How To Use Social Proof
To Double Your Sales In
3-Months
By Jackson Bloore
Why Am I Talking To You?
● https://youtu.be/tVuJyYzXGH0
● Why did I show that video to you?
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●
●
●
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What type of social proof was in the video?
Sold $145,575 worth of personal training in 2016
Sold $359,843 worth of personal training in last 3-years
San Francisco Magazine’s Best Personal Trainer 2015
Outside of Ross there isn’t a single trainer at DIAKADI that can
outsell me
Check The Temperature
● How many fitness professionals?
● Last year’s sales numbers?
● Anyone still confused or unsure about the role of
marketing in your business?
○ If your skill is 1A then marketing is 1B
○
Google “Action Jackson Stand Alone” for a summary of last
year’s presentation
What Is Social Proof?
● Social Proof is the concept that people will conform to the actions
of others under the assumption that those actions are reflective of
the correct behavior.
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Examples: gyms, fancy restaurant
● The force that influences you every day when it comes to decision
making, from the biggest decisions like where you want to live,
down to the smaller every day choices like where to go for lunch, is
called Social Proof.
Conformity
Personal Proof vs. Social Proof
● Personal Proof
○
Showcasing a transformation, story, or result you achieved in your own life in
order to demonstrate credibility.
How To Create Personal Proof
● Create a blog post about your transformation
● Showcase your personal results on social media
● Create YouTube videos showcasing your results and your
knowledge to demonstrate and create authority
● If your personal proof is really good it can turn into Social Proof
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Social media likes, followers, shares, views, etc.
Magazine features, guest posts, partnerships with industry experts
Marketing Strategy Overview
Personal Proof
The BEST
Marketers
Social Proof
The 5 Types of Social Proof
1.
2.
3.
4.
5.
Expert
Celebrity
User
Wisdom of Crowds
Wisdom of Friends
Basic Social Proof Strategies
1.
2.
3.
Referrals
Testimonials
Social Media
How To Get Referrals
● Referrals should be a REQUIREMENT to do business with you
○
When I help you achieve your fitness goals, can I count on you to help me grow my
business by referring me to your friends and family?
● Referral incentive
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$200 off, free session, etc.
Referral contest
Bring a friend for free / Group Training Discount
● T-shirts and other swag with your logo on it
● Tag on social media
● Surprise birthday gift at work (works better with females)
How To Get Testimonials
● Don’t overthink it, just ask
○
best done in person to get verbal commitment (refer back to initial “yes”)
● Make it as easy as possible
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Provide statistics to client
Write a template for them
● Jackson’s “Report Card” Technique
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Provide a milestone report card with stats in an email
Ask for Yelp review at the bottom of the email
● Follow Up
● ALWAYS PUT A FACE WITH THE TESTIMONIAL
○
Makes it human, people are drawn to images, they can picture themselves
Testimonial Example
The Before / After Photo
How To Win At Social Media
● Beyond the scope of this presentation:
● Go to Rafael’s talk today at 11:10am
Advanced Social Proof Strategies
1.
2.
Case Studies
Video
a.
b.
c.
d.
3.
Client testimonials
Promo videos
Exercise demos
Client interviews
Expert Endorsement
a.
b.
Industry expert endorsement
Badges, certs, media logo’s, etc.
How To Do A Case Study
● Again, just ask!
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Most people live rather boring lives and jump at the chance to talk about
themselves or be the center of attention. It’s why Facebook is so addictive.
Look at me! Pay attention to me! Look at how cool my life is!
● Use your ideal client
● Tell a story
● http://actionjacksonfitness.com/case-study-christoph/
How NOT To Format Your Website
● http://indysobefit.com/
Live Deconstruction
● Anyone have a website I can deconstruct right now?
● http://actionjacksonfitness.com/
3-Month Plan To 2x Sales
1.
2.
Create Yelp page (if you don’t already have one)
Gather awesome client testimonials following guidelines
a.
3.
4.
Gather before / after photos
Redo website landing page following guidelines
a.
b.
5.
6.
7.
If possible get them to post on Yelp
Use Lead Pages or Click Funnels for this
Don’t wait on before / after photos to do this if you don’t have them
Raise your prices by 20%
Create 1 client case study and 2 really great pieces of content
Drive traffic from Facebook to content, retarget same people with case study,
then drive to landing page
Who’s It Gonna Be?
● 99% of you (even if you are pumped up, motivated, and inspired today)
will do nothing when you leave here with this information
● 1 or 2 of you might take action when you leave here and actually realize
some results from this info
● Who’s it gonna be?
○ Who wants to be in the 1% club?
Resources For Success
● Business:
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The Little Black Book of Fitness Business Success by Pat Rigsby
Ignite The Fire by Jon Goodman
The 4-Hour Workweek by Tim Ferriss
Breaking The Time Barrier by Mike McDerment (service-oriented business)
● Sales:
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Influence by Robert Cialdini
System 9 by Bedros Keuilian
Close Clients Sales System by Bedros Keuilian
● Scaling:
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Getting Everything You Can Out of All You’ve Got by Jay Abraham
Questions