Providence College
Celebrating 100 Years
1917 - 2017
AGENDA
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2.
3.
4.
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Mission
Vision
Goals
Stakeholders
5. Celebration
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6.
7.
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9.
Infrastructure
Current Students
Alumni
Sports Fans
Religious Community
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Website
Events
Documentary
Sculpture
Fundraising
Marketing
Timeline
Budget
MISSION
To provide an immersive
experience for a variety of
Providence College
stakeholders in order to
celebrate the college’s
rich history.
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VISION
We will create a year-long plan that will encompass a
number of events focused toward specific Providence
College stakeholder groups. Each event will be a
celebration of the college’s history and will tie in to it.
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GOALS
1. Respectfully celebrate
the rich history of
Providence College
2. Raise awareness of the
Providence College
brand
3. Raise $10m for the
school’s endowment
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STAKEHOLDERS
Donors
Alumni
Religion
Fans
Students
Parents
Faculty
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Staff
INFRASTRUCTURE
Board of Directors
President
Brian Shanley, O.P.
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Executive Office
Academic Affairs
Finance & Business
Kenneth Sicard, O.P.
Dr. Hugh Lena
John Sweeney
Mission & Ministry
Student Affairs
Legal Services
Human Resources
Athletics
Public Affairs
Marketing & Communication
Enrollment
Academic Services
Academic Media Services
International Studies
Library
School of Business
School of Arts & Sciences
School of Professional Studies
School of Continuing Education
Business Services
Financial Services
Information Technology
Capital Projects & Facilities
Institutional
Advancement
Institutional
Diversity
Gregory Waldron
Rafael Zapata
Development
Development Projects
Alumni Relations
Engagement
Annual Giving
Major Gifts
CURRENT STUDENTS
• Population: 4,680
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4,392 Undergrad
57% Female, 43% Male
2,748 from New England
106 International (3%)
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Marketing
Finance
Biology
Accountancy
Management
• Most Common Majors:
• 20 Intramural Sports
• Board of Programmers
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ALUMNI
• “Forever a Friar”
• Approximately 1,000 new
alumni each year
• 25 Alumni Clubs
• International Alumni
Association
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SPORTS FANS
• Division 1: Big East / Hockey East
• Men’s Basketball
• $20m/year
• 7-10,000 fans/game
• Demographics
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Male (68.6%)
45-54 (19.8%)
Caucasian (79.5%)
$50-$75k (19.5%)
RELIGIOUS COMMUNITY
• Roman Catholic
• Dominican
• 2 Chapels
• 2 Oratories
• 1 Church
• Large student
involvement
• Public
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CELEBRATION
• Committee
• Website
• 100 Year Documentary
• Alumni Gatherings
• Legacy Basketball Game
• Donors Gala
• Lessons & Carols
• Living Sculpture
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WEBSITE
• Subdomain
• “Landing page”
• Timeline
• Post events
• Accept donations
• Engage community
• Alumni stories
• Event follow-ups
• Display documentary
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DOCUMENTARY
• Created through
Marketing
• Shows history of school
• Archives/historian
• Famous alumni
• Past and current staff
and faculty
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ALUMNI GATHERINGS
• Five Locations
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Providence
Los Angeles
Seattle
Chicago
Miami
• Regional Presidents
• Alumni Affairs
• Hotel/Restaurant Networking
event
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BASKETBALL GAME
• April, Dunkin Donuts Center
• Past basketball players
throughout years
• May use some current ones
• Sell tickets, merchandise
• Primarily fundraising
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LESSONS & CAROLS
• December, St. Dominic’s
Chapel
• Invite choral and orchestral
alumni to perform
• Food
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LIVING SCULPTURE
• In Library
• College milestones
• Pictures
• Students, alumni, archives
• Donations
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FUNDRAISING
• Development
• Typical giving models
• On website
• Raffles at alumni gatherings
• Tickets to basketball game
• Donations at L&C
• Donation for Living
Sculpture
• Major Donors Gala
• With Awards
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MARKETING
• Mail: Packet
• E-mail
• At basketball games
• Current students
• On-Campus ads
• Calling Campaign
• Social Media
• Facebook, Twitter, Instagram
• #PC100Years
• Personal Outreach
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TIMELINE
6/16:
• Celeb Committee First Mtg
• Website Development
• Documentary Dev Begins
• Launch Social Media Accts
• Marketing sends packets
• Marketing: E-mails
7/16:
• Design of Sculpture
• Book Dunkin Donuts Center
• Alumni: Plan Gatherings
8/16:
• Marketing: Calling campaign
• Construction Sculpture
begins
• Alumni: Work with Regional
Presidents
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9/16
• School Begins
• Convocation
• On-Campus Ads
• Lessons and Carols Planning
10/16
• Marketing: Basketball Games
• Begin finding players for
Basketball Game
11/16
• Release of Documentary
• Book Gala
12/16
• Lessons and Carols
• Finish Sculpture Over Break
1/16
• Spring Semester Begins
• Unveiling of Sculpture
2/16
• Alumni Gatherings Occur
3/16
• Market Gala to Large Donors
4/16
• Basketball Game
5/16
• Donors Gala
• Commencement
BUDGET
COST
$350,000
Donors Gala
Basketball Game
Documentary
Lessons & Carols
Sculpture
Alumni Gatherings
Website/Social Media
Marketing
Merchandise
Contingency
Contingency
Merchandise
$125k
$75k
$25k
$5k
$25k
$40k
$5k
$20k
$10k
$20k
Alumni Gatherings
Donors Gala
Marketing
Sculpture
Lessons & Carols
Website/Social Media
Documentary
Basketball Game
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