Ann Wyganowski, Ginette Soulieres
November 1, 2011
Public Private Sector Engagement
 Challenges to be addressed:
 Who are we reaching out to?
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Must target participants for success
Direct participation in both languages (manage expectations)
Agreement / MOU (allow to contribute or share content)
 What do we want from them?
 What will they get from us?
 How will we engage them?

Must explain what we want them to do or how to engage with
us
Cross functionality within
Community – Target
Audience??
Incident
Health
Communications
Psychosocial
Professionals
Community
Services
Community
What is our definition of public /
private (team discussion)??

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

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Federal
Provincial
Municipal
Corporate entity
Others not so clear:
 NGOs
 Not for profit
 Academic institutions, certification groups (i.e. DRIC)
 Francophone participants
 Governance evaluation of outreach (see charter)
Develop an Anti-Silo Process?
Guidance: Tells how
to perform the
process correctly.
Process: Products
and services can
only be produced
by a process (or
project).
Guidance
Value: If customers
don’t like what we
give them, they’ll go
elsewhere. These are
goals we have to
meet.
Delivers
Inputs
Inputs: Are
transformed by the
process into
valuable outputs.
Process
(or Project)
Resources
Resources: People,
applications, etc. that
perform the process.
Outputs
Customers: The
reason you’re doing
what you’re doing.
Expects
Value
Proposition
Outputs: Covers both
products and services
Customer
This whole
equation is
“The Process”
Value Proposition Discussion
 Obtain access to best practices and training materials
to take back to your organization
 Make a valuable contribution to an emerging area that
needs standardization and best practices ; be
recognized in your industry sector
 Ensure as a volunteer content is valuable and shared
 Adapting to trends and challenges
 Recognition and value as a recognized supporting
organization (sponsor type benefits – free at first)
Value Proposition (cont’d)
 Who is evaluating my contribution and what is the
process?
 What if the SME’s don’t like it?
 How does it help me align with current standards in
the industry?
 How do we comply with government strategic
initiatives?
Value Proposition
 Appropriate messages?
 Requires team discussion at end of presentation
Need up front marketing materials
 Materials outline agreed upon “value proposition”
 “Who we are” statement
 Goal, Mission, Vision, (What am I joining?)
 Logo
 Unique and friendly project identity with forward looking to
certification etc, - what is to come? Future outcomes?
 Operations Plan
 Governance process and committees (participants
agree)
Marketing Package
 Website front page critical to buy in
 E-brochures, flyers, introductory letter, PowerPoint,
standard emails, business cards, stock images, other
collateral?
 Consistent across Core Team
 Who is responsible to ensure development?
Next steps
 Prioritize
 Action items, deliverables
 Agree on areas of responsibility
 Agree on timelines
 Who is managing this part of the project?
Reference Slides
Roles & Security (Pyramid)
Role
Functionality
Core Team
Administrator rights within their managed group space –
beyond?? All Core team or limited members?
Collaborators /
contributors
Need to lead group discussion or subject threads, vote on
content
Group
participants
Participate but not control
Visitors
Read, leave comments, easy to control inputs from visitors
E-Exercise
Players
Guests possible?
Possible surge capacity to site
What kind of structures and filters can be used to ease content
management by team members at top of pyramid?
Contributor Process
Receive
Invitation
Join
Community
Contribute
Content
Evaluate ALL
kinds of
Content
Invite Others
to Community
Start &
Manage
Discussion
Threads
Relate
discussions to
content under
evaluation
Vote on
Content
Edit & finalize
Content
Type of Contributors (Groups?)
 Invited by Group Leader, Core Team, other SMEs
 Unsolicited content – can we accumulate, review and
release publicly?
 May lead a subsection on content development for
incident or symptomatic specific incidents
 For example
 Incident is SARS – like - high fever, cough, degradation of
breathing
 Search using indexing on similar symptoms
 Sub- team participating in content development has hands
on experience in managing extreme infectious disease
outbreaks
Virtual Organization Membership
/Participant Process
Arrive at site
and decide to
join
Complete
registration
info
Group Manager
greets &
validates roles,
assignments
E-Exercise
validates
contributions
and learnings
on site
Member
explores, finds
other related
streams
Stream to
initial group
of interest
Member
explores,
establishes
self as SME
lead sub
group,
invites others
Self?
Determine
role in
group
Core Team
manages
content and
members,
what is
published
E-learning / site visitor Audiences
 Across all Streams of Expertise
 Pre-school (3-5)
 School (6-12)
 High school (13-18)
 Adult voluteer
 College University
 Professionals
 Integration Teams