YEAR 2012 | SUMMARY ASIA
#GreenLightsAbound FMCG trend remains positive, with faster growth pace in China and Vietnam
#E-commerceBoom online shopping for FMCG items becoming more popular across region, leaded by Korea
#TwoSectors Beverages and Personal care the two baskets with growth above 5% in all countries
#LocalRetailersUp Don´t underestimate local Supers & Hypers, they are developing fast!
% Value Change FMCG – 2012 vs. 2011
China
India
Korea
Malaysia Philippines Thailand
Taiwan
Urban VN
Rural VN
FMCG Total
13,5%
7,4%
4%
5,0%
5,3%
11%
9,2%
15,0%
12%
Food
14,0%
5,6%
8%
3,1%
3,3%
7%
11,8%
11,0%
4%
Beverages
18,4%
10,5%
12%
7,0%
8,2%
15%
9,4%
17,0%
11%
Dairy Products
11,4%
-0,5%
7%
7,2%
4,0%
11%
11,3%
15,0%
26%
Home Care
11,7%
11,2%
4%
5,0%
7,1%
12%
4,5%
21,0%
21%
Personal Care
12,3%
8,7%
9%
6,1%
6,7%
13%
8,6%
15,0%
23%
Growth ≤ -0.5%
-0.5% < Growth ≤ 5%
Growth > 5%
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#FastestGrowth Emart -one of the top 3 retailers in Korea- recorded
+10.3% growth rate.
#BoomingChannel E-commerce in Korea is one of the fastest-growing in
the world, +35.2% growth was enjoyed by online retailers.
#TopRecruiters Cheese and water categories recruited the largest
number of buyers in 2012.
#AcceleratedGrowth Taiwan’s GDP is expected to expand from 1.25 to
3.25% in 2013.
#StarPerformers FMCG grew by 9.2% in 2012 thanks to healthy food
supplements, facial care & oral care.
#Click&Buy E-commerce holds 3% share in FMCG, with 20% growth and
attracting 30% households.
#EconomyOnElections GDP continues to grow and in a year of national
elections is expected to surge again by 6-7%
#RiseOfTheRetailers Provision stores concentrate majority of FMCG
spending, but efforts of top retailer accounts have been effective - They
grew faster than the rest
#HigherSpending DE Shoppers are increasing their FMCG consumption
by 6.3%, the highest rate among all SECs
#PositiveMacro China’s GDP growth forecast is 8.4%: continued
urbanization and increase in household income will be the key driving
factors.
#LocalPlayers FMCG growth slowdown in China halted in Q4 2012 as
localCarbonated
retailers continue
to outperform
competitors.
#TopRecruiters
soft drinks
recruited international
8,6 Mln additional
#GetReadyGetOnline
of E-commerce
increased from
shoppers, and
toothbrush 5,3 Mln,The
thepenetration
two categories
expanding its
18%
25% during 2012.
clientele base
thetomost.
#Forecasts #GrowingBasket
RBI (the central bank
India)growth
revised
+15%ofvalue
in GDP
urbangrowth
areas, Vietnam continues
projection for
from
initialmarkets
forecastin
ofAsia.
6.5 to 5.5%.
to 2013,
be onecutting
of the down
fastest
growing
#SpotTheGrowth
FMCG continues
to grow
is largely
by Soya Milk,
#HealthComesFirst
Healthy
foodand
& drinks
are driven
in favour.
smaller towns.
Metros
& Rural
witness
in growth.
Yoghurt,
Tonic
Food
Drinksslowdown
and Energy
Drinks among the top growing
categories
#HomeSweetHome Home Care enjoys fast growth in Urban and
develops exceptionally well at +21% in Rural Vietnam.
#PositiveBackground Thailand's GDP in 2013 is expected to grow at
around 5% on the back of a 10% growth in exports.
#TopRisers FMCG's value growth driven by Milk increased expenditure.
Non-Carbonated drinks have gained the most HHs (+4.3 penetration
pts.) in 2012.
#KeepAnEye 7-Eleven experienced strong year-on-year growth.
#BaseOfDiamond Wealthier Malaysians however lower income
households continue to grow double digit in spending.
#MindTheLocals Growth of local chained Supermarkets have impacted
Hypermarket growth.
#MilkyWay Dairy products continues to contribute to FMCG growth.
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THAILAND
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