Presentation to the ACBL
Board of Governors
2016 Reno NABC
Clubs and Member Support
• Staff spends over 10 hours per day on the phone
with members.
• This one department receives 232 emails per day.
Staff spends 19 hours per day answering emails
(conservatively estimated at 5 minutes per email to read, find information and reply)
• Annually mails: 11,600 new member packets, 4,800
reinstatement packets, 25,800 rank changes (below
Life Master), 7,700 LM rank changes, 4,000 Ace of
Clubs certificates, processes 12,000 address
changes, 9,500 email changes, 3,300 unit changes
• Processes over 3,000 club sanctions per year.
• Who’s calling and emailing?
• 168,000+ current members including 2,500 bridge
club managers plus prospective members, etc.
American Contract Bridge League | Your Best Partner in Bridge
Club Director & Tournament Services
• Supported by both headquarters and TDs in the field.
• More than 41,000 tournament/director-related
emails received at HQ per year.
• More than 487,000 tournament/director-related
emails received by TDs per year.
• Staff spends over 88,000 hours per year answering
club/tournament emails (conservatively estimated at 10 minutes per email
to read, research the issue and reply)
• Who’s calling and emailing? 8,708 bridge club
directors, unit/district tournament coordinators,
recorders, disciplinary chairs, STaC coordinators, etc.
• …issues arising from one of over 17.5 million
deals played at tournaments last year. In 2015,
more than 1.46 million tournament entries were
sold.
American Contract Bridge League | Your Best Partner in Bridge
Marketing & Education Department
• Sends nearly 5 million emails per year to support
tournaments.
• Achieves a 32.4% open rate, meaning over
1,620,000 of these emails are read.
• School Bridge Program annually sends 4,100
textbooks, and an additional 1,000 shipments of
bridge-related supplies.
• Supports 6,468 accredited teachers including
Easybridge! presenters, Better Bridge teachers,
school bridge teachers and LBIAD? teachers.
• Runs 12 Teacher Accreditation Programs and
accredits an average of 525 new teachers annually.
American Contract Bridge League | Your Best Partner in Bridge
Marketing & Education Department
(cont.)
• Supports Cooperative Advertising Program (CAP) to
promote beginning bridge lessons and games
reimbursing $160,000 per year to 190 advertisers.
• Maintains social media presence. We have nearly
8,000 Facebook and Twitter followers. We post
over 550 social media messages annually.
• More than 1,000 visits to the ACBL Resource
Center. Ships approximately 250 pieces of
collateral material per week or 13,000 annually to
support clubs and teachers.
• Continues to grow partnership with the Alzheimer’s
Association in support of The Longest Day. More
than 200 teams – growing at 15% per year.
• Thanks to our clubs, we have contributed more than
$1.8 millions for Alzheimer’s.
American Contract Bridge League | Your Best Partner in Bridge
Publications
• Publishes 12 magazines – 84 pages each.
• Over 152,000 magazines sent monthly to over a
dozen countries.
• Publishes 12 newspaper-style Daily Bulletins per
NABC, which are turned around nightly.
• Produces Bridge Life magazine, distributed
monthly to non-ACBL members.
• Creates all collateral materials for NABCs including
three restaurant guides, I/N materials, schedules,
etc.
American Contract Bridge League | Your Best Partner in Bridge
Accounting
• Reconciles more than 75,000 credit card
transactions per year.
• Reconciles more than 60,000 membership
payments made by check per year.
• Processes 2,511 club reports totaling $675,000
annually.
• Processes nearly 1,100 tournaments annually
totaling $4.36 million.
• Reconciles 100 balance sheet accounts (monthly).
• Processes more than 325 1099s and more than 200
W-2s (annually).
American Contract Bridge League | Your Best Partner in Bridge
2016 Publicity
ROLLING STONE MAGAZINE
American Contract Bridge League | Your Best Partner in Bridge
Public Relations – 2015 Totals
NABC New Orleans
NABC Chicago
NABC Denver
The Longest Day
Feature stories
TOTALS
PR Agency Cost
Cost Per 1,000 Impressions
Clips
Impressions
Outlets
21
39
35
143
16
254
1,307,729
1,263,933
5,666,589
4,627,724
29,298,806
44,484,079
47
41
35
374
54
551
$
$
120,000
2.70
American Contract Bridge League | Your Best Partner in Bridge
Public Relations
American Contract Bridge League | Your Best Partner in Bridge
Board of Governors Request
American Contract Bridge League | Your Best Partner in Bridge
Budget
• Over the past five years, the ACBL operating budget
has been net positive. We have experienced
operating losses of over $300,000 in each of the past
two years.
• We presented an operating budget with a positive
bottom line for 2016, which was approved by the
Board.
• The bottom line was improved further as the Board of
Directors has agreed to cut costs at the current
meeting.
• There are two key priorities that created an increase
to the budget in 2016: TD Training and IT
Infrastructure.
• A combination of cost cutting and fee increases
allowed a balanced budget to be achieved despite
this increased spend.
American Contract Bridge League | Your Best Partner in Bridge
Thank You
FOR BEING AN ACTIVE VOLUNTEER
AND FOR SERVING ON THE
ACBL BOARD OF GOVERNORS
American Contract Bridge League | Your Best Partner in Bridge