MEDIA GUIDE
PRICES 2017
CLP ADVERTISING IN 2017
GERMANY’S MARKET LEADER
IN CITY LIGHT POSTER
ADVERTISING
Lübeck
Rostock
Hamburg
Bremen
1 provider
30 cities
47,651 advertising spaces
Berlin
Potsdam
Münster
Dortmund / Unna
Leipzig
Düsseldorf
Dresden
Cologne
Gera
Wiesbaden
Rüsselsheim
Kaiserslautern
Ludwigshafen
Mannheim
Saarbrücken
Nuremberg
Karlsruhe
Stuttgart
BadenUlm
Baden / Reutlingen Neu-Ulm
Rastatt
Freiburg
Munich: Advertising locations offered on behalf of DSMDecaux GmbH
Nuremberg: Stadtreklame Nürnberg GmbH is responsible for advertising locations
Munich
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
CONTENTS
OVERVIEW OF THE CITIES
2
CITY LIGHTS
8
CITY LIGHTS SPECIALS
30
DIGITAL
46
POSTER
70
TRANSPORT
84
GTC
99
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OVERVIEW OF THE CITIES
CITY
Aachen
Baden-Baden/Rastatt
Berlin
Bremen
Dortmund/Unna
Dresden
Düsseldorf 1
Freiburg im Breisgau1
Gera
CLP
GTC
2
CITY
LIGHT
PILLARS
CLB
DIGITAL
BILLBOARDS
FULL
GENERAL
POSTING
POSTING
LOCATIONS LOCATIONS
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OVERVIEW OF THE CITIES
CITY
Göttingen
Hamburg
Kaiserslautern
Karlsruhe
Cologne
Leipzig
Ludwigshafen1
Lübeck1
Mannheim
CLP
GTC
3
CITY
LIGHT
PILLARS
CLB
DIGITAL
BILLBOARDS
FULL
GENERAL
POSTING
POSTING
LOCATIONS LOCATIONS
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OVERVIEW OF THE CITIES
CITY
Munich2
Münster1
Nuremberg3
Potsdam
Ratingen1
Remscheid1
Reutlingen1
Rostock
Rüsselsheim
CLP
GTC
4
CITY
LIGHT
PILLARS
CLB
DIGITAL
BILLBOARDS
FULL
GENERAL
POSTING
POSTING
LOCATIONS LOCATIONS
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
OVERVIEW OF THE CITIES
CITY
CLP
GTC
5
CITY
LIGHT
PILLARS
CLB
DIGITAL
Saarbrücken
Stuttgart
Ulm/Neu-Ulm1
Wiesbaden1
Würzburg3
1 Plakatunion Ausenwerbe-Marketing GmbH & CO. KG is responsible for billboard advertising locations
2 Advertising locations offered on behalf of DSMDecaux GmbH
3 Stadtreklame Nürnberg GmbH is responsible for advertising locations
BILLBOARDS
FULL
GENERAL
POSTING
POSTING
LOCATIONS LOCATIONS
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
MARKETING RESEARCH
GTC
6
ANALYSIS
Summer campaign
Regional case
National case
MONITORING
Target audience analysis
PIA
Out of Home
marketing research
during the campaign
cycle
Post test
Poster check
Campaign test
STRATEGY
Creative evaluation
Créaction
PIA
OCOptimizer
Dialogue Structure Measurement
IMPLEMENTATION
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PRICES FOR MARKETING RESEARCH
GTC
7
TARGET AUDIENCE ANALYSIS
PIA
(Personal
Insight Assistant)
Survey app for rapid insights
into target audience
Short version: up to 10 questions, 300 cases
Long version: up to 20 questions, 400 cases
€ 1,500-2,000 1
CREATIVE EVALUATION
Créaction
OCOptimizer
Urban simulation tool
for interactive optimization
of advertising images
Workshop
Pilot test with eye tracking
and heat maps
Standard (3 ad image variations)
Dialogue Structure Algorithmic image assessment
Measurement
plus expert recommendations
(DSM)
for image optimization
Light Package (2 videos, 10 images)
Expanded detailed analysis
Per image
€ 5,000
€ 500
€ 4,500-5,900
€ 850
AD IMPACT
Post test
Poster check
Ad impact of poster in comparison to another current OOH campaign in a test city
Campaign test
Impact contributed by OOH within the scope of mixed media campaign;
one or several waves
Summer
campaign
Discounted offer, including
market research services
List prices do not include applicable VAT
1 When adding image/sound, plus € 1,000.
€ 6,000-9,000
€ 10,000-15,000
Regional case
€ 5,000
National case
€ 10,000
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
CITY
LIGHTS
SMARTNET
10
CITY LIGHT POSTER
10
CITY LIGHT PILLARS
15
CITY LIGHT BOARDS
18
BOOKING SCHEDULDE 2017
26
SPECIFICATIONS
28
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SMARTNET
GTC
10
SmartNet is a City Light Poster network that is individually optimized for each customer. The SmartNet option is available for all of the following
CLP networks. Networks are optimized based on target customers or POI/POS*. A supplementary handling fee equal to 15% of the weekly
network price** is charged for optimization.
NEW
2017
All City Light Poster Cities
ADVERTISING SPACES
NETWORK PRICE
PER WEEK IN EUROS1
Network Size, Based on Availability
Network Price (not incl. 15% handling fee)
For booking or more information
about SmartNet, please don’t
hesitate to contact us.
CITY LIGHT POSTER
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 2
NETWORK PRICE
PER WEEK IN EUROS1
Berlin 3,469,849
1,500
24.70
259,350.00
1,000
28.70
200,900.00
  750
30.70
161,175.00
Underground
  250
22.00
  38,500.00
Underground
  125
23.00
  20,125.00
* POI: Point of Interest/POS: Point of Sale.
** Gross Net Price
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
GTC
11
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 2
NETWORK PRICE
PER WEEK IN EUROS1
Hamburg 1,762,791
8403
26.00
150,045.00
600
4
29.00
119,490.00
5004
30.00
102,550.00
820 33.00
189,420.00
500
35.00
122,500.00
250
40.00
  70,000.00
WallDeluxeNet6   30
99.00
  20,790.00
740
21.50
111,370.00
400
23.50
  65,800.00
484
19.00
  62,825.00
300
22.50
  47,250.00
430
20.30
  61,103.00
215
22.30
  33,561.50
510
20.70
  73,899.00
300
23.30
  48,930.00
Munich5 1,429,584
Cologne 1,046,680
Dortmund 639,235
Stuttgart 623,738
Düsseldorf 604,527
7
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
GTC
12
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 2
NETWORK PRICE
PER WEEK IN EUROS1
Leipzig 560,472
4508
15.00
47,250.00
235
16.50
27,142.50
450
13.50
42,525.00
225
15.00
23,625.00
410
14.50
41,615.00
205
16.00
22,960.00
400
15.50
43,400.00
200
17.00
23,800.00
Karlsruhe 307,755
 50
15.50
 5,425.00
Mannheim 305,780
370
12.60
32,634.00
185
13.80
17,871.00
250
15.80
27,650.00
125
16.50
14,437.50
230
17.30
27,853.00
115
18.50
14,892.50
9
Bremen 551,767
Dresden 543,825
Nuremberg10 501,072
Münster 302,178
Wiesbaden 275,116
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
GTC
13
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 2
NETWORK PRICE
PER WEEK IN EUROS1
Freiburg 226,393
140
17.00
16,660.00
 90
19.00
11,970.00
200
14.50
20,300.00
100
15.50
10,850.00
240
10.70
17,976.00
120
11.50
 9,660.00
170
15.20
18,088.00
 90
16.70
10,521.00
200
11.00
15,400.00
100
12.00
 8,400.00
170
10.70
12,733.00
115
11.80
 9,499.00
170
12.80
15,232.00
100
13.50
 9,450.00
Lübeck 214,420
Rostock 204,167
Ulm/Neu-Ulm 178,325
Saarbrücken 178,151
Ludwigshafen 164,718
Potsdam 164,042
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT POSTER
GTC
14
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 2
NETWORK PRICE
PER WEEK IN EUROS1
Reutlingen 114,310
110
13.00
10,010.00
 65
14.30
 6,506.50
10011
12.50
 8,750.00
 6012
13.00
 5,460.00
100
11.30
 7,910.00
 50
12.30
 4,305.00
100
10.50
 7,350.00
 50
11.00
 3,850.00
 20
11.30
 1,582.00
Baden-Baden/Rastatt 102,211
Kaiserslautern 98,520
Gera 96,011
Rüsselsheim 61,967
Note: A 10% surcharge is applicable for Carnival in Cologne and Düsseldorf in calendar week 8 (20.02.-26.02.2017), as well as for Oktoberfest in Munich during calendar weeks 37 to 39. Changes may result due to assembly and disassembly work.
Please note the specifications for City Light Posters on page 28.
1
2
3
4
5
6
Not including VAT
Price per advertising space, not including VAT
Incl. 30 advertising spaces in the surrounding region at € 12.00 each
Incl. 20 advertising spaces in the surrounding region at € 12.00 each
Advertising locations offered on behalf of DSMDecaux GmbH
Incl. 2 DCLPs (€ 99.00 each), digital still image
 7
 8
 9
10
11
12
Incl. 34 advertising spaces in Unna at € 12.50 each
Incl. 10 ad locations in the ECE Shopping Center (Leipzig Train Station)
Incl. 15 ad locations in the ECE Shopping Center (Leipzig Train Station)
Stadtreklame Nürnberg GmbH is responsible for advertising locations
Incl. 48 advertising spaces in Rastatt at € 12.50 each
Incl. 25 advertising spaces in Rastatt at € 13.00 each
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT PILLARS
GTC
15
CITY POPULATION ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Berlin 3,469,849
270
49.40
93,366.00
Düsseldorf 604,527
 91
41.40
26,371.80
Nuremberg3 501,072
 36
36.00
 9,072.00
Münster 302,178
 25
31.60
 5,530.00
Karlsruhe 307,755
130
25.50
23,205.00
Wiesbaden 275,116
 41
34.60
 9,930.20
Potsdam 164,042
 12
25.60
 2,150.40
Göttingen 117,665
 14
21.00
 2,058.00
Remscheid 109,009
 22
21.00
 3,234.00
Note: Subject to change due to assembly and disassembly work.
Please note the specifications for City Light Pillars on page 28.
1 Price per advertising space, not including VAT
2 Not including VAT
3 Stadtreklame Nürnberg GmbH is responsible for advertising locations
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT PILLARS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION
GTC
16
PPS-CLASS 1
PPS-CLASS 2
PPS-CLASS 3
PPS-CLASS 4
PPS-CLASS 5
UP TO 20,000
20,001–30,000
30,001–40,000
40,001– 50,000
50,001– 60,000
Berlin 3,469,849
42.60
54.70
66.60
78.40
90.50
Leipzig 560,472
20.40
26.10
31.60
37.30
42.90
Dresden 543,825
20.00
25.60
31.00
36.60
42.10
Münster 302,178
21.60
27.60
33.50
39.60
45.40
Wiesbaden 275,116
24.10
30.80
37.20
43.90
50.50
Lübeck 214,420
19.70
25.20
30.50
36.00
41.40
Göttingen 117,665
13.50
17.10
20.80
24.60
28.20
Remscheid 109,009
13.50
17.10
20.80
24.60
28.20
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT PILLARS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION
GTC
17
PPS-CLASS 6
PPS-CLASS 7
PPS-CLASS 8
PPS-CLASS 9
PPS-CLASS 10
60,001–70,000
70,001– 80,000
80,001– 90,000
90,001–100,000
100,001 +
Berlin 3.469.849
102.50
114.40
126.40
138.40
150.30
Leipzig 560.472
48.60
54.40
62.50
75.00
87.40
Dresden 543.825
47.60
53.30
61.40
73.60
85.50
Münster 302.178
51.30
57.50
66.10
79.30
92.70
Wiesbaden 275.116
57.00
63.90
73.40
88.10
103.00
Lübeck 214.420
46.80
52.40
60.40
72.40
84.30
Göttingen 117.665
31.80
35.70
41.00
49.20
57.40
Remscheid 109.009
31.80
35.70
41.00
49.20
57.40
Price per advertising space and day, in EUR, not including VAT
Note: Please note the specifications for City Light Pillars on page 28.
Explanation: The performance value “Poster viewers per site” (PPS) from MA Plakat is defined
as the gross rating point of an advertising medium in the booking period.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT BOARDS
GTC
18
CITY POPULATION
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Berlin 3,469,849
183
112,215.60
Hamburg 1,762,791
Leipzig 560,472
Dresden 543,825
87.60
KombiNet analog-digital I
183 CLB
37 DCLB
131,040.00
KombiNet analog-digital II
103 CLB
37 DCLB
 95,235.00
KombiNet analog-digital I
80 CLB3
10 DCLB
 75,446.00
KombiNet analog-digital II
40 CLB4
10 DCLB
 45,374.00
KombiNet analog-digital I
46 CLB
3 DCLB
 23,266.60
15
62.80
  6,594.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT BOARDS
GTC
19
CITY POPULATION
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Nuremberg5 501,072
103
53.00
38,213.00
Karlsruhe 307,755
  39
56.70
15,479.10
Mannheim 305,780
 20
56.70
 7,938.00
Münster 302,178
  8
56.70
 3,175.20
Wiesbaden 275,116
 48
56.70
19,051.20
Aachen 243,336
 17
50.50
 6,009.50
Freiburg 226,393
 30
50.50
10,605.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT BOARDS
GTC
20
CITY POPULATION
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Lübeck 214,420
40
56.70
15,876.00
Rostock 204,167
18
45.30
 5,707.80
Ulm/Neu-Ulm 178,325
16
50.50
 5,656.00
Saarbrücken 178,151
15
45.30
 4,756.50
Ludwigshafen 164,718
30
45.30
 9,513.00
Potsdam 164,042
15
45.30
 4,756.50
Göttingen 117,665
10
40.20
 2,814.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CITY LIGHT BOARDS
GTC
21
CITY POPULATION
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Reutlingen 114,310
16
45.30
5,073.60
Remscheid 109,009
 9
42.20
2,658.60
Kaiserslautern 98,520
15
44.30
4,651.50
Note: Subject to change due to the assembly and disassembly work.
Please note the specifications for City Light Boards on page 29.
1
2
3
4
5
Price per advertising space, not including VAT
Not including VAT
Incl. 6 advertising spaces in the surrounding region at € 57.00 each
Incl. 4 advertising spaces in the surrounding region at € 57.00 each
Stadtreklame Nürnberg GmbH is responsible for advertising locations
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION
GTC
22
PPS-CLASS 1
PPS-CLASS 2
PPS-CLASS 3
PPS-CLASS 4
10,000 –39,999
40,000 – 49,999
50,000 – 59,999
60,000 – 69,999
Berlin 3,469,849
56.00
68.90
76.70
 79.00
Hamburg 1,762,791
74.30
91.40
97.30
103.90
Leipzig 560,472
46.60
54.40
57.20
 62.50
Dresden 543,825
45.30
50.10
57.60
 65.10
Karlsruhe 307,755
44.10
51.70
63.60
 66.80
Mannheim 305,780
36.40
44.80
47.60
 49.20
Münster 302,178
37.10
54.90
64.10
 73.20
Wiesbaden 275,116
47.00
56.90
63.20
 69.50
Aachen 243,336
32.90
40.50
46.50
 52.80
Freiburg 226,393
48.40
53.30
65.90
 77.60
Lübeck 214,420
41.00
47.90
55.30
 61.10
Rostock 204,167
29.50
36.20
38.40
 39.90
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION
GTC
23
PPS-CLASS 5
PPS-CLASS 6
PPS-CLASS 7
PPS-CLASS 8
70,000 –79,999
80,000 – 99,999
100,000 –129,999
130,000 +
Berlin 3,469,849
 89.90
106.20
137.40
172.30
Hamburg 1,762,791
117.80
145.30
181.00
229.10
Leipzig 560,472
 71.40
 83.00
108.50
124.90
Dresden 543,825
 76.00
 87.40
110.40
139.40
Karlsruhe 307,755
 77.60
 88.40
 99.10
114.20
Mannheim 305,780
 56.20
 65.90
 80.80
112.00
Münster 302,178
 86.10
 99.10
113.90
131.00
Wiesbaden 275,116
 71.00
 82.10
109.90
131.40
Aachen 243,336
 63.70
 71.80
 80.90
 91.20
Freiburg 226,393
 86.30
 95.20
104.90
115.70
Lübeck 214,420
 67.20
 80.30
 97.30
117.70
Rostock 204,167
 48.90
 56.40
 71.20
 90.40
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION
GTC
24
PPS-CLASS 1
PPS-CLASS 2
PPS-CLASS 3
PPS-CLASS 4
10,000 –39,999
40,000 – 49,999
50,000 – 59,999
60,000 – 69,999
Saarbrücken 178,151
29.50
36.20
38.40
39.90
Potsdam 164,042
30.90
36.20
42.40
45.90
Ulm 122,636
37.20
45.90
57.20
67.00
Göttingen 117,665
26.60
32.80
41.80
48.60
Reutlingen 114,310
31.60
38.50
41.20
52.90
Remscheid 109,009
27.30
38.60
42.40
48.00
Kaiserslautern 98,520
37.10
43.60
47.40
57.30
Neu-Ulm 55,689
42.00
55.20
59.50
64.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
CITY POPULATION
GTC
25
PPS-CLASS 5
PPS-CLASS 6
PPS-CLASS 7
PPS-CLASS 8
70,000 –79,999
80,000 – 99,999
100,000 –129,999
130,000 +
Saarbrücken 178,151
48.90
56.40
71.20
 90.40
Potsdam 164,042
51.50
58.90
74.00
 93.00
Ulm 122,636
74.30
78.10
81.90
101.20
Göttingen 117,665
51.60
59.90
69.70
 81.20
Reutlingen 114,310
62.00
72.20
83.80
 97.60
Remscheid 109,009
53.10
58.30
73.40
 92.70
Kaiserslautern 98,520
65.80
75.60
86.90
 99.90
Neu-Ulm 55,689
71.40
84.30
99.50
117.50
Price per advertising space and day, in EUR; not including VAT
Note: Please note the specifications for City Light Boards on page 29.
Explanation: The performance value “Poster viewers per site” (PPS) from MA Plakat is defined
as the gross rating point of an advertising medium in the booking period.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
BOOKING SCHEDULE 2017
26
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
January
1
2
3
4
5
February
6
7
8
9
March
10
11
12
13
April
14
May
15
18
June
October
27
28
29
39
42
45
43
46
50
35
38
41
49
30
34
37
40
26
33
36
22
25
32
November
December
21
24
31
September
17
20
23
July
August
16
19
44
47
51
48
52
The weekly booking of City Light Media starts between Monday and Wednesday depending on the media type and the city.
The main posting day is Tuesday.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
NOTES
GTC
27
BOOKING
IDENTIFICATION OF THE POSTER DELIVERY
City Light Media are generally only bookable on a network basis.
The delivery note for poster deliveries to WallDecaux must contain
Flex City Light Boards and Flex City Light Pillars are exceptions,
the following details:
and can also be booked on an individual basis.
– Address, telephone and fax number of the printer
City Light Boards are generally available as scrolling poster
– Advertiser and agency
displays. A certain number of City Light Poster cases are also
– Poster image (brand, product and description)
available as scrolling displays. A complete booking of all cities
– Order confirmation number(s) from WallDecaux
takes precedence over individual bookings.
– Posting date (week)
– Format
SCHEDULING
– Number of posters
City Light Media can be booked on a weekly basis in accordance
with WallDecaux’s booking schedule as shown on page 26.
Including the WallDecaux order confirmation number(s) on the
delivery note simplifies the posting process. When sending multiple
POSTER DELIVERY
deliveries, a picture of the poster image should be included on the
All City Light Media must be deilivered postage paid at least
outside of each package. When sending multiple poster images,
14 days before the posting date.
a separate description of the number of posters, poster image and
Posters are stored on the pallets used for shipping until further
posting location must be included for each poster image and the
processing/posting. For this reason, we reserve the right to
images must be clearly separated from each other.
refuse acceptance of posters delivered on defective pallets.
Please observe our Special Terms and Conditions for City Light
Media on page 108 f.
The current delivery addresses for WallDecaux
can be found at www.walldecaux.de
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
GTC
28
CITY LIGHT POSTER
Paper format
4/1 format, 118.5 x 175 cm (w x h),
8/1 format,118.5 x 350 cm (w x h),
Visible area: 115 x 170 cm (w x h),
Visible area: 113 x 337 cm (w x h)
Size varies for Ulm / Neu-Ulm, Augsburg, Hamburg.
For further Information see: www.walldecaux.de
Material
135 – 150 g/m2 matt-white coated;
specially produced art paper for backlighting
135 – 150 g/m2 matt-white coated;
specially produced art paper for backlighting
Printing
Offset or digital printing
Recommendation: double-sided offset color print
over complete surface
Offset or digital printing
Recommendation: double-sided offset color print over
complete surface, uniform grain direction on all sheets
Image overlap
CITY LIGHT PILLAR
The poster sheets must have a border of at least
8 mm wide on the areas in which they overlap.
Backup posters
10% per poster image and city; between
1 and 30 posters: 20% per image and city
10% per poster image and city; between
1 and 30 posters: 20% per image and city
Delivery
Posters should be delivered as one piece in 4/1
format, laid flat on a palette with the front side down,
cut to proper dimensions, separated by poster
image, on separate palettes for each customer and
in the case of more than 100 sheets per medium on
different palettes; max. of 1,500 sheets per palette.
Sender must bear postage costs and the posters
must be received at the proper delivery address(es)
at the latest 14 days prior to the posting start date.
Posters should be delivered as 2-piece in 4/1 format, laid flat on a palette with the front side down,
cut to proper dimensions, separated by poster
image, on separate palettes for each customer and
in the case of more than 100 sheets per medium on
different palettes; max. of 1,500 sheets per palette.
Sender must bear postage costs and the posters
must be received at the proper delivery address(es)
at the latest 14 days prior to the posting start date.
Please note the notes on page 27.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
GTC
29
CITY LIGHT BOARD
Paper format
18/1 format, 356 x 252 cm (w x h), visible area: 340 x 240 cm (w x h)
Material
170 g/m2 matt-white coated, specially produced art paper for backlighting
Printing
Offset (4-piece) or digital printing (1- and 2-piece), recommendation: double-sided offset color print over
complete surface, uniform grain direction on all sheets
Image overlap
The poster sheets must have a border of at least 3 mm wide on the areas in which they overlap
Backup posters
10% per poster image, up to 20 posters: 20% per image
Delivery
Posters should be delivered as 1- ,2- or 4-piece. Sender must bear postage costs and the posters must
be received at the proper delivery address(es) at the latest 14 days prior to the posting start date.
4-piece: Poster sheets should be dimensioned for paper format above and include additionally a 15–20
mm border on all sheet edges for cutting; posters should be separated by image; please send one set of
poster sheets per image lying face up and flat on a palette. Poster sheets should be on separate palettes
for each customer and in the case of more than 100 sheets per medium on different palettes; max. of
1,500 sheets per palette.
2-piece: Poster sheets should be dimensioned for paper format above and include additionally a 15–20 mm
border on all sheet edges for cutting; ship up to 15 pieces separated by image in heavy duty cardboard.
1-piece: Poster sheet should be cut to the paper format listed above; ship up to 15 pieces separated by
image in heavy duty cardboard.
Notes
Laminating, cutting and labelling of the CLB posters must take place at a print shop that has been
certified by WallDecaux. Recommended lamination thickness: 12 μm on the back side. Please observe
clause 3 of our Special Terms and Conditions for City Light Media.
Please note the notes on page 27.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
CITY LIGHTS
SPECIALS
ENGAGEMENTNET
32
GRPNET 1200
34
AIRPORTNET
38
SHOPPINGNET
40
RETAILNET
45
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
ENGAGEMENTNET
GTC
32
The Engagement Network is a special network for interactive campaigns. It consists of posting locations inside bus and tram shelters. Approx.
30% of the locations are pre-equipped with interaction tools (beacons, NFC technology, QR codes).
All Cities in the EngagementNet
ADVERTISING
SPACES
NETWORK PRICE
PER WEEK IN EUROS 1
3,520
625,439.50
PRICE OVERVIEW FOR BOOKING INDIVIDUAL CITIES
CITY POPULATION
ADVERTISING SPACES NETWORK PRICE
PER NETWORK
PER WEEK IN EUROS 1
Berlin 3,469,849
600
129,780.00
Hamburg 1,762,791
400
  90,720.00
Munich2,3 1,429,584
250
  73,150.00
Cologne3 1,046,680
400
  71,400.00
Stuttgart 623,738
200
  36,120.00
Düsseldorf 604,527
300
  52,710.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PRICE OVERVIEW FOR BOOKING INDIVIDUAL CITIES
GTC
33
CITY POPULATION
ADVERTISING SPACES NETWORK PRICE
PER NETWORK
PER WEEK IN EUROS 1
Leipzig 560,472
200
26,320.00
Bremen 551,767
225
26,617.50
Dresden 543,825
200
25,620.00
Nuremberg4 501,072
200
27,580.00
Mannheim 305,780
185
20,331.50
Münster 302,178
125
17,500.00
Wiesbaden 275,116
 50
  7,787.50
Lübeck 214,420
 65
  8,463.00
Rostock 204,167
120
11,340.00
Note: A 10% surcharge is applicable for Carnival in Cologne and Düsseldorf in calendar week 8 (20.02.-26.02.2017), as well as for Oktoberfest
in Munich during calendar weeks 37 to 39. Changes may result due to assembly and disassembly work.
1
2
3
4
Not including VAT
Advertising locations offered on behalf of DSMDecaux GmbH
Interactive features upon request
Stadtreklame Nürnberg GmbH is responsible for advertising locations
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GRPNET 1200
GTC
34
GRPNet 1200 is a CLP network designed to ensure high impact campaigns, offering an average GRP of 1200. The GRP level is based on the size
of the city.
All cities in GRPNet 1200
ADVERTISING
SPACES
NETWORK PRICE
PER WEEK IN EUROS 1
5,890
828,841.51
PRICE OVERVIEW FOR BOOKING INDIVIDUAL CITIES
CITY POPULATION
ADVERTISING SPACES NETWORK PRICE
PER NETWORK
PER WEEK IN EUROS 1
Berlin 3,469,849
1,281
221,484.90
Hamburg 1,762,791
  612
128,520.00
Munich2 1,429,584
  500
122,500.00
Cologne 1,046,680
  448
 73,696.00
Stuttgart 623,738
  510
 72,471.00
Düsseldorf 604,527
  278
 45,341.80
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GRPNET 1200
GTC
35
CITY POPULATION
ADVERTISING SPACES NETWORK PRICE
PER NETWORK
PER WEEK IN EUROS 1
Dortmund 580,511
156
25,662.00
Leipzig 560,472
194
22,407.00
Bremen 551,767
252
26,460.00
Dresden 543,825
196
21,952.00
Nuremberg3 501,072
407
44,159.50
Karlsruhe 307,755
 50
 5,425.00
Mannheim 305,780
123
11,623.50
Münster 302,178
122
14,091.00
Wiesbaden 275,116
 92
11,914.00
Freiburg 226,393
 57
 8,179.50
Lübeck 214,420
 66
 7,161.00
Rostock 204,167
 71
 5,715.50
Saarbrücken 178,151
 72
 6,048.00
Ludwigshafen 164,718
  74
 6,112.40
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GRPNET 1200
GTC
36
CITY POPULATION
ADVERTISING SPACES NETWORK PRICE
PER NETWORK
PER WEEK IN EUROS 1
Potsdam 164,042
74
6,993.00
Ulm 122,636
68
7,949.20
Göttingen 117,665
12
1,764.00
Reutlingen 114,310
70
6,370.00
Remscheid 109,009
 8
1,176.00
Kaiserslautern 98,520
54
4,649.40
Gera 96,011
43
3,311.00
Note: A 10% surcharge is applicable for Carnival in Cologne and Düsseldorf in calendar week 8 (20.02.-26.02.2017), as well as for Oktoberfest
in Munich during calendar weeks 37 to 39. Changes may result due to assembly and disassembly work.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GRPNET 1200+
GTC
37
The + in GRPNet 1200+ means you get additional CLPs in shopping centers.
GRP-Net 1200 incl. ShoppingNet in GRP cities
1 Not including VAT
2 Advertising locations offered on behalf of DSMDecaux GmbH
3 Stadtreklame Nürnberg GmbH is responsible for advertising locations
ADVERTISING
SPACES
NETWORK PRICE
PER WEEK IN EUROS 1
6,260
884,526.51
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
AIRPORTNET
GTC
38
AirportNet offers exclusive advertising locations at airports. This network primarily reaches high-income business travelers and other frequent
flyers.
CITY
FORMAT
ADVERTISING SPACES
PER NETWORK
PRICE PER DAY NETWORK PRICE
IN EUROS 1 PER WEEK IN EUROS 2
AirportNet CLP4
39 CLP
33.50
AirportNet DCLB/CLB4
3 DCLB
10 CLB
 9,310.00
AirportNet Digital5
3 Outdoor DCLB
2 Indoor AD Boards (Gates A + B)
 7,770.70
Düsseldorf (DUS) 22,459,480 passengers3
 9,145.50
Düsseldorf (DUS)/Frankfurt (FRA)6 22,459,480 passengers3/60,906,628 passengers3
Airport KombiNet
Digital DUS/FRA
3 DCLB DUS
5 LED Motion Drive FRA
41,740.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
AIRPORTNET
CITY
GTC
39
FORMAT
ADVERTISING SPACES
PER NETWORK
PRICE PER DAY NETWORK PRICE
IN EUROS 1 PER WEEK IN EUROS 2
AirportNet CLP
30 CLP
 38.00
7,980.00
AirportNet CLB
10 CLB
130.00
9,100.00
Hamburg (HAM) 15,586,301 passengers3
Note: Please note the specifications on page 28 f and 68 f.
1
2
3
4
5
6
Price per advertising space, not including VAT
Not including VAT
Source: Arbeitsgemeinschaft Deutscher Verkehrsflughäfen (ADV)
10% Carnival surcharge for Düsseldorf in CW 08 (20.02.– 26.02.2017)
Cost for data acceptance and review: € 300.00 plus VAT
M
edia Frankfurt GmbH is responsible for ad locations; 14-day booking period, plus, if applicable, production costs of € 1,200.00 for up to 5 images, not incl. VAT.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
GTC
40
ShoppingNet is a CLP network with ad locations in and around Germany’s most well-visited shopping centers, allowing you to reach potential
customers where your products are being sold.
All ShoppingNet Cities
ADVERTISING
SPACES
NETWORK PRICE
PER WEEK IN EUROS 1
605
91,052.50
PRICE OVERVIEW FOR BOOKING INDIVIDUAL CITIES
CITY
SHOPPING CENTER
VISITOR
STATISTICS 2
ADVERTISING
SPACES PER
NETWORK
PRICE
PER DAY IN
EUROS3
NETWORK PRICE
PER WEEK IN EUROS 1
Augsburg
City-Galerie
153,708
11
21.50
1,655.50
Bad Oeynhausen
Werre-Park
 84,594
13
21.50
1,956.50
Berlin
Märkische Zeile und
Märkisches Zentrum
310,914
 3
13
21.50
  451.50
1,956.50
Linden-Center
115,170
 8
21.50
1,204.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
GTC
41
CITY
SHOPPING CENTER
VISITOR
STATISTICS 2
ADVERTISING
SPACES PER
NETWORK
PRICE
PER DAY IN
EUROS3
NETWORK PRICE
PER WEEK IN EUROS 1
Berlin
Eastgate
142,398
10
21.50
1,505.00
Ring-Center
226,950
12
21.50
1,806.00
Gesundbrunnen-Center
188,766
12
21.50
1,806.00
Bochum
CBO Drehscheibe/Citypoint
131,358
 5
21.50
  752,50
Braunschweig
Schloss-Arkaden
250,626
15
21.50
2,257.50
Bremen
Roland-Center
 84,678
12
21.50
1,806.00
Waterfront
144,234
19
21.50
2,859.50
Dessau
Rathaus Center
111,528
 5
21.50
  752.50
Dortmund
Thier-Galerie
202,968
12
21.50
1,806.00
Dresden
Altmarkt-Galerie
316,728
17
21.50
2,558.50
Essen
Allee Center
121,500
 6
21.50
  903.00
Limbecker Platz
297,174
17
21.50
2,558.50
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
GTC
42
CITY
SHOPPING CENTER
VISITOR
STATISTICS 2
ADVERTISING
SPACES PER
NETWORK
PRICE
PER DAY IN
EUROS3
NETWORK PRICE
PER WEEK IN EUROS 1
Frankfurt a. M.
Hessen Center
 93,474
10
21.50
1,505.00
Skyline Plaza
138,960
10
21.50
1,505.00
– Neu-Isenburg
Isenburg Zentrum
115,272
10
21.50
1,505.00
– Sulzbach
Main-Taunus-Zentrum
161,238
13
21.50
1,956.50
Hamburg
Alstertal-Einkaufszentrum
224,370
22
21.50
3,311.00
Billstedt Center
206,916
 9
21.50
1,354.50
Elbe Einkaufszentrum
139,134
17
21.50
2,558.50
Herold-Center
207,360
 6
21.50
  903.00
Hamburger Meile
143,106
 7
21.50
1,053.50
Hamm
Allee-Center
136,512
10
21.50
1,505.00
Hannover
Ernst-August-Galerie
182,700
12
21.50
1,806.00
Leine-Center Laatzen
129,558
 8
21.50
1,204.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
GTC
43
CITY
SHOPPING CENTER
VISITOR
STATISTICS 2
ADVERTISING
SPACES PER
NETWORK
PRICE
PER DAY IN
EUROS3
NETWORK PRICE
PER WEEK IN EUROS 1
Karlsruhe
Ettlinger Tor
161,718
 9
21.50
1,354.50
Kassel
dez
 93,684
 5
21.50
  752.50
Cologne
City-Center Köln Chorweiler
167,484
 7
21.50
1,053.50
Rhein-Center
151,368
10
21.50
1,505.00
Allee-Center
116,622
 9
21.50
1,354.50
Promenaden im Haupt-Bhf.
413,766
60
21.50
9,030.00
Lüdenscheid
Stern Center
154,086
11
21.50
1,655.50
Ludwigshafen
Rhein-Galerie
 84,912
14
21.50
2,107.00
Magdeburg
Allee Center
188,628
14
21.50
2,107.00
Munich
Olympia Einkaufszentrum
197,862
14
21.50
2,107.00
Einkaufs-Center Neuperlach
252,006
15
21.50
2,257.50
Saarpark-Center
142,842
 7
21.50
1,053.50
Leipzig
Neunkirchen
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SHOPPINGNET
GTC
44
CITY
SHOPPING CENTER
VISITOR
STATISTICS 2
ADVERTISING
SPACES PER
NETWORK
PRICE
PER DAY IN
EUROS3
NETWORK PRICE
PER WEEK IN EUROS 1
Nuremberg
Franken-Center
185,154
 7
21.50
1,053.50
Oberhausen
CentrO
420,000
35
21.50
5,267.50
Potsdam
Stern-Center
135,240
10
21.50
1,505.00
Remscheid
Allee-Center
187,644
 5
21.50
  752.50
Schwedt /Oder
Oder-Center
105,414
 7
21.50
1,053.50
Stuttgart
Milaneo
176,652
11
21.50
1,655.50
Leo-Center
 83,610
 9
21.50
1,354.50
Viernheim
Rhein-Neckar-Zentrum
155,910
10
21.50
1,505.00
Wildau
A10 Center
134,034
12
21.50
1,806.00
1 Not including VAT
2 Source: ECE Projektmanagement GmbH & Co. KG, 2015
3 Price per advertising space, not including VAT
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
RETAILNET
GTC
45
RetailNet is a network of analog and digital advertising locations focused on shopping streets and malls. It is the perfect tool for reaching target
customers at the POS.
CITY POPULATION
Berlin 3,469,849
1 Not including VAT
ADVERTISING SPACES
PER NETWORK
NETWORK PRICE
PER WEEK IN EUROS 1
402 CLP
58 ShoppingNet Berlin
40 DCLP
132,370.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
DIGITAL
DIGITALDELUXENET (DDN)
48
DIGITAL UNDERGROUND BERLIN (DUB)
60
DIGITALE CITY LIGHT BOARDS
64
SPECIFICATIONS
68
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
GTC
48
Digital City Light Posters in the city’s most exclusive locations.
NEW
2017
CITY
NETWORK
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Berlin
DDN3
40 DCLP
 35,000.00
City Kombi I
40 DCLP
210 CLP
RetailNet
40 DCLP
58 ShoppingNet4
402 CLP
125.00
 82,775.00
TIERGARTEN
STRASSE
I
DES 17. JUN
132,370.00
GROSSER
TIERGARTEN
STRASSE
BISMARCK
KAISER-FR
ERNST-REUTERNote: Changes may result due to assembly
and disassembly
work.
PLATZ
TECHNISCHE
TRA
IEDRICH-S
UNIVERSITÄT
BERLIN
LA
BAHNHOF
ZOOLOGISCHER
GARTEN
HA
RD
EN
BE
RG
SSE
ST
R.
ND
WE
HR
KA
NA
L
ZOOLOGISCHER
GARTEN BERLIN
KANTSTRASSE
BIKINI
BERLIN
STILWERK
CHARLOTTENBURG
SAVIGNYPLATZ
H&M
C&A
KURFÜRSTENDAMM
ADIDAS
P&C
UHLANDSTRASSE
KAUFHAUS
DES WESTENS
MM
TENDA
ÜRS
KURF
LIETZENBU
ASSE
RGER STR
WITTENBERGPLATZ
CITY WEST
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
DIGITALDELUXENET (DDN)
49
CITY MITTE
HACKESCHER
MARKT
BERLIN
HAUPTBAHNHOF
FRIEDRICHSTRASSE
ALEXANDERPLATZ
FERNSEHTURM
NEW
REICHSTAG
2017
UNTER DEN
LINDEN
STAATSOPER
GROSSER
TIERGARTEN
QUARTIER 206
LEIPZIGER
STRASSE
HACKESCHE
HÖFE
COS
FRED
PERRY
NIKE
UNIQLO
MUJI
THE BODY SHOP
BERLINER
PHILHARMONIE
POTSDAMER
PLATZ
POTSDAMER
PLATZ
ARKADEN
HACKESCHER
MARKT
KOCHSTRASSE
Free-standing DCLP
Tram/bus shelter DCLP
1
2
3
4
CARHARTT
OAKLEY
RASSE
FRIEDRICHST
MANGO
MALL OF
BERLIN
Price per advertising space, not including VAT
Not including VAT
For DCLP DDN, daily posting for € 150.00 / day / display is possible in the network
Subject to approval by shopping center management
WEINMEISTERSTRASSE
BOSS
GALERIES LAFAYETTE
SONY
CENTER
NEUE
NATIONALGALERIE
MUSEUMSINSEL
BRANDENBURGER
TOR
CAMPER
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
GTC
50
CITY
NETWORK
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Hamburg
DDN3,4
26 DCLP
22,750.00
City Kombi I 5
26 DCLP
224 CLP
79,982.00
City Kombi II6
26 DCLP
74 CLP
47,096.00
125.00
Note: Changes may result due to assembly and disassembly work.
1
2
3
4
5
6
Price per advertising space, not including VAT
Not including VAT
For DCLP DDN, daily posting for € 150.00 / day / display is possible in the network
Prospectively until Q2 2017: 19 DCLPs, network price: € 16,625.00 / week plus VAT
Prospectively until Q2 2017: 19 DCLPs and 231 CLPs, network price: € 75,645.00 / week plus VAT
Prospectively until Q2 2017: 19 DCLPs and 81 CLPs, network price: € 43,274.00 / week plus VAT
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
DIGITALDELUXENET (DDN)
G
51
RJ
UN
GF
E
RN
S
TIE
GÄNSEMARKT
PASSAGE
UE
GL
NE
OC
KE
NG
IE
SS
ER
W
AL
L
NG
JU
G
IE
ST
RN
FE
BINNENALSTER
GE
RT
RU
NS
SE
OS
SE
B
TR
DS
SE
AS
FE
RD
IN
AN
RO
TR
NS
SE
.
GR
HAMBURG
HAUPTBAHNHOF
AS
H
IC
LE
RA
TR
EN
EN
IS
BO
DE
HANSEVIERTEL
PASSAGE
JUNGFERNSTIEG
ST
AL
R
TO
ER
ALSTER-ARKADEN
E
ASS
BE
RG
ST
SS
RA
E
L
R
TE
AL
AL
W
RATHAUS
Free-standing DCLP
Tram/bus shelter DCLP
MÖNCKEBERGSTRASSE
ALL
EUROPA
PASSAGE
TORW
N
STEIN
SPIT
WA
TR
RS
ALE
LL
R
E
EU
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
GTC
52
CITY
NETWORK
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Cologne
DDN3,4
23 DCLP
20,125.00
City Kombi I 5
23 DCLP
127 CLP
47,684.00
City Kombi II6
23 DCLP
77 CLP
37,912.00
125.00
Note: Changes may result due to assembly and disassembly work.
1
2
3
4
5
6
Price per advertising space, not including VAT
Not including VAT
For DCLP DDN, daily posting for € 150.00 / day / display is possible in the network
Prospectively until Q3 2017: 17 DCLPs, network price: € 14,875.00 / week plus VAT
Prospectively until Q3 2017: 17 DCLPs and 133 CLPs, network price: € 43,736.00 / week plus VAT
Prospectively until Q3 2017: 17 DCLPs and 83 CLPs, network price: € 34,048.00 / week plus VAT
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
53
GLOCKENGA
AM ALTEN POSTHOF
KÖLNER DOM
HERZOGSTRASSE
.
TUNI
SSTR
SSTR
KREBSG
ASSE
ASSE
SSE
WOLF
BRÜDERSTRASSE
ZEPPELINSTR.
RICHMODSTR.
PRIMARK
PERLENPFUHL
C&A
SPORTSCHECK
TK MAXX
SCHILDERGASSE
SCHILDERGASSE
GÜRZEN
ICHSTRA
NEUMARKT
SSE
PEEK &
CLOPPENBURG
KRONENGASSE
GALERIA
KAUFHOF
SATURN
HOHE STR.
Free-standing DCLP
Tram/bus shelter DCLP
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
NEW
2017
GTC
54
CITY
NETWORK
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Dortmund
DDN3
10 DCLP
 8,750.00
City Kombi I
10 DCLP
40 CLP
Note: Changes may result due to assembly and disassembly work.
1 Price per advertising space, not including VAT
2 Not including VAT
3 For DCLP DDN, daily posting for € 150.00 / day / display is possible in the network
125.00
21,350.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
55
ALL
IGSW
DORTMUND
HAUPTBAHNHOF
KÖN
BU
RG
NEW
2017
REINOLDIKIRCHE
SPARKASSE
BRÜDERWEG
KAMPSTRASSE
KAMPSTRASSE
P&C
SATURN
GALERIA
KAUFHOF
KARSTADT
HANSAPLATZ
KÖ
NIG
SW
AL
L
Free-standing DCLP
H&M
C&A
TK MAXX
OSTENHELLWEG
WESTENHELLWEG
WESTENTOR
THIERGALERIE
GTC
WA
LL
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
NEW
2017
GTC
56
CITY
NETWORK
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Düsseldorf
DDN3
30 DCLP
26,250.00
City Kombi I
30 DCLP
60 CLP
Note: Changes may result due to assembly and disassembly work.
1 Price per advertising space, not including VAT
2 Not including VAT
3 For DCLP DDN, daily posting for € 150.00 / day / display is possible in the network
125.00
36,120.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
DÜSSELDORF
WEHRHAHN
W
DO
HA
SC
SCHADOWSTRASSE
SSE
GALERIA KAUFHOF
PEEK & CLOPPENBURG
AS
TR
RS
TRA
WS
ADO
SCH
HEINRICHHEINEALLEE
ERNST-SCHNEIDER-PLATZ
CHANEL &
PRADA
STEINSTRASSE /
KÖNIGSALLEE
DÜSSELDORFER
SCHAUSPIELHAUS
OSTSTRASSE
E
CK
GRAF-ADOLF-PLATZ
GRAF-ADOLF-STRASSE
RL
ST
RA
SS
E
ASS
UFA-PALAST
KA
RÜ
IEB
SCHWANENMARKT
OST
STR
KN
EIN
RH
ALLEE
E
KÖ GALERIE
BERLINER
KÖNIGSALLEE
KÖNIGSALLEE
HERMÈS
KASERNENSTRASSE
BENRATHER
STRASSE
SE
SCHADOW ARKADEN
CARSCH-HAUS
Free-standing DCLP
SE
AS
STR
RHEINUFERPROMENADE
2017
PEMPELFORTER STRASSE
KÖBOGEN
E
LN
KÖ
NEW
57
HEINRICH-HEINE-ALLEE
K20, KUNSTSAMMLUNG
NORDRHEIN-WESTFALEN
GTC
DÜSSELDORF
HAUPTBAHNHOF
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
NEW
2017
GTC
58
CITY
NETWORK
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
NETWORK PRICE
PER WEEK IN EUROS 2
Leipzig
DDN3
13 DCLP
11,375.00
City Kombi
13 DCLP
37 CLP
Note: Changes may result due to assembly and disassembly work.
1 Price per advertising space, not including VAT
2 Not including VAT
3 For DCLP DDN, daily posting for € 150.00 / day / display is possible in the network
125.00
17,037.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITALDELUXENET (DDN)
IT
ZST
R
AS
SE
59
RASSE
KÄ
TH
EKO
LL
W
LEIPZIG MARKT
GOET
HEST
MARKTPLATZ
NIKOLAIKIRCHE
GOTTSCHEDSTRASSE
THOMASK
BACH-ARCHIV LEIPZIG
GALERIA
KAUFHOF
PEEK & CLOPPENBURG
AUGUSTUSPLATZ
AUG
U
STU
UNIVERSITÄT
LEIPZIG
SE
ITÄTSSTR
AS
ASSE
DITTRICHRING
AUERBACHS
KELLER
UNIVERS
THOMASKIRCHE
PETERSSTR
THOMASKIRCHE
OPER LEIPZIG
GRIMMAISCHE STR.
IRCHHOF
2017
NEUMARKT
NEW
DOROTHEENPLATZ
KARSTADT
PANORAMA
TOWER
KN
EIN
RH
MORITZBASTEI
RA
ST
T-
ER
EB
HIC
DR E
IE CK
FRRÜ
IEB
CINESTAR
E
SS
Z
ROSSPLAT
NEUES RATHAUS
WILHELM-LEUSCHNER-PLATZ
Free-standing DCLP
GTC
GEWANDHAUS
ZU LEIPZIG
SPL
ATZ
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL UNDERGROUND BERLIN (DUB)
GTC
60
Digital City Light Posters in Berlin’s busiest subway stations.
CITY
NETWORK
ADVERTISING SPACES NETWORK PRICE
PER NETWORK
PER WEEK IN EUROS 1
Berlin
DUB (weekly)2
74 DCLP
33,670.00
DUB (weekend package)3
74 DCLP
22,200.00
KombiNet analog-digital I
74 DCLP
200 Underground CLP
56,700.00
KombiNet analog-digital II
74 DCLP
100 Underground CLP
42,000.00
KombiNet analog-digital III (City)
74 DCLP
176 CLP City Net
73,710.00
Note: Changes may result due to assembly and disassembly work.
1 Not including VAT
2 For DCLP DUB, daily posting for € 85.00 / day / display is possible in the network
3 Four day booking interval, from Thursday to Sunday
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL UNDERGROUND BERLIN (DUB)
GTC
61
Osloer Str.
Leopoldplatz
Gesundbrunnen
Jungfernheide
Naturkundemuseum
Rosenthaler Platz
Oranienburger Tor
Alexanderplatz
Friedrichstr.
7
Potsdamer Platz
Wilmersdorfer Str.
Frankfurter Tor
Stadtmitte
Frankfurter Allee
Zoologischer Garten
Kurfürstendamm
Adenauerplatz
Fehrbelliner Platz
Wittenbergplatz
Mehringdamm
Hermannplatz
Berliner Str.
Tempelhof
Walther-Schreiber-Platz
Warschauer Str.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
MOTION DESIGN
Our Motion Designers are ready to help you turn your
still advertising image or TV commercial into an outdoor
advertising video spot.
GTC
62
FROM PAPER
TO PIXELS
SIMPLE ANIMATION
Scaling, rotation, and transitions for up to 5 graphic elements
Starting at € 400
Includes 2 feedback loops for changes / optimization
EXPANDED ANIMATION BASED ON A COMPLEX STORYBOARD
The customer supplies graphic elements and storyboard
Starting at € 800
Includes 2 feedback loops for changes / optimization
EXPANDED ANIMATION INCLUDING STORYBOARD CREATION
The customer supplies primary graphic elements
The storyboard is developed by WallDecaux and presented to the customer
Includes 2 feedback loops for changes / optimization
List prices do not include applicable VAT
Starting at € 1,500
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
VISUAL-DYNAMIC IMAGES – DESIGN NOTES
GTC
63
We only permit visual-dynamic images of up to 10 seconds in our DigitalDeluxeNet (DDN). For now, all visual-dynamic images must be submitted
to WallDecaux for review and approval. Thank you for understanding.
nly part of the image should be
O
animated, and the movement should
be slow. Zoom effects should be
used conservatively.
The playback of films or film
sequences is not permitted,
even in slow motion.
ransitions should be smooth; please
T
avoid flashing, blinking, or otherwise
jolting animations or eye-catching
elements.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL CITY LIGHT BOARDS
GTC
64
CITY
NETWORK
ADVERTISING SPACES
PER NETWORK
NETWORK PRICE
PER WEEK IN EUROS 1 Berlin
DCLB (weekly)2
37
 42,735.00
Digitale Poster Gallery
DCLB Friedrichstraße Subway Station
12 (1 of 6 slots)
  7,434.00
KombiNet digital I
37 DCLB
12 DCLB Friedrichstraße Subway Station
 50,169.00
KombiNet digital II
18 DCLB
12 DCLB Friedrichstraße Subway Station
 28,224.00
KombiNet analog-digital I
37 DCLB
183 CLB
131,040.00
KombiNet analog-digital II
37 DCLB
103 CLB
 95,235.00
DCLB (weekly)3
10
 16,100.00
KombiNet analog-digital I
10 DCLB
80 CLB4
 75,446.00
Hamburg
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL CITY LIGHT BOARDS
GTC
65
CITY
NETWORK
ADVERTISING SPACES
PER NETWORK
NETWORK PRICE
PER WEEK IN EUROS 1 Leipzig
DCLB (weekly)5
3
 3,045.00
KombiNet analog-digital I
3 DCLB
46 CLB
23,266.00
Note: Changes may result due to assembly and disassembly work.
1
2
3
4
5
Not including VAT
F
or DCLPs in Berlin, daily posting for € 200.00 / day / display is possible in the network
For DCLPs in Hamburg, daily posting for € 250.00 / day / display is possible in the network
Incl. 6 advertising spaces in the surrounding region at € 57.00 each
Daily booking of DCLBs in the Leipzig network is possible for € 175.00 per ad location and day
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
FLEX DIGITAL CITY LIGHT BOARDS –
INDIVIDUAL POSTING LOCATIONS
GTC
66
CITY POPULATION
CLASS 1
CLASS 2
CLASS 3
CLASS 4
CLASS 5
Berlin 3,469,849
173.00
182.00
190.00
198.00
215.00
Hamburg 1,762,791
242.00
253.00
265.00
276.00
299.00
Leipzig 560,472
152.00
160.00
167.00
174.00
189.00
Price in euros per advertising surface and day; not including VAT; minimum booking of 1 calendar week.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL CITY LIGHT BOARDS – AIRPORT
CITY
FORMAT
GTC
67
ADVERTISING SPACES
PER NETWORK
NETWORK PRICE
PER WEEK IN EUROS 1
AirportNet DCLB/CLB3
3 DCLB
10 CLB
 9.310,00
AirportNet Digital4
3 Outdoor DCLB
2 Indoor AD Boards (Gates A + B)
 7.770,70
Düsseldorf (DUS) 22,459,480 passengers 2
Düsseldorf (DUS)/Frankfurt (FRA) 22,459,480 passengers 2/60,906,628 passengers 2
Airport KombiNet
Digital DUS/FRA5
3 DCLB DUS
5 LED Motion Drive FRA
41.740,00
Note: Please note the specifications on page 68 f.
1
2
3
4
5
Not including VAT
Source: Arbeitsgemeinschaft Deutscher Verkehrsflughäfen (ADV)
10% Carnival surcharge for Düsseldorf in CW 08 (20.02.– 26.02.2017)
Cost for data acceptance and review: € 300.00 plus VAT
M
edia Frankfurt GmbH is responsible for ad locations; 14-day booking period, plus, if applicable, production costs of € 1,200.00 for up to 5 images, not incl. VAT.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
68
DCLP
DCLB
Resolution
1,080 × 1,920 px
440 × 300 px
Display ratio
9 : 16
approx. 4 : 2,7
Standard format
MOV, MP4, JPG
JPG
Spot length
DDN: max. spot length of 10 seconds
DUB: 5–30 seconds (10 seconds recommended),
7 different images per booked slot are possible
Delivery deadline
Ready for broadcast at least 5 working days
prior to campaign start
Ready for broadcast at least 5 working days
prior to campaign start
Notes
Animated images of up to 10 seconds are
permitted in our DigitalDeluxeNetz (DDN).
For now, all animated images must be
submittedto WallDecaux for approval.
Thank you for understanding.
Design instructions and specifications can be
found in the Technical Specifications Sheet for
DCLB, available at www.walldecaux.de
Design instructions and specifications can
be found in the Technical Specifications Sheet
for DCLP, available at www.walldecaux.de
Contact
GTC
WallDecaux
[email protected]
WallDecaux
[email protected]
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
GTC
69
DCLB DIGITALE POSTER GALLERY
FRIEDRICHSTRASSE SUBWAY STATION
AD BOARD GATES A + B
DÜSSELDORF AIRPORT (DUS)
Resolution
1,024 × 768 px
3,890 × 2,170 px,
Displayed as 3,850 × 2,170 px
Display ratio
4 : 3
16 : 9
Standard format
WMV, MOV, JPG
JPG (RGB), low compression
Spot length
10–30 Sekunden
Distance between
displays
approx. 9.6 m
approx. 12 m
Frontal distance
to viewer
approx. 4 m
Delivery deadline
Ready for broadcast at least 5 working days
prior to campaign start
Notes
Design instructions and format specifications
can be found in the Technical Specifications
Sheet for DCLB (Projector) Friedrichstrasse
Subway Station, available at www.walldecaux.de
Contact
WallDecaux
[email protected]
Please deliver your data to your service
representative at the very the latest 7 working days
prior to the start of your campaign.
Düsseldorf Airport Advertising
Juliane Handschug
T +49 211 421-20334
[email protected]
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
BILLBOARDS
72
FULL POSTING LOCATIONS
74
GENERAL POSTING LOCATIONS
78
BOOKING SCHEDULE (DECADE)
80
SPECIFICATIONS
83
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
BILLBOARDS
CITY
POPULATION
Berlin 3,469,849
Metroboards, Underground
GTC
72
PPS-CLASS 1
PPS-CLASS 2
PPS-CLASS 3
PPS-CLASS 4
PPS-CLASS 5
PPS-CLASS 6
UP TO 7,999
8,000 – 15,999
16,000 – 23,999
24,000 – 31,999
32,000 – 39,999
40,000 – 47,999
17.40
19.80
21.80
22.90
25.10
26.80
Olympiastadion
Güntzelstr.
Alt-Mariendorf
Adenauerplatz
Französische Str.
Bundesplatz
Oranienburger Tor
Alt-Tempelhof
Alt-Tegel
Rudow
Fehrbelliner Platz
Altstadt Spandau
Bayerischer Platz
Seestr.
Hermannstr.
Blissestr.
Frankfurter Tor
Tempelhof
Kurfürstendamm
Eisenacher Str.
Gleisdreieck
Walther-Schreiber-Platz Möckernbrücke
Jakob-Kaiser-Platz
Gneisenaustr.
Yorckstr.
Jannowitzbrücke
Karl-Marx-Str.
Kaiserdamm
Kochstr.
Kleistpark
Lichtenberg
Naturkundemuseum
Richard-Wagner-Platz
Pankow
Rosenthaler Platz
Schloßstr.
Strausberger Platz
Uhlandstr.
Weinmeisterstr.
Note: The performance value “Poster viewers per site” (PPS) from MA Plakat is defined
as the gross rating point of an advertising medium in the booking period.
Samariterstr.
Turmstr.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
BILLBOARDS
CITY
POPULATION
Berlin 3,469,849
Metroboards, Underground
GTC
73
PPS-CLASS 7
PPS-CLASS 8
PPS-CLASS 9
PPS-CLASS 10
PPS-CLASS 11
48,000 – 63,999
64,000 – 71,999
72,000 – 79,999
80,000 – 87,999
88,000 AND UP
28.40
31.60
33.40
35.00
38.20
Hallesches Tor
Berliner Str.
Kottbusser Tor
Bismarckstr.
Alexanderplatz
Neukölln
Hauptbahnhof
Jungfernheide
Frankfurter Allee
Rathaus Steglitz
Nollendorfplatz
Mehringdamm
Gesundbrunnen
Spichernstr.
Wittenbergplatz
Hermannplatz
Stadtmitte
Johannisthaler Chaussee
Tierpark
Leopoldplatz
Warschauer Str.
Osloer Str.
Wedding
Rathaus Neukölln
Wilmersdorfer Str.
Zoologischer Garten
Wittenau
Price per advertising location and day in EUR; not including VAT; all ad surfaces in a subway station have the same daily price; minimum
booking of one 10-day booking period.
Note: Billboards in Düsseldorf, Erkrath, Freiburg, Korschenbroich, Ludwigs­hafen, Lübeck, Meerbusch, Münster, Neu-Ulm, Ratingen, Remscheid,
Reutlingen, Wiesbaden: Plakatunion Ausenwerbe-Marketing GmbH & Co. KG is responsible for advertising locations; Würzburg and
Nuremberg: Stadtreklame Nürnberg GmbH is responsible for advertising locations.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
FULL POSTING LOCATIONS
CITY POPULATION
Berlin 3,469,849
Düsseldorf 604,527
Karlsruhe 307,755
Münster 302,178
Wiesbaden 275,116
Freiburg 226,393
Lübeck 214,420
74
CLASS 1
CLASS 2
CLASS 3
CLASS 4
CLASS 5
CLASS 6
Illuminated
18.60
21.70
25.00
27.20
30.40
32.80
Non-illuminated
14.10
16.20
18.60
20.70
22.80
25.00
Illuminated
21.70
22.80
23.80
26.20
27.20
28.30
Non-illuminated
16.20
17.30
18.60
19.70
20.70
21.70
Illuminated
19.70
20.70
21.20
21.70
22.30
22.80
Non-illuminated
14.10
14.70
15.20
15.70
16.20
16.70
Illuminated
22.80
23.80
25.00
27.20
28.30
29.30
Non-illuminated
16.70
18.00
19.10
20.20
21.20
22.30
Illuminated
27.20
28.30
30.40
31.40
32.80
33.80
Non-illuminated
20.70
21.70
22.80
23.80
25.00
26.20
Illuminated
20.90
21.90
24.10
25.30
26.40
27.60
Non-illuminated
15.40
16.40
17.50
18.70
19.90
20.90
Illuminated
22.80
23.80
25.00
27.20
28.30
29.30
Non-illuminated
16.70
18.00
19.10
20.20
21.20
22.30
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
FULL POSTING LOCATIONS
CITY POPULATION
Berlin 3,469,849
Düsseldorf 604,527
Karlsruhe 307,755
Münster 302,178
Wiesbaden 275,116
Freiburg 226,393
Lübeck 214,420
75
CLASS 7
CLASS 8
CLASS 9
CLASS 10
CLASS 11
CLASS 12
Illuminated
35.90
38.00
41.40
43.50
46.80
50.00
Non-illuminated
27.20
29.30
31.40
33.80
35.90
38.00
Illuminated
30.40
31.40
32.80
33.80
35.90
36.90
Non-illuminated
22.80
23.80
25.00
26.20
27.20
28.30
Illuminated
23.30
23.80
24.30
25.00
25.70
26.20
Non-illuminated
17.30
18.00
18.60
19.10
19.70
20.20
Illuminated
30.40
32.80
33.80
34.80
36.40
37.40
Non-illuminated
23.30
24.30
25.70
26.70
27.80
28.80
Illuminated
35.40
36.90
38.00
40.40
41.40
42.40
Non-illuminated
27.20
28.30
29.30
30.40
31.40
32.80
Illuminated
29.60
30.70
31.90
33.10
35.20
36.30
Non-illuminated
21.90
23.10
24.10
25.30
26.40
27.60
Illuminated
30.40
32.80
33.80
34.80
36.40
37.40
Non-illuminated
23.30
24.30
25.70
26.70
27.80
28.80
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
FULL POSTING LOCATIONS
76
CITY POPULATION
CLASS 1
CLASS 2
CLASS 3
CLASS 4
CLASS 5
CLASS 6
Ludwigshafen 164,718 Non-illuminated
14.70
15.20
15.70
16.20
16.70
17.30
Ulm 122,636
Illuminated
18.60
19.70
20.70
21.20
21.70
22.30
Non-illuminated
13.60
14.10
14.70
15.20
15.70
16.20
Illuminated
16.70
18.00
18.60
19.10
19.70
20.20
Non-illuminated
12.10
12.60
13.10
13.60
14.10
14.70
Illuminated
19.70
20.70
21.20
21.70
22.30
22.80
Non-illuminated
14.10
14.70
15.20
15.70
16.20
16.70
Illuminated
19.70
20.70
21.20
21.70
22.30
22.80
Non-illuminated
14.10
14.70
15.20
15.70
16.20
16.70
Illuminated
18.60
19.70
20.70
21.20
21.70
22.30
Non-illuminated
13.60
14.10
14.70
15.20
15.70
16.20
Reutlingen 114,310
Remscheid 109,009
Ratingen 86,636
Neu-Ulm 55,689
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
FULL POSTING LOCATIONS
77
CITY POPULATION
CLASS 7
CLASS 8
CLASS 9
CLASS 10
CLASS 11
CLASS 12
Ludwigshafen 164,718 Non-illuminated
18.00
18.60
19.10
19.70
20.20
20.70
Ulm 122,636
Illuminated
22.80
23.30
23.80
24.30
25.00
25.70
Non-illuminated
16.70
17.30
18.00
18.60
19.10
19.70
Illuminated
20.70
21.20
21.70
22.30
22.80
23.30
Non-illuminated
15.20
15.70
16.20
16.70
17.30
18.00
Illuminated
23.30
23.80
24.30
25.00
25.70
26.20
Non-illuminated
17.30
18.00
18.60
19.10
19.70
20.20
Illuminated
23.30
23.80
24.30
25.00
25.70
26.20
Non-illuminated
17.30
18.00
18.60
19.10
19.70
20.20
Illuminated
22.80
23.30
23.80
24.30
25.00
25.70
Non-illuminated
16.70
17.30
18.00
18.60
19.10
19.70
Reutlingen 114,310
Remscheid 109,009
Ratingen 86,636
Neu-Ulm 55,689
Price per advertising location and day in EUR; not including VAT; minimum booking of one 10-day booking period.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GENERAL POSTING LOCATIONS
78
CITY POPULATION
BOOKING
Berlin2 3,469,849
Calendar week
Düsseldorf 604,527
Block B/C
200
1.00
Karlsruhe 307,755
Block C
200
1.00
Münster 302,178
Block C
220
0.95
Block C
110
1.00
Block C
200
0.95
Block C
100
0.95
Freiburg 226,393
Block C
180
1.00
Lübeck 214,420
Block C
100
0.95
Block C
50
0.95
Wiesbaden 275,116
GTC
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
from 0.90
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GENERAL POSTING LOCATIONS
79
CITY POPULATION
BOOKING
ADVERTISING SPACES PRICE PER DAY
PER NETWORK
IN EUROS 1
Ludwigshafen 164,718
Block A
86
0.90
Ulm 122,636
Block C
38
0.80
Reutlingen 114,310
Block C
39
0.80
Remscheid 109,009
Block B
28
1.00
Neu-Ulm 55,689
Block C
15
0.80
1 Price per advertising space and 1/1 sheet, not including VAT
2 DIE DRAUSSENWERBER GmbH is responsible for advertising locations
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
BOOKING SCHEDULE (DECADE)
MONTH
BOOKING
PERIOD (in
BLOCK A
ten-day slots)
January
01
Tue 27.12.16
02
Tue 10.01.17
03
Fri
04
05
Fri
February
March
April
May
June
GTC
80
DAYS
BLOCK B
DAYS
BLOCK C
Mon 09.01.17
14
Fri
30.12.16
Thur 19.01.17
10
Fri
13.01.17
20.01.17
Mon 30.01.17
11
Tue 31.01.17
Thur 09.02.17
10
10.02.17
Mon 20.02.17
06
Tue 21.02.17
07
Fri
03.03.17
08
09
Thur 12.01.17
14
Tue 03.01.17
Mon 16.01.17
14
1
Mon 23.01.17
11
Tue 17.01.17
Thur 26.01.17
10
2/3
Tue 24.01.17
Thur 02.02.17
10
Fri
27.01.17
Mon 06.02.17
11
4
Fri
03.02.17
Mon 13.02.17
11
Tue 07.02.17
Thur 16.02.17
10
5/6
11
Tue 14.02.17
Thur 23.02.17
10
Fri
17.02.17
Mon 27.02.17
11
6/7
Thur 02.03.17
10
Fri
24.02.17
Mon 06.03.17
11
Tue 28.02.17
Thur 09.03.17
10
8/9
Mon 13.03.17
11
Tue 07.03.17
Thur 16.03.17
10
Fri
10.03.17
Mon 20.03.17
11
9/10
Tue 14.03.17
Thur 23.03.17
10
Fri
17.03.17
Mon 27.03.17
11
Tue 21.03.17
Thur 30.03.17
10
11/12
Fri
24.03.17
Mon 03.04.17
11
Tue 28.03.17
Thur 06.04.17
10
Fri
31.03.17
Mon 10.04.17
11
12/13
10
Tue 04.04.17
Thur 13.04.17
10
Fri
07.04.17
Mon 17.04.17
11
Tue 11.04.17
Thur 20.04.17
10
14/15
11
Fri
14.04.17
Mon 24.04.17
11
Tue 18.04.17
Thur 27.04.17
10
Fri
21.04.17
Mon 01.05.17
11
15/16
12
Tue 25.04.17
Thur 04.05.17
10
Fri
28.04.17
Mon 08.05.17
11
Tue 02.05.17
Thur 11.05.17
10
17/18
13
Fri
05.05.17
Mon 15.05.17
11
Tue 09.05.17
Thur 18.05.17
10
Fri
12.05.17
Mon 22.05.17
11
19/20
14
Tue 16.05.17
Thur 25.05.17
10
Fri
19.05.17
Mon 29.05.17
11
Tue 23.05.17
Thur 01.06.17
10
20/21
15
Fri
26.05.17
Mon 05.06.17
11
Tue 30.05.17
Thur 08.06.17
10
Fri
02.06.17
Mon 12.06.17
11
21/22
16
Tue 06.06.17
Thur 15.06.17
10
Fri
09.06.17
Mon 19.06.17
11
Tue 13.06.17
Thur 22.06.17
10
23/24
17
Fri
Mon 26.06.17
11
Tue 20.06.17
Thur 29.06.17
10
Fri
Mon 03.07.17
11
24/25
16.06.17
23.06.17
DAYS
The above dates are subject to minor changes – for technical reasons the posting may start or end one day earlier or later.
Fourteen-day booking blocks are billed as 11 days.
CW
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
BOOKING SCHEDULE (DECADE)
MONTH
BOOKING
PERIOD (in
BLOCK A
ten-day slots)
July
18
Tue 27.06.17
19
Fri
07.07.17
20
August
81
DAYS
BLOCK B
Thur 06.07.17
10
Fri
30.06.17
Mon 17.07.17
11
Tue 11.07.17
Tue 18.07.17
Thur 27.07.17
10
Fri
21
Fri
28.07.17
Mon 07.08.17
22
Tue 08.08.17
Thur 17.08.17
23
Fri
DAYS
BLOCK C
DAYS
CW
Mon 10.07.17
11
Tue 04.07.17
Thur 13.07.17
10
26/27
Thur 20.07.17
10
Fri
14.07.17
Mon 24.07.17
11
27/28
21.07.17
Mon 31.07.17
11
Tue 25.07.17
Thur 03.08.17
10
29/30
11
Tue 01.08.17
Thur 10.08.17
10
Fri
04.08.17
Mon 14.08.17
11
30/31
10
Fri
11.08.17
Mon 21.08.17
11
Tue 15.08.17
Thur 24.08.17
10
32/33
18.08.17
Mon 28.08.17
11
Tue 22.08.17
Thur 31.08.17
10
Fri
25.08.17
Mon 04.09.17
11
33/34
Tue 29.08.17
Thur 07.09.17
10
Fri
01.09.17
Mon 11.09.17
11
Tue 05.09.17
Thur 14.09.17
10
35/36
25
Fri
08.09.17
Mon 18.09.17
11
Tue 12.09.17
Thur 21.09.17
10
Fri
15.09.17
Mon 25.09.17
11
36/37
26
Tue 19.09.17
Thur 28.09.17
10
Fri
22.09.17
Mon 02.10.17
11
Tue 26.09.17
Thur 05.10.17
10
38/39
27
Fri
29.09.17
Mon 09.10.17
11
Tue 03.10.17
Thur 12.10.17
10
Fri
06.10.17
Mon 16.10.17
11
39/40
28
Tue 10.10.17
Thur 19.10.17
10
Fri
13.10.17
Mon 23.10.17
11
Tue 17.10.17
Thur 26.10.17
10
41/42
29
Fri
September 24
October
GTC
20.10.17
Mon 30.10.17
11
Tue 24.10.17
Thur 02.11.17
10
Fri
27.10.17
Mon 06.11.17
11
42/43
Tue 31.10.17
Thur 09.11.17
10
Fri
03.11.17
Mon 13.11.17
11
Tue 07.11.17
Thur 16.11.17
10
44/45
31
Fri
10.11.17
Mon 20.11.17
11
Tue 14.11.17
Thur 23.11.17
10
Fri
17.11.17
Mon 27.11.17
11
45/46
32
Tue 21.11.17
Thur 30.11.17
10
Fri
24.11.17
Mon 04.12.17
11
Tue 28.11.17
Thur 07.12.17
10
47/48
December 33
Fri
01.12.17
Thur 14.12.17
14
Tue 05.12.17
Mon 18.12.17
14
Fri
08.12.17
Thur 21.12.17
14
48/49
34
Fri
15.12.17
Thur 28.12.17
14
Tue 19.12.17
Mon 01.01.18
14
Fri
22.12.17
Thur 04.01.18
14
50–52
November 30
The booking blocks are subdivided into posting blocks A, B, and C for logistic reasons. The information regarding calendar weeks is based on
Block A. This calendar may only be republished with attribution of the
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
NOTES
GTC
82
BOOKING
IDENTIFICATION OF THE POSTER DELIVERY
Physical posting of advertisements usually takes place within the
The delivery note for poster deliveries to WallDecaux must contain
scope of 10-day booking periods.
the following details:
The sole exception is Berlin, where posting at general posting
– Address, telephone and fax number of the printer
locations (pillars, tram and bus shelters, underground stations)
– Advertiser and agency
occurs using calendar weeks instead.
– Poster image (brand, product and description)
General posting locations can only be booked on a network basis.
– Order confirmation number(s) from WallDecaux
See the weekly and 10-day booking schedules for information on
– Posting date (week)
posting periods (pages 26 and 80f).
– Format
– Number of posters
BACKUP POSTERS
10% for general posting locations, full posting pillars and billboards.
Including the WallDecaux order confirmation number(s) on the
When the number of posters is between 1 and 30, a backup poster
delivery note simplifies the posting process.
quantity of 20% is required for each image and city.
When sending multiple deliveries, a picture of the poster image
should be included on the outside of each package. When sending
POSTER DELIVERY
multiple poster images, a separate description of the poster count,
All poster media must be delivered postage paid at least 14 days
poster image and posting location should be included for each
before the posting date.
poster image.
Please observe our special terms and conditions for poster
media on page 113 f.
The current delivery addresses for WallDecaux
can be found at www.walldecaux.de
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
GTC
83
BILLBOARDS
FULL POSTING LOCATION
Paper format
18/1 format: 356 × 252 cm (w × h)
6/1 format: 119 × 252 cm (w × h)
8/1 format: 119 × 336 cm (w × h)
Material
115 g/m² opaque, wet-strength affiche paper
115 g/m² opaque, wet-strength affiche paper
Printing
Offset printing, depending on number of posters
Offset printing, depending on number of posters
Delivery
4 or 6 sheets with 1 cm overlap;
each sheet must be numbered and the spots
for gluing must be noted; folded and mapped.
6/1 format: In 3 parts
8/1 format: In 4 parts
In the event you want something other than the
white cover, please provide it to us in a folded state
with your poster material.
GENERAL POSTING LOCATION
Paper format
DIN A1 (1/1-sheet): Portrait format: 59.4 × 84.1 cm (w × h) Landscape format: 84.1 × 59.4 cm (w × h)
DIN A0:
Portrait format: 84.1 × 118.9 cm (w × h) Landscape format: 118.9 × 84.1 cm (w × h)
4 / 1 format:
119 × 168 cm (w × h)
Material
At least 115 g/m² opaque, wet-strength affiche paper
Printing
Offset printing, depending on number of posters
Delivery
DIN A1 and DIN A0: In 1 part. For 500 posters and up, the posters should be delivered flat on a palette.
In 4/1 format should be delivered as two separate pieces with a 1 cm overlap; folded and mapped.
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT MEDIA
86
CAMPAIGN MEDIA
90
SPECIFICATIONS
94
DIGITAL UNDERGROUND BERLIN (DUB)
96
STATION BRANDING/POSTER GALLERY
97
LEIPZIG CENTRAL STATION
98
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT OUTDOOR MEDIA –
GENERAL OVERVIEW
86
CITY
Berlin
GTC
MINIMUM
BOOKING
PRICE PER MONTH
IN EUROS 1
Double-decker bus (DD)
1 month
3,000.00
Articulated bus (AB)
1 month
1,550.00
Single-decker bus (SD)
1 month
1,100.00
Tram
1 month
2,050.00
Underground (1 train unit = 2 cars)
1 month
1,950.00
Change for
specific lines
Lines 100/200
DD
1 month
7,400.00
City Lines
DD
1 month
6,200.00
Other Lines
DD
1 month
4,900.00
City Lines
AB
1 month
3,750.00
Other Lines
AB
1 month
2,950.00
City Lines
SD
1 month
3,000.00
Other Lines
SD
1 month
2,800.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT OUTDOOR MEDIA –
GENERAL OVERVIEW
CITY
Münster2
87
MINIMUM
BOOKING
PRICE PER MONTH
IN EUROS 1
Articulated bus
1 month
750.00
Normal bus
1 month
650.00
BOOKING
PRICE PER MONTH
IN EUROS 1
1 month
+ 100%
CITY
Berlin
GTC
Surcharge for charter booking periods
2–3 months
+ 75%
4–6 months
+ 50%
7–11 months
+ 25%
1 Price per vehicle for yearly bookings; not including production, posting and removal; incl 25% window surface except underground; not including VAT
2 Incl. posting on the rear window
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT OUTDOOR MEDIA –
DETAILED OVERVIEW
CITY
Berlin
GTC
88
BOOKING
PRICE PER MONTH
IN EUROS 1
Double-decker bus: Side
1 month
780.00
Articulated bus: Side and roof edge
1 month
650.00
Articulated bus: Side
1 month
500.00
Single-decker bus: Side and roof edge
1 month
355.00
Single-decker bus: Side
1 month
290.00
Tram: Side
1 month
780.00
Underground train: Side
(1 train unit = 2 cars)
1 month
350.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
PERMANENT OUTDOOR MEDIA –
DETAILED OVERVIEW
CITY
Münster2
89
BOOKING
PRICE PER MONTH
IN EUROS 1
Articulated bus: Side
1 month
420.00
Normal bus: Side
1 month
320.00
Rear surface
1 month
180.00
BOOKING
PRICE PER MONTH
IN EUROS 1
1 month
+ 100%
CITY
Berlin
GTC
Surcharge for charter booking periods
2–3 months
+ 75%
4–6 months
+ 50%
7–11 months
+ 25%
1 Price per vehicle for yearly bookings; not including production, posting and removal; incl 25% window surface except underground; not including VAT
2 Incl. posting on the rear window
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CAMPAIGN MEDIA
OUTDOOR
CITY
Berlin
Berlin Board
(Double-decker bus)
18 / 1 Traffic Board
(Bus, tram)
Super Rear
(Bus)
GTC
90
QUANTITY
MINIMUM
BOOKING
PRICE PER MONTH
IN EUROS 1
1–9
1 month
3,650.00
10–24
1 month
3,550.00
25 or more
1 month
3,400.00
1–29
1 month
1,900.00
30–49
1 month
1,800.00
50 or more
1 month
1,600.00
1–19
1 month
1,450.00
20–49
1 month
1,400.00
50 or more
1 month
1,300.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CAMPAIGN MEDIA
OUTDOOR
CITY
Berlin
Münster
91
QUANTITY
MINIMUM
BOOKING
1–10
1 month
950.00
11–25
1 month
930.00
26–100
1 month
900.00
4/1-Traffic Board
(Bus)
1 month
810.00
Super Rear
(Bus)
1 month
1,180.00
Bouncer / door
(Underground train)
GTC
1 Price per surface, incl. production, posting and removal; prices for the following month available upon request; not including VAT
2 Price per vehicle, incl. production, posting and removal; not including VAT
PRICE PER MONTH
IN EUROS 2
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CAMPAIGN MEDIA
INDOOR
CITY
Berlin
Side window
(Underground train,
tram, bus)
Side surface
(Underground train)
Side surface
(Underground train,
tram)
Front surface
(Underground train,
bus)
GTC
92
QUANTITY
MINIMUM
BOOKING
PRICE PER MONTH
IN EUROS 1
250–499 surfaces
1 month
29.00
500–1,499 surfaces
1 month
27.00
1,500 surfaces or more
1 month
24.00
250–499 surfaces
1 month
23.00
500–1,499 surfaces
1 month
21.00
1,500 surfaces or more
1 month
19.00
100–299 surfaces
1 month
28.00
300–599 surfaces
1 month
26.00
600 surfaces or more
1 month
24.00
100–299 surfaces
1 month
35.00
300–599 surfaces
1 month
32.00
600 surfaces or more
1 month
27.00
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
CAMPAIGN MEDIA
INDOOR
CITY
GTC
93
QUANTITY
MINIMUM
BOOKING
PRICE PER MONTH
IN EUROS 1
Berlin
Floor Graphic
1 surface or more
1 month
190.00
Münster
Side window
(Bus)
20 surfaces or more
1 month
28.00
Front surface
(Bus)
20 surfaces or more
1 month
34.00
1 Price per surface, incl. production, posting and removal; not including VAT
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
SPECIFICATIONS
Format
94
SIDE SURFACE
(Underground train)
Underground:
U1, U2, U3, U4
53 × 9.5 cm (w × h)
SIDE WINDOW
(Underground train, tram, bus)
Berlin
U5, U6, U7, U8, U9, U55
69 × 13 cm (w × h)
Format
SIDE SURFACE
(Underground train, tram)
Underground: 28.5 × 40.5 cm (w × h)
Tram: 40.5 × 28.5 cm (w × h)
Berlin
50 × 15 cm (B × H)
Berlin,
Münster
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIFICATIONS
FRONT SURFACE
(Underground train, bus)
Format
40.8 × 58 cm (w × h)
FLOOR GRAPHIC
(Underground, tram)
Format
1 m²
FLOOR GRAPHIC
(Underground, tram)
Format
1 m²
GTC
95
FRONT SURFACE (Bus)
Berlin
42 × 59.4 cm (DIN A2)
Berlin
Berlin
Note: Size-specification schematics for permanent and campaign media are available on request.
Münster
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
DIGITAL UNDERGROUND BERLIN (DUB)
GTC
96
Digital City Light Posters in Berlin’s busiest subway stations.
CITY
NETWORK
ADVERTISING SPACES NETWORK PRICE
PER NETWORK
PER WEEK IN EUROS 1
Berlin
DUB (weekly)2
74 DCLP
33,670.00
DUB (weekend package)3
74 DCLP
22,200.00
KombiNet analog-digital I
74 DCLP
200 Underground CLP
56,700.00
KombiNet analog-digital II
74 DCLP
100 Underground CLP
42,000.00
KombiNet analog-digital III (City)
74 DCLP
176 CLP City Net
73,710.00
Note: Changes may result due to assembly and disassembly work.
1 Not including VAT
2 For DCLP DUB, daily posting for € 85.00 / day / display is possible in the network
3 Four day booking interval, from Thursday to Sunday
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
STATION BRANDING
GTC
97
Station Branding offers the individual booking of the entire Mehringdamm subway station for the creation of a unique and immersive advertising
environment.
CITY
UNDERGROUND
STATION
PRICE PER MONTH
IN EUROS 1
Berlin
Mehringdamm
100,000.00
POSTER GALLERY
Poster Galleries are long chains of digital or analog metroboards. Located at busy subway platforms, they are impossible to overlook and generate
considerable publicity.
CITY
UNDERGROUND
STATION
ADVERTISING
SPACES
FORMAT
(w × h)
PRICE PER MONTH
IN EUROS 1
Berlin
Alexanderplatz
32
3,76 × 1,86 m
26,000.00
Hermannplatz
25
3,94 × 2,32 m
26,000.00
Potsdamer Platz
33
3,64 × 1,87 m
26,000.00
Friedrichstraße
12
exclusive
29,736.00
– Digital Poster Gallery
1 Not including production, posting and removal costs; not including VAT
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
LEIPZIG CENTRAL STATION
GTC
98
FORMAT
(w × h)
PRICE PER MONTH
IN EUROS 1
Shopping-Banner
5 × 8 m (double-sided)
4,350.00
Travel-Banner
Set of 3, each 3 x 12 m (double-sided)
4,350.00
Front Wall Banner
4 × 10 m
3,300.00
Platform Banner
4 × 7 m
1,750.00
Dominance Banner
Set of 2, each 2 × 10 m
6,450.00
Exit Banner
1.8 × 7.6 m
1,150.00
Illuminated AD2 Train Platform
Two-sided, each 3 × 6 m
1,150.00
Illuminated AD2 Travel Centre
4 m radius
1,150.00
Display Cases2
2.2 × 2.15 m
  325.00
Note: Subject to official approval
1 Not including VAT
2 Not including electricity costs
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
GTC
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
GTC
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
GENERAL TERMS AND CONDITIONS OF BUSINESS
OF WALLDECAUX – A DIVISION OF WALL GMBH
GENERAL TERMS AND CONDITIONS
1 SCOPE
1.1 These General Terms and Conditions apply to all offers,
contracts, and performances rendered by Wall GmbH for clients
who are served by its WallDecaux division – hereinafter referred
to as “WallDecaux”. In addition, Special Terms and Conditions,
which contain additions to and deviations from these General Terms
and Conditions, apply to individual advertising media; these are,
specifically:
(a) City Light Media,
(b) Digital media,
(c) Poster media, and
(d) Transport media (public transportation and rail station media).
The following order of precedence applies to individual contractual
elements: Individual agreements take precedence over the General
and Special Terms and Conditions (jointly “General Terms and
Conditions of Business”); furthermore, provisions in the Special
Terms and Conditions take precedence over provisions in the
General Terms and Conditions. If multiple advertising media are
booked in a single order, then the respective Special Conditions
for each advertising medium shall apply.
1.2 Solely the General Terms and Conditions of Business of
WallDecaux shall apply. Divergent or supplementary terms and
conditions of business maintained by the client shall be valid only if
and insofar as WallDecaux has agreed to them expressly in writing.
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101
The General Terms and Conditions of Business of WallDecaux
shall also apply for future offers, contracts, and performances,
even if these General Terms and Conditions are not agreed to
separately again.
Note: City Light Posters on public streets in Munich are governed
by the General Terms and Conditions of Business of DSMDecaux
GmbH. These Terms and Conditions will be provided upon request.
2 PLACEMENT OF ORDER / CONCLUSION OF CONTRACT
2.1 WallDecaux’s offers are subject to change and are not binding.
By placing an order, the client submits a binding offer to enter into
a contract within the meaning of Art. 145 of the BGB (German Civil
Code). A contract does not arise until WallDecaux provides written
order confirmation.
2.2 When an order is placed, the client must identify the advertiser
and the product type that is to be advertised. Orders placed by
advertising agencies and other intermediaries will only be accepted
if documentation is provided that their client has officially retained
them by contract. Furthermore, the advertisers and product types
must be identified by name in orders placed with WallDecaux.
Subsequent changes in the advertising campaign by the client
require the express written approval of WallDecaux.
2.3 WallDecaux is entitled to require submission of the advertising
content (e.g. images, advertising media) seven calendar days before
the agreed advertising start date. WallDecaux is entitled to reject
orders – including individual orders within the scope of a larger
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CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
GENERAL TERMS AND CONDITIONS
order – on the basis of content, origin, or technical format, provided
WallDecaux cites uniform, objectively justified principles for this
rejection. On these same grounds WallDecaux may also temporarily
or permanently halt advertising campaigns that have already begun.
In particular, grounds for rejection or cancellation are given if the
advertising content violates laws, regulations, or orders by judicial
or regulatory authorities, or if WallDecaux cannot reasonably be
expected to publish them. Publication may be viewed as
unreasonable particularly if the advertising content is xenophobic,
glorifying of violence, dehumanizing, extremist, or likely to endanger
the morals or welfare of children or young people. WallDecaux
is entitled, but not obligated, to review advertising content for
compliance with the preceding provisions before publication.
2.4 WallDecaux’s confirmation that it will use the advertising
content provided by the client does not constitute a confirmation
that said advertising content are legally permissible.
2.5 WallDecaux is entitled to reject or terminate an advertising
campaign if WallDecaux
cannot reasonably be expected to post or place the advertising
media for structural or operational reasons.
2.6 In the aforementioned cases (Sections 2.3 and 2.5),
WallDecaux shall be entitled to withdraw from existing contracts
or advertising campaigns that are already underway.
2.7 WallDecaux is entitled to use third-parties (e.g. partner companies, subcontractors, and freelancers) to fulfill its contractual
performance obligations. WallDecaux shall select and supervise
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102
these third-parties with the diligence customary in the industry
with a view to proper and expert fulfillment of the contract.
2.8 The approval of the other party to the contract is required
to assign to third-parties rights and obligations arising from or
contained within the contract. However, WallDecaux is entitled
without the approval of the client to assign to an affiliated company
within the meaning of Art. 15 ff. of the German Companies Act
(AktG) rights and obligations arising from or contained within the
contract.
3 TERM
The length of the advertising period shall be determined according
to WallDecaux’s booking schedule, which the client will be informed
of and can be viewed at www.walldecaux.de.
4 LOCATION PREFERENCES / EXCLUSION OF COMPETITION
4.1 In the case of network bookings, the client has no right to select
specific advertising locations.
4.2 WallDecaux undertakes no warranty that competitors will be
excluded from using its advertising services.
5 WITHDRAWAL BY THE CLIENT
The client may withdraw from the contract in writing up to 60
calendar days prior to the agreed first posting date. The client must
bear all costs that have accrued up to the point of withdrawal (e.g.
production costs).
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
GENERAL TERMS AND CONDITIONS
6 PRICES / TERMS OF PAYMENT
6.1 The stated prices do not include any applicable value added
tax. Prices published in WallDecaux’s media portfolio are subject
to change and are not binding.
6.2 If a client places an order for the first time or for the first time
in three years (and is thus a new customer), the client is obligated
to make advance payment. WallDecaux must receive advertising
fees in full prior to the start of the advertising campaign. If advance
payment has not been agreed to, then invoiced amounts shall
be due at the latest eight calendar days after the agreed upon
advertising start date.
6.3 If WallDecaux grants a discount for early invoice payment
(“Skonto”/cashback), then this discount does not apply to additional
costs that result within the course of the advertising campaign
(e.g. technical costs, production costs, or posting costs), but rather
to media services. These additional costs are due without any
discounts for early payment.
6.4 If the client owes additional costs or interest payments, the client’s
payments shall be credited to the additional costs first, then to the
interest payments owed, and finally to the principal amount due.
6.5 A payment shall be deemed to have been made only once
WallDecaux has the funds at its disposal. Checks shall be accepted
only for the purpose of payment, without an obligation arising in this
regard. Payment by check is not deemed to have been made until the
cashed check is actually credited to WallDecaux‘s account. All fees
or expenses incurred during collection shall be borne by the client.
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103
6.6 Statutory default interest shall be charged in the event of
non-payment or deferment of payment.
6.7 If the client is in default of payment or WallDecaux becomes
aware, after conclusion of contract, of circumstances that justify
objective and substantial doubts about the client’s creditworthiness
and jeopardize WallDecaux’s collection of payment, WallDecaux can
make the realization or continuation of the advertising campaign
contingent on an advance payment or provision of a security. If
WallDecaux’s demand for advance payment or provision of a security
is not fulfilled within a reasonable period to be set by WallDecaux,
WallDecaux shall be entitled to cancel the contract and/or demand
compensation for damages.
6.8 The client is entitled to setoff payments it owes with receivables
owed to it by WallDecaux, but only if receivables owed to the client
are uncontested or have been confirmed by a court of law.
6.9 The client shall only be entitled to setoff or retain payments
if the receivables owed to the client are based on the same
contractual relationship and have been confirmed by a court of
law or are uncontested.
7 GROUP ACCOUNTING CLAUSE
WallDecaux is entitled to offset receivables owed by the client to
it or affiliated companies with payables owed to the client by it
or affiliated companies. If requested, WallDecaux will provide
information to the client about the companies with which it is
affiliated. The client hereby agrees that all securities it provides
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
GENERAL TERMS AND CONDITIONS
shall also serve to indemnify debts owed by the client to companies
with which WallDecaux is affiliated. Furthermore, all securities
provided by the client to companies with which WallDecaux is
affiliated shall also serve to indemnify monies owed to WallDecaux
by the client – regardless of the legal basis for these monies being
owed.
8 MATERIAL DELIVERY
8.1 The client shall bear costs and risk for the delivery and
production of the advertising material and content. The technical
requirements placed on the advertising material and content to
be delivered and the deadlines for delivery are specified in the
Special Terms and Conditions valid for each advertising media.
8.2 If WallDecaux cannot carry out the order or cannot carry it
out on time because the advertising materials were not delivered,
were delivered late, or were not delivered in the correct number
or format, this shall not release the client from his payment
obligations. Nevertheless, WallDecaux shall credit the client for
avoided expenses. If the client is late in providing the advertising
materials but does provide them before expiration of the contracted
advertising campaign, WallDecaux shall use its best efforts to post
said advertising materials, potentially for a shortened advertising
period, although there is no obligation in this regard. In the event
of successful late posting, the client shall be obligated to pay
WallDecaux the special expenses resulting from late delivery or
delivery in an inappropriate format. If the client rejects late posting
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104
because of the special expenses, the client nevertheless remains
obligated to pay the contracted fees for normal posting.
9R
ESPONSIBILITY FOR ADVERTISING CONTENT /
GRANT OF RIGHTS
9.1 Responsibility for advertising content and third-party content to
which reference is made in the advertising posted by WallDecaux
shall be borne exclusively by the client. Furthermore, the client
is solely responsible for the design, recognizability, and suitability
of advertising content. In particular, the client is responsible for
ensuring that said content does not violate legal, regulatory, or
contractual regulations, court orders, third-party copyrights or other
third-party property rights. By placing an order, the client transfers
to WallDecaux all rights that are necessary for the realization of the
advertising campaign.
In particular, this includes all usage rights, ancillary copyrights,
and other rights that are necessary for the publication of the content
in analog and digital advertising media as part of the client’s order.
The client guarantees that he has the aforementioned rights at his
disposal and is entitled to transfer them. The foregoing provisions
also apply to advertising content that is drafted or designed by
WallDecaux at the request of the client, insofar as WallDecaux acted
in accordance with the client‘s specifications.
9.2 The client indemnifies and holds harmless WallDecaux from all
third-party claims in this regard. In the event of a third-party claim,
the client shall immediately, truthfully, and completely provide Wall-
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
GENERAL TERMS AND CONDITIONS
Decaux with all information necessary to review the claims
and mount a defense. Without prejudice to any further claims
for the recovery of damages on the part of WallDecaux, the client
shall reimburse WallDecaux for reasonable expenditures and
expenses arising from claims lodged by third-parties. The foregoing
shall apply in particular to costs that arise for mounting a necessary
legal defense.
10 PRECEDENCE FOR STATION BRANDING
AND POSTER GALLERIES
10.1 For City Light Media and poster media in subway stations,
WallDecaux reserves the right to post City Light Posters and posters
at its own expense for a limited period in advertising locations in
other subway stations if the original advertising locations are required
within the scope of Station Branding (i.e. when all advertising
surfaces in a subway station available to WallDecaux and affiliated
companies are provided for a limited time to a single client) or within
the scope of a Poster Gallery (i.e. when all posting location behind
the track in a subway station available to WallDecaux and affiliated
companies are provided for a limited time to a single client).
10.2 In such cases, WallDecaux shall notify the client immediately
and designate other advertising locations that shall be provided
to the client as replacements. If the client is not interested in the
designated replacement advertising locations, the client shall be
entitled to cancellation of the order only with regard to the affected
advertising locations. If the client does not object in writing within
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105
14 calendar days after notification about relocation for Station
Branding or a Poster Gallery, WallDecaux shall assume that the
client consents to the posting of the client’s advertising media in
the designated substitute locations.
11 DEFAULT IN PERFORMANCE / GUARANTEES
11.1 WallDecaux shall not be liable for non-execution, interruption,
premature termination, delay, defective performance, or other
disruption of the advertising in cases in which WallDecaux is not
responsible or when the causes are beyond the control of WallDecaux,
in particular due to force majeure (e.g. insurrection, regulatory
interventions, construction and demolition measures carried
out or commissioned by public institutions, power outages, IT
breakdowns, strikes, operational disturbances, weather conditions,
damage, or other impairments to the advertising surfaces caused
by third-parties).
11.2 WallDecaux shall check on the posted advertising material
periodically at reasonable intervals. In the event of non-execution,
interruption, premature termination, delay, defective performance,
or other disruption of the advertising in cases in which WallDecaux
is not responsible, WallDecaux shall, at WallDecaux’s discretion,
provide substitute advertising in place of the affected advertising
location or surface by (i) posting at another advertising location
or surface or (ii) extending the advertising period of the remaining
advertising surfaces or media, or by (iii) crediting the customer. The
measure to be implemented will be selected based how long the
OVERVIEW OF THE CITIES
CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
GENERAL TERMS AND CONDITIONS
advertisement was impaired in relation to the booking period.
If a substitute posting is undertaken and this substitute posting
fails to adhere to contract, the client may demand a proportional
decrease in advertising fees or withdraw from the contract in this
regard. If it is objectively no longer possible to achieve the intended
purpose of the advertising through a substitute posting, WallDecaux
shall refund to the client the advertising fees already paid for the
individual advertising media or surfaces that have actually been
lost or otherwise affected.
11.3 The client shall not be entitled to any further claims of
recompense.
11.4 Minor deviations or departures from the terms agreed to for
the posting of the advertising shall not constitute a defect or default
in performance, provided this deviation is of a nature customary in
the industry. A one-day deviation from the planned start or end date
for the advertising campaign shall be considered a minor deviation.
Minor interruptions to the display of the advertising that are caused
by maintenance or cleaning shall not constitute a defect or default
in performance.
11.5 The client shall give notice in writing of obvious defects
immediately after they come to the client’s attention – at the latest,
however, within 30 calendar days after the end of the advertising
period. The client must state in detail the reason for the complaint
and submit image material.
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106
12 OTHER LIABILITY
12.1 WallDecaux shall bear liability for damages arising from
willful intent and gross negligence, including that of its agents, in
accordance with statutory provisions. The foregoing shall also apply
to wrongful death, injury, or impairment of health that occurs from
negligence. In the case of damage to property and pecuniary loss
caused by negligence, WallDecaux and its agents shall only bear
liability when core contractual obligations have been breached;
furthermore, the amount of liability will be limited to damages that
are typical for the type of contract and were foreseeable at the
time of the conclusion of contract; core contractual obligations are
defined as key elements of the contract, the fulfillment of which
the client can depend on.
12.2 To the extent that WallDecaux provides technical information
or acts in an advisory capacity and said information or advice is
not part of the contractual scope of performance, this is done free
of charge and to the exclusion of any liability.
13 A
SSIGNMENT OF RECEIVABLES AS SECURITY
BY ADVERTISING SERVICE PROVIDERS
If the client is an advertising agency and/or intermediary, the client
shall assign to WallDecaux as a security the receivables to which
the client is entitled in in the scope to which the advertising
campaign is carried out by WallDecaux. WallDecaux shall accept
the assignment. The client shall remain entitled to collect the
receivables provided that the client ensures that WallDecaux’s
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GENERAL TERMS AND CONDITIONS
share of the fee or compensation is paid properly to WallDecaux.
If the client is unable to fulfill this condition, WallDecaux shall be
notified in writing so that WallDecaux can disclose the assignment
and demand payment on the basis of the assignment.
14 SEVERABILITY CLAUSE
If the provisions of these General Terms and Conditions or the Special
Terms and Conditions or other agreements between WallDecaux
and the client should be or become invalid or impracticable in
whole or in part, this shall not affect the remaining valid provisions
herein. Valid provisions that most closely approximate the economic
purpose of the invalid provision will be adopted and shall apply.
If reinterpretation is impossible for legal reasons, the contractual
partners undertake to stipulate supplementary provisions in
accordance with the preceding clause. The preceding provision
shall apply analogously if a gap requiring supplementation becomes
apparent during the interpretation or performance of the order
underlying the General Terms and Conditions of Business or other
agreements.
15 LEGAL VENUE / APPLICABLE LAW
15.1 If the client is a businessperson, a legal entity in public law
or a special fund regulated by public law, the sole legal venue
shall be Berlin. The same shall apply in the event that the client’s
residence or habitual abode is unknown at the time when legal
action is instituted. Nevertheless, WallDecaux shall be entitled to
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file suit against the client at the court of jurisdiction that presides
over the client’s business or residential address.
15.2 WallDecaux’s legal relations with the client, including these
General Terms and Conditions as well as the Special Terms and
Conditions, shall be subject to the laws of the Federal Republic of
Germany, excluding the United Nations Convention on Contracts
for the International Sale of Goods (CISG).
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CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
TRANSPORT
SPECIAL TERMS AND CONDITIONS FOR CITY LIGHT MEDIA
1 SCOPE
1.1 These Special Terms and Conditions are valid for WallDecaux’s
offers, contracts, and performances in the area of City Light Media,
including specifically:
(a)City Light Posters (CLPs), including Subway City Light Posters
(Subway CLPs) and Airport City Light Posters (Airport CLPs),
and ShoppingNet CLPs,
(b) City Light Pillars (CLSs), and
(c)City Light Boards (CLBs), including Airport City Light Boards
(Airport CLBs).
1.2 If the client books a multimedia advertising package in which
City Light Media are combined with others forms of advertising,
the Special Terms and Conditions for each respective advertising
media shall apply.
2 ADVERTISING SURFACES
City Light Media are glass-clad advertising displays that provide a
surface for the posting of advertisements. There are many forms
of City Light Media, including tram and bus shelters, advertising
pillars, advertising notice boards, display cabinets, scrolling poster
displays for the rotating display of up to three posters, as well as
other street furniture, all of which are generally backlit. Lighting is
activated based on the operational hours of the local public lighting
system.
GTC
108
3 DELIVERY OF THE ADVERTISING MEDIA / BACKUP POSTERS
3.1 The poster material required for the realization of the advertising
campaign, including backup posters pursuant to Section 3.4 of
these Special Terms and Conditions, shall be delivered at the client’s
risk and expense no later than 14 calendar days before the agreed
initial posting date to the respective address designated for the
network booked. The client will be informed of the delivery addresses;
the current address list can be viewed at www.walldecaux.de.
3.2 The advertising material must be delivered in the format,
quality, folding, etc. specified by WallDecaux. The client will
be notified of the delivery requirements; the current technical
specifications can be viewed at www.walldecaux.de.
3.3 Laminating, cutting and labeling must take place at a print
shop that has been certified by WallDecaux. If City Light Board
posters are delivered that have not been laminated, WallDecaux
shall be entitled to have the posters laminated at the client’s
expense.
3.4 For an order volume of 1 to 30 posters, the client is obligated
to deliver 20% backup posters per image and city; for more than
30 posters, the client is obligated to deliver 10% backup posters
per image and city.
3.5 If the client fails to deliver the advertising material, or fails
to deliver said material on time and according to the preceding
requirements, Section 8.2 of the General Terms and Conditions
shall apply. If WallDecaux is nevertheless able to carry out the
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CITY LIGHTS SPECIALS
DIGITAL
POSTER
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SPECIAL TERMS AND CONDITIONS FOR CITY LIGHT MEDIA
campaign, the client shall bear the special expenses caused by
late delivery or necessary adaptation of the print data. In the
event of late delivery, this shall amount to:
(a)15 euros per CLP (all formats pursuant to Section 1.1 (a)
of these Special Terms and Conditions; this also applies to
ShoppingNet CLPs),
(b) 30 euros per City Light Pillar, and
(c)50 euros per City Light Board (all formats pursuant to
Section 1.1 (c) of these Special Terms and Conditions).
In the event of necessary adaptation, the special expenses may
be higher. Approval from the client for these expenses shall be
obtained in advance.
4 DEFAULT IN PERFORMANCE / GUARANTEES
The General Terms and Conditions apply in this regard,
particularly Sections 11 and 12. Within the scope of network
bookings for CLP, CLS and CLB, if there is a shortfall in the number
of advertisements that are to be posted, but this shortfall does
not exceed 3%, then the contract will still be considered to have
been fulfilled by WallDecaux.
5S
PECIAL CONDITIONS FOR CITY LIGHT PILLARS
AND CITY LIGHT BOARDS
When the client books individual City Light Pillars or City Light
Boards within the scope of the “FlexCLS” or “FlexCLB” service
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offer (for individual display bookings), WallDecaux reserves the right
to modify the position of the poster when scrolling poster displays
are being used.
6 WITHDRAWAL BY THE CLIENT
Section 5 of the General Terms and Conditions apply.
7 RETURN OF POSTER MATERIAL / DISPOSAL
WallDecaux shall return unused poster material to the client only
at the client’s request and expense, provided that the client
requests this in writing within seven calendar days after the end
of the posting period. Otherwise the poster material shall become
property of WallDecaux – without right to compensation arising
for the client – and WallDecaux may dispose of it.
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CITY LIGHTS
CITY LIGHTS SPECIALS
DIGITAL
POSTER
SPECIAL TERMS AND CONDITIONS FOR DIGITAL MEDIA
1 SCOPE
1.1 These Special Terms and Conditions are valid for WallDecaux’s
offers, contracts, and performances in the area of digital media,
including specifically:
(a) Digital City Light Boards (DCLBs) on public streets,
(b) Digital City Light Boards (DCLBs) in subway stations,
(c) Digital City Light Posters (DCLPs) on public streets, and
(d) Digital City Light Posters (DCLPs) in subway stations.
1.2 If the client books a multimedia advertising package in
which digital media advertising is combined with other forms of
advertising, the Special Terms and Conditions for each respective
advertising media shall apply.
2 ADVERTISING MATERIALS / DELIVERY
2.1 The client shall bear the risk and expense for the production
and delivery of the advertising materials no later than 5 working
days before the agreed upon start of the advertising period.
2.2 The advertising materials must be delivered in the format,
quality, folding, etc. specified by WallDecaux. The client will be
notified of format requirements; the current technical specifications
can be viewed at www.walldecaux.de.
2.3 If the client fails to deliver the advertising materials, or fails
to deliver said materials on time and according to the preceding
requirements, Section 8.2 of the General Terms and Conditions
shall apply.
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2.4 If WallDecaux is nevertheless able to carry out the campaign,
the client shall bear the special expenses caused by late delivery or
necessary adaptation of the advertising materials. To cover special
expenses in this regard, WallDecaux will charge a lump-sum fee
equal to 5% of the gross order value. The gross order value in this
case is defined as the value of the order prior to any discounts. For
the necessary adaptation of the advertising materials, WallDecaux
will charge additional costs equal to 150 euros plus VAT per hour.
WallDecaux will communicate to the client for its approval the
amount of special expenses incurred.
2.5 WallDecaux can undertake minor postproduction services
to adapt unsuitable advertising materials, but only at the client’s
expense and if timely arrangements are made.
3 DISPLAY OF ADVERTISING MEDIA
3.1 The advertising materials will be displayed without sound.
3.2 The advertising displays used by WallDecaux are maintained
periodically and properly.
4 DEFAULT IN PERFORMANCE / GUARANTEES
4.1 The General Terms and Conditions, particularly Sections 11
and 12, apply in this regard. The client acknowledges that digital
displays are susceptible to minor deviations in chromatic appearance,
due, for example, to short-term changes in environmental factors
(e.g. changes in the weather). Such deviations do not constitute
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defects. Furthermore, minor display flaws that neither negatively
impact the recognizability of the advertising content nor comprise
more than 3% of the surface of the display affected in each case
may not be construed as a defect.
4.2 If there is a shortfall in the number of times the advertisement
is shown, but this shortfall does not exceed 3%, then the contract
will still be considered to have been fulfilled by WallDecaux.
4.3 WallDecaux is not be liable for third-parties contracted by the
client, particularly providers of text or image content, as well as for
their performances. If WallDecaux uses third-parties (e.g. partner
companies, subcontractors, and freelancers) to deliver text or image
content, the General Terms and Conditions shall apply.
5 LOCATION PREFERENCES / EXCLUSION OF COMPETITION
Section 4 of the General Terms and Conditions shall apply in this
regard. The client has no right to insist on the display of advertising
content in a specific order. Furthermore, the client has no right to
insist on the display or non-display of its advertising content next to
or in connection with specific editorial or informational content.
6 WITHDRAWAL BY THE CLIENT
Section 5 of the General Terms and Conditions apply in this regard.
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7 RETURN / DISPOSAL OF ADVERTISING MATERIALS
The advertising materials will be stored by WallDecaux up to 30
calendar days following the last day on which the advertising is
shown. After 30 calendar days WallDecaux shall be authorized to
destroy or delete the advertising materials.
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SPECIAL TERMS AND CONDITIONS FOR POSTER MEDIA
1 SCOPE
1.1 These Special Terms and Conditions are valid for WallDecaux’s
offers, contracts, and performances in the area of poster media,
including specifically:
(a) Full pillar advertising dedicated to a single client,
(b)General posting locations (i.e. pillars, notice boards, display
cases, and tram and bus shelters that are lit or unlit, located
above-ground or below-ground, either in and outside rail
stations) that are available to multiple clients, and
(c)Billboards and Metroboards on public streets, in or in front
of subway stations, and in other areas.
1.2 If the client books a multimedia advertising package in
which poster media advertising is combined with others forms of
advertising, the Special Terms and Conditions for each respective
advertising media shall apply.
2 DELIVERY OF THE ADVERTISING MEDIA / BACKUP POSTERS
2.1 The client shall bear the risk and expense for the production
and delivery of the poster material, including backup posters,
required for the realization of the advertising campaign pursuant
to Section 2.5 of these Special Terms and Conditions. The client
is required no later than 14 calendar days before the agreed
initial posting date to send the poster material to the designated
address for the network booked. The client will be informed of
the delivery addresses; the current address list can be viewed at
www.walldecaux.de.
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2.2 The advertising material must be delivered in the format,
quality, folding, etc. specified by WallDecaux. The client will
be notified of the delivery requirements; the current technical
specifications can be viewed at www.walldecaux.de. The specified
DIN formats must be adhered to.
2.3 The client is hereby notified that posters must be suitable for
wet gluing. Inks must be waterproof so that they do not run when
wet. The inks must also be elastic so that they do not crack during
folding. All sections of multi-section posters must be printed in the
same direction.
2.4 Billboard and Metroboard posters must be delivered marked
with the sheet number and mapped. Posters for full pillar
advertising and general posting locations that are larger than
DIN A0 must be delivered carriage paid in three sections for 6/1
poster formats and four sections for 8/1 poster formats. Colored
maculature paper must be delivered folded on euro palettes.
2.5 For an order volume of 1 to 30 posters, the client is obligated
to deliver 20% backup posters per image and city; for more than
30 posters, the client is obligated to deliver 10% backup posters
per image and city.
2.6 If the client fails to deliver the advertising material, or fails to
deliver said material on time and according to the preceding
requirements, Section 8.2 of the General Terms and Conditions
shall apply. If WallDecaux is nevertheless able to carry out the campaign, the client shall bear the special expenses caused by late
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delivery or necessary adaptation of the print data. In the event
of late delivery, this shall amount to:
(a) 80 euros per station billboard (Metroboard),
(b) 25 euros per billboard for other displays,
(c) 33 euros per full pillar advertising location, and
(d) 5 euros per general posting location.
In the event of necessary adaptation, the special expenses may
be higher. Approval from the client for these expenses shall be
obtained in advance.
3 DEFAULT IN PERFORMANCE / GUARANTEES
The General Terms and Conditions shall apply in this regard,
particularly the provisions of Sections 11 and 12. When orders
are placed for advertising at general posting locations, if there is
a shortfall in the number of advertisements that are to be posted,
but this shortfall does not exceed 3%, then the contract will still
be considered to have been fulfilled by WallDecaux.
4 WITHDRAWAL BY THE CLIENT
Section 5 of the General Terms and Conditions apply in this regard.
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5 RETURN OF POSTER MATERIAL / DISPOSAL
WallDecaux shall return unused poster material to the client only at
the client’s request and expense, provided that the client requests
this in writing within 7 calendar days after the end of the posting
period. Otherwise the poster material shall become property of
WallDecaux – without right to compensation arising for the client –
and WallDecaux may dispose of it.
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SPECIAL TERMS AND CONDITIONS FOR TRANSPORT MEDIA
(PUBLIC TRANSPORTATION AND RAIL STATION MEDIA)
AREA OF APPLICABILITY
1.1 These Special Terms and Conditions are valid for WallDecaux’s
offers, contracts, and performances in the area of transport media,
including specifically:
(a)public transportation media, which comprise:
(1) indoor advertising in public transport vehicles (buses, trams,
and subway cars) that is realized as indoor campaign media
(side windows, floor graphics) or indoor permanent media (side
windows, side strips, side walls, front walls, floor graphics),
(2) outdoor advertising on local public transit vehicles (buses,
trams, and subway cars) that is realized as outdoor campaign
media (Berlin Boards, Traffic Boards, Super Rears) or outdoor
permanent media (full wraps, partial wraps as band with/without
roof edge, roof edge, rear area), and
(b)rail station media, including Station Branding and Poster Gallery
as special forms of advertising.
1.2 If the client books a multimedia advertising package in
which transport media advertising is combined with others forms
of advertising, the Special Terms and Conditions for those other
advertising media shall apply.
2 LOCATION PREFERENCES
Section 4 of the General Terms and Conditions shall apply with
regard to location preferences. In particular, no guarantees are
provided that the client’s advertising will be used on specific public
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transport lines. However, with a view to local public transport
advertising, WallDecaux will make an effort to ensure that
advertising is initially placed on vehicles in a depot facility located
at the start of the line requested by the client.
3S
PECIAL CONDITIONS FOR INDOOR ADVERTISING
IN LOCAL PUBLIC TRANSPORT VEHICLES
3.1 The client shall provide WallDecaux with a draft version of the
advertising image and text content no later than 30 calendar days
before the agreed advertising start date so that approval can be
obtained from the transit vehicle operator. Neither WallDecaux nor
the transit vehicle operator shall have any responsibility for the
content of the advertisement as a result of the foregoing provision.
Section 9 of the General Terms and Conditions shall apply.
3.2 The parties shall reach an individual agreement concerning the
contractual term for the advertising. If the contract is not cancelled
three months before the end of the contractual term, it shall be
automatically extended by one year.
3.3 By placing an order, the client agrees to a fixed contractual term
without a right to withdrawal.
Section 5 of the General Terms and
Conditions are not applicable to this type of order.
3.4 The adhesive films required for the realization of the advertising
campaign shall be delivered at the client’s risk and expense no later
than 20 calendar days before the agreed initial posting date to the
respective address designated for the network booked. The client
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will be informed of the delivery addresses; the current address list
can be viewed
at www.walldecaux.de.
3.5 The adhesive films shall be delivered in the format, quality,
folding, etc. specified by WallDecaux. The client will be notified of
the delivery requirements. Compliance with the specified formats is
absolutely mandatory.
3.6 If the client fails to deliver the advertising materials, or fails to
deliver said materials on time and according to the requirements
stated above, Section 8.2 of the General Terms and Conditions
shall apply. WallDecaux shall be entitled to postpone the advertising
start date.
3.7 If it becomes necessary to repair or replace the advertising
during the agreed advertising period because of damage, destruction,
removal or other adverse effects beyond WallDecaux’s control,
WallDecaux shall carry out the replacement itself or through hired
third-parties. The foregoing shall also apply to cases in which the
transport vehicle is to be removed from service or replaced by
another vehicle. In the events described in the foregoing two lines
occur, the client shall be responsible for bearing the cost of and
providing the backup advertising required for repair or replacement.
3.8 If a transport vehicle is taken out of service only temporarily
(e.g. due to schedule changes, repairs, maintenance, or technical
inspection), the client shall not be entitled to compensation. If
a transport vehicle is taken out of service for more than seven
consecutive days or more than seven days in a calendar month,
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then WallDecaux shall be entitled, at its choosing, to extend to
advertising period or to credit the client for the lost days.
3.9 Should the advertising be banned during the contractual period
by responsible supervisory authorities or the transit system operator,
WallDecaux shall be authorized, without a claim for compensation
arising, to withdraw in writing from the contract.
4S
PECIAL CONDITIONS FOR OUTDOOR ADVERTISING ON
LOCAL PUBLIC TRANSPORT VEHICLES
4.1 The client shall provide WallDecaux with a draft version of
the advertising content no later than 40 calendar days before the
agreed advertising start date so that approval can be obtained from
the transit vehicle operator. Neither WallDecaux nor the transit
vehicle operator shall have any responsibility for the content of the
advertisement as a result of the foregoing provision. Section 9 of
the General Terms and Conditions shall apply.
4.2 The parties shall reach an individual agreement concerning the
contractual term for the advertising. If the contract is not cancelled
three months before the end of the contractual term, it shall be
automatically extended by one year.
4.3 By placing an order, the client agrees to a fixed contractual
term without a right to withdrawal. Section 5 of the General Terms
and Conditions are not applicable to this type of order.
4.4 The advertising materials will be produced and installed
by WallDecaux or hired third-parties (e.g. partner companies,
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subcontractors and freelancers) at the client’s expense according
to a design that is developed in coordination with the client. Printing
data created on the basis of WallDecaux’s technical specifications
must be received in the specified format no later than 30 calendar
days before the agreed advertising start date.
4.5 If it becomes necessary to repair or replace the advertising
during the first two years of the agreed term of the advertising
period because of damage, destruction, removal or other adverse
effects or because of termination of a business, WallDecaux shall
carry this out at its own expense. After this period, the client shall
bear sole financial responsibility for the repair, replacement, or
substitution of advertisements, particularly costs associated with
providing replacement advertisements.
4.6 If the client desires advertising to be replaced or substituted
during the advertising period for reasons not related to Section 4.5
of these Special Terms and Conditions, then WallDecaux shall
carry out this replacement or substitution only at client’s expense.
4.7 In any event, the client shall bear costs for the removal of
advertising.
4.8 Sections 3.8 and 3.9 of the Special Conditions for Outdoor
Advertising on Local Public Transport Vehicles shall apply in
corresponding fashion.
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5S
PECIAL CONDITIONS FOR STATION BRANDING
AND POSTER GALLERY
5.1 Order confirmation for Station Branding or a Poster Gallery is
subject to approval by the rail station operator. WallDecaux shall
obtain this approval. To this end, the client shall provide a draft
version of the advertising content no later than 40 calendar
days before the first intended advertising start date. The client
acknowledges that advertising images with large red or green areas
are prohibited on station platforms. Even if the station operator
makes its approval contingent on changes to the advertising image
or text, the client’s commitment to the order remains binding unless
the client cannot reasonably be expected to make the necessary
changes. If the advertising start date is postponed or other delays
occur because of the approval and coordination process, the client
cannot invoke any rights because of this. If weather conditions
result in a postponement of the initial date, Section 10.2 of the
General Terms and Conditions shall apply.
5.2 By placing an order, the client agrees to a fixed contractual
term without a right to withdrawal. Section 5 of the General Terms
and Conditions are not applicable to orders of this type.
5.3 Furthermore, when booking Station Branding or a Poster
Gallery, the client books a multimedia advertising package.
Notwithstanding the provisions of Section 5, the Special Terms
and Conditions for each advertising format shall apply to each
component of the package.
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SPECIAL TERMS AND CONDITIONS FOR TRANSPORT MEDIA
(PUBLIC TRANSPORTATION AND RAIL STATION MEDIA)
6 DISPOSAL
At the end of each advertising campaign, the advertising materials
and draft versions shall become the property of WallDecaux –
without any right to compensation arising for the client – and they
may be disposed of.
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LET YOURSELF BE INSPIRED
www.walldecaux-innovate.de
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GTC
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SALES OFFICES
BERLIN SALES OFFICE
Friedrichstraße 118 10117 Berlin
Phone +49 30 33899-0
D
ÜSSELDORF SALES OFFICE
Zollhof 13 40221 Düsseldorf
Phone +49 211 99977-13
FRANKFURT AM MAIN SALES OFFICE
Börsenplatz 1 60313 Frankfurt am Main
Phone +49 69 2193658-0
HAMBURG SALES OFFICE
Neuer Wall 41 20354 Hamburg
Phone +49 40 736033-0
M
ÜNCHEN SALES OFFICE
Ludwigstraße 8 80539 München
Phone +49 89 206021-660
[email protected]
www.walldecaux.de
GTC