PR Boot Camp for Affordable
Housing Professionals
San Diego Housing Federation
Annual Conference
October 13, 2016
PR Matters Because…
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Part I: Messaging 101
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A Simple Strategy:
The Messaging Triangle
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Messaging Case Study:
‘Housing Matters’ Campaign
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‘Housing Matters’ Brochure
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Part II: Mastering Media Outreach
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Pitching Your Story
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The Top 5 Dos and Don’ts of
Pitching
1. DON’T be a “Non-Story”
2. DON’T Think You’re Doing them a Favor
3. DO Think Like a Reporter
4. DO Your Research
5. DO Solve Their Problems
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Acing the Interview
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Media Perfection in
Three Steps
1. Know Your ABCs
2. Avoid Traps
3. Build relationships…
but don’t ever think a reporter is your
friend
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Part III: Successful Community
Outreach Strategies
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Outreach Plan - External
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Outreach Plan - Internal
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Part IV: Rapid Fire Messaging Exercise
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Keep In Touch
Andy Pendoley, MIG
[email protected]
(619) 677-2003 x322
Rachel Laing, Laing Strategic Communications
[email protected]
(619) 929.7946
Jon Schmid, Cook and Schmid
[email protected]
(619) 814.2370 ext. 12
Elaine Camuso, Wakeland Housing & Development Corporation
[email protected]
(619) 677-2353
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