Confectionary
12 weeks period ending 24 February 2013
(12 w/e P2/13)
© Kantar Worldpanel
EXECUTIVE SUMMARY
˃ In line with moderate economic expansion, February inflation rate has rise by 7.1%
over the previous year and by 1.3% compared with previous month – the lowest pace
among past February months. Most of this price increase comes from food sectors
due to high consumer demand during Tet.
˃ Despite the overall lagging demand, the FMCG market has surged by 15% in Urban
and 9% in Rural over the last three months compared to a year ago in terms of value.
Beverages, Packaged Foods and Home Care are among the most favoured sectors
during this season.
˃ Street Shop is still the key shopping channel in both Urban and Rural. Modern Trade
continues to keep up its high-speed expansion with a rapid two-digit growth across
the country, directly impacting wet market.
˃ Instant Coffee in Urban and Biscuits in Rural enjoy great volume growth by +21% and
+29% respectively thanks to both consumption uplift and buyer attraction.
˃ Tet is the peak moment of consumer spending in Vietnam. The spectacular growth in
Tet consumption is mainly driven by confectionary, soft drinks and cooking additives
sectors.
2
© Kantar Worldpanel
KEY INDICATORS
+5.0% GDP
Full year 2012 vs. year ago
#EasedPricePressure
Inflation pressure eased as
domestic consumption
struggled to rebound.
+7.0% CPI
February 2013 vs. year ago
FMCG GROWTH, URBAN 4 CITIES
#FMCGBlooms
Despite moderate economic
expansion, FMCG market has
surged by 15% in Urban and
9% in Rural compared to last
year.
+15% 12 weeks ending 24 February 2013 vs. year ago
(12 w/e P2/13 vs. YA)
FMCG GROWTH, RURAL
+9%
12 weeks ending 24 February 2013 vs. year ago
(12 w/e P2/13 vs. YA)
3
© Kantar Worldpanel
FMCG – MONTHLY YEAR-ON-YEAR CHANGE (%)
After slowing down since mid-2012, FMCG market has surged up in last period thanks to high
demand during Tet.
4
© Kantar Worldpanel
FMCG BASKET TRENDS
Packaged Foods in Urban and Beverage in Rural achieved the best performance partly thanks
to high consumer demand during Tet.
5
© Kantar Worldpanel
RETAILER SNAPSHOT – URBAN
6
© Kantar Worldpanel
RETAILER SNAPSHOT – RURAL
7
© Kantar Worldpanel
8
© Kantar Worldpanel
9
© Kantar Worldpanel
1
EASED INFLATION AMID LOW DOMESTIC DEMAND
2
LEADING DRIVE OF PACKAGED FOODS IN URBAN &
BEVERAGES IN RURAL
3
KEY
MODERN TRADE IN RAPID GROWTH
MESSAGES
4
HOT CATEGORIES: INSTANT COFFEE IN URBAN &
BISCUITS IN RURAL
5
TET – A SPECTACULAR SPENDING SPREE
BEVERAGES & CONFECTIONARY ARE KING
10
© Kantar Worldpanel
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