January 2015
Volume 26
Issue 1
New lotto game to make players
lucky for a lifetime
The Lucky for Life
lotto game launch
is right around the
corner. Lucky for
Life, THE GAME OF
A LIFETIME™, will make
players lucky for a lifetime.
Starting on Jan. 27, Minnesota Lottery
players will be able to take a chance
on this $2 multi-state lotto game that
offers two lifetime prizes. The top prize is
$1,000 a day for life and the second prize
is $25,000 a year for life. Both lifetime
prizes have a 20-year minimum payout.
Winning $1,000 a day is $83 an hour,
24 hours a day, 7 days a week.
Retailers can win big, too! The winning
ticket bonus for selling a $1,000 a
day winning ticket is $10,000 and the
bonus for selling a $25,000 a year for
life winning ticket is $5,000.
Players choose (or quick pick) 5 out of
48 numbers, plus 1 number out of 18
for the “Lucky Ball.”
Drawings will be held on Mondays and
Thursdays at 9:38 p.m. Sales cutoff at
retail is 8:10 p.m. on drawing days.
Lucky for Life retailer incentive
More than $100,000 in cash & gift cards up for grabs
What’s better than winning once?
Winning for life! With the popularity
of “win for life” type scratch games in
the past, the Lucky for Life lotto game
is expected to be a huge hit among
Minnesota players. Try maximizing
exposure of the game through the
following:
Display the Lucky for Life point of
purchase materials in high-traffic areas.
The brochures, register stand insert,
counter stickers, two-sided window
sticker and the two-sided tear pad are
helpful tools to spread the word.
Educate your players on the new Lucky
for Life lotto game by emphasizing the
two win for life prizes: the $1,000 a day
for life grand prize and the $25,000 a
year for life second prize. Don’t forget
to let players know that there are eight
other ways to win on each ticket with
prizes ranging from $4 to $5,000.
Last but certainly not least—ask for the
sale! We’re giving you thousands of
reasons why with the retailer incentive
program that will run from Jan. 27, 2015
through Feb. 23, 2015. After the first
four weeks of Lucky for Life sales, each
retailer will receive entries based on
sales at their business for the chance
to win cash and Visa gift cards:
•
1 entry: Total Lucky for Life sales of
$100 through $399
•
2 entries: Total Lucky for Life sales
of $400 through $999
•
5 entries: Total Lucky for Life sales
of $1,000 or more
Ten retailers from each Lottery sales
representative’s territory will win:
Cash
$25 Visa
Gift Cards
1st retailer drawn
$1,000
10
2nd retailer drawn
$500
8
3rd retailer drawn
$200
5
4th retailer drawn
$200
5
5th retailer drawn
$200
5
6th retailer drawn
$100
4
7th retailer drawn
$100
4
8th retailer drawn
$100
4
9th retailer drawn
$100
4
10th retailer drawn
$100
4
1
The Lottery’s Top Sellers recognizes retailers for exceptional sales performance. Each of the
businesses that made this month’s Top Sellers will receive $50 in free scratch tickets.
RETAILER
US
SELLING BON
Top two regional sellers of The Walking Dead (#982) from
Sept. 16, 2014 – December 15, 2014:
®
Virginia:
Metro West:
Super One #565 in Duluth
Cub Foods in Brooklyn Center
Hibbing Short Stop II in Hibbing
Shakopee Dakota C-Store #1 in Prior Lake
Detroit Lakes:
Owatonna:
M & H Gas in Moorhead
Hy-Vee Food Stores in Faribault
Orton’s Moorhead Food Mart in Moorhead
Kwik Trip #805 in Albert Lea
Marshall (tie for second place):
Metro East (tie for second place):
Casey’s General Store #3003 in Truman
MSP Airport Foundation in St. Paul
Casey’s General Store #1647 in Cokato
Holiday Stationstores Inc. in St. Paul
Casey’s General Store #1881 in Montrose
SuperAmerica #4445 in Blaine
If Your Player Wins:
Your Business Wins:
®
P
Jackpot
Match 5 + P
Match 5
Mega Millions
lay
$50,000
$5,000
$5,000
®
®
Jackpot
®
Match 5 + Megaplier
Match 5
Hot Lotto
$50,000
$5,000
$5,000
®
Jackpot
$10,000
Lucky for Life™
Top Prize
Match 5
Gopher 5
$10,000
$5,000
®
Jackpot
1% up to $5,000
™
Top Prize
Upcoming Top Sellers (schedule is tentative):
February issue: 2nd Quarter Sales Leaders
March issue: Minnesota Millionaire Raffle
Northstar Cash
$1,000
®
Jackpot
Progressive Print-N-Play
1% up to $1,000
®
$5 Game Top Prize
$1,000
Minnesota Millionaire Raffle
Top Prize
INNERS!
W
BIG
$50 Game Top Prize
$5,000
$30 Game Top Prize
$3,000
$20 Game Top Prize
$2,000
$10 Game Top Prize
$1,000
(minimum top prize of $1,000,000)
(minimum top prize of $500,000)
(minimum top prize of $300,000)
(minimum top prize of $100,000)
$5 Game Top Prize
(minimum top prize of $50,000)
2
$5,000
Scratch Games
$500
From the director
by Executive Director Ed Van Petten
Things have been very busy here at the
Lottery the past few months. Actually it
seems to be pretty busy all the time. I’m
sure you will all be glad to know that we
have reviewed the proposals submitted
for a new statewide gaming system,
and are negotiating with the apparent
winner. Next February (2016), you will
have new equipment in your stores.
While the present equipment was state
of the art when installed in 2002, it’s
getting kind of tired and worn by now.
This is a complicated process that
has taken a lot of staff time, and will
continue to do so through the next year.
We also have been busy with, and
disappointed in, the MONOPOLY
MILLIONAIRES’ CLUB™ lottery game.
The game just didn’t sell as well as
expected, and was not covering the
cost of prizes. The states are going to
try to revamp the game in a simpler
format and hope to have another
version out in the spring. We have
heard a number of reasons for the
failure, but the two most cited are too
complicated and the $5 price point. If
you have any thoughts you would like
to pass on, please do.
Another game is coming this month
called Lucky for Life. This game has been
very popular in the New England lotteries
and is now going national. You can read
all about the game in this edition.
I hope you have enjoyed good sales
with Moose 81 . I have really had fun
working with and getting to know Carl
Eller. We hope that we have developed
additional interest in his card game of
the same name. You can see it on his
website at Moose81.com.
™
It seems that winter is upon us and the
holidays are past. I hope that all of you
had a joyful and safe holiday season
and that business is good. Our scratch
game sales have been good, and we
know that it is because of you.
We sincerely appreciate all that you do
for the Minnesota Lottery. Thank you.
Keewatin Sinclair
“We’re the only store in
Keewatin and it’s right on
the main street. We carry
r
e
Retail
groceries and we have a
t
h
ig
tl
o
p
S
deli. We have a bit more
than a regular convenience store,” said
Keewatin Sinclair owner Dan Kelly. “I’ve
had the business 15 years — it does very
well. We have a taconite mine in town
that draws a lot of people through town
so that’s a big help.”
Lottery sales rep Dan Schiltz said that
Kelly is an outstanding lottery retailer
for several reasons: “He really pays
attention to buyers’ purchasing trends,
he has an on-counter dispenser, he
reads everything that the Lottery sends
him, he runs three to four promotions
a year, has an environmental lottery
sign that covers his cigarette rack and
has a double-decker winner awareness
board.” Schiltz added, “He welcomes
the 5.5 percent commission!”
“I know a lot of retailers don’t want to
put the [on-counter dispenser] on the
counter. When you figure out the profits
on the Lottery, there’s probably nothing
else that you would put up there that
would make any more money. I don’t
think people realize how much you do
make on the Lottery in a year for how
little work there really is,” said Kelly.
Kelly said that he always runs
promotions that Schiltz suggests.
“People love either getting a free T-shirt
or an extra lottery ticket and it just
brings in more business,” he explained.
3
Kelly gives his gasoline customers a
reward for filling up at his business.
“I have these little cards and for every
$50 worth of gas, customers get a free
Powerball ticket. They can get other
things like a bottle of window wash,
$1 off gas, a free small pizza or a free
movie rental, but the Powerball ticket is
the most popular one.”
®
Keewatin Sinclair has been a lucky spot
for lottery players. “The biggest winner
we’ve had was $200,000 on a ticket.
A regular customer. He buys one ticket
every day and won $200,000 so that
was nice,” Kelly said.
The store earned a $1,000 bonus for
selling the $200,000 winning ticket,
which Kelly said was “fantastic.”
“We’ve had $25,000 winners and that’s
even good. Even people who win $500
are pretty excited,” said Kelly. “I would
be, too!”
Dan Kelly, owner of Keewatin Sinclair.
Top prize winning ticket bonus
Quick Stop in South
St. Paul, $1,000
Chanhassen Food & Market
in Chanhassen, $500
Morgan Park SuperAmerica
#4776 in Duluth, $564
Pro Pharmacy II in South
St. Paul, $250
Shaddrick-LaBeau American
Legion #303 in Fridley, $280
Edwards North Country in
Biwabik, $500
Holiday Stationstores in
Duluth, $1,000
Kwik Trip #424 in Fairmont,
$1,000
Smart Mart of Bird Island,
$250
Jerry’s Foods in
Eden Prairie, $1,000
PRESORTED
STANDARD
U.S. POSTAGE
PAID
DETROIT LAKES, MN
PERMIT NO. 14
Minnesota State Lottery
2645 Long Lake Road
Roseville, Minnesota 55113
mnlottery.com
Debbie Hoffmann, executive editor
Marie HInton, managing editor
Emily Frost, editor
Kelly Barto, graphic designer
This publication is available in alternative
formats to individuals with disabilities by
calling (651) 635-8273, (888) 568-8379.
4
New Games
Jan. 20, 2015:
#517 — Beginner’s Luck ($1/$777)
#518 — High Roller ($5/$100,000)
#519 — Red Hot Slots ($10/$200,000)
#520 — Bonus Lucky Lines ($3/$30,000)
Feb. 10, 2015:
#521 — Lucky Chicks ($2/$20,000)
#522 — $100,000 Minnesota Hold ’Em
($5/$100,000)
#523 — Double Shot Crossword ($3/$20,000)
Each Red Hot Slots
ticket includes a
coupon for a free
Mega Millions®
ticket!