COLLEGE OF COMMERCE, HOSPITALITY AND TOURISM STUDIES
DEPARTMENT OF MANAGEMENT, IR AND OHS
MKT 702: STRATEGIC MANAGEMENT
TRIMESTER 2: 2016
TUTORIAL 3
QUESTIONS
1. Discuss the objective of Topic 3: ‘Strategic marketing decisions, choices and
mistakes’, in relation to understanding strategic management of an organization.
2. Identify and critically analyze each elements of the marketing mix.
3. There are four types of consumer goods, describe each on the basis of comparison
provided in the slides.
4. Explain what is meant by ‘strategic choice’ by providing examples by relating to an
organization that you know well.
5. Critically discuss the strategic decisions that take place at the three level or hierarchy
of an organization.
6. Critically evaluate the three types of directional or grand type strategies that an
organization need to pursue to determine its success..
7. In the lecture we learn’t that there are six types of analysis tool that re used by firms.
Explain two of these, and the objectives of these analysis tools.
8. List and explain the criteria or benchmarks of setting marketing objectives.
9. Discuss the goal of “Ansoff’s product/market mix. And define each element that
provides the action or activity.
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