Hay on Earth Festival
2010
Green Dragons Den.
Report.
Supported by Realise (Europe) Ltd and TYF Consulting
This report is from the Green Dragon’s Den. For the four days of Hay
on Earth 2010, WAG sponsored a competition to reveal the best Project
each day and awarded £10,000 each day to support the winning
project.
The public were invited to view the projects and give feedback on the
projects and (on Friday) vote for their favourite.
During the final presentations, the panel (Dragons) voted on each
project against the three criteria outlined in the entry form.
The following graphs show the results for each day (except Tuesday
when the voting was conducted by show of (public) hands and on the
decision of the Dragons.
Andy Middleton from TYF and Steve Bather from Realisegroup hosted
the workshops and managed on behalf of WAG. Group Engagement
Tools (www.realisegroup.com) were deployed to support participants to
capture and share their thoughts and feedback and to support the
voting process.
CONTENTS
Contents ................................................................................................................... 2
1. Tuesday - Low Carbon Travel ................................................................................ 3
2. Wednesday – Food and Agriculture ......................................................................... 3
3. Thursday – Business and Enterprise Feedback, Questions to Project Teams ................. 4
4. Public feedback on the Thursday Business and enterprise projects ............................. 5
Vintage Vision .................................................................................................. 5
Crucorney Energy Group Glo y Goedwig .............................................................. 5
Cynllun Gwresogi Dinas Mawddwy Wood Heating System ...................................... 5
FSC Consumer Awareness ................................................................................. 6
Greening Tourism ............................................................................................. 6
The Green Valleys Cash Cow for Every community ............................................... 6
5. Friday – Community and Housing; Questions to Project Teams .................................. 8
6. Public feedback on the Friday Community and Housing projects ................................. 9
How SMART? ............................................................................................................. 9
Cadarn Big Scheme .......................................................................................... 9
Packet in / Ctty Caretaking ................................................................................ 9
SEED Welsh House ........................................................................................... 9
Green Video Hub .............................................................................................. 9
Ysgol Un Wythnos ............................................................................................ 9
Green Dragons Den, Hay on Earth 2010
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1. Tuesday - Low Carbon Travel
Group Engagement technology not used to support voting. Project B-Bug won
2. Wednesday – Food and Agriculture
Chart 1: Voting totals, Schools Market declared Winner
Table 1: Voting in detail.
Dragons voted the projects on three Criteria,
H, M or L
A
Delivers SD Vision
Leadership &
B
Partnership
C
Innovation & Creativity
Public
Vote
Most voted for project receives 5 points, second most 4
points etc
Order of
presentation
Projects - Food and
Agriculture (Tues)
A
B
C
Public
Vote
Total
Avg.
Score
1
School Markets
2.67
2.33
2.33
5
12.33
2.7
5
Cardiff Riverside Market
2.67
2.00
2.67
4
11.34
2.6
Green Dragons Den, Hay on Earth 2010
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3
Caerhys Organic CSA
1.67
2.00
1.67
3
8.34
1.9
2
Food Innovation Centre
2.00
2.33
2.00
2
8.33
2.1
4
Growing Wales
2.33
1.67
1.33
1
6.33
1.7
3. Thursday – Business and Enterprise Feedback, Questions to
Project Teams
Chart 2: Voting totals, 300 Cash Cows The Green Valley - declared Winner
Chart 2: Voting totals, 300 Cash Cows The Green Valleys, declared Winner
Order of
presentation
Projects - Business and
Enterprise (Thurs)
Public
Vote
Total
Avg.
Score
A
B
C
2.33
3.00
3.00
5.00
13.33
3.00
2.00
2.33
2.67
4.00
11.00
2.50
3
300 Cash Cows The Green
Valleys
Cynllun Gwresogi Dinas
Mawddwy
1
Vintage Vision
3.00
2.00
2.00
2.00
9.00
2.29
2
Glo y Goedwig
1.33
1.67
2.33
3.00
8.33
1.90
5
Greening Tourism
1.67
1.33
1.67
1.00
5.67
1.50
4
FSC Consumer Awareness
1.00
1.00
2.00
1.00
5.00
1.30
6
Green Dragons Den, Hay on Earth 2010
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Supported by Realise (Europe) Ltd and TYF Consulting
4. Public feedback on the Thursday Business and enterprise projects
VINTAGE VISION
 Terrific idea to use vintage clothes to recycle rather than buy new clothes and also
teach younger people how to adapt clothes for their use. Also oral history aspect of
talking to older women about their clothes. Good luck in the enterprise and hope you
win.
 POINTS IN FAVOUR: Giving women the experience of entrepreneurship; giving
graduates a transitional experience into work; establishing an informal women's
network which can be of personal benefit to those involved; giving volunteers an
opportunity to grow in confidence and ambition; diverting waste from landfill.
o have you thought about becoming accredited as a training supplier? Allowing
you to charge for certain courses and bring in more revenue? Excellent idea
 Hi it's a brilliant idea getting girls interested in this through our favourite thingCLOTHES.
 i think that it’s a brilliant idea to have a way of looking after the environment and
involving fashion in it too! it’s a great way to capture young girls and its also a good
idea because you can redesign your old clothes and pass them on to somebody else
so they can make use of them. it’s also a great idea for helping the environment
because it means that less landfills are going to be filling up with clothes.
CRUCORNEY ENERGY GROUP GLO Y GOEDWIG
 how much wood can you use each year
 How do you identify woodlands and work with landowners to come on board to your
scheme?
 How much wood would each individual farmer potentially pass on to you?
 POINTS IN FAVOUR: Makes good use of an element of forest extraction which would
otherwise not be commercially viable; prevents imports of charcoal; encourages
people to use wood fuel, which is renewable.
 which was the permitions or gubernamental authorized to rich to made legaly that
and if was required any How long and easily was to start to going on
 Could this be used in other places?
CYNLLUN GWRESOGI DINAS MAWDDWY WOOD HEATING
SYSTEM
 Do will you overcome the technicalities of the UK planning system?
 Have you had any opposition to your scheme and if so how have you overcome this?
 How do you deal with the drop in energy from the source to the consumer?
 POINTS IN FAVOUR: A genuine community initiative enganging a whole community
of 100 households; provides the community with energy from a renewable source; if
the Renewable Heat Incentive Scheme goes ahead, the scheme will be genuinely
sustainable; will create a job; has the support of public sector agencies; likely to be
a goer.
Green Dragons Den, Hay on Earth 2010
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

Nice :)
Seems like really good idea that could be far more widespread
FSC CONSUMER AWARENESS
 they need more focus on a specific and integrated benefit to the end consumer like
Fair Trade
 This project could benefit from identifying specific benefits that FSC and sustainable
woodland make to people in Wales .
 If the biomass boiler is to be a central hub for the community how do you tackle the
loss of energy in the pipework between the boiler and properties as this is simple
inefficiency.
 With the organic, free range and local food movements becoming so strong so
quickly, why has forestry been left behind?
 How do we overcome our reliance on cheap imports of wood?
 POINTS IN FAVOUR: A really important initiative which is currently run on a shoestring; has far-reaching implications for growers and intermediary merchants; its
success as an initiative depends on customer recognition, so putting money into
widening this recognition would be money well-spent.
 I was surprised that I had so little awareness of what the FSC symbol meant despite
being fairly green aware
 This could be improved as loads of kids my age know about fairtrade and buy their
stuff but they don't know much about you.
 its a good idea but many people dont really know about your company get and what
you do so maybe you could advertise your company is different ways so that people
will know about you and know about what you are aiming for.
 FSC is a really good idea and you should listen to them
 The water turbine is a great creation because it's a great way to get electricity for
the houses
GREENING TOURISM
 Useful idea if it could lead to more information on sustainability being provided to
consumers
 POINTS IN FAVOUR: The idea sounds right i.e. if you can increase the critical mass of
the Green Tourism product in Pembrokeshire, this will in turn attract more tourists,
and at the same time the operators will reduce their costs and become more viable.
The reduction in carbon arising from the measures taken will contribute to mitigating
climate change.
 good idea we need more eco tourism
 Really good idea to show eco business can actually be more profitable
THE GREEN VALLEYS CASH COW FOR EVERY COMMUNITY
 Do you have problems finding suitable sites on which to build community energy
technologies?
 good idea :)
 Another simple and profitable idea proving that green can be good for communities
and business
 POINTS IN FAVOUR: The Green Valley model of working is an really good one and
extending it to areas outside its birthplace in Brecon will bring benefits to all parts of
Green Dragons Den, Hay on Earth 2010
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Supported by Realise (Europe) Ltd and TYF Consulting
Wales; it empowers communities, but also offers them initial advice and excellent
prospects of being sustainable.
Green Dragons Den, Hay on Earth 2010
Page 7
Supported by Realise (Europe) Ltd and TYF Consulting
5. Friday – Community and Housing; Questions to Project Teams
During the Public Consultation session we were able to allow the Public to vote on their top
three projects. This meant two projects (C3 and Cadarn) were not taken into the Dragons
Den Competition (see table below)
FRIDAY
Public Vote
Criteria:
Select your Top 3 projects
Number of Votes
#
4.
Projects - Community
and Housing (Friday)
34
Votes
21.00
3.
SEED Homes
Packet in / Ctty
Caretaking
7.
Ysgol Un Wythnos
13.00
1.
How SMART?
12.00
5.
Green Video Hub CAT
12.00
6.
C3 Carbon capture
11.00
2.
Cadarn Big Scheme
13.00
8.00
Table 2: Voting in detail.
Chart 3: Voting totals, SEED Homes declared Winner
Green Dragons Den, Hay on Earth 2010
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Supported by Realise (Europe) Ltd and TYF Consulting
Order of
presentation
Projects - Business
and Enterprise
(Thurs)
Public
Vote
Total
Avg.
Score
A
B
C
SEED Homes
Packet in / Ctty
Caretaking
1.67
2.33
2.67
5
11.67
2.5
2.33
2.00
2.67
3
10.00
2.4
2.33
1.67
1.67
4
9.67
2.1
5
Green Video Hub CAT
Ysgol Un Wythnos
Wales Eco centre
1.33
3.00
2.00
2
8.33
2.1
1
How SMART?
2.33
1.33
2.00
1
6.66
1.8
3
2
4
6. Public feedback on the Friday Community and Housing projects
HOW SMART?
 needs a sub title
CADARN BIG SCHEME

No comments
PACKET IN / CTTY CARETAKING
 very good scheme, hope it catches on around Wales
 a much needed initiative in urban areas good luck
 i hope you can carry on with or without the money .it would be great to make a huge
ball out of the packaging and play games with it in front of supermarkets you are
grate looking blokes to leed this beeing tidy[not hippy] nise/fun[not grumpy] and
good looking to of cors.good luk
SEED WELSH HOUSE
 this could incentivise communities and give them a framework within which to work.
GREEN VIDEO HUB
 go for it .if you pich agen get a board to instantly show yor projekt .a cach frase
explaining haw the films will widen cat s abelity
 information is power! You need to get it out there and bring power to the people!
YSGOL UN WYTHNOS
 timber cladding
 ready to build insulated school buildings
 smart meters
 a worthwhile project if it saves money .
Green Dragons Den, Hay on Earth 2010
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