KC2 Storefront Marketing Toolkit
KC2-Complete End-to-End Solution
Blog Posts
Version 2
KC2 BLOG POSTS
Blog Post #1:
KC2: The Seamless, Start-to-Finish Sales-to-Fulfillment Solution
At LAB NAME, we’re excited about KODAK PROFESSIONAL Keepsakes
Collections & Creations Software/KC2. And we believe you should be, too. There
are many great reasons to work with us and gain the sales and workflow benefits
of KC2.
KC2 is the end-to-end solution that satisfies the complete professional imaging
needs that you and your clients have. It streamlines ordering from us, and
simplifies purchasing for your clients (as well as their friends and relatives). It’s
also your own online storefront, customized and optimized to boost printed and
digital product sales.
To start with, KC2 helps with post-shoot workflow and seamlessly integrates
sales and ordering with our catalog. You select the products and set the prices.
And you don’t pay anything except when you make a sale. There’s no upfront fee
or subscription cost. It’s complete freedom to control your business from your
own branded, personalized online storefront.
It also saves you the hassle and expense of setting up an e-commerce solution
on your own, as you now have a customized gallery promoting and selling
exactly what you like. Your clients, their friends and relatives, and event
attendees can all go to your personalized KC2 storefront to place orders. You’ve
greatly expanded your reach and sales potential with ease.
● Promote a customized mix of digital and traditional products that are
beautifully integrated
● Position and market your expertise with a “collections” sales approach that
brings together the versatility of digital files with the beauty and longevity
of printed products
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● Offer the ideal mix for the share/relive/preserve positioning that’s critical
for satisfying millennials and today’s clients who think digital but need
printed items, too
● Clients see all prices, set by you, upfront
KC2 focuses on this hybrid digital + printed philosophy, and gives you the means
to make it real – from workflow to storefront, ordering to fulfillment. Let us tell you
more or explore deeper at (URL).
© 2016 Kodak Alaris Inc.
The Kodak and Kodak Professional trademarks and Kodak trade dress are used
by Kodak Alaris Inc. under license from Eastman Kodak Company.
Blog Post #2:
KC2 and All That It Can Do
In today’s world, people try to do it all – from a strong social life to a thriving
professional career. They also want time for family, hobbies and travel. For
some, “doing it all” comes easy, but for most there are never enough hours in the
day.
For professional photographers, it’s the same situation. You want to capture
special moments, while using the best gear. You want to offer high-quality photo
products, while boosting revenue and growing your business, too. Quite simply,
you want to “do it all” for yourself and your clients.
Seem like a daunting task? It doesn’t have to be. Turn to KC2 and all that it can
do. KODAK PROFESSIONAL Keepsakes Collections & Creations Software/KC2
is a comprehensive solution, now available from LAB NAME, that lets you
educate your clients on the right set of products to meet their unique needs. KC2
streamlines post-shoot workflow, provides easy access to our catalog, and works
with your own personalized online storefront where you can sell directly to
clients. It’s one source with multiple, easy ways to help you maximize sales.
We know you don’t have the time to worry about processes and paperwork.
That’s how we support you and all that you do by offering:
• Simplicity: digital and print products brought together in one collections sales
strategy
• Freedom: control your own pricing
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• Innovation: serve your customers’ needs completely using a “collections”
approach that brings together the versatility of digital files with the beauty and
longevity of printed products
It’s that simple. Do it all with one solution: maximize revenue and customer
satisfaction, establish long-term relationships with your clients, and grow
business through referrals.
Now that we’ve got the business side of things figured out, you can focus on the
part you love – taking great photos!
© 2016 Kodak Alaris Inc.
The Kodak and Kodak Professional trademarks and Kodak trade dress are used
by Kodak Alaris Inc. under license from Eastman Kodak Company.
Blog Post #3:
Help Clients Remember Those Treasured Moments
Sharing and preserving memories have never been more important to
consumers. Digital files are great for sharing, but technology evolves, hard drives
fail, clouds drift off, and phones get dropped. And that’s why “preserving”
becomes increasingly important.
Now smart and savvy professional photographers are offering a simple way to
preserve those memories with premium, high-quality photo products.
KODAK PROFESSIONAL Keepsakes Collections & Creations Software/KC2,
now available at LAB NAME, helps you give your clients the ability to do it all:
share, relive and preserve important moments through digital and printed
products. A client can access your product page on a tablet (iOS/Android),
computer, or phone (iOS/Android) to view your customized, branded online
storefront and order.
Say goodbye to a complicated professional photo experience for your clients.
Check out the infographic below to learn how easy it is for them to
share/relive/and preserve memories with you, their trusted photo expert, with a
little help from KC2 and us.
© 2016 Kodak Alaris Inc.
The Kodak and Kodak Professional trademarks and Kodak trade dress are used
by Kodak Alaris Inc. under license from Eastman Kodak Company.
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Blog Post #4:
Shooting for the Trifecta: Matching Your Strategy to Client Needs
Research shows that today’s consumers want a comprehensive set of photo
products or, as we like to call it, a “collection.”
A collection brings together the versatility of digital files with the beauty and
longevity of printed products to let consumers do all that they want to do with
their treasured memories:
• Share them with friends and family
• Relive them in story form
• And preserve them for generations in keepsake products.
The results? Happy clients and increased sales opportunities.
That’s why we have teamed up with Kodak Alaris to offer you the collections
sales strategy – providing an effective way for photographers to boost their sales
by giving consumers a comprehensive package that satisfies all their needs – to
share, relive and preserve photos from their once-in-lifetime events. And now,
we’re making these capabilities available to you through our lab and KODAK
PROFESSIONAL Keepsakes Collections & Creations Software/KC2.
KC2 gives you new ways to be clients’ photo expert, the go-to professional who
can help them understand the importance of both worlds, digital and print. And
with KC2, you also provide clients with a personalized, branded storefront where
you showcase their event(s) and allow them to order easily online. It saves you
time and lets you create your own e-commerce solution seamlessly – offering
everything our lab makes available – presented as you like. And priced just the
way you want.
Give your customers what they really want and need. Learn more about the
collections and share/relive/preserve strategies KC2 delivers here. (URL)
© 2016 Kodak Alaris Inc.
The Kodak and Kodak Professional trademarks and Kodak trade dress are used
by Kodak Alaris Inc. under license from Eastman Kodak Company.
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