Introducing the Global
Partnership
Content
01
Why Free Being Me?
How body confidence and self esteem fit
into WAGGGS mission and vision
02
The Global Partnership
03
What being part of Free Being Me means
for our Member Organization
04
Dove Self-Esteem Project
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Play WAGGGS Free Being
Me Video
https://www.youtube.com/watch?v=Q_wjYltJGLw
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01 Why Free Being Me?
How body confidence and self esteem fit
into WAGGGS’ mission and vision
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The reality for girls
Reality for girls
What girls tell
us
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Self-esteem
We build
self-esteem,
yes!
But – we must
tackle body
confidence
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WAGGGS Vision and Mission
WAGGGS Vision
All girls and young women are valued
and take action to change the world
WAGGGS Mission
To enable girls and young women to
develop their fullest potential as
responsible citizens of the world
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02 The Global Partnership
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Creating a Global Partnership
WAGGGS and the Dove Self Esteem Project have
agreed that together, we will reach 3.5 million
girls and boys in a three year period with body
confidence and self-esteem education
Partnership Vision
A world free from appearance-related anxiety for
girls
Partnership Mission
To empower girls to reach their full potential by
strengthening their body confidence and selfesteem
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03 What being part of Free
Being Me means for our
Member Organization
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Free Being Me for everyone
High quality Activity Packs
Detailed Leader Guide
New badge
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Free Being Me for everyone
E-learning
Advocacy plan for 2015
Dedicated WAGGGS staff team
Increase membership; Raise
Profile; Develop Peer Education
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04 Dove Self-Esteem Project
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Play Dove Video: Inner
Critic
https://www.youtube.com/watch?v=axxAcPsUqQg
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9 out of 10 girls want to change at least
one aspect of their physical appearance
(The Real Truth About Beauty. Dove Global Quantitative Study 2004)
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This pressure is felt by girls all around
the world
66%
70%
64%
59%
82%
76%
89%
65%
79%
67%
68%
65%
82%
67%
% girls that feel pressure to
be beautiful
References
1.Optimally Landing Dove Social Mission in Key Global Markets, Edelman Berland, April 2013
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6 out of 10 girls avoid participating in activities
because of poor body confidence
Play Change one Thing video
(The Real Truth About Beauty; Revisited. Dove Global Quantitative Study 2010)
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They are not just avoiding social activities
•15% going to school •13% giving an opinion •12% the doctor
Go to the beach, pool, sauna or spa
Try out for a team or a club
Go to a social event, club or party
Go on a date
Do a physical activity or sport, like exercising or biking
Go to school
Go shopping for clothes
Give an opinion
Go to the doctor
Go to a job interview
Go to work
(The Real Truth About Beauty; Revisited . Dove Global Quantitative Study 2010)
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In joining together,
we have a real chance to change
the outlook of a generation!
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Any questions?
Thank you!
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