Four Steps to Creating an Awesome
Social Media Marketing Plan
 Step

Goals, Target Market, Social Networks
 Step

3:
Engagement & Growth
 Step

2:
Content
 Step

1:
4:
Analyze
 Set





SMART social media goals
Specific
Measureable
Attainable
Realistic
Timed
 Know


your target market
Demographics
Psychographics
 Reach
your target market on the best social
media network






Facebook
Twitter
LinkedIn
Google +
Pinterest
Instagram
 Create



50% Entertaining/Conversational
30% Educational
20% Promotional
 Create



a content strategy
a content calendar
90 Days
6 months
1 year
 Automate
publishing your content
 Engagement
strategies
Pictures
 Video
 Questions
 Polls/Opinions
 Filling in the blank
 Inspirational Quotes

 Growth

Strategies
Organic Growth
Existing clients and prospects
 Shared content
 Commenting


Paid Growth
Promoted Posts
 Sponsored Ads

 Ways


to analyze your results
Analytic tools on that social network
Analytic tools outside of that social network
Select your
1.



2.
3.
4.
Goals
Target Market
Social Networks
Plan your Content
Plan your Engagement & Growth
Analyze your results
www.nadinemullings.com
[email protected]
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@NadineMullings
/MarketingEssentials
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