniques in the measurement of quality.
3. design and implement safety aspects of industrial plants
Unit-I: TQM- History and Evolution
Introduction - Definition of quality - Need for quality - Evolution of quality –Connotations of Quality, Quality
Dimensions – Product and Service- Quality costs. The concept of TQM, Evolution of TQM – TQM Framework Contributions of Deming, Juran and Crosby - Inspection, SQC, QA and TQM. Conventional Quality management
versus TQM. Customer supplier focus in TQM. Benefits and Costs of TQM. Historical perspectives of TQM.
Unit – II: Tools of TQM
Measurement Tools: Check Sheets, Histograms, Run Charts, Scatter Diagrams, Cause and Effect Diagrams, Pareto’s
Chart, Process Capability Measurement. Analytical Tools: Process Mapping, Regression Analysis, Resource
Utilization and Customer Service Analysis, The Five Why’s, Overall Equipment Effectiveness. Improvement Tools
and Techniques: Kaizen, JIT, Quality Circles, Forced field Analysis, Five S’s. Control Tools: Gantt Chart, Network
Diagram, Radar Chart, The PDCA cycle, Milestone Tracker Diagram and Earned Value Management.
Unit – III: Techniques of TQM
Quantitative techniques: Failure Mode Effect Analysis (FMEA), Acceptance Sampling – Operating Characteristics
Chart (OCC) - Statistical Process Control (SPC), Statistical Quality Control (SQC): control charts for average,
range, fraction defectives, number of detects. Quality Function Deployment (QFD), Design of Experiments (DOE),
Quality by Design and Monte Carlo Technique (MCT). Qualitative techniques: Benchmarking, Kanban. Taguchi
methods: Quality loss function, Signal-to-Noise ratio: Nominal- the- best, Target-the-best, Smaller-the-best, Largerthe-best. Parameter design, Tolerance design.
Unit –IV: TQM in the Service Sectors
Implementation of TQM in service organization: Framework for improving service quality, Model to measure
service quality programs. SERVQUAL Instrument. TQM in Health-care services, Hotels and financial services –
Banks, Investment Company and Mutual Funds.
Unit – V: Quality Accreditation and Six Sigma
Quality System Awards and Guidelines – ISO, Malcolm Baldrige National Quality Award (MBNQA), European
Foundation for Quality Management (EFQM). The concept of Six Sigma, Objectives of Six Sigma, The frame-work
of Six Sigma programme, Six Sigma Organization: roles and responsibilities, Six Sigma problem solving approach:
The DMAIC model, Six Sigma Metrics: Cost of poor quality, Defects per million opportunities and First pass yield.
Benefits and costs of Six Sigma. Environmental Management Systems – ISO 14,000, Bureau of Indian Standards
(BIS), Rajiv Gandhi Quality Award (RGQA).
Text Books:
1.John L. W. Beckford, “Quality: A Critical Introduction”, 3 rd Ed. Routledge – Taylor and Frances
Group, New York and London.
With effect from the academic year 2013-14
2.Dale H. Besterfield, Carol Besterfield - Michna, Glen H Besterfield and Mary Besterfield-sacre, “Total
Quality Management”, 2006, 3rd Ed. PHI.
3.Ron Basu, “Implementing Quality: A Practical Guide to Tools and Techniques”, 2006, THOMPSON.
Suggested Books:
1.Howard S Gitlow, Alan J Oppenheim, Rosa Oppenheim and David M Levine, “Quality Management”,
Tata McGraw-Hill, 3rd Ed.
2.Poornima M Charantimath, “Total Quality Management”, 2003, Pearson.
3. Mukherjee, P N, “Total Quality Management”, 2007, PHI.
With effect from the academic year 2013-14
MB 212 INTERNATIONAL BUSINESS
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case study/ Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. To enable the students to understand and manage business exposed to international business environment.
2. It aims to highlight the realities of international business; some of its advantages and its problems that come
when business is conducted on the international stage.
Course Outcomes: The student will be able to:
1. address how international business variables affect the trade process.
2. apply knowledge and skills in International Management and International Marketing.
Unit - I: Global Imperative
An overview – International Business: A Global perspective – Emergence of Globalization – Drivers of
Globalization – Internationalization Process – Stages in International Business – Approaches to International
Business; The World of International Business: Regional and Global Strategy–The Multinational Enterprise – Trade
and International Business – International Trade Theories; Environment of International Business - Cultural
Environment and Political Environment.
Unit - II: Global Business & National Regulation
Rationale for Government Intervention – Forms of Trade Regulation at National Level - Tariff and Non-Tariff
Barriers. Regional Economic Integration: Levels of Economic Integration – Benefits & Costs of Economic
Integration - Major Trading Blocks: EU, NAFTA, ASEAN and SAARC. Multilateral Regulation of Trade and
Investment - Basic Principles of Multilateral Trade Negotiations – GATT and its early Rounds – World Trade
Organization–Structure and functions – TRIPs & TRIMs - WTO & India – UNCTAD.
Unit – III: Global Business and Entry Strategies
Global Market Entry Strategies – Exporting, Licensing, Franchising, Contract Manufacturing, Assembly and
Integrated Local manufacturing. Global Ownership Strategies: Strategic Alliance – Types of Strategic Alliances –
Selection of Strategic Alliance Partner, managing and sustaining Strategic Alliance – Cost and Benefit Analysis of
Entry Strategies: Entry Analysis and Entry strategy configuration.
Unit – IV: Global E-Business
Conceptual Framework of E-business–Prerequisites for Effective E-business Transactions – E-enabled Business
Process Transformation and Challenges – E-business Technology and Environment – E- Business Applications – EBusiness Models – Alternative E-business Strategies – Global E-Marketing – Electronic Processing of International
Trade Documents – Policy Framework for Global E-business
Unit - V: Managing Global Business and Multinational Corporations
Strategy and Global Organization - Global Strategic Planning – Going Global and Implementing Strategies.
A.D.R.’s and G.D.R.’s – Intercultural Communications – Intercultural Human Resources Management in Global
Context. Managing Multinational Enterprises – Problems and Potential – Multinational Organizations –Indian
Multinational Companies - Potential, Need and Problems.
Text Books:
1. Charles W.K Hill, and Arun K. K. Jain, “International Business, - Competing in the Global Market
Place” 2010, 6th Ed. Tata McGraw Hill. S. Tamer Cavusgil, Gary Knight, JohnR. Riesenberger, 2010,
Pearson Ed.
2. Michael R. Czinkota, LLkk. A. Ronkainen and Michael H. Moffett, “International Business”, 2009,
With effect from the academic year 2013-14
7th Ed, Cengage Learning, New Delhi.
3. Alain Verbeke, “International Business Strategies” 1st edition, 2009, Cambridge
Suggested Readings:
1. P.Subba Rao, “International Business”, 2010, Himalaya Publications, New Delhi.
2. Rakesh Mohanh Joshi, “International Business”, 2009, Oxford University Press.
3. Aswathappa, K, “International Business”, 2010, Tata McGraw Hill, New Delhi.
With effect from the academic year 2013-14
MB 213 Management Accounting and control
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/ Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. To provide adequate knowledge to the students on Management accounting concepts and control
techniques, with a view to harness the skills in decision making.
2. To provide students with accounting knowledge to enable students to be successful professionals
Course Outcomes: Students should be able to:
1. apply their accounting knowledge to solve real business problems.
2. Reasonably estimate and pick out relevant costs and benefits for decision making.
Unit – I: Introduction
Meaning – Nature, Scope and Strategic importance of Strategic Management Accounting-Management function and
management accounting-Costs for decision-making and costs for control. Cost behaviour in decision makingMarginal costing and its uses for decision-making, Make or buy–Profit planning- Acceptance of Export orderOptimization of sales mix/product mix–Discontinuation of product line.
Unit – II: Strategic Planning and Accounting for Control
Strategic Planning: Management Control and Operational Control–Meaning and Concept and purpose. Standard
costing - concept and purpose of standards- Types of standards- Setting of standards for direct material, labour and
overheads. Variance analysis: Material variances, Labour variances, Overhead variances, Sales and profit variances.
Unit – III: Budgetary control and Responsibility Accounting
Budgetary control–Meaning & purpose–Essentials of effective budgeting program–Preparation of functional
budgets: Sales budget, Production budget, Material Vs Purchase budget-Flexible budget-Zero based budgeting–
Concept–Importance, limitations. Responsibility accounting - Meaning- Responsibility Centres – Need for
divisionalization-Types of responsibility centres–Segmented Performance evaluation of divisions.
Unit – IV: Activity based Costing and Customer account profitability analysis
Activity based costing systems–Meaning– Types of Cost drivers –Selection of cost drivers for activities to products
and services–Activity based Management–Activity based Costing vs traditional costing, ABC in Service industry.
Customer account profitability analysis–Meaning and need for CAP analysis, Managing customer profitabilityCustomer costs in service companies
Unit – V: Strategic decisions for Product life cycle, and Competitor analysis
Product life cycle costing – PLC assessment – Cost assessment – Pricing and evaluation criteria for products at
different stages of PLC. Competitor accounting – Concept and Importance–Sources of Competitor information.
Target Costing - Steps in implementing target costing.
Text Books:
1. Ward. K, “Strategic Management Accounting”, 2010, Butterworth Heinemann, New Delhi.
2. Hansen& Mowen, “Management Accounting”, 2009, 7th ed. Cengage Learning, New Delhi.
3. Prof. Jawaharlal, “Advanced management accounting” 2009 3 rd ed. S.chand &company Pvt .ltd.
Suggested Readings:
1. Ronald.W.Hilton, G.Ramesh&M.Jayadev, “Managerial Accounting”, 2008, Tata McGraw-Hill.
2. Edward J. Blocher, Kung H. Chen, Gary Cokins and Thomas W. Lin, “Cost Management-A
strategic Emphasis”, 2006, Tata McGraw Hill.
3. Khan M.Y. and Jain. P.K., “Management Accounting – Text, Problems and cases”, 2007, 4th edition, Tata McGraw
Hill, New Delhi.
With effect from the academic year 2013-14
MB 251
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/ Assignment
Credits
Investment Management
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. To provide conceptual and practical understanding of investment alternatives, process and portfolio
management, stock markets equity and bond valuation and also mutual funds.
2. To provides an in-depth analysis of the securities industry
Course Outcomes: Students will be able to:
1. explain how mutual funds and other investment funds serve as financial intermediaries.
2. explain the standard approaches to optimizing portfolios
Unit – I: Investments
Concept; Real vs. Financial assets; Investment decision process; Sources of investment-information; Investment vs.
Speculation; Factors to be considered in investment decision. The concept and measurement of return-realized and
expected return. Ex-ante and ex-post returns. The concept of risk. Sources and types of risk. Measurement of riskRange, Standard Deviation and Co-Efficient of Variation. Risk-return trade-off. Approaches to investment analysisFundamental Analysis; Technical Analysis; Efficient Market Hypothesis
Unit – II: Fixed Income Securities
Features and types of debt instruments, Bond indenture, factors affecting bond yield. Bond yield measurementCurrent yield, holding period return, YTM, AYTM and YTC, Bond volatility. Bond valuation: Capitalization of
income method, Bond-price theorems, Valuation of compulsorily / optionally convertible bonds, Valuation of deep
discount bonds. Bond duration, , Bond-price theorems:- Macaulay’s duration and modified Macaulay’s duration.
bond convexity, Expectation theory, Separation theory. Managing Bond Portfolio: Bond immunization, active and
passive bond portfolio management strategies.
Unit – III: Common Stocks - Analysis and Valuation
Basic Features of Common Stock, Approaches to valuation–Balance sheet model, dividend capitalization models;
earnings capitalization models; Price-Earnings multiplier approach and capital asset pricing model, Free Cash flow
model, relative valuation using comparables-P/E,P/BV, P/S; Security Market Indexes, their uses; computational
procedure of Sensex and Nifty.
Unit – IV: Portfolio Theory
Concept of portfolio. Portfolio return and risk. Harry Markowitz’s Portfolio theory, construction of minimum risk
portfolio, the single-index model. Capital market theory: Introduction of risk-free asset, Capital Market Line,
Separation theorem. Capital asset pricing model (CAPM): Security Market Line. Arbitrage pricing theory (APT):
The Law of one price, two factor arbitrage pricing, Equilibrium risk-return relations. A synthesis of CAPM and
APT.
Unit – V: Portfolio Evaluation
Performance measures-Sharpe’s reward to variability index, Treynor’s reward to volatility index, Jensen’s
differential index, Fama’s decomposition of returns. Mutual funds: genesis, features, types and schemes. NAVs,
costs, loads and return of mutual funds, Problems and prospects in India, Regulation of mutual funds and investor’s
protection in India.
Text Books:
1. Donald E. Fischer& Ronald .J.Jordan, Securities Analysis and Portfolio management, McGraw Hill.
2. V.A.Avadhani, Investment Management,7th edition Himalaya publishing house.
With effect from the academic year 2013-14
3. Punithavathi Pandian: Security Analysis and Portfolio Management, Vikas. 2012.
Suggested Readings:
1. Alexander. G.J, Sharpe. W.F and Bailey, J.V, “Fundamentals of Investments”, 3rdEd PHI.
2. Prasanna Chandra, “Investment Analysis and Portfolio Management”, 3 rd Ed TMH.
3. V.K.Bhalla ,Investment Management 19th edition S.Chand publications
With effect from the academic year 2013-14
MB 252
International Finance
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/ Assignment
Credits
4L periods per week
3 Hours
75 Marks
25 Marks
5 Marks
3
Course Objectives:
1. The aim of the course is to provide a extensive view of International Monetary Systems
2. To equip the students with the risk management techniques and to provide basic platform on tax structures
in the international scenario.
Course Outcomes:
1. The framework of the course enables budding manager to do business in a global setting.
2. The students will be enriched with risk management techniques and tax environment in global
environment.
Unit - I: International Financial System
Evolution of international financial system–gold standard, Breton woods standard, floating exchange rate; currency
board, sterilized and unsterilized intervention; international financial markets-Eurocurrency market, international
bond market, international equity market, international money market; global financial institutions–IMF, Bank for
International Settlements; international financial instruments–euro CP, Eurobonds, foreign bonds, global bonds, euro
equity, ADR, GDRs.
Unit - II: Foreign Exchange Market and International Parity Relationships
Participants in foreign exchange market, structure of foreign exchange market in India; Foreign Exchange rates:
quotes in spot and forward market, Cross rates, triangular arbitrage; nominal effective exchange rate (NEER), real
effective exchange rate (REER); Foreign Exchange Management Act ; BOP, BOP trends in India; current account
convertibility, capital account convertibility, Tara pore Committee Report; Parity Conditions- Purchasing Power
Parity, Interest Rate Parity, International Fisher Effect, Unbiased Forward Rate Theory.
Unit - III: Multinational Corporate Decisions in Global Markets
Foreign investment decision-Foreign direct investment (FDI)–motives, FDI theories-theory of comparative
advantage, OLI paradigm of FDI in India, modes of foreign investment–licensing, management contracts, joint
venture, Greenfield investment, acquisition, strategic alliance, evaluation of overseas investment proposal using
APV; Financial goals of MNC, financial performance measurement, international cash management, multinational
capital structure decision, cost of capital , international portfolio diversification- rationale, barriers, home country
bias, project financing.
Unit - IV: Risk Management in Multinational Corporations
Types of risk-currency risk, transaction exposure, translation exposure, accounting standard for translation exposure
in India, economic exposure and assessment; interest rate risk, country risk assessment–political risk, financial risk;
risk management through hedging-natural hedges, hedges with currency derivatives–forward market hedge, options
market hedge, money market hedge, hedging recurrent exposure through swaps, hedging contingent exposure,
hedging through invoice currency.
Unit - V: International Tax Environment
Types of tax–income tax, withholding tax, value added tax, Tobin tax; taxation methods– worldwide approach,
territorial approach; tax havens, offshore financial centres, reinvoicing centre; Tax treaties-Double taxation
Avoidance agreement, multilateral tax treaties; foreign tax credit, tax neutrality tax equity, taxes and the location of
foreign operations, tax implications of dividend remittance by overseas affiliate, taxes and organizational form–
controlled foreign corporation; Taxation of foreign source income in India; Transfer pricing (TP) and tax planning–
TP methods, TP rules in India
With effect from the academic year 2013-14
Essential Readings:
1. Eun C.S., Resnick B.G., “International Financial Management”, 2008, reprint 2010. Tata McGraw Hill
Education Pvt. Ltd., 4th Ed. Special Indian Edition.
2. Levi M., “International Finance”, 2009, 5th Ed. Routledge, Taylor & Francis Group.
3. Shailaja G, “International Finance”, 2010, universities press private limited, 2 nd Ed. Orient Black’swan
Pvt.Ltd.
Suggested Readings:
1. Madura J., “International Financial Management”, 2010, 4th Ed. Cengage Learning.
2. Apte P.G., “International Finance”, 2009, 2nd Ed. Tata McGraw Hill.
3. Alan. C. Shapiro., “Multinational Financial Management”, 2009, 9 th Ed. PHI Pvt. Ltd.
With effect from the academic year 2013-14
MB 261 (HR): Performance and Compensation Management
Instructions
Duration of the main examination:
Main Examination:
Internal Examination:
Case Study/ assignment:
Credits:
4L periods per week
3Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. To develop an understanding of the complexities in deciding compensation of employees and importance
of importance of compensation for organizational performance.
2. To integrate Performance Management in work practices.
Course Outcomes: Students would be able to:
1. Decide a compensation strategy for a company and also integrate compensation with other HR initiatives in
line with organizational realities.
2. Initiate performance management in the organization.
Unit – I: Introduction
Definition, concerns and scope of PM. Determinants of job performance. Mapping, process, sequence and cycle of
PM. Performance planning and Role clarity. KPAs - Performance Targets. Trait, Behavior and Results approaches to
measuring performance. The impact of HRM practices on performance.
Unit – II: Performance Appraisal
Assessment center - psychometric tests. Role Play – Self-appraisal - 360 Degree appraisals-Rating-less appraisals
for the future of PMS. Critical incidents worksheet, Combining behavior and outcomes, Attribution theory-Causal
matrix
Unit – III: Performance Bench marking
Diagnosis and Performance improvement. - Performance measures pyramid -Direction of trouble shooting with
Behavior model–Mager and Pipes trouble shooting mode-EFQM Excellence model–Diagnostic and Process bench
marking. PM Audit, PM pathway analysis. The impact of Performance Management on Line managers and
Employees.
UNIT - IV: Strategic Compensation Management Concepts
Compensation as an offshoot of performance- Concept of compensation-Exploring and defining the compensation
context–System of compensating–compensation dimensions–Role of compensation in Organization-stake holders of
compensation-factors influencing compensation- Aligning Compensation Strategy with HR Strategy and Business
Strategy- New trends in compensation management–The 3-P compensation concept.
UNIT – V: Designing Compensation System - Employee Benefits Management
Bases for Traditional Pay System and Modern Pay System–Establishing Pay Plans–-Seniority and Longevity payLinking Merit Pay with Competitive Strategy-Incentive Pay-Person focus to Pay–Team Based Pay. Fringe
Compensation- Legally required Benefits- Discretionary Benefits. International Compensation- Executive
Compensation Packages
Essential readings
1. Michael Armstrong, “Performance Management”, 2010, kogan Page.
2. Robert L Cardy, “Performance Management”, 2008, PHI.
With effect from the academic year 2013-14
3. Joseph J.Martocchio, “Strategic Compensation”, 2006, Pearson Ed Richard I 3rd Ed.
4. Dr. Kanchan Bhatia, “Compensation Management”, 2009, Himalaya Publishing House
Suggested Books:
1. T.V. Rao, “Performance Management & Appraisal System”, 2008, Sage.
2. A.M. Sarma, “Performance Management systems”, 2010, HPH.
3. Handerson, “Compensation Management in a Knowledge Based World”, 2007, Pearson Ed.9th Ed.
4. Milkovich & NewMan, “Compensation”, 2005, Tata McGraw –Hill, New Delhi.
With effect from the academic year 2013-14
MB 262 (HR): Organizational Development and Change Management
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/ Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. To provide knowledge on Organisation Development concepts, interventions and models.
2. To provide an overview of on change models to manage the change.
Course Outcomes: Students would be able to:
1. Solve a business problem from an organizational development perspective.
2. Apply change models in an organization for development.
Unit – I: General Introduction to OD
Overview of the field of OD-Definitions of OD-A short history of OD and its evolution- Growth and relevance of
OD-Characteristics of OD-Values, assumptions, and beliefs in OD.
Unit—III: Managing the OD Process
Diagnosis - The six-box Model-The action component-OD interventions and their nature-An overview of
classification of OD interventions-Planning choosing, and implementing of an intervention strategy-Evaluating and
institutionalizing OD interventions.
Unit—IV: OD Interventions
Human Process approaches: T-Groups-Process-consultation-Third party intervention-Team interventions- Role
Analysis Technique-Role Negotiation Technique-Responsibility Charting-Force Field Analysis. Techno-structural
interventions: Structural Design-Restructuring organization-Downsizing- Reengineering; Employee involvement:
Quality Circles-Total Quality Management; Work Design: Engineering approach-System Approach. Strategic
Interventions.
Unit – IV: Change Management concepts and process
Concept of Change, Impact of changes, types of changes, Diagnostic models for Organizational Change–Methods
for dealing with resistance to change–Enablers and Barriers to change–Model of cognitive, effective, and behavioral
responses to change-Five stages of planned Change.
Unit - II: Models of Change
Lewin’s Change Model, Burke–Litwin Model, Warfield 6-3-5 method-Rosemary Stewart’s model-Tony Buzan’s
mind maps-Edward de Bono’s six thinking hats-Johari window-Nadler and Tushman’s congruence model-Scenario
analysis-powerinterest matrix-Kotter’s 8-step change model-Pendlebury, Nadler, Kanter and Taffinder’s planned
change models. Dunphy Contingency Model of Change.
Text Books:
1. Wendell L.French, Cecil H. Bell, Jr, ,Veena Vohra, “Organization Development”,Pearson Education, 6th Ed,2006.
2. Thomas G. Cummings, Christopher G Worley, “Theory of Organization Development and Change”, Cengage
Learning, 9th Ed, 2012.
3. Wendell L.French, Cecil H. Bell,Zawacki, “Organization Development and Transformation”, Mc Graw-Hill
International Editions,5th Ed,2000.
Suggested Readings:
1. Wendell French, Cicil, H. Bell, Jr. (6e) “Organization Development”, Prentice Hall of India.
2. Reider Dale, “Organization & Development — Strategies, Structures, and Process”, 2006, Sage Publications,
New Delhi.
3. R. Sullivan, Gary Mclean, Jossey Bass. Brown, “Practicing Organization Development’, 2006, Pearson
Education.
With effect from the academic year 2013-14
MB 271 (M) Product and Brand Management
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/ Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. To impart the knowledge and skills needed to manage the product and brand in a business organization so
as to gain a competitive advantage.
2. To create an awareness of brands and brand models.
Course Outcomes: Students will be able to:
1. Understand the process of new product development.
2. Valuate the brands and manage brand equity.
Unit – I: Product Concepts
Product, Policy, objectives, Product Mix, Product line, Packaging, Product Modification and Deletion. New Product
Development: Innovation, Theories of NPD, Models of NPD, Generic Product Development Process.
Unit-II: New Product Development
New Product Introduction, Growth Strategies Intensive, Interactive, Diversification strategies. Product Portfolio
analysis Boston Consultancy Group (BCG), General Electric (GE), Ad little. Shell International. Idea generating
device. Role of R & D. Product Maps, Market Maps and Joint Space Maps. Idea- Screening. Product Concept
generation, concept selection, and Concept Testing, Product architecture, Design for manufacturing, Prototype
Product.
Unit-III: Perceptual mapping
Perceptual mapping, Preference – choice models, Wind Robertson Market Model, BRANDAID model and Defender
model, DESIGNR, and PREFMAPS–flow charts and concepts. Innovation diffusion and adoption process.
Unit-IV: Brand Management
Brand vs commodity, understanding brands, benefits of branding ,brand attributes, Branding decisions, Brand
awareness, Brand Image, Brand Personality, Brand positioning – Attribute Positioning, Price/Quality Positioning,
Use/Application Positioning and User Positioning and Repositioning. Brand extensions, Line extensions, Brand
licensing and franchising and global branding
Unit-V: Brand Equity:
Creating Brand Equity, Brand equity models- Brand Asset Valuator, Aaker Model, Brandz, and Brand Resonance,
measuring brand equity-Brand Audits, Brand Tracking, Brand Valuation: Managing Brand equity-Brand Worth,
Brand Reinforcement, Brand Revitalization and Brand Crisis.
Text Books:
1. Pessemier Edgar, “Product Management”, 1982, John Wiley & Sons.
2. Ulrich K T, Anitha Goyal, “Product Design and Development”, 2010, McGraw Hill
3. U C Mathur, “Product and Brand management”, 2009, Excel Books New Delhi
Suggested Readings:
1. Richard Elliott, “Strategic Brand management”, 2007, Oxford press.
2. Philip Kotler and Keller, “Marketing Management”, 2012, 12 th edition, Pearson
3. Dr. Anandan, “Product Management”, 2010, Tata McGraw Hill.
With effect from the academic year 2013-14
MB 272 (M) Promotion and Distribution Management
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/ Assignment
Credits
4L periods per week
3 Hours
75 Marks
20Marks
5 Marks
3
Course Objectives:
1. To enlighten the students on the various facets of Marketing communications and Distribution
Management.
2. To provide an insight into the marketing channels and logistics.
Course Outcomes: Students will be able to learn
1. The integrated marketing communication and its application in the challenging marketing environment.
2. To make a right choice among the various channels of distribution
Unit-I: Marketing Communications
The nature of marketing communications. The integration of marketing communication. Integrated marketing
communication planning process. Model of marketing communications decision process. Establishing objectives
and budgeting for the promotional programme.
Unit – II: Developing Integrated Marketing Communications
Creative strategy development. Process of execution of creative strategy: Appeals, execution styles and creative
tactics. Media planning & Strategy: Developing Media Plans & Strategies and Implementation with IMC
perspective.
Unit – III: Personal Selling, Sales promotion and support media
Role of personal selling in IMC programme. Integration of personal selling with other promotional tools. Personal
selling process and approaches. Evaluating, motivating and controlling sales force effort. Sales Promotion objectives, consumer and trade oriented sales promotion. Coordinating Sales promotions and advertisement. Support
media – Elements of Support media and their role. Direct marketing, the internet & Interactive Marketing, publicity
and public relations. Monitoring, evaluating & controlling promotion programme.
Unit – IV Marketing Channels
Concept, Characteristics, Role of channel decisions, components of marketing channel system, Functions and Flows
in Marketing Channels, Design of Distribution Channel.
Unit – V: Channel Intermediaries and Logistics
Wholesaling, Retailing.Channel Planning,Channel Organisation, Channel Conflict, Co‐operation & Competition,
Vertical marketing system, Horizontal Marketing system. Loistics: Concept, Scope and Significance. Physical
distribution
Text Books:
1. Shimp “Advertising and Promotion”, 2007, Cengage Learning.
2. George E Belch, Micheal A Belch & Keyoor Purani “Advertising and Promotion”, 2010, Tata McGraw
Hills, 7th Ed.
3. Shah & D’souza “Advertising & Promotion”, 2010, Tata McGraw Hills.
Suggested Books:
1. Iane, King & Russel “Advertising Procedure” 6/c Pearson Publishers.
2. S.A. Chunnawalla, K.C.Sethia “Advertising”, 2010, HPH.
3. Dr. S. Gupta “Sales & Distribution Manageme
With effect from the academic year 2013-14
MB 281 (OM) Service Operations Management
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/ Assignment
Credits
4L periods per week
3 Hours
75 Marks
20Marks
5 Marks
3
Course Objectives:
1. To equip students with an understanding of an organisation’s processes and operations in a changing
environment.
2. To enable the students to apply management practices to plan and control operations in the manufacturing
and service sector.
Course Outcomes: Students should be able to:
1. determine and apply appropriate tools and techniques in a variety of operations situations.
2. respond to changes in the business environment by deploying the appropriate operations strategy.
Unit-I: Introduction to Service Operations
Understanding Services Economy- Global trends in Services Sector; Changing paradigms in Competitiveness of
services; Services – Manufacturing Continuum. Role of services in manufacturing firms.
Unit-II: Service Strategy
Developing an overall vision for the service system, Developing a service strategy, Service Positioning and
Implications for Service Delivery Design, Service Enhancement using Internet, Pricing strategies in Services,
Performance issues in service systems.
Unit-III: Design of service delivery design
Capacity issues in service systems- Notion of capacity, Capacity build up strategies
Capacity Vs System Performance. Queueing Theory Applications in Service Systems. Simulation as a tool for
design of services- Use of simulation software for modeling. Nature of design issues addressed using simulation.
Simulation Applications in Service System Design. The services supply chain
Unit-IV: Application Domain in Services
Services Management in IT/ITES Sectors- Off-shoring/Outsourcing – Strategic dimension & Competitive
advantage. Services Management in IT/ITES Sectors- Capacity Management Issues. Models for Manpower
Planning.
Unit-V: Services Management in Financial Services
Risk & Security issues in Financial Services Sector: Role of technology.
Text Books:
1. Robert Johnston, Graham Clark, Service Operations Management, Pearson Education, 2nd Edition, 2005.
2. James A. Fitzsimmons and Mona J. Fitzsimmons,Service Management: Operations, Strategy, Information
Technology, Fifth Edition, McGraw Hill, 2006,
Suggested Readings:
1. Bill Hollins and Sadie Shinkins, Managing Service Operations, Sage, 2006.
2. J.Nevan Wright and Peter Race, The management of service operations, Thomson, 2 nd Edition,2004.
With effect from the academic year 2013-14
3.
Metters, King-Metters, Pullman and Walton,Successful Service Operations Management, Thomson
Learning, 2006.
With effect from the academic year 2013-14
MB 282 (OM): Technology Management
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/ Assignment
Credits
4L periods per week
3 Hours
75 Marks
20Marks
5 Marks
3
Course Objectives:
1. To create an awareness among the students about the range, scope, and complexity of technological
innovation.
2. To equip students how to better select technological opportunities in the competitive society.
Course Outcomes: Students should be able to:
1. apply knowledge of business concepts and functions in an integrated manner.
2. implement technology process in the organization.
UNIT-I: Introduction
Definition, Role and Importance, Technology developments-Options and strategies, factors contributing to
successful Technology, Technology change. Technology Life Cycle (TLC). Diffusion and Growth of TechnologyTechnology transformation, Technology alternatives, Technology Policy and Planning.
UNIT-II: Technology Strategy
Meaning of Strategy. Formulation of Technology Strategy. Direction of strategy. Technology and the concept of
Core competence integration. Linking Technology and Business Strategies. Creating the product – Technology –
Business connection
UNIT-III: Technology Forecasting for Decision Making
The definition of Technology Forecasting, Forecasting and Technology innovation Chain, Forecasting System
Inputs and Outputs, Classification of Forecasting Techniques and methods. Technology Audit.
UNIT-IV: Technology Transfer
Dimensions and Routes of Technology transfer. Stages within the process of Technology transfer of .Modes of
Technology transfer- Technology import in India, Government Initiatives. Benefits of Technology absorption.
UNIT-V: Technology Assessment (TA)
Management of Technology Assessment. Strategic evaluation of Technology Investments. Organizational support
System- Structural Imperatives of Technology Management, Building Organization Culture. The Organization as a
Laboratory for Learning.
Text Books:
1. Tarek Khalil: Management of Technology- The Key to Competitiveness and Wealth Creation. McGraw Hill,
Boston, 2000.
2. V. K. Narayanan: Managing Technology and Innovation for Competitive Advantage, Pearson Education, 2003.
3. P.N.Rastogi: Management of Technology and Innovation, Sage Publications Inc, 1995.
Suggested Readings:
1. Norma Harrison & Danny Samson, Technology Management, McGraw-Hill International,2001
2. Melissa A. Schilling: Strategic Management of Technological Innovation, TMH, 2008.
3. Goel Cohen, Technology Transfer, Sage Publication, 2004.
MB 221 Strategic Management
With effect from the academic year 2013-14
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. To expose students to various perspectives and concepts in the field of Strategic
Management.
2. To help the students achieve conceptual clarity.
3. To help students develop skills for applying these concepts to the solution of business.
Course Outcomes:
This Course will prove to be instrumental in making the students “competitively superior”, and successful in their
career.
Unit- I: Introduction to Strategic Management
Nature, Scope, and process.Benefits and Limitations of strategic management.Levels of strategy- Developing vision,
mission, goals and objectives, strategy tactics/policies. A model of elements of strategic management: the strategic
position, strategic choices and strategy in action.
Unit- II: Strategic Position
External Environment analysis: key drivers of change, Porter’s Five Forces Model. Industry and Competitive
Analysis: Strategic groups, SWOT Analysis. Data Analytics. Internal Analysis: Concept of resources, Strategic
capabilities, core and distinctive competencies, Creating and Sustaining Competitive Advantage, Porter’s value
chain Analysis for appraisal of firm’s resource capabilities, Cost efficiency and Learning/experience curve.
Unit- III: Corporate Level Strategic Alternatives
Stability Strategies: Maintenance of status quo strategy, Sustainable growth strategy, Pause/Proceed with caution
strategy, No change strategy and Profit strategy. Growth Strategies: Internal growth strategy, Concentration strategy,
Merger and Acquisition strategy, Diversification, Joint Ventures. Retrenchment Strategies: Turnaround strategy,
Captive company strategy, Transformation strategy, Divestment strategy and Liquidation strategy.
Combination/Portfolio Restructuring Strategy.Strategic Alliance.
Unit- IV: Business Unit Level Strategic Alternatives
Generic Strategies for sustaining competitive advantage.Offensive and Defensive Strategies. Industry Life Cycle
Stages: Strategic Implications. Tailoring strategy to fit specific industry and company situations-Strategies for
competing in Emerging industries, Turbulent and high velocity markets, Maturing industries, Stagnant industries,
and Fragmented industries. Strategies for Industry leaders, Runner-up firms, weak and crisis ridden Business.
Unit -V: Implementation and control
Structural Implementation: Matching organization structure and strategy. Behavioral Implementation: Culture and
Strategy. Strategy and Leadership, Organization Development and Strategy. Functional Implementation: Role of
Finance, Marketing, Human Resource, Production, Research and Development and Information Technology
Departments. Types of Control: Preliminary, Concurrent, and feedback. Corporate Governance for Sustainable
Development.
Text Books:
1. Arthur A Thompson Jr, Strickland A.J., John E. Gamble and Arun K. Jain, “Crafting andExecuting
Strategy, - The Quest for Competitive Advantage - Concepts and Cases”, Tata McGraw Hill Education
Private Limited, New Delhi
2. P.SubbaRao, “Business Policy and Strategic Management”, 2011, Himalaya Pulishing House.
3. V.S.P. Rao and V. Hari Krishna, “Strategic Management”, 2010, Text and Cases, Excel Books, New Delhi.
With effect from the academic year 2013-14
Suggested Readings:
1. Gerry Johnson, Kevan Scholes, Richard Whittington, “Exploring Corporate Strategy”, 2009,Pearson Ed
Ltd, United Kingdom, 2nd Ed.
2. Michael Hitt, Ireland, Hoskission, “Strategic Management”, 2010, Cengage Learning, New Delhi.
3. Fred R. David, “Strategic Management – Concepts and Cases”, 2010, PHI Learning, New Delhi.
With effect from the academic year 2013-14
MB 222 Logistics and Supply Chain Management
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
To enable students plan a career in business to get benefitted from a clear understanding of the field of Logistics and
Supply chain management as the present era is for Supply chain competition.
Course Outcomes:
Students will learn the strategic importance of good supply chain design, planning and operation and also able to
understand how supply chain can be a competitive advantage of a firm.
Unit - I: Introduction to Supply Chain Management
Introduction to Supply Chain Management (SC)-Concept, evolution, Objectives importance and function of SCM,
conceptual framework of SCM, process view of supply chain , supply chain strategies, drivers and metrics of SC.
Global Supply Chain Management, Reverse Supply Chain, Value chain and value delivery systems for SCM, The
role of Modelling, SCOR Model and optimization in SC,.
Unit - II: Logistics Management
Logistics Management, Inbound, Internal and Outbound Logistics in SCM, Developing the Logistics organization
for effective Supply Chain Management, development of integrated logistics strategy, Logistics in Maximizing
profitability and cash flow, 3PL, 4PL, International Logistics, Reverse Logistics.
Sourcing of material, Global sourcing–issues and Problems.e-Procurement, Group Purchasing, Supplier
Partnerships, Multi-tier Supplier partnerships.
Inventory Management in Supply chain-Role and importance of inventory in SC, Inventory policies, inventory as an
element of customer service, JIT, VMI, Outsourcing, Factors influencing the decision making process of outsourcer.
Unit - III: Transportation and Warehousing
Transportation in SC, Transportation formats, Modes of Transportation, factors affecting transportation
performance, Factors influencing the selection of transporter, modes of transport, Fleet Management, multi model
transport, Containerization, Vehicle Scheduling and routing, Milk run and cross docking.
Warehousing- types of warehouses, warehousing operations, Warehouse automation, Warehouse management
systems. Third party and value added warehousing, Role and importance of Handling systems, Selection of
Handling systems.
Unit - IV: Strategic Issues in Supply chain
Strategic Partnerships, Alliances and Collaborative advantage, Strategic relationships in–logistics, Bench
marking - Issues and problems in Bench Marking, types of bench marking, methods of BM, Process of BM.
Lean Manufacturing, Agile Manufacturing, elements of lean manufacturing, Integration of lean manufacturing
and SCM.
Unit - V: Supply Chain Interface
SC Network Design, Distribution network in SC, Channel design, factors influence design, options in distribution
network, Role and importance of Distributors in SCM, SC integration-Internal and external, Role and importance
and selection of Handling systems in SC integration. Role of IT in SCM.
Role of Human Resources in SCM.Issues in Workforce Management and Relationship Management with suppliers
and Customers and employees.
Retail SCM- Problems and issues in Transportation, inventory, Packaging and Repackaging. Customer led business,
Customer focus in SC, Complaint Handling, Developing customer service strategy, RFID, bar coding.
Pricing and Revenue Management, Green Supply chain Management
With effect from the academic year 2013-14
Text Books:
1. Shah, J, “Supply Chain Management, Text and Cases”, 2009, 1st Ed. Pearson.
2. Chandrasekaran. N, “Supply Chain Management process, system and practice”, 2012, Oxford, second
Impression.
3. B. Rajashekar& G.V.R.K. Acharyulu, “Logistics and Supply chain Management”, 2009, Excel Books.
Suggested Readings:
1. Sunil Chopra, Peter Meindl&D.V.Karla, “ Supply Chain Management, Strategy, Planning and Operations”,
2013, 5th Edition, Pearson.
2. K. ShridharaBhat, “Logistics and Supply Chain Management”, 2009, 1st Ed. Himalaya Publishing House.
3. Crandall, Richard E & others, “Principles of Supply Chain Management”, 2010, CRC Press.
With effect from the academic year 2013-14
MB 223 Entrepreneurial Development
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1) To make the students aware of the importance of entrepreneurship opportunities
available in the society for the entrepreneur.
2) Acquaint them with the challenges faced by the entrepreneur.
Course Outcomes: Students will be able to:
1. understand the concept of entrepreneurship and its close relationship with enterprise and owner-management.
2. examine the nature of business development in the context of existing organisations and of new venture startups.
3. learn the concepts of innovation and creativity and the roles that both play in entrepreneurship and business
development.
U nit – I: Entrepreneur and Entrepreneurship
Introduction, Evolution of the Concept of Entrepreneur–Characteristics of an Entrepreneur–Distinction Between an
Entrepreneur and a Manager–Functions of an Entrepreneur–Concept of Entrepreneurship– Theories of
Entrepreneurship - Role of Entrepreneurship in Economic Development– Recent Trends of Women
Entrepreneurship–Entrepreneurship and Financial Inclusion, Essence of Entrepreneurship and case method.(Indian
Entrepreneur cases)
U nit – II: Identification of Business Opportunities
Introduction-Factors affecting entrepreneurial growth, Sources of business or product ideas-Identifying a business
opportunity - steps in identification of business opportunity-Entrepreneurship Development Programmes (EDPs).
Unit – III: Managing Enterprise
SWOT Analysis-Concept of Managing Enterprise and its importance- Strategies to set and achieve goals- Formal
and non-formal aids - Benefits to an enterprise - dealing with Government/non-Government bodies. Small
Enterprises – Definition, Characteristics, Objectives, Scope, problems, Project Identification, Project Selection,
Project Formulation, Project Appraisal.
Unit – IV: Institutional Finance to Entrepreneurs
Definition, Characteristics, Government Policy, need and importance, Role of Small Enterprises in Economic
Development, Their problems - Ownership Structures - MSME Act-Ancillary Units-need and importanceInstitutional finance to entrepreneurs from IDBI, IFCI, LIC, UTI, NABARD, SFCs, SIDCs EXIM Bank.Role of
NSIC,SSIB, SSICs,
Unit – V: Venture Capital
Venture Capital Financing Concept and features, Need, relevance and development of venture capital funds.
Structure and regulatory framework of venture capital financing in India.Investment process and evaluation –
Conventional valuation method, the first Chicago method, Revenue multiplier method.Structuring venture capital
financing.Investments nurturing methodologies –valuation of venture capital portfolio.Performance of TDICI and
other Venture Capital Firms in India. Exit Strategies of venture capital financing. Policy imperatives of VCF
development in India.Role of private equity.
Text Books:
1) E. Gordon &K.Natarajan Entrepreneurship Development Himalaya 2008
2) Coulter Entrepreneurship in Action PHI 2nd Edition
With effect from the academic year 2013-14
3) S.S. Khanka, “Entrepreneurial Development”, 2007, S. Chand & Co. Ltd
Suggested Readings:
1) Vijay Sathe, “ Corporate Entrepreneurship” 1st edition, 2009, Cambridge
2) Vasanth Desai, “Dynamics of Entrepreneurial Development and Management”, 2007, HPH,Millenium
Edition.
3) P. Narayana Reddy, “Entrepreneurship – Text and Cases”, 2010, 1st Ed. CengageLerning.
4) David H. Hott, “Entrepreneurship New Venture Creation”, 2004, PHI.
With effect from the academic year 2013-14
MB 253 (F) Financial Risk Management
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
To make the students understand how to identify the risks, measure them and plan to manage them in a practical
scenario.
Course outcomes:
The subject provides useful skill set to employ the tools of risk management like Forwards, Futures, Options ,Swaps
etc. to hedge various risks.
Unit – I: Introduction to Risk Management
The concept of Risk, Nature, Need and scope of risk.Source, measurement, identification and evaluation of
Risk.Types of risk.Possible Risk events, Risk Indicators, Risk Management Process–pre-requisites and
fundamentals.Misconceptions of Risk.An integrated approach to Corporate Risk Management.Risk management
approaches and methods.Risk reporting process–internal and external. Asset-Liability Management- RBI guidelines
Unit – II: Measurement and Management of Risk
Value at risk (VaR): The concept, computation, stress testing, back testing.Cash flow at risk (CaR): VaR and CaR to
make investment decisions. Managing risk when risk is measured by VaR or CaR
Management of interest rate risk, liquidity risk, credit risk and exchange rate risk.Non-Insurance methods of Risk
Management-Risk Avoidance, Loss Control, Risk Retention and Risk Transfer.
Unit – III: Forward and Futures contracts
The concept of Derivatives and types of Derivatives.The role of Derivative securities to manage risk and to exploit
opportunities to enhance returns.
Forward contracts: Definition, features and pay-off profile of Forward contract. Valuation of forward
contracts.Forward Contracts to manage Commodity price risk, Interest rate risk and exchange rate risk.Limitations
of Forward contract.
Futures contracts: Definition. Clearing house, margin requirements, marking to the market. Basis and convergence
of future price to spot price. Valuation of Futures contract.Differences between forward contracts and futures
contracts.Risk management with Futures contracts–the hedge ratio and the portfolio approach to a risk–minimizing
hedge.
Unit – IV: SWAPS Contracts
Definition, types of swaps, Interest rate Swaps: Mechanics of Interest rate swaps .Using Interest rate Swaps to lower
borrowing costs, hedge against risk of rising and falling interest rates. Valuation of interest rate Swaps. Pricing of
Interest rate swaps at origination and valuing of Interest rate swaps after origination.
Currency Swaps: Types of Currency Swaps. Valuation of currency swaps. Using Currency Swaps to lower
borrowing costs in foreign country, to hedge against risk of a decline in Revenue, to hedge against risk of an
increase in Cost, to hedge against risk of a decline in the value of an asset, to hedge against risk of a rise in the value
of a liability. Pricing of currency swap at origination and valuing of currency swap after origination.
Unit – V: Options Contracts
Definition of an option. Types of options: call option, put option, American option and European option. Options in
the money, at the money and out of the money. Option premium, intrinsic value and time value of options. Pricing
of call and put options at expiration and before expiration. Options on stock indices and currencies. The Binominal
option pricing model (BOPM): assumptions - single and two period models. The Black & Scholes option pricing
With effect from the academic year 2013-14
model (BSOPM): assumptions.
Text Books:
1. John C. Hull &SankarshanBasu, “Options, Futures and Other Derivatives”, 7 th Ed, Pearson Education.
2. S.K.Mishra, “ Derivatives and Risk Management”,2nd Ed, Everest Publishing House.
3. R.Madhumathi,M. Ranganatham, “ Derivatives and Risk Management”, 5 th Edition, Pearson Education.
Suggested Readings:
4. Paul Hopkins, Kogan Page, “Fundamentals of Risk Management”, 2010, Institute of Risk Management.
5. David. A. Dubofsky& Thomas. W. Miller, Jr., “Derivatives Valuation and Risk Management”, 2003, Oxford
University Press.
6. Jean-Philippe Bouchaud and Mark Potters, “Theory of Financial Risk and Derivative Pricing”, 2009, 2 nd Ed.
Cambridge press
With effect from the academic year 2013-14
MB 254 (F) Banking and Insurance
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. The aim of the course is to provide conceptual and practical understanding of Banking Industry and
Insurance
2. To provides an in-depth knowledge in insurance as a Risk Management Technique
Course Outcomes:
1. Students will be able to understand managerial issues in the banking industry
2. The students will be enriched with global banking environment and gain knowledge
of insurance and develop their specialties in field of Insurance
Unit – I: Introduction to Banking
Bank, Customer, Bank-customer Relationship, Role of commercial banks in Economic Development .Evolution of
Banking in India–origin, nationalization, reforms, overview of Financial Inclusion in India, Sources of risk in banks.
Various services offered by banks, Analyzing banks’ financial statements: CAMELS, Ratings, Key Performance
indicators. Sources of Bank Funds- Deposits, Other sources and Banc-assurance.Changing role of Banks as
Financial Intermediaries.
Unit –II: Uses of Bank Funds-Lending Function
Features of Bank Credit, types of lending, steps to be followed in the assessment of credit worthiness of a
prospective borrower, the credit process and financial appraisal for credit decisions, different types of loans and their
features, Loan Pricing: The basic model, pricing fixed & floating rate loans,Hedging,matched funding,& price
leadership model, cost-benefit loan pricing, Customer Profitability Analysis, NPA’s:- The gross and net concept of
NPA’s, causes, implications & recovery of NPA’s.
Unit – III: Regulation and Innovations in Banking System
Regulation of Bank Capital: The need to regulate Bank Capital, Concept of Economic Model,
Concept of Regulatory Capital, Basel Accords I and II.
Banking Innovations:-Core Banking Solution, Retail Banking-Products & Services-Nature, Scope, Future and
Strategies, Plastic Money and E-Money, National Electronic Funds Transfer, ATM, Mobile Phone Banking, Net
Banking and Security Issues in E-Banking
Unit – IV: Insurance
Introduction, Insurance as a Risk Management Technique: Principle of Indemnity, Insurable Interest, subrogation,
utmost good faith. Requisites of insurable risks. Characteristics of Insurance contract, Functions of Insurers:
Production, Underwriting, Rate Making, Managing Claims and Losses, Investment & Financing, Accounting &
Record Keeping and other miscellaneous functions, Types of Insurers, Reinsurance: the concept, uses and
advantages. Marketing channels: Agents & brokers –professionalism, remuneration, responsibilities, classification,
criteria for appointment and capital adequacy norms for broker, an overview of IRDA.
Unit – V: Life Insurance and General Insurance
The concept of Life Insurance, types of Life Insurance contracts, Tax treatment of Life insurance. Life Insurance
Products- Term Insurance, Whole Life Insurance, Universal Life Insurance, Variable Life Insurance, Adjustable Life
Insurance, Endowment Life Insurance, Participating & Nonparticipating Life Insurance, Classification of Life
Insurance: Ordinary, Industrial, Group & Credit. Health and General insurance–Overview, Third Party
Administrators.
With effect from the academic year 2013-14
Text Books:
1. Management of Banking & Financial Services, Padmalatha Suresh & Justin Paul, Pearson, 2 nd Edition.
2. Bank Management & Financial Services, Peter.S.Rose& Sylvia. C. Hudgins, Tata McGraw Hill 2010, 7th
Edition.
3. Managing Banking Risk, Hennie Van Greuning, Sonja BrajovicBratanovic, Jaico Publishing House 2008
Suggested Readings:
1. Banks & Institutional Management, Vasant Desai, Himalaya Publishing House 2010, 2ndEdition.
2. Fundamentals of Risk & Insurance, Emmett J. Vaughan & Therese M. Vaughan, Wiley, India Edition 2003, 9th
Edition
3. Banking and Finance, K.S.Reddy and NageswarRao, Paramount Publications, 2013.
3. Introduction to Risk Management & Insurance, Mark. S.Dorfman, Prentice-Hall of India Private Limited-2007,
8th Edition.
With effect from the academic year 2013-14
MB 263 (HR) Industrial Relations and Labour Laws
Instruction:
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
To acquaint the students on various aspects of Industrial relations Framework and Social security Framework
prevailing in the changing Business Environment.
Course Outcomes: Students will be able to:
1. understand how to apply the theoretical approaches in the analysis of Labour relations in India
2. analyse the roles and ideologies of workers, trade unions, employers, labour organizations, government in
maintaining employee relations
3. analyse the impact of environmental factors on Labour relations and related legislation
Unit-I: Industrial Relations Perspectives
Conceptual framework and approaches to Industrial Relations–Influence of Emerging socio-Economic scenario on
growth of Industrial relations in India-Factors influencing Industrial Relations in India-Differences in perspectives –
Industrial relations ,Employee relations-Employee relations in the work place-culture and employee relations-Future
of Employee relations.Industrial conflict-Types and causes of Industrial disputes-Machinery for prevention and
settlement of Industrial disputes.
Unit-II: Trade Unions
Structure, characteristics and Functions of Trade Union;Trade union act-1926-Trade union leadership and linkage of
trade union-with potential parties-problems of Trade union recognition and government policy- Recognition of
Trade unions as collective bargaining agents-Problems and issues involved in collective bargaining process-Role of
collective bargaining in promoting Industrial amity and peace-Industrial Employment(standing orders ) Act-1946.
Unit-III: Labour legislation Administration
Importance of Labourlaws,The classification of labour laws-The scheme for the structured study of the acts-Labour
administration-Evolution of labour administration in India-Labour policy in India-Judiciary and the child labourRight to education and child labour-Public interest litigation and child labour-Labour administrative machinery of
the government-Role of ILO in Labouradministration. Changing Business Environment and labour laws-WTO and
social clause.Recommendations OF II National commissioner on Labour.
Unit-IV: Employee Benefits
Defining and Exploring employee benefits-Employee benefits practice-Legal and discretionary benefits practiceLegal and regulatory influences on discretionary benefits practices-The economics of employee benefits-Regulating
employee benefits-social security legislations-The ESI Act-1948-The Maternity benefit act-1961-The workmen’s
compensation act-1923-The payment of gratuity act-1972-Employee provident fund and miscellaneous provisions
act-1952.Retirement,health and life insurance acts.
Unit-V: Wage legislation and administration
The need and importance of Wage legislation - Payment of Wages Act 1936 -The minimum wages Act 1948 -The
payment of Bonus Act 1965- Equal remuneration Act 1976 - The context and concept of wage - Wage
administration in India - Components and the determinants of wage - Wage structure towards a wage policy.
With effect from the academic year 2013-14
Text Books:
1. P.N.Singh and Neerajkumar, ”Employee relations Management” 2010, Pearson Education, New Delhi.
2. Joseph J.Mortocchio, ”Employee Benefits” 2010, Tata McGraw Hill, New Delhi.
3. S.C.Srivatsava,”Industrial Relations and Labour Laws”, 2008, Vikas Publishing House, New Delhi.
Suggested Readings:
1. C.S.VenkatRathnam,”Industrial Relations”,Oxford University Press-New Delhi.
2. R.SivarathnaMohan”Industrial Relations and Labour Welfare” 2010 PHI Learning Pvt.Ltd.
3. P.K.Padhi, ”Labour and Industrial Laws” 2009, PHI Learning Pvt. Ltd.
With effect from the academic year 2013-14
MB 264(HR) Talent and Knowledge Management
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
This course provides an introduction to Talent & Knowledge Management as practiced in leading organizations. The
purpose of the course is to review and discuss existing organizational practices related to developing,
managing Human Resources, transfer of knowledge to achieve business strategies and objectives.
Course Outcomes: Students will be able to:
1. Plan the talent required for an organization
2. transfer the knowledge in most efficient manner by latest tools and techniques
Unit – I: Introduction to Talent Management
Meaning and importance of talent management.Designing and building a talent reservoir–Segmenting the Talent
Reservoir.Talent Management Grid.Creating a talent management system.Institutional strategies for dealing with
talent management.
Unit – II: Competency for Talent Management
Competency–meaning, characteristics, types– Steps in developing a valid competency model.Talent management
information systems.Developing a talent management information strategy.Role of leaders in talent management.
Global talent management
Unit – III: Concepts of Knowledge Management
Introduction History, Concepts, Definitions to knowledge management, The nature of knowledge management–
Alternative views of knowledge. Types of knowledge.Location of knowledge. Rise of the knowledge worker.
Features of knowledge intensive firm. Key processes in knowledge intensive firms.
Unit – IV: Approaches and Framework of Knowledge Management
Knowledge management framework of Hansen–Earl’s seven schools of knowledge management– Alvesson and
Karreman’s knowledge management approaches. Knowledge management solutions, mechanisms and
systems.Knowledge management infrastructure. Issues and problems related to KM.
Unit – V: Knowledge management and Organisational Performance
Organizational impacts of knowledge management-on people, processes, products and organizational performance.
Knowledge management assessment of an organization–importance, types and timing.Knowledge discovery
systems.
Text Books:
1. Ed by Lance A. Berger and Dorothy R Berger. “The Talent Management Handbook”, 2004, Tata McGraw Hill
edition.
2. Donald Hislop, “Knowledge management in Organizations”, 2009, Oxford University Press, Second edition.
3.Irma Becerra-Fernandez, Avelino Gonzalez and Rajiv Sabherwal “Knowledge
management”, 2009, Pearson
Education Inc.
Suggested Readings:
1. Ed by Larry Israelite, “Talent Management”, ASTD Press.
2. Sajjad M Jasmuddin, “Knowledge Management”, 1st Ed, 2009, Cambridge.
3. Stuart Barnes, “Knowledge Management Systems”, Ed, Cengage Learning
With effect from the academic year 2013-14
MB 273 (M) ConsumerBehaviour
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
Course Objectives:
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
The objective of this course is to enable students to understand the Perspectives of consumers and their buying
behavior patterns. Help them to acquire knowledge to design market research studies for the mutual benefit of
consumers and the organisations.
Course Outcomes: Students will be able to:
1.apply theories of consumer behavior to the formulation of effective marketing strategy.
3.recognize trends based on current research related to consumer behavior.
4.analyze the challenges that might influence the formulation of effective Marketing Strategies
from a consumer behavior perspective.
UNIT-1: Introduction
Definition, Evolution, Contemporary Dimensions of Consumer Behaviour, CB Research Process, concepts and
theories of Motivation and Personality and their Marketing Implications, The concept of Perception and it’s impact
on Marketing strategies.
UNIT-2: Learning Principles and Marketing Implications
Concepts of conditioning, Important aspects of information processing theory; encoding and information retention,
Retrieval of Information, Split–brain theory.
UNIT-3: Environmental Influences on Consumer Behaviour
Social and cultural settings - Culture, subculture and Cross cultural Marketing practices. Family life cycle-1,2,3 and
Reference groups- Personality, Life style Influences.
UNIT-4: Consumer Decision Making Process
Information search, evaluation of alternatives, Purchasing process, post purchase behavior, Consumer action and
disposal of products.
UNIT-5: Models of Consumer Behaviour
Models of Consumer Decision making Process-Traditional models, contemporary models, Generic Model of
Consumer Behaviour, Howard Sheth Model, Engel Blackwell and Rao-Lilien model.Role of
Consumerism.Integrated Marketing Communication and Consumer Behaviour.
Text Books:
1. Black-well, R.Miniard PW and Engel,”ConsumerBehaviour” 2010, Thompson learning.
2. David L. Loudon and Albert.J.DellaBitta, Consumer Behaviour2008,TMH,IVth Edition
3. Schiffman and Kannik “Consumer Behaviour”Pearson, 2009 Edition/PHI.
Suggested Readings:
1.
2.
3.
Suja R .Nair,”ConsumerBehaviour in Indian Perspective”, 2010, HPH.
Sheth and Mittal,”Consumer Behaviour”2006 Thompson learning.
MichealR.Solomon: Consumer Behaviour: Consumer Behaviour, 7/e, PHI,2007.
With effect from the academic year 2013-14
MB 274 (M) Services and Retail Marketing
Instruction
Duration of Main Examination
Main Examination
Internal Examination
Case Study/Assignment
Credits
4L periods per week
3 Hours
75 Marks
20 Marks
5 Marks
3
Course Objectives:
1. to familiarize students with characteristics of services, their implications on service delivery
and retail marketing concepts
2. explain how marketing decisions are influenced by various forces
Course Outcomes: Students will be able to:
1. understand concepts of service and challenges in delivering quality services.
2. analyse consumer evaluations of retail offerings and apply retail concepts to real situations and
formulate retail marketing strategies for the success of retail industry
Unit – I: Introduction to Services and Retail
Concepts,
Scope
of
Services.Goods-Services
continuum.4Is
of
Services
Goods
and
Services.Categorization.Industrial Services. Segmentation, target Marketing and positioning. Customer expectations
and perceptions of services.Employees role in service delivery.
Retailing - Meaning, Types, significance of retail industry, Emergence of Organized Retailing, Indian vs. Global
Scenario.
Unit – II: Service marketing Mix:
Product, Pricing, Place, Promotion, People, Physical evidence and Process.Service Quality- Dimensions of Service
Quality.Understanding Service Quality Management.Measuring Service Quality.
Unit – III: Strategies for Service Marketing:
Overview, strategies for dealing with intangibility, inventory, inconsistency and inseparability..Service Marketing
Triangle- External Marketing, Internal Marketing, Relationship Marketing and Interactive Marketing.
Unit-IV: Retailing
Retail formats and Theories – Theories of retail development, concept of retail life cycle, classification of retail
stores, role of franchising in retail, Technology in retail, Factors affecting retail. Retail Pricing -The concept of retail
pricing and the factors affecting price,elements of retail price,developing a pricing strategy,adjustment to retail
price.
Unit-V: Merchandise Management
Sources of Merchandise, Category Management, Store Layout, Design and Visual Merchandising, Retailing
Strategy and Customer Service.CRM in retailing. E-tailing-Issues and Challenges
Text Books:
1.Rampal M. K and Gupta S. L, “Services Marketing Concepts, Applications and Cases, 2008,
Galgotia Publishing Company – New Delhi.
2. S.M.JHA, “Services Marketing”, 2009, HPH, Mumbai.
3.AJLamba, 2006, The Art of Retailing, TMH, 2009.
4.Levy and Weitz, Retailing, TMH, 2009.
Essential Readings:
With effect from the academic year 2013-14
1. Lovelock, Chatterjee, “Services Marketing People, Technology Strategy”, 2011, Pearson Ed.
2.VinnieJauhari, KirtiDutta, “Services”, Oxford University Press, New Delhi.
3.David Gilbert, 2003, Retail Marketing Management, 2 nd edition, Pearson Education.
4.PatrickM.Dunne and Robert F.Lusch, 2005, Retailing, Thomson Learning.