FOX VALLEY GOLF CLUB 2014 ANNUAL STOCKHOLDERS MEETING MINUTES THURSDAY DECEMBER 11, 2014 6:00PM HELD AT THE CLUB: CALL TO ORDER: The meeting was called to order by Vice-President Jamie Loehnis at 6:05pm. A moment of silence was observed for deceased past member Dorothy Mengarelli. A quorum was declared by secretary, Ed Bekx. APPROVAL OF MINUTES: The minutes of the December 18, 2013 annual meeting were posted and a motion to accept was made by Harry VanLith with a second by Josh Hounsell. Motion carried. CANDIDATES FOR THE BOARD: Vice-President Loehnis announced the candidates running for the Board of Directors and thanked them for running. The two candidates are Josh Hounsell and Jon Wittman. A motion was made to dispense with the formal vote and accept the two candidates to fill the positions on the board. This was seconded and motion carried. 2014 Annual President’s Report FVGC Members: Being unable to attend the annual meeting, I am having the President’s message sent out early as to not waste time having to be read at the meeting. The other reports from the committees will detail the past year’s success. What follows is a more general thanks. It has been a learning experience being on the Board and to me, all learning is fun. However, after being on the Board a number of years, the learning for myself has become limited. It’s time for new blood and the ideas and enthusiasm that comes with the new. The Fox is in good hands from the Board to the employee partners to the Membership, my thanks go out to all. Monica Renkens-for her work on the events committee creating new fun events and also for her years of planting and taking care of the flowers. Jeff Maulick-as Building Committee Chair, for the time consuming but analytical work on the parking lot to get it right at the best value. Jamie Loehnis-for his work on personnel and being a great logical voice in finding sensible ground. Ed Bekx-as secretary for being a sounding board for ideas with knowledge of how/why past Boards made their decisions. Rich Scott-for his detailed reports and keeping us focused on eliminating our long term debt in 8 years. Dan Haak-for working with Scott Bushman in making our course the best conditioned course there is. Mike Zimmer-our newest Board member, for his enthusiasm on getting the Fox Future Fund up and running. Dan Coffey-for originally working with Dick Rasmussen, our past bar and dining chairman. It is because of Dick and Dan that the restaurant went from a six figure loss to not only making a profit, but also increased the quality and enjoyment. There were past Board members I would like to thank, but quite frankly with being on the Board a number of years, they would be too numerous to list. I will say that every one of us did what we feel is best for the long term interest of the Membership and they all deserve our thanks. Thanks also to the employees and especially, the department heads. Jason Haack in the Golf Shop-for giving us excellent merchandise and for making every day at The Fox fun. Mark Coniff-for his excellent chef abilities and continuing a high quality and fun dining experience. Steve Nockerts-for continuing to have a profitable bar and restaurant and for tying all of the operations together to make The Fox enjoyable for members and guests alike. Scott Bushman-words can not describe the work that he has done through the years. Everyone who has played The Fox knows the course speaks for itself as to how good a job he does. What these people do, given what they have to work with, is truly amazing! A special thanks goes out to my bride, Patty. She is one reason the Fox is successful today. Last but not least, you, the Members, with your time, investment and ideas have made The Fox one of the best entertainment venues and golfing values around. Sometimes, it may take a little longer for a project, but the money saved and pride we can take is well worth it. Over the last two years, the volunteer help of cleaning up after the storm, installing new bridges and other help, our savings is close to $100,000. As we approach our 70th anniversary of the club and the 50th anniversary of the club being at it's current location in 2016, The Fox is in good hands. There is definitely a great buzz going on at The Fox and we no doubt will be building on that using the experience of the seasoned and the enthusiasm of the new. See you in the rough (If I see you in the fairway, one of us are on the wrong hole). Thanks again to all. Doug West President 2014 Golf Professional Report: 2014 Annual Meeting: Golf Professional Report Thank you to members and their guests who supported and participated in the various tournaments, weekly events and other golf opportunities presented this season. This is an essential part of what helps make Fox Valley Golf Club such as special place. Promotion of weekly contests and the utilization of BlueGolf Tournament Manager this season again triggered solid participation levels, healthy payouts/club revenue and a general buzz around the club. We will strive to deliver more of the same during the 2015 golf season. I would like to thank Steve Nockerts and the Board of Directors for granting me the opportunity to be your PGA Professional. Many thanks to the membership of Fox Valley Golf Club for all of the kind words and generosity during my fourth season at the club. Thank you to our golf staff for all of the effort during the season. None of this could happen without the top notch grooming Scott Bushman and his crew delivers daily for member and guest play alike… thank you gentlemen. It was another neat year (that went by too fast) and a lot of fun. Thank you all once again!! A snapshot comparison of rounds of golf for 2014 versus 2013 is listed below. The 2014 round count was down a bit in comparison to 2013. Both seasons started in late April. Any early start in 2015 would be very helpful for business. Rounds of Golf 2014: 12,857 2013: 13,202 The Junior Golf Program participation was similar to last season as roughly 30 junior golfers participated in the 6-week program. We’d like to thank the parents, grandparents and families that helped out during camp and for coordinating transportation. The future of the game and the club will be determined by junior golf participation and programs that promote an enjoyable golf experience. Please spread the word to family and friends. This off-season I will be working with vendors, researching product and developing a buying plan that will continue to bring added value to the membership and club. Member input is invaluable in this process. Please contact me if exposed to a product line that could succeed at The Fox. Our pricing structure in 2014 granted members and guests the best deals in the business on current product. This strategy will continue next season… YOUR GOLF SHOP, meaning YOUR PROFITS!! It is truly is a no-brainer to shop The Fox for your golfing needs. Thank you for your patronage and participation. Have a great Holiday Season and please keep in touch during the off-season. Respectfully Submitted, Jason Haack PGA Professional [email protected] 2014 Greens and Grounds Annual Report -First things first, I wish to extend a big thank you to many people who helped take care of the course this year. Scott and his crew did a great job. Monica Renkens and Gary VerVoort took care of the flower beds. Dick Ohme for the bridge design and helping to arrange the installation. Also, Jon Bauman and Steve Van Rooy for helping with the demo and installation of the new bridges after the course closed. -The bridges have been installed, the railings will go on in early spring, unless we happen to get a warm up and time would allow them to go on sooner. Thanks again to members who helped with the process as well as those who helped by donating financially. -On the course this year, sand was added to all of the bunkers throughout the year, and that has been completed. Also, all of the stumps have been ground out and those areas reseeded and filled back in very well as the year went on. This fall, we began talking about the emerald ash borer beetle. The beetle has now been found in Outagamie, Brown, Winnebago, and Calumet counties, so the potential threat to the ash trees is getting closer. A subcommittee was formed with Jon Wittman who brought a lot of this information forward after seeing some devastation first hand. First thing we’ll be looking at in spring is marking all of the ash trees on the course with a green ribbon, and some of the other sick trees that might need to be addressed. Once we can see how the trees might impact the course, we’ll decide what to treat and what to remove and replant with other trees. Respectfully, Dan Haak Committee Chair 2014 Bar and Dining Annual Report Shortly after the start of the 2014 fiscal year, our Bar Manager, Ryan Heubner, decided to pursue a new career and returned to school. Upon his departure, we made a strategic realignment in our Bar and Dining operations to consolidate our kitchen and wait staff under Head Cook Mark Coniff, who took on the title of Food Operations Manager. His new role includes supervising the wait staff and creating seamless service between the kitchen and dining areas. Tina Kucksdorf, who joined our staff as a bartender in the fall of 2013, took on the additional duties of Head Bartender, which included responsibilities for product ordering, inventory control and staffing. Tina stepped into a tough situation and did an admirable job on behalf of the club. She moved on to a new career in the fall of 2014 and we wish her luck in her new venture. We are currently looking at a couple of different options in terms of how we will structure the bar operations going forward. The winter of 2013-14 was one of the coldest and most brutal on record, which negatively impacted our off-season business on Thursday and Friday night. A cold, wet spring meant a later-than-normal start to the golf season, which didn't help things either. The summer, however, turned out to be very nice, with very few rain days. Thanks to the support of our fantastic Members and the focus of our employees on delivering outstanding service, the combined bar and dining operations produced a profit for the club. Our Friday night dinner business continues to grow, which is a testament to the quality of food Chef Mark is delivering and to the service our dedicated staff delivers for our Members and Guests. We've also seen consistent growth for our special events, such as the New Years Eve celebration and our Mother’s Day and Easter brunches. As a leadership group, we continue to evolve our menu offerings and keep a keen eye on all bar and dining product costs in order to strike a proper balance between delivering great value to our Members and Guests while being fiscally responsible to the club and the Member/Owners. Going forward, we feel there is an opportunity to develop an alternative revenue stream for the club by promoting the clubhouse facility for business meetings, parties, showers, and events of all kinds. We have a beautiful venue and plenty of capacity to add events to our clubhouse schedule. Special thanks to all those Members who support the Club through their patronage of our bar and dining facility. Your support makes a positive impact on the club's bottom line and helps create the energy and camaraderie that's such a big part of being a Member at The Fox. For those who haven't been out for a Friday dinner, this is an open invitation to come and find out what you are missing—I guarantee you won't be disappointed! Respectfully Submitted, Steve Nockerts Director of Operations 2014 Golf Activities Committee Annual Report The Golf Activities committee is responsible for planning the activities that are open to the members. The committee works closely with the Pro shop to set the dates for these events and for those events that are part of Women’s day and Men’s day. The events that were open to both men and women this year were: Derby Day Memorial Day Best Ball Parent/Sibling Golf Tournament July 4th event He/She Scramble Mr./Mrs. Club Championship Corn Roast/Battle of the Sexes Club and Class Night Golf 3-person Tough Day Scramble If there is an event that you would like to see added to the calendar, or if you would like to serve on the committee, please let Jason or myself know! See you in Spring! Monica Renkens 2014 Building Committee Annual Report Committee Members: Jeff Maulick 2014 Projects: Converted Maintenance Shop furnace from L.P. Gas to Natural gas. Significant savings expected to be recognized in the winter of 2014 and beyond. We have begun the process of reconstructing the existing parking lot. We have contracted N.E. Asphalt to do the topographical engineering which also includes changing the elevations and size of the existing parking lot. This will ensure proper drainage and longevity of the new parking lot. The driveway entrance on the east side of the parking lot will be moved to the West, which will also assist with better drainage of the parking lot. Existing culverts on both driveways will also be replaced as they have severely deteriorated. Identifying the current intermittent pungent smell that exists in both the dining and bar areas. We have contractors that believe they have identified where the odor is coming from. We expect to have proposal to remediate the problem in the near future. 2014 Personnel Committee Annual Report Committee members: Jamie Loehnis-Chair; Doug West; Rich Scott It was another successful year from a personnel perspective at the Fox under the leadership of our Club Operations Manager, Steve Nockerts. Steve worked closely with the department heads, Jason in the Pro-Shop, Tina with the bar staff and Mark in the kitchen. From the course perspective, Scott once again did an outstanding job; especially worth noting, without a key staff, right hand staff member for much of the season. While we will never be able to please all the people, all the time, our staff worked very hard to provide great customer service. In most areas this was achieved. When there were concerns raised, Steve and the related staff addressed those items in a timely manner and corrections were made when appropriate. Fortunately for the membership, this did not happen much at all this year. For 2015, Steve will be focusing more of his efforts at increasing the utilization of our facilities for various outings and/or meetings and events in order to increase more revenues for the club. He will be doing this with an eye on not disrupting the service to the members. We have great facilities here at the Fox and we need to market those more aggressively for the financial health of the club. I want to thank all our staff for providing excellent, dedicated service to our membership and we look forward to another year of success. Submitted by: Jamie Loehnis Personnel Committee Chair 2014 Policy and Bylaw Updates The following are policy updates which were approved by the board in 2014. E. LIMITED SENIOR This individual membership is available to anyone over the age of 65 as of the first of the year. This is a weekday membership. Play anytime on Monday, Tuesday, and Friday. The member must tee off by 11:30am on Wednesday and Thursday. No play is allowed on weekends or holidays except those holidays that fall on weekdays. They have no voting rights unless the member was previously under a stockholder category and has retained their share of stock to remain a stockholder. F. LIFETIME MEMBERSHIP This stockholder membership has limited availability. The membership is a regular family membership with all the benefits of a family membership. The lifetime benefit will be assigned to only one individual in the family but will cover current immediate family members. Full details of this membership are covered under a separate policy. EMPLOYEE GOLF PRIVILEGES Golf Employees are permitted to play complimentary golf (walking) when course traffic is minimal with permission from the Director of Golf or PGA Professional, who will set-up the tee-time request. Golf Carts Golf carts may be utilized for play, but walking is encouraged for health benefits. If opting to use a golf cart, you must be off the golf course prior to the last member using a golf cart or member storing a golf bag in the bag room. Practice Privileges Practice privileges do not include the use of the driving range tee area. Practice balls may be hit from a designated location not on the tee area when range traffic is minimal with permission from the Director of Golf or PGA Professional. The practice putting green and short game area may be used during minimal traffic periods with permission as well. Notes Employees, who golf, use golf carts or use the practice areas must adhere to all rules and protocol of the club, as would any member. Failure to follow protocol and/or behavior unbecoming of the game when utilizing the facility will not be tolerated and privileges will be revoked. ACKNOWLEDGEMENT OF RETIRING DIRECTORS: Vice-President Loehnis thanked retiring president Doug West for his countless hours of service to the club. Doug and his wife Patti went above and beyond to make sure our club was solvent through some tough times. Working together their love and support of the club helped make the Fox all it is today. Thank you, Doug and Patti. Loehnis also acknowledged retiring board member Jeff Maulick for all his time on the board. Jeff will continue to help with the parking lot project which he has overseen since the beginning. Thank you, Jeff. 2014 ANNUAL TREASURER’S REPORT: Fox Valley Golf Club Annual Report October 31, 2014 Rich Scott, Treasurer Fox Valley Golf Club Overall Revenues Revenues for the year totaled $969,970 for fiscal 2014 which was down from $990,136 for fiscal 2013. The breakdown of fiscal 2014 to 2013 was as follows: Dues Bar Dining Cart Rental Pro Shop Sales Green Fees & Driving Range Bag Storage Locker Rental Cart Storage Miscellaneous Income Interest Income Initiation Fees & Stock 2014 2013 $395,468 $162,563 $106,958 $ 87,311 $ 86,736 $106,770 $ 5,812 $ 3,835 $ 2,868 $ 11,376(a) $ 73 $ 200(b) $419,565 $150,614 $ 97,424 $ 87,296 $ 90,464 $ 98,925 $ 7,274 $ 4,620 $ 3,570 $ 30,129(a) $ 112 $ 143(b) (a) Miscellaneous Income is composed mostly of gratuities, cash short and over, fixed assets sales, rebates, handicap, hall rental, rent income and other minor miscellaneous income. However in 2013 and additional amount of $15,175 was raised for the memorial for Don Pederson our former Treasurer who passed away in 2013. (b) Initiation and stock fees were a net positive in 2014 because we added stock fees for members who joined in 2014. This number is reported on a net basis as we did receive the stock fees for incoming members but we had to refund some initial stock fees which is reflected in our equity section for the club. Observations with regard to revenue for 2014: The dues amount for 2014 decreased by about $24,000 from 2013. We have a number of reasons for the reduction. We had a reduced amount of members that we attracted to the buddy program in which we added new members at 75% of the dues amount for 2014 for the various dues categories. We had an influx of younger members who pay a reduced rate from the older and full members we lost during the year. We have also had members switching to lesser memberships from a full regular membership. Finally we had some members move to the business membership where their amounts are included in green fees, bar and dining and cart fees. Therefore going forward we have to again concentrate on improving our membership. The bar and dining revenue increased about $21,500 in 2014. We had a stable kitchen staff for 2014 and bar staff did well after Ryan moved onto to a new career at the end of 2013. Our margins in the dining area took a step forward as we came in at around 54.25% versus 59.8% in 2013. We need to specifically targeted this area for improvement in 2015 and try to reach that 50% margin in this area since this is a crucial area and directly affects the club’s profitability. The bar area of the club from a margin standpoint was almost identical to last year and has been very consistent over the past 6 years. We have good consistency in the bar area, and total bar revenue was up almost $12,000 or over 8% over last year. Hopefully we will see an increase in bar revenue next year as membership grows or we add events to bolster this area of the club. When we combine the bar and dining operation as one unit for fiscal 2014, we had a net profit of $19,566. We had a loss last year of $7,473. We generated a profit in 2012 of $18,000. In 2011, we had a net loss of $19,800. We need to target this area for growth in 2015 and hopefully increase the profit in 2015. Green Fees increased by $7,000. This can be directly related to the business membership green fees and increase in green fees from outside events being booked at the golf club. Our cart revenue was almost identical to last year at $87,300. The club has operated the pro shop for four years. In 2014 we generated $86,700 of sales versus about $90,500 in sales in 2013. With cost of sales running $62,600, we generated a net profit on merchandise sales of $21,100 in 2014 compared to $22,200 in the prior year. This is another area of the club where we it could lead to an increase in revenue and profit. I hope we can continue to hopefully increase sales and profitability in the future in the pro shop. The other revenue amounts are minor compared to those highlighted above and you can see those in the revenue detail above. Course Operations: We define course operations as items that directly relate to golf course play and would be needed to run the golf course operations. These would encompass the departments we call Course, Pro Shop, Club House, and Administration. Course Operation Revenue: The comparative revenue breakdown of 2014 to fiscal 2013 was as follows: Dues Cart Rental Green Fees & Driving Range Pro Shop Sales Bag Storage Locker Rental Cart Storage Handicap Income Interest Income Initiation Fees & Stock 2014 2013 $395,468 $ 87,311 $106,770 $ 86,736 $ 5,812 $ 3,835 $ 2,868 $ 1,360 $ 73 $ 200 $419,565 $ 87,296 $ 98,975 $ 90,464 $ 7,274 $ 4,620 $ 3,570 $ 1,550 $ 112 $ 143 Total Course Operation Revenue $ 690,433 $ 713,569 The revenue in this area comes from dues, green fees, locker rental, bag storage, cart storage, cart rental income, initiation or entry fees, and some miscellaneous revenue. Course Operation Expenses: 2014 2013 Course Operations & Labor Pro Shop Operations Club House Administration $384,542 $201,400 $ 49,911 $147,514 $371,780 $205,310 $ 53,834 $149,564 Total Course Operation Expenses $783,367 $780,488 Expenses related to course operations for fiscal 2014 were $783,367, and therefore were almost identical in total to last years. Therefore we had a net loss on the course operations of $92,934 in 2014 versus a loss in 2013 of $66,919. We last had a profit of $27,300 in 2012 in this area. We need to make the course operations area a profit center for the club in the future or at least be break even. Weather definitely has an impact on this area of the club as we had a very nice profit in this area in 2012. The late opening in 2013 had an effect on the course operations area and again in 2014. As you can see above the dues revenue has a very big impact on course operations. If we would have had dues revenue similar to 2012 of around $500,000 we would have shown a profit in this area for the club. For 2015, this must be an area where we need to focus our attention on to bring this area into at least a breakeven operation. Dues Revenue: Dues revenue is generated by the members and the related categories of members. At the end of October 2014, we had the following membership numbers by category. Membership as of October 31 Membership Type 2014 42 41 4 19 13 2 11 2 3 69 7 Family Individual & Special Family-special Senior Senior - Restricted Junior & Intermediate-family Junior & Intermediate-single Clergy Non-resident Business Card Student Total 213 2013 54 43 4 15 13 3 10 2 3 56 4 207 Cart Revenue and Expenses: For members who may not know this, the electric carts are owned by the club. We have had questions in the past on the financial performance of the carts. Cart Revenue Depreciation Expense Cart Rental Expense Cart Storage Expense Cart Maintenance Expense Utilities Charge Carts Net Profit 2014 2013 $ 87,311 $ 18,900 $ 2,345 $ 1,000 $ 2,350 $ 2,209 $ 60,507 $87,296 $18,900 $ 1,995 $ 1,000 $ 2,729 $ 1,995 $60,677 We purchased a new cart fleet in June of 2012. With this new cart fleet, this should allow us to continue to provide very nice carts to the members and outside events that use our course over the next five years when we would look at replacing these carts again. We bought the carts in 2012 with member notes of about $70,000 and the sale of our old fleet of carts for $28,000. Bar and Dining: The club operates a bar and restaurant for its members and also for outings. The operational results for 2013 for the bar and restaurant were as follows: Bar: 2014 2013 Bar Revenue Cost of Beverages & Supplies Labor Bar Operating Expenses $162,563 $ 51,952 $ 38,537 $ 18,654 $150,614 $ 48,049 $ 48,103 $ 20,484 Net Profit $ 53,420 $ 33,978 The total bar revenue for fiscal 2014 increased $11,922. This was about a 8% increase over the prior year. The cost of our beverages as it relates to sales for 2014 was approximately 31.96% compared to 31.0% in 2013. Labor in the bar area when comparing 2014 to 2013 was down by $9,566. Operating expenses were almost identical for the two year period in the bar area. Dining: 2014 2013 Dining Revenue Cost of Food Labor Dining Operating Expenses $106,958 $ 58,026 $ 57,748 $ 25,038 $ $ $ $ Net Loss $ 33,854 $ 41,451 97,424 58,232 54,006 26,637 The total dining revenue for fiscal 2014 was up $9,522. This is a 9.8% increase in dining revenue from 2013. The cost of our food as it relates to sales for 2014 was 54.3% compared to 59.8% in 2013. We targeted 50% as our goal for 2014, so we moved forward a little in 2014 and hopefully we can get to the goal of 50% like we did in 2012. Labor costs were up from 2013, but not significantly as we brought back a host position in 2014 on Friday’s. Operating expenses were fairly consistent with the prior year and no one item stood out to explain the increase in 2014 other than normal increases we might see from year to year. The bar and dining area of the club prior to 2009 was an extreme drain on the club where the loss after combining the bar with dining was in the $80,000 range. In 2011 we had a net loss of $19,787 which mostly was caused by the poor margins related to the cost of food. In 2012, we obviously focused on this area of the club because it is crucial to our club’s profitability, and we had a net profit when combining bar and dining of $18,059. In 2013, we had a loss of $7,473, which was really caused by not hitting our margins on food and then a decrease in revenue in the bar. In 2014 we made great strides and our net profit was $19,566. I think we have this area in good shape because of the changes we made in our business model. We must continue to work on this area of the club in the future to at least keep bar and dining as a small profit center for the club. Summary: In summary, Fox Valley Golf Club had a year that saw increases in our bar and dining profitability, but continued issues on the course operations side of our operation. We need to increase the dues revenue of the club to operate that part of the club on at least a breakeven basis going forward. We have continued to pay our debt obligations and are moving forward to a more positive outlook for 2015. Hopefully the economy will continue on an upward direction and with our changes in how we have run the club over the past few years we can move forward to greater profitability. When we look at the results of operations in total we end up with a Net Loss for fiscal 2013 as follows: 2014 2013 Net Profit (Loss) from Course Operations Net Profit (Loss) from Dining Net Income from Bar Net Miscellaneous and Equipment Sales $ (92,934) $ (33,854) $ 53,420 $ 4,838 $(66,919) $(41,451) $ 33,978 $ 23,965 Net Income (Loss) for Fox Valley Golf Club $ (68,530) ($50,427) Note: Net loss in 2011 was $25,929 and in 2012 we had a net profit of $77,784. Debt of the Club Our current financial institution is the Business Lending Group backed by Fox Communities Credit Union and we have a line of credit with a maximum capacity of $250,000. In addition, we had a mortgage note of $650,000 starting in February of 2013. The mortgage note comes due February 10, 2018. The line of credit has to be renewed each year in February. The current payment on our mortgage is approximately $6,600 per month at a current interest rate of 3.75%. The interest rate is a locked in for five years. The current rate on our line of credit is 3.25% and also is a floating rate based upon prime. From a debt stand point, we are very lucky to have a very low interest rate environment, and we made a decision to lock in the rate for five years in anticipation of rising interest rate environment in the next few years. As of October 31, 2014 we had an outstanding balance on the line of credit of $37,000 and our mortgage had a balance of $557,637. As of October 31, 2013 we had a balance on the line of credit of $-0- and the mortgage balance was $613,494. We paid off $55,856 on the mortgage in 2014, but we increased the line of credit by $37,000. Our member notes have decreased by $15,895, to just over $151,400 outstanding to members. The cart loans from members of $70,000 stayed the same as last year as members on those notes were paid interest only. We did take out a note for the purchase of a new tractor for the golf course through PNC Bank as part of that purchase and we have one more installment in January of 2015 to pay that loan off. Overall when you look at total debt with regard to mortgage, line of credit, tractor loan and member loans we decreased our debt by about $50,700. I expect in 2015 we will see a decrease on debt for the club as we have in the past five years. We have paid down quite a bit of debt in the last five years. On October 31, 2008 we had debt to the bank and members of $1,228,624. On October 31, 2014 we are now down to $762,073. That’s a $466,551 decrease in that six year period. Final Thoughts We had the perfect situation in 2012. The weather was fantastic, we opened early, had wonderful outings, and the club prospered because of it in 2012. We had everything go right in 2012 and that doesn’t happen often. Then in 2013, we had a late opening and struggled with membership numbers and revenue. We had the same situation in 2014 as we did in 2013. We have our costs under control and we had put ourselves in a good situation from a debt stand point to continue to move the club forward as we have during the last six years. We have accomplished quite a bit in the last six years in spite of some of the worse economic times this country has ever seen. Six years ago the board and officers of the club were faced with difficult decisions that would affect the future of The Fox. If many of you remember my first time to address the membership was to a packed house and we laid out the plan to move the club forward and put The Fox in a better position financially despite terrible economic times and members who left because they didn’t believe in the plan we needed to put forward. Six years ago we revised our business model, and now we can see the measurable benefits of putting that plan in place. That should make you feel very proud as members of this club that we were able to pull through those economic times and make progress while other golf clubs went out of business or basically held serve. In the last six years we moved forward. We have now also come up with new alternative financing for the future with the Lifetime Membership campaign where we raised about $200,000 to help the club with some major improvements we need to make. We have also started a new program called the Fox Future Fund spread headed by Mike Zimmer as we look to keep the future of our club bright. The key to 2015 is increasing the dues and course operations revenue to help make that area of our club become breakeven and eventually a profitable operation. Now we need to continue to make progress for the next five years. The key to keep moving the club forward is to make sure we continue to attract members to the club, keep our costs in line, and continue patronage in the club at the pro shop, bar and restaurant. What you spend in those areas of the club has a direct impact on how we do financially as a club. To those who have continually supported those areas of the club, I thank you. For those of you who have not taken advantage of what the club has to offer in the pro shop, and bar and dining, I ask you to look at increasing your partronage of the club because the pay back is tremendous to the profitability and sustainability of the club. Weather plays a significant factor in the success of the club, and we weren’t as lucky this year with the weather as we were in 2012. Let’s pray for an early spring and excellent weather in 2015 as well, and I look forward to another great golf season at The Fox. OLD BUSINESS: None NEW BUSINESS: Mike Zimmer discussed the new Lifetime membership and how it impacts the club. He also discussed the Fox Future Fund and how this project will be an ongoing effort to make the club a better place through projects that can be done without adding debt to the club. MOTION TO ADJOURN: A motion to adjourn was made by Josh Hounsell with a second by John Bauman. M/C. Respectfully submitted, Edward Bekx Secretary to the Board of Directors Fox Valley Golf Club
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