HOW TO PASS THE GAIQ
Bratislava 6.2.2016
Marta Nicolaouová
Web analyst
Contents
1. Why take GAIQ?
2. GAIQ test – how to
3. Basic recommended sources
4. Additional up-to-date sources
5. Some tricky questions with answers
2
Why take GAIQ?
• a necessity in today’s online-driven world
• you get a nice addition to your CV  and lots of
knowledge
• and it’s free!
3
GAIQ test – how to
• sign up for Google Partners
• 70 questions, 90 minutes (1 and ½ minute to
answer each question)
• the passing score is 80%
4
• no preview of answers before submitting
• no pause during the test
• you can retake this exam - wait for at least a
week
• single/multiple choice and true and false
questions
• you can choose exam language
• certification is valid for 18 months
5
Basic recommended sources
• practical experience 
• Google Academy
• GAIQ study guide
6
Additional up-to-date sources
• Industry blogs
• Individual posts on GAIQ
• https://www.optimizesmart.com/prepare-gaiq-test-tipsveteran/
• http://digitalmarketing.ctp.com/blog/gaiq-test-2015sample-questions-and-tips
• Google Analytics glossaries
• Visual
https://www.e-nor.com/blog/google-analytics/googleanalytics-visual-glossary
• Explanatory
https://www.koozai.com/blog/analytics/understandingbasic-google-analytics-terminology-9001/
7
Some tricky questions with answers
You have defined goal X such that any PDF download qualifies as
a goal conversion. A user comes to your site once and downloads
five PDFs. How many goal conversions will be recorded?
a)
b)
c)
d)
0
1
2
5
You have defined goal X such that any PDF download qualifies as
a goal conversion. A user comes to your site once and downloads
five PDFs. How many goal conversions will be recorded?
a) 0
b) 1
c) 2
d) 5
Which of the following Behaviour metrics shows the number of
sessions that included a view of a page?
a)
b)
c)
d)
e)
Bounce rate
Visits
Pageviews
Unique Visits
Unique Pageviews
Which of the following Behaviour metrics shows the number of
sessions that included a view of a page?
a)
b)
c)
d)
Bounce rate
Visits
Pageviews
Unique Visits
e) Unique Pageviews
Which of the following would help you to determine the
conversion value of a paid keyword?
a)
b)
c)
d)
e)
CTR
CPM
Real-Time
Multi-Channel Funnels
none of these answers
Which of the following would help you to determine the
conversion value of a paid keyword?
a)
b)
c)
d)
CTR
CPM
Real-Time
Multi-Channel Funnels
e) none of these answers
Which of the following is not a default medium in Google
Analytics?
a)
b)
c)
d)
e)
referral
cpc
All of these are default mediums.
email
organic
Which of the following is not a default medium in Google
Analytics?
a) referral
b) cpc
c) All of these are default mediums.
d) email
e) organic
Person A and person B each visit your ecommerce site once.
During her visit, person A buys one of your products. Then,
before leaving the site, she makes another purchase. Person B
buys nothing. What is your ecommerce conversion rate for these
two visits?
a)
b)
c)
d)
e)
200%
50%
33%
0%
100%
Person A and person B each visit your ecommerce site once.
During her visit, person A buys one of your products. Then,
before leaving the site, she makes another purchase. Person B
buys nothing. What is your ecommerce conversion rate for these
two visits?
a)
b)
c)
d)
200%
50%
33%
0%
e) 100%
Thank you.
Marta Nicolaouová
Linkedin