Hope in Motion is an ongoing fundraising campaign to support
the programs and services of the Bennett Cancer Center.
Team Captain’s Kit
2017 Walk & Run
Sunday, June 4, 2017
Downtown Stamford
hopeinmotion.org
Celebrating 22 Years
A special welcome to ALL of our Team Captains — many of you we already
know and some of you are new to us this year. Team Captains make all the
difference in creating a fun, successful event, so we thank you in advance for your support.
The Walk & Run is the marquee event for the Carl & Dorothy Bennett Cancer
Center’s year-round Hope in Motion fundraising campaign and the largest
participatory fundraising event in Fairfield County.
We are already counting down to the first Sunday in June, where we’ll gather
in downtown Stamford to show our support for area cancer patients and for a
cause that is near and dear to so many of our hearts.
Thank you, as always, for your energy, enthusiasm and passion. We look
forward to seeing you on Sunday, June 4th!
C. Nicholas Risom
Event Co-chair
Andrea Bass
Event Co-chair
Kari Pollak
Manager, Hope in Motion
Here’s what you’ll find in this kit:
Your Support Makes a Difference............................................................................... Page 4
Walk & Run At-A-Glance............................................................................................ Page 5 – 6
Your Role as a Team Captain ......................................................................................... Page 7
Team Captain HQ.........................................................................................................Page 9 – 15
Sample Emails........................................................................................................... Pages 16 – 19
Information............................................................................................................................... Page 20
T-shirts............................................................................................................................... Page 21 – 22
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| 4 | 2017 Walk & Run Team Captain’s Kit
Walk & Run At-A-Glance
What: The 2017 Walk & Run, which benefits the Bennett Cancer Center, is a family-friendly event, including well-behaved dogs on leashes.
When: Sunday, June 4, 2017 (see full schedule below).
Who: You and your team. (Teams are made up of a minimum of 10 people)
Where: The event starts and ends at Columbus Park (between Bank and Main Streets) in Stamford, Connecticut.
Why: The money you raise makes a significant difference to
the Bennett Cancer Center’s patients and their families
by providing them with a compassionate and
supportive environment while receiving a superior level of clinical care. At the Bennett Cancer Center, they have access to world-class physicians, skilled nurses and the latest in treatment options, research protocols and supportive services.
Schedule: Saturday, June 3, 2017
Columbus Park
Pre-Registration (run bibs are available for pick-up) 10:00 a.m. – 4:00 p.m.
Sunday, June 4, 2017
Columbus Park
6:30 a.m.
Registration opens 8:00 a.m.
5K & 10K Run begins
9:45 a.m.
Survivor photo
10:00 a.m.
Walk begins
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Walk All pre-registered participants receive a free, Registration Fees: commemorative t-shirt. Sizes are based on availability at the time of pick-up.
• Adults: $50
• Children 12 & under:
$25 includes shirt — No fee, no shirt
Run All pre-registered participants receive a free,
Registration Fees: commemorative t-shirt. Sizes are based on the availability at the time of pick-up.
• 5K: $50
• 10K: $65
• Children 12 & under:
$25 includes shirt — No fee, no shirt
Day of
Day-of registrants are not guaranteed
Registration Fees: a t-shirt.
• Walk: $60
• Run:
• 5K: $60
• 10k: $75
• Children 12 & under:
$35 includes shirt — No fee, no shirt
Team Challenge: The team with the most funds raised by
Friday, June 2nd will be asked to lead The Walk.
Questions: Contact Kari Pollak, Manager, Hope in Motion, at 203.276.2554 or [email protected]
| 6 | 2017 Walk & Run Team Captain’s Kit
Your Role as a Team Captain
What do Team Captains need to do?
Your overall responsibility is to provide leadership, coordination and
communication to your team. Here’s how:
• Register. Visit www.hopeinmotion.org and click on Walk & Run to register
your team, create a team website and invite people to join you.
• Recruit. Ask people you know (friends, family members, church-goers,
co-workers, sports buddies, book club members, etc.) to join your team and
help raise funds. You should make sure to invite each of your potential team
members to join your team online.
• Kick-off. Have a team-building kick-off for team members. Offer
refreshments and giveaways and help get them excited to be part of this
very special event.
• Fundraise. You should work in a very hands-on manner with your team
members to help them each set a fundraising goal and work to achieve (or
even surpass) it.
• Motivate. Keep your team motivated, encouraged and excited in whatever
ways you think will work best.
• Have fun and build team spirit. Create a team t-shirt, banner or hat to
help identify and encourage your team.
• Celebrate. Before, during and after the event!
• Say thank-you! Once the event is over, take the time to personally thank
team members for their efforts. A great way to say thank-you is to take a
team photo and give it to members as a framed keepsake.
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Here are a few tips for successful recruiting and fundraising:
• Sometimes the biggest barrier to overcome is just getting up the
courage to ask. Whether it’s for someone to join your team or for
someone to make a donation, the best way to get results you’re looking
for is to just ask!
• Think through your extended networks — there are a lot of people you
know. Then, ask them to join you. Ask them to donate. As we’ve often
heard, you don’t get if you don’t ask.
• Share your personal reason for participating. A personal connection to
the cause is the number one reason why people get involved.
• Suggest people skip one small thing (a movie, a manicure, etc.) and
donate what they would have spent to your team.
• Check with your HR department to see if they have a matching
gifts program.
• Recommend a buddy system so even those who can’t participate in the
event can collect donations.
• Make sure to follow-up. We’re all busy; sometimes a simple reminder is
all it takes to get someone to donate or join your team.
• Always say “thank you” — this has a powerful effect.
• Utilize social media.
• Host a fundraising mini-event like a golf tournament, bake sale, sporting
event or happy hour. You’ll be surprised at how easy it can be to get
others to support your efforts.
• Encourage the members of your team to come with up their own
individual fundraising ideas such as having a spare change jar at home or work, sponsoring a dress down day at work or your local school... the
ideas are endless.
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Team Captain HQ
Registering Your Team
Registering your team has never been easier. Get your team started with
these easy steps:
1. Think of a creative team name!
2. Visit www.hopeinmotion.org. Click “Walk & Run” on the top navigation
bar. Then select the blue ‘Register’ button at the upper right of the screen.
Returning Participant:
1. If you participated in the Walk & Run last year, enter your information
under “Returning Participant.” (If you forgot your information, click on
“email me my login information”. You must use the email address you
signed up with last year.)
2. Once you enter your username and password, click “log in.” If you have
requested your login information be emailed to you, please note your
username in the email and click on “Reset Password.” Once you have reset
your password, you are automatically logged in, but not yet registered.
3. Click on “Registration”.
4. Select your registration type and click “Next Step”.
5. Your information from last year will prepopulate in the bio fields. Please make
any changes necessary and continue on with the registration to the end. Be
sure to log off before registering another participant.
New Participant:
1. Click on “Start a Team”, “Join a Team” or “Register as an Individual”.
2. Click on “New Participant” if you haven’t walked or run previously.
3. If you participated in either the 2015 or 2016 event, click on
“Past Participant”.
4. Select your registration type and click “Next Step”.
5. Complete all the information fields and continue on with the
registration to the end. Be sure to log off before registering
another participant.
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10 Ways to Raise $1,000 in 10 Days!
You’re signed up for the Walk & Run — so now what? Raising money
can seem like a challenging task, but if you break it down into smaller
steps, you’ll be on your way to reaching your goal in no time!
Day 1:
Day 5:
Day 3:
Personal Donation
Jump-start your fundraising by
making your own $25 donation
on your Walk & Run page. Share
it on social media to motivate
others to contribute to your cause!
Bake Sale
Boss Match
Ask your boss or company if
they would be willing to match
your contributions so far.
Cook up some sweet treats
to bring into work and ask
your coworkers for a small
donation to enjoy them.
Bake 25 cookies for $2
each for an additional $50.
START
$25
$250
$275
Day 2:
Family & Friends
Reach out to 10 of your closest
friends and family members and
ask them to donate $25; you’ll
be $250 closer to your goal!
$550
$600
$650
Day 4:
Dress Down Day
Ask your HR department if you
can hold a “dress down day”
where everyone contributes
$5 in exchange for dressing
casually that day. Try to enlist
10 coworkers to participate.
You made it! Great job. Send a thank you note to your donors and
get ready to Walk & Run on Sunday, June 4! To learn more about
this year’s event, to register or donate, visit hopeinmotion.org.
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Day 7:
Day 9:
Keep it In-House
Task everyone in your household
to raise $25; if you’re a family of
four, this adds an additional $100
to your fundraising!
Skip It
Skip one of your regular activities
(nail salon, buying lunch, going
to a movie) and donate that
money instead to the Walk &
Run. Ask your friends to do it too.
FINISH
$750
$850
Day 6:
Local Pit Stops
Ask four businesses you
frequent to donate $25
each to raise another $100.
Markets, dry cleaners, salons
or coffee shops are great
places to start.
$900
$925
Day 8:
Be Neighborly
Ask just two neighbors
to contribute $25 & you’ll
add $50 to your goal.
$1000
Day 10:
Home Free
You’re so close! Post on
Facebook, showing your
friends you’ve got only $75
left to raise and you might be
surprised who’ll help get you
across the finish line.
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Getting Started
How to Access and Use Your Personal Fundraising Page
The Participant Center is an easy-to-use fundraising resource where you
can share, via your Personal Fundraising Page, why you are raising funds to
benefit Stamford Hospital Foundation. You can also send out emails to recruit
participants and ask for support by using our email templates or creating your
own messages. Track your fundraising success on the “Progress” tab — we
hope you will reach and exceed your goals for this year!
Should you need help with your Participant Center, please contact us by
phone at 203.276.5975 or by email at [email protected].
Access
You can access your Participant Center by visiting www.hopeinmotion.org.
Click “Walk & Run” on the top navigation bar. Then select the blue Login
button in the upper right corner of the screen.
Information about your username and password can be found in the
“thank you for registering” email that you received. Log in often, at least
once a week, to ensure you are keeping up-to-date on your fundraising
and outreach.
Use the “Home,”“Email,”“Progress” and “Personal Page” tabs to navigate
throughout the Participant Center.
Important note: The Participant Center may not display correctly if you are using the Safari web browser for Apple computers or the AOL web
browser on any computer. Choose another web browser such as Firefox,
Internet Explorer or Google Chrome.
Using the Tabs
Personal Page Tab
URL Settings: Create an easy-to-remember URL for your Personal Page when
you click the “URL settings” link in the grey box located directly beneath the
“Edit Your Personal Fundraising Page” box. Keep your URL short and simple. | 12 | 2017 Walk & Run Team Captain’s Kit
Team Captain HQ
This URL will direct your donors to your Personal Page where they can make
a gift to support your fundraising efforts.
Content: Your story and connection to Stamford Hospital are powerful.
Sharing your story and updating your Personal Page are crucial steps toward
raising funds. Be sure to save your edits before previewing your page.
Tip: It is highly recommended that you type your text into the content box and not copy and
paste from another source. Often times when copying into a WYSIWYG format, HTML coding
and other hidden characters appear in your text causing formatting and display issues.
Photos/Videos: Choose to upload a photo or use one of our honorary patient
photos or videos to further personalize your page. Sharing a photo or video
about why you’re raising funds will inspire your donors to give.
Team Page Tab
If you are a team captain, don’t forget to personalize your Team Page as well as
your Personal Page.
Home Tab
Overview: The “Home” tab is the place to get a great overview of where you
are in the fundraising process and how much money you’ve raised.
Progress Meter: Set a fundraising goal of $1,000 or more and watch your
progress meter grow as you collect donations from friends and family. Once
you reach a goal, click “change” to set a new challenge.
If you have raised $1,000 or more in previous years, challenge yourself to raise
$500 more than you did last year.
Days Left: This countdown tells you how many days you have left to fundraise
until the event takes place.
What to do Next: Check this yellow status bar often for tips on what next
step you are ready to take. It will remind you to set up your Personal Page, add
contacts, send emails and check your progress often.
“Send Email” Button: To the right of your screen, in the grey column, you
will find the “Send Email” button. Click it to access the “Email” tab and begin
sending messages for support.
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Links: In the light blue box beneath the “Enter new gift” button, you will see
links to “Add Contacts,” “View Your Progress,” “Edit Your Personal Page” and
“Email Team” (Team Captains Only). Click these links to navigate throughout
your Participant Center.
Recent Activity: Scroll to the very bottom of the screen to view your recent
activity. You will see an account of your most recent donations, emails sent and recruitment activities.
Contacts Tab
Import Contacts: On the right-hand side of your screen, click the “Import
contacts” button to add your Gmail or Yahoo! email contacts. You can also
upload a .csv file for other email contacts, such as those on Hotmail or Outlook.
Click the small “Tell me more” link to learn more about .csv files.
Add Single Contact: Click this button if you simply need to add one contact or
prefer to add each contact one at a time.
Edit Contact: To edit a contact, you must click on the “Contact” button and
then click on that contact’s name (in black). Once you click the contact’s name,
you can view how much the contact has donated, the percentage of emails
the contact has opened and how many times the contact has visited your
page. Use this information to decide your next action. Will you ask for a gift?
Thank the donor? Offer more information about the event? To edit the contact,
click the “Edit Information” link in the light blue box.
Groups: To add an individual to a group, click the check box to the left of their
name. Then, click “Add to Group” at the top of your page. You will see the
group name in the “Groups” column once you take this action.
Setting up groups will allow you to send the same email to a group of related
individuals, making your fundraising efficient and easy.
Email Tab
Compose: Create your own message or click on the “Use a Template” link
(found below the “Subject” line) to use one of our suggested messages. You
will find sample messages for recruiting participants and asking for gifts.
Tip: It is highly recommended that you type your text into the content box and not copy and paste from another
source. Often times when copying into a WYSIWYG format, HTML coding and other hidden characters appear in
your text causing formatting and display issues.
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Team Captain HQ
Your Participant Center comes with a few standard groups to help you target
your messages to the appropriate recipients. Click the “choose from your
contacts” list to view groups such as “Donors,” “Non-Donors,” “Teammates,”
“Need Follow-up” and “Un-thanked Donors,” or create your own groups.
Drafts: On the right-hand side of your screen, you will find the link to your
email “drafts.” These messages have been saved but not sent.
Sending Email: After you have composed your message, click on the blue
“choose from your contacts list” link located under the “send to” box. Click
the box to the left of those contacts whom you wish to receive your email
message; a check mark will appear next to their names. Tip: The system only
allows 20 contacts at a time to receive a message. If you have 40 contacts, for
example, you must send the message two times in groups of 20.
Sent: View this tab to find and review your sent messages.
Progress Tab
Goal: Be sure to check your progress tab often, at least once a week. On this
tab, you will see how much you have raised and what percentage of your goal
you have reached. You can also see how many days you have left to raise funds
until the event.
Donation History: At the bottom of this page, you will find your donation
history. Be sure to review the “actions” column to see what next step you
should take with a donor. You can also download a .csv file by clicking on
“Download personal donation list” if you’d prefer to mail thank-you cards.
(Please note that Stamford Hospital Foundation will issue an official tax receipt
and gift acknowledgment via email at the time a gift is given online. If a gift is
given offline, a letter is sent out as soon as the gift is processed by the office.)
Team Fundraising: If you are a team captain, you can click “Team” in the gray
column on the right side of the page to view and update your team’s progress.
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Sample Participant
Fundraising Email
Dear XXXX:
I recently accepted the challenge to raise funds to support Stamford
Health’s Bennett Cancer Center by participating in its annual Walk & Run.
This year’s event will take place on Sunday, June 4, 2017 in downtown
Stamford. I am hoping that you will help me on my quest to raise money
for this important cause.
Funds raised through the Walk & Run event go directly to the Bennett
Cancer Center, so you can feel confident your donation is being put to
good use. These services directly benefit the patients and their families
and include integrative medicine, exercise and educational programs,
recuperative treatments and transportation.
You can click on this link INSERT YOUR LINK HERE to make a donation
online, or you can send one via mail to: Stamford Hospital Foundation,
1351 Washington Blvd., Suite 202, Stamford, CT 06902. Please make the
check out to Stamford Hospital and reference my name.
Thank you! I am so appreciative and I know the cancer patients and their
families are too!!
Regards,
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Sample Team
Recruitment Email
Dear Friend,
I am very excited to be participating in the 22nd Annual Hope in Motion
Walk & Run to benefit the Bennett Cancer Center at Stamford Hospital.
I am forming a team in honor/memory of INSERT PERSON’S NAME &
RELATIONSHIP TO YOU.
This year’s event will take place on Sunday, June 4, 2017 in downtown
Stamford. I have registered our team, INSERT TEAM NAME and we are
ready to go! Please go to www.hopeinmotion.org to register to walk,
run or donate. We are hoping to reach our goal of INSERT NUMBER with
your help.
The funds raised through this event go directly to services for the
families and patients of the Bennett Cancer Center, so you can feel
confident that your donation is being put to good use. Important
programs such as: integrative medicine, exercise, education,
recuperative treatments and transportation are provided through the
generosity of donors like yourself.
I hope I can count on you for your support.
Regards,
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Sample Team
Follow-up Email
Hi Everyone,
The 22nd Annual Walk & Run is just around the corner, but there is still
time to join our team, INSERT TEAM NAME, or support a participant. We
will be stepping off Sunday, June 4, 2017 in support of Stamford Health’s
Bennett Cancer Center.
We are only INSERT NUMBER away from our INSERT NUMBER fundraising
goal. The 5K and 10K runs start at 8 a.m. and the 3 mile walk starts at
10 a.m. Register here for the Walk & Run INSERT TEAM LINK and
fundraise within your community.
Whatever you can give will help; it all adds up. Here are a few ideas:
• Give me 5, $5 that is, and show your support
• Put your hands together and give me $10
• Skip one of your regular activities for the week and donate the money
to the Walk & Run
I greatly appreciate your support and will keep you posted on our team’s
progress! Hope to see you on Sunday, June 4, 2017!
Sincerely,
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Sample Corporate
Fundraising Email
Dear Co-workers,
I am reaching out to you to join our COMPANY NAME team for the Hope
in Motion Walk & Run to support Stamford Health’s Bennett Cancer Center.
We will be joining thousands of others on the streets of downtown
Stamford on Sunday, June 4, 2017. The 5K and 10K runs go off at 8 a.m.
and the 3 mile walk starts at 10 a.m.
The funds raised through this event go to sustain the important programs
and services that directly impact the Bennett Cancer Center patients and
their families. Integrative medicine, exercise and educational programs,
recuperative treatments and transportation are just a few of the services
that are provided as a result of our fundraising efforts.
I hope I can count on you to join our team. Please visit
www.hopeinmotion.org and click on “Join a Team”.
Your Team Captain,
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Information
What is the deadline for money to be credited to the team total?
Contributions, including matching gifts, must be received by the Bennett
Cancer Center by Friday, June 2, 2017 in order to be counted toward your
team’s total for event-day recognition. The team with the most funds raised
by June 2 will be asked to lead the Walk. We will gladly accept contributions
until September 30, 2017 for credit to the 2017 Hope in Motion event.
How do I handle check donations?
You can mail the donations to the address below or bring them to the
Registration tent on the day of the event. Please forward cash and check
donations to:
Hope In Motion
Stamford Hospital Foundation
1351 Washington Blvd., Suite 202
Stamford, CT 06902
Checks should be made out to Stamford Hospital.
For event information contact Kari Pollak at 203.276.2554 or
[email protected].
For database questions contact Patti Posey at 203.276.5975 or
[email protected].
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T-shirts
Here’s What You Need to Know
• The iTownStore is changing its name to EPOD.
• T-shirts are free with all paid registrations for those ages 6 and up. Your t-shirt
order is automatically generated when you register. If you are not planning
to customize or ship your shirt(s), all you need to do is pick up your shirt at
the iTownStore starting Monday, May 8 or in Columbus Park starting on
Saturday, June 3, 2017.
• Customization is available through the iTownStore/EPOD (see below) or you
can bring the shirts to a printer of your choice.
• The purchase price for additional t-shirts is $35 for adults and $25 for children.
• Please note that t-shirts will not be available at the Stamford Hospital Foundation.
Important Information about the iTownStore/EPOD
• Address: 45 Keeler Avenue, Norwalk, CT
• Phone: 203.655.4691, Email: [email protected]
• Website: www.itownstore.com/hopeinmotion
• Retail Store hours: Monday-Friday 9:00 a.m. - 5:00 p.m.
• Extended store hours are available on Wednesday, May 24, Thursday,
May 25, Wednesday, May 31 and Thursday, June 1 from 8:30 a.m.
until 6:30 p.m.
• You can have your t-shirts shipped, whether you are customizing or not,
for a fee that is determined by the iTownStore.
• T-shirt pick-up and shipping will begin on Monday, May 8.
• The last day for shipping is Tuesday, May 30. The last day for pick-up
in-store is Friday, June 2.
• Please be aware that ordering through the iTownStore is the best way to
ensure that you receive your commemorative t-shirt. Day-of-event t-shirt
pick-up is available, but quantities and sizes are limited.
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T-shirts
Here’s How to Get Started Online
• Go to: www.itownstore.com/hopeinmotion
• If you are only shipping your shirt(s), not customizing, you should
choose the shirt labeled “Free Event Shirt” and follow the prompts.
• If you plan to customize your shirt(s) through the iTownStore/EPOD,
choose the shirt labeled “Event Customization Shirt” and follow
the prompts or call 203.655.4691.
• If you are a Team Captain, you can get size and quantity information for
your team by calling the iTownStore/EPOD.
• You can pay for your customization and shipping online with your
credit card or you can pay for your customization in person when you
pick up your shirts.
Note: Stamford Hospital is not responsible for shipping costs, delays or arrival dates.
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T-shirts
Contact:
Kari Pollak
Manager, Hope in Motion Walk & Run
Stamford Hospital Foundation
203.276.2554
[email protected]
Hope in Motion Hotline
203.276.5920
hopeinmotion.org