Wiltshire Cricket Club Forum
Monday 17th November
Tonight
• National Cricket Playing Results
- What do they show us?
- How are Wiltshire Cricket and its leagues using the
results?
- Your reactions
• Wiltshire Cricket Action Plan 2015
- Club satisfaction survey
- Club support results
- Self-assessment
- Player retention/Disability Cricket plans
Welcomes
•
•
•
•
•
•
Tim Masters – ECB Business Support Manager
Clint and Ryan – Stuart Canvas
Alex – Notts Sport
Cristian – Durant
Steve – Sporting-billy
Ned – Kalibazar
NCPS – Background
• Two years data capturing views of 50,000
cricketers
• First time we have had insight from our
players
• Intended result – To get more people playing
more frequently in teams
• Local empowerment – we have very specific
results
Tim Masters
National picture
Number of players
The total number of players in teams has decreased by 7%
+10%
-6%
-10%
2011
6
2012
2013
Source: Play-Cricket 2011-2014. Index Group and whole database. Up to end of week 18 of season
2014
Average number of weeks played per player
The average number of weeks players play has decreased by 7%
+13%
-7%
-8%
2011
7
2012
2013
Source: Play-Cricket 2011-2014. Index Group and whole database. Up to end of week 18 of season
2014
Fixture analysis from Play-Cricket
Fixtures conceded, played, abandoned and cancelled are all adverse v 2013
Conceded fixtures are at their peak, accounting
for 5.2% of scheduled fixtures
Played fixtures have decreased by 13% in
comparison with 2013
5.2%
3.3%
-13%
Scheduled
Played
2010
2011
2012
2013
2014
2010
6% of scheduled fixtures have been Abandoned
in comparison with 4% in 2013
2011
2012
2013
2014
11% of all scheduled fixtures this year have been
Cancelled – almost 3x more than last
6%
11%
4%
4%
8
2010
2011
2012
2013
2014
2010
Source: Play-Cricket 2011-2014 Whole database. Up to end of week 18 of season
2011
2012
2013
2014
Total number of players playing cricket in teams in the Summer 2014
844,000
Playing Market
(Aged 14-65 in England and Wales)
compared with 908,000 in 2013
9
Source: Play-Cricket index group & overall group validated with NCPS
Frequency of the playing market in Summer 2014
The frequency of players playing cricket in teams has declined by 7% from 2013 to 2014
Segment
CORE
(Play more than 12
weeks)
OCCASIONAL
(Play 3 to 11 weeks)
CAMEO
(Play 1 or 2 weeks)
10
Players
(unique players)
Frequency
(weeks played)
247,000
16
405,000
5
192,000
1.2
Source: Play-Cricket index group & overall group validated with NCPS
National Cricket Playing Survey 2014 Response base - volume
With 37,586 responses this year we have now heard from 52,736 individuals. Only 6000
responded in both years*
Total
Responses
Players’
Responses
Lapsed
6192
1744
4391
1532
6192
31394
4385
6991
21815
3914
15021
9940
2013
2014
37,586
2013
2014
26,206
2014
8,735
Increase of
Increase of
Increase of
77%
83%
60%
Unique Response
11
2013
Matched on Email address. Those without email address are unknown and considered unique
Both years
The National Cricket Playing Survey Breadth
More responses from ‘hard-to-reach’ players gives greater confidence their views are representative
14 and 15s
2013
595
2013
3,067
2014
2,387
2014
6,902
+301%
South Asians
2014
+125%
Occasionals*
Cameos*
836
2013
960
2013
245
2014
2,170
2014
5,575
2014
1,273
+480%
1,593
+187%
2013
+160%
12
Women &
Girls
2013
555
16 to 25s
+420%
*Classification method amended for 2014. Original method shows 101% increase for Occasionals and 78% increase for Cameo
players
Structure of the insight
Play Attend
Other Follow
Lapsed and
Never
Played
Sports
Size and
Frequency
Seasonality
Cost of
Cricket
Satisfaction
and NPS
Officiating
Recruitment
Transforming our
approach to acting
on insight so more
people play more
frequently in teams
Composition
Coaching
South
Asians
Transitions
14-25s
Disability
Cricket
13
Women
and Girls
Overall satisfaction of the cricket playing market
Satisfaction scores are higher this year
7.8
7.2
Vs
average satisfaction score
Highest
Satisfaction
14
in 2013
Lowest
Satisfaction
Big
Movers
14 to 15s
8.3
Cameo
7.4
Cameo
+17%
Core
8.0
Occasional
7.6
Occasional
+10%
Women
7.9
19 to 25s
7.7
26 to 34s
+10%
Source: NCPS 2014 Data
Question: Overall, how satisfied are you with your cricket experience? (n=25,579)
The reasons players who want to play more, don’t
Many would like to play more but can’t find the right offer
AVAILABILITY
OFFER
TIME
26% 27% 47%
Said they could play more
but there is no cricket
available
15
Said they could play more
but the cricket on offer to
them doesn’t suit them
Of players said they don’t
have time
Source: NCPS 2014 Data
Question: To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’?
Question: To those that would like to play more: ‘Why do you not play more?’ n=16,733
The reasons for not playing more, by segment
Cricket availability and time prevent younger players and females playing more. The current offer
is a particular problem for South Asian players
36%
Age
I don’t have time to play more
cricket
43%
50%
38%
14 to 19
29%
27%
20%
13%
14%
20 to 25
26 to 34
35 to 54
55+
38%
53%
Gender
39%
I could play more but there is
none available
33%
26%
33%
47%
27%
28%
22%
16
I could play more but what’s
available doesn’t work for me
27%
30%
Ethnicity
53%
61%
28%
24%
35%
Asian
Other
Female
25%
Male
Source: NCPS 2014 Data
Question: To what extent do you agree or disagree with the statement: ‘I would like to play more cricket’?
Question: To those that would like to play more: Why do you not play more? n=16,733
Busy lives are potentially the biggest barrier to playing cricket
For all players, for occasional players and for 26-39 occasionals
Other
commitments
Other
commitments
Other
commitments
49%
61%
72%
National* 49%
National* 61%
National* 72%
struggle to balance
struggle to balance
struggle to balance
cricket with other commitments
cricket with other commitments
cricket with other commitments
No
problem
49%
17
Don't
know
1%
Don't
know
2%
Don't
know
2%
Struggle
to
balance
49%
No
problem
37%
No
problem
26%
Struggle
to
balance
61%
Struggle
to
balance
72%
The cricket playing market by age
The drop off points in cricket remain the same with mid to late twenties seemingly being a crucial
time in the career of a cricketer
2014 Market
2013 Market
14-19
18
20-25
26-29
30-34
35-39
Source: Weighted National Cricket Playing Survey 2014 and 2013
40-44
45-49
50-54
55+
Dissatisfaction with the end time of matches
Match end time dissatisfaction is greatest amongst important groups on the biggest day
27% 28%
Vs
in 2013
are dissatisfied with end time
32%
19
Sunday
29%
28%
21%
Saturday
29%
39%
12%
16%
Weekday
14 to 15
18%
20%
16 to 25
26 to 34
35 to 54
55+
Male
Source: NCPS 2014 Data
Question: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy
Female
Dissatisfaction with end time – National and County
….. and is an issue for at least one in five players in all but four counties
Nationally,
27%
of players are unhappy with the end time of matches
Player dissatisfaction with end time by County average
Best County
50%
45%
40%
17%
35%
30%
25%
20%
15%
Worst County
10%
5%
43%
20
Suffolk
Lincolnshire
Norfolk
Isle of Wight
Durham
Northumberland
Dorset
Shropshire
Derbyshire
Buckinghamshire
Yorkshire
Warwickshire
Leicestershire
Northamptonshire
Oxfordshire
Lancashire
Worcestershire
Essex
Berkshire
Cambridgeshire
Cornwall
Staffordshire
Bedfordshire
Nottinghamshire
Middlesex
Hertfordshire
Huntingdonshire
Sussex
Hampshire
Gloucestershire
Wales
Cheshire
Wiltshire
Devon
Somerset
Surrey
Cumbria
Kent
Herefordshire
0%
Source: NCPS 2014 Data
Question: How happy or unhappy are you with the finish time of matches: (n=24,836) Happy = Happy or Very Happy
Dissatisfaction with end time – by League
End time dissatisfaction shows much greater variation by League
Player dissatisfaction with end time by League average
40%
Best League
35%
30%
5%
Worst League
25%
20%
15%
10%
53%
21
5%
0%
0% to 10%
11% to 20%
21% to 30%
31% to 40%
41% to 50%
Source: NCPS 2014 Data
Question: How happy or unhappy are you with the finish time of matches: (n = 133 Leagues with 40 or more responses)
51% to 60%
End time satisfaction shows much greater variation by League
Dissatisfaction with travel distance – National and County
Travel distance dissatisfaction is also widespread across Counties…..
16%
Nationally,
of players are unhappy with travel distance to
matches
Player dissatisfaction with travel distance by County average
Best County
30%
25%
0%
20%
Worst County
5%
15%
0%
24%
All but one County has at
least one dissatisfied player
per team
Isle of Wight
Derbyshire
Huntingdonshire
Bedfordshire
Gloucestershire
Northamptonshire
Durham
Yorkshire
Dorset
Leicestershire
Cornwall
Berkshire
Buckinghamshire
Lincolnshire
Hampshire
Wales
Nottinghamshire
Suffolk
Lancashire
Shropshire
Staffordshire
Cumbria
Warwickshire
Kent
Norfolk
Wiltshire
Somerset
Northumberland
Essex
Sussex
Middlesex
Surrey
Oxfordshire
Cambridgeshire
Hertfordshire
Herefordshire
Cheshire
Devon
Worcestershire
10%
Source: NCPS 2014 Data
Question: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352)
22
Dissatisfaction with travel distance – by League
….but is an issue for at least 1 in 5 players in 25% of Leagues
Player dissatisfaction with travel distance by League average
Best League
50%
45%
40%
0%
35%
30%
25%
20%
Worst League
15%
10%
48%
23
5%
0%
0% to 10%
11% to 20%
21% to 30%
31% to 40%
Source: NCPS 2014 Data
Question: To what extent are you satisfied or dissatisfied with travel distance? (n= 23,352)
41% to 50%
51% to 60%
Dry weekends in 2013 vs 2014
Weather has impacted this year: only 9 Saturdays, when 70% of cricket is played, have been dry
compared with 14 in 2013
% of total Cricket
played by weekday in
the summer
Dry Weekends <3mm Rain
Out of first 17 weeks of season
2011
Sat
12
2012
10
2013
14
Saturday
2014
9
70%
Sunday
Sun
24
Source: Met Office
14
12
16
15
14%
Getting the Game On
What can you do? What incentivises Getting the Game on?
• Covers
• Pitch preparation
• Getting the Game on
– Groundsmen – before and on the day
– Umpires
– Captains
• Points Systems
– Aggregate points
– Bonus points
• Rain Regulations
– Flexibility
– Minimum overs
Cancellation Prevention Methods
Definitely or
Likely to play
A shorter format contingency (e.g. agreeing to 20 overs instead of
40 to avoid forecast rain)
78%
Flexible start times (e.g. start earlier to avoid forecasted rain later)
66%
Reversing the fixture (e.g. playing at the away team's ground if the
home ground is unplayable)
65%
Using non-turf pitches (e.g. playing on an artificial wicket if the grass
wicket is unplayable)
52%
Reserve slot/dates (e.g. Sunday instead of Saturday or any 'blank'
days left in calendar)
52%
An indoor option/substitute (playing an indoor match instead)
24%
Playing whatever the weather (playing through the rain)
23%
Playing whatever the ground conditions (playing when the ground
is wet under foot)
23%
26
Worth pursuing?
Source: Panel September 2014 Interim Results N=1072
We’re looking at ways of coping wit poor weather conditions. Which of these would make it most likely that
you would play? (n=1665)








2014 Cricket Seasonality for the market and segments
Building the shoulders of the season represents an opportunity to grow the summer market
Market
100%
Core
90%
Occasional
80%
Cameo
70%
60%
50%
40%
30%
20%
10%
0%
Jan
27
Feb
Mar
Apr
May
Jun
Source: NCPS 2014 Data
Question: In what months do you play cricket? (n = 25,585)
Jul
Aug
Sep
Oct
Nov
Dec
Average Rainfall by month 2011 to 2014
April and September are often as dry as May and July
90
80
70
60
Mm
Rainfall
50
40
30
20
10
0
Apr
28
May
Jun
Jul
Aug
Source: Met office
Question: Average rainfall 2011 to 2014 in England and Wales (August and September 2011-2013 only)
Sep
The reason why players don’t play in the shoulders of the season – by gender
April
56%
No Cricket for me
to play
70%
42%
17%
The weather isn't good
enough
26%
Play Other Sports
Don't want to extend
season
September
6%
8%
56%
6%
15%
19%
21%
20%
23%
6%
9%
Male
Pitch being used for
other sports
29
2%
3%
6%
7%
Female
Source: NCPS 2014 Data
Question: You've told us you didn't play in April. Please tell us why: (n=3992)
Question: You've told us you didn't play in September. Please tell us why: (n=4790)
Reactions
Clint, Ryan
Stuart Canvas
Alex,
Notts Sport
Steve,
Sporting-billy
Wiltshire Cricket NCPS Results
• 768 responses in 2014
• We have ability to filter results by:
- Age
- Gender
- League
- Division
• Tonight will give a snapshot of all results
• Access to Dashboard will be made available after
tonight
Our responsibility
As custodians of Cricket we need to…
• To reduce the speed of decline in Cricket
participation
• To use the insight from the NCPS to retain and
recruit players to the game
• To show players that we value their input and
that we will listen to their views
Considerations
The impact of ignoring a significant sample of dissatisfied
or unhappy players could be greater than choosing to
keep things the same for a majority sample of happy or
satisfied players
For example, is a 30% or higher dissatisfaction or
unhappy score is significant enough to be acted on? The
70% or lower will consist of people with indifferent views
and some that are genuinely happy. However, the 30%
dissatisfied or unhappy have strong enough views to
actively voice their dissatisfaction
Data considerations
• For every slide in which you can see data it
means that there was a significant number of
responses in Wiltshire for that filter to provide
statistically valid data
• Within most slides you will be able to see a
comparison between Wiltshire and the
national average
Senior Cricket
Other Sports – 19+ year olds
DNA of Cricket – 19+ year olds
Importance v Satisfaction – 19+ year
olds
Importance v Satisfaction – League
comparison (Wilts, Hants, Glos)
Enjoyment & Playing Frequency –
19+year olds
League Format – 19-25 year olds
League Format – 26-34 year olds
League Format – 35-44 year olds
League Format – 45+ year olds
Costs – 19+ year olds
Game Day Factors – 19-25 year olds
Game Day Factors – 26-34 year olds
Game Day Factors – 35-44 year olds
Game Day Factors – 45+ year olds
Barriers – 19-25 year olds
Barriers – 26-34 year olds
Barriers – 35-44 year olds
Barriers – 45+ year olds
Cricketing Career
Lapsed Players – 16-25 year olds
(national figures)
Lapsed Players – 26-44 year olds
(national figures)
Perfect Day 1 – 19-25 year olds
Perfect Day 1 – 26-34 year olds
Perfect Day 1 – 35-44 year olds
Perfect Day 1 – 45+ year olds
Perfect Day 2 – 19-25 year olds
Perfect Day 2 – 26-34 year olds
Perfect Day 2 – 35-44 year olds
Perfect Day 2 – 45+ year olds
Senior Cricket Results
•
•
•
What stands out to you?
Positives
Challenges
How can your club use these results?
How can Wiltshire Cricket use these results to
support your club?
Just a few things we have noticed
• What players want from the game and what they value differs
greatly with age
• Strong desire for 26-44 year olds to play fewer overs
• Significant dissatisfaction with start times and end times (across all
age groups), (64% 26-24 year olds dissatisfied with start times and
63% dissatisfied with end times)
- Younger players generally want to start earlier (90% 1pm or earlier
amongst 19-25 year olds, 75% 1pm or earlier for 35-44 year olds)
• The number of players who struggle to balance Cricket with other
commitments is very high (59% 26-34, 68% 35-44)
- However, there is a significant number who would like to play more
or would return if offer was appropriate
Cristian
Durant
Ned,
Kalibazar
Junior Cricket
Wiltshire – Other Sports – 14-15 year
olds
Wiltshire – Other Sports – 16-18 year
olds
Wiltshire – DNA of Cricket – 14-15 year
olds
Wiltshire – DNA of Cricket – 16-18 year
olds
Wiltshire – Enjoyment & Playing
Frequency – 14-15 year olds
Wiltshire – Enjoyment & Playing
Frequency – 16-18 year olds
Wiltshire – Formats – 14-15 year olds
Wiltshire – Formats – 16-18 year olds
Wiltshire – Costs – 14-15 year olds
Wiltshire – Costs – 16-18 year olds
Wiltshire – Game Day Factors – 14-15
year olds
Wiltshire – Game Day Factors – 16-18
year olds
Wiltshire – Barriers – 14-15 year olds
Wiltshire Barriers – 16-18 year olds
Wiltshire – Perfect Day 1 – 14-15 year
olds
Wiltshire – Perfect Day 2 – 14-15 year
olds
Wiltshire – Perfect Day 1 – 16-18 year
olds
Wiltshire – Perfect Day 2 – 16-18 year
olds
Junior Cricket Results
Your reactions?
Junior Cricket – Other feedback
• Clubs vary greatly in terms of the abilities of
their players and so a rigid offer of League
cricket won’t appeal to all
• Retaining players at age 15 is becoming
increasingly difficult for some
• Opportunity to play
• Managing the banter
• Playing with friends
• Easing the transition
93
Junior Cricket – What have we
noticed?
Main issues for 14-18 year olds
• Struggle to balance with other commitments
• Want fewer overs
• Importance of Spirit of the Game
• Convenience compared with other sports
• Transition to Adult Cricket is a major issue
How are Wiltshire Cricket and its
Leagues using the results
• Presentations delivered to Wiltshire County
Cricket League, WEPL, Wiltshire Youth Cricket
League – All are considering revised formats and
structures
• Upcoming presentations to be delivered to mid
week cricket leagues
• Club support visits being conducted
• All information available on website
What can you as a club do?
• Have a look at the Dashboard (P Sykes will
share log in details after this evening)
• Hold a meeting with your players – tell them
about results
• When voting at league AGMs ensure views are
representative of players
What next for Wiltshire Cricket?
• Action Plan 2015
- Internal self-assessment
- Club satisfaction survey (how can we use
results to help us support clubs better)
- Club support visits (what themes have
arisen?)
- Player Retention and Disability Cricket results
Thank you
And remember our responsibility to…
• To reduce the speed of decline in Cricket
participation
• To use the insight from the NCPS to retain and
recruit players to the game
• To show players that we value their input and
that we will listen to their views