Logic Models,
Strategic Credibility,
and Stakeholders
Rick Stoddart & Jesse Thomas
University of Idaho
Interlibrary
Loan - Why
should Rick
care?
What Rick
Really Thinks…
ILL is:
Crown Jewel
Research
Impact
Stakeholders
Who are they?
Stakeholders
What do they value?
Mission
Statement
Can you state your library’s mission? Your parent organization mission?
Logic Models
...are narrative or graphical
depictions of processes in real life
that communicate the underlying
assumptions upon which an activity
is expected to lead to a specific
result.
Example: Logic Model
Elements of a Logic Model
Example: Complex Logic Model
Fill out your
own
Logic Model
Reading
Your Logic
Model
Logic Model Conversations (ongoing)
Do the outcomes match up with our outputs,
statistics, or other assessments?
Are Lending/Borrowing policies aligned with
purpose?
Are fees/fines appropriate?
Strategic
Credibility
“...refers to how other others view
the company’s overall
corporate strategy
and its strategic planning
capability.”
Higgins and Diffenbach, (1989).
Study - Strategic Credibility of ILL
Population:
Orbis Cascade Alliance - 37 academic libraries in the Northwest
Design:
Capture ILL webpage language (What ILL does)
Code for themes
Code University Mission Statements for themes
Compare ILL language to University Mission Statement (Outcomes)
Purpose:
University Mission Themes
ILL Themes
ILL and Mission Theme Alignments
84% have no alignment (31)
5% had 2 themes in alignment (2)
11% had 1 theme in alignment (4)
Most Common Aligned Themes
Most Common Aligned
Additional Mission Themes (Not Aligned)
Research (2)
Global
Education (2)
Collaboration
Nation
Professional Practice
Learning / Learners
Accessibility
ILL Not
Aligned To
Mission
It is not just about books and
borrowing, it is about students
and stakeholders
Logic models can assist in
visualizing actions and
outcomes.
Summary
Logic Models + Strategic Credibility
Low ILL strategic credibility - not
communicating alignment to
parent mission
Assessment of ILL impact is
lacking
Need to revisit ILL activities and
policy for mission alignment
Images & Citations
Slide 7: Logic Model - http://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdf
Slide 8: Marketing Logic Model - http://www.artsjournal.com/fieldnotes/2013/09/media-logic/
Slide 9: The Logic Model - http://www.cals.uidaho.edu/edcomm/pdf/CIS/CIS1097.pdf
Slide 10: Example: Complex Logic Model - http://www.emstarresearch.com/services/
Slide 15, 17: Higgins and Diffenbach, (1989)“Communicating corporate strategy: the payoffs and the risks,” Long Range Planning
Slide 16,18: Higgins (1996) The search for corporate strategic credibility
Thank You!
Discussion?