Time, Work and the
Bottom Line
Astrid Ruiz Thierry
Spanish Federation of Women
CEOs and entrepreneurs
EUROPEAN CONFERENCE APID
Turin. Italy
14 July, 2006
RECONCILIATION
CSR
NETWORKING
Gary Hamel
Most people in any sector are
uniformly blind: they focus on
the same things and ignore the
same things.
Today’s business environment
Globalization
Technology
Competitiveness
Stress
and
uncertainty
Reengineering
Restructuring
Mergers & Acquisitions
Perplexity = Paralysis
The real issue
The point of departure
CSR
The capacity to guarantee the success of a company
by integrating social and environmental considerations.
CSR head-to-head
NON-BELIEVER
•Incompatibility
•Control mechanisms
•Value for shareholders
BELIEVER
•Compatible
•Complex negotiation
•Balance of interests
CSR in Spain
 CSR Committee in the Ministry of Labour
and Social Affairs
 14% of big companies consider CSR an
issue of strategic importance
 43% publish annual CSR reports
CSR in Spain: best practices
BIG COMPANIES
SME
 Caja Madrid
 Euroquímica
 La Caixa
 Paver
 Telefónica
 TQ Tecnol
 VIPS
 Bankinter
 MRW
Survey by
Fundación Empresa y Sociedad
CSR in Spain
 Common characteristics in best practice
companies:



Balance leadership and discretion
Balance social and economic aspects of
business
Balance individual and team performance
Reconciliation
 One of the major topics on the European
Social Agenda



Increasing participation of women
Changing family forms
Demographic pressures
Reconciliation
 Why should companies take a part?






Builds flexible economy
Improves quality of life
Uses full labour potential
Boosts productivity
Enhances employee satisfaction
Enhances employer reputation
Reconciliation in Spain
 Spain is one of the countries with lowest
score in both childcare facilities and
flexible working-time arrangements.
 Some experts point to an attitude
problem in employees.
 The underlying issue: EQUALITY
Reconciliation: a hot issue
 In a survey of 2.000 Spanish companies







19% offer employees care leaves
14.5% offer flextime arrangements
15% offer reduced working-time options
7% offer telework possibilities
24% offer videoconferencing possibilities
4% offer the possibility of working from
home
21.3% offer training courses on time
management
Reconciliation in Spain
Reconciliation in Spain
 City Hall of Madrid in 2003 Madrid Award
for the Most Felxible Company

Year 1
 Big
company: Caja Madrid
 SME: Decepal

Year 2
 Big
company: Banesto bank
 SME: Putzmeister
Reconciliation in Spain:
A new business niche
 Alares Group
 Más Vida Red
• 90%
of women interrupt their careers
• More than 80% of all elderly care is carried
out by women
Spanish equality legislation
 Law for Equality between Women and
Men


The use and distribution of shared and
personal time.
3 Key concepts
 Reconciliation
as a right
 Shared responsibility
 Equality Plans
Best practices in Spain
 There are no clear examples of
companies that have CSR and
reconciliation policies based on the
principle of equality.
NETWORKING
 A tool for sharing knowledge
 A communication path for sharing best
practices
FEDEPE
 Luncheon debates
 Seminars and courses
 International business meetings and
conferences
 Coaching programs
 Yearly awards
 Bi-monthly magazine
FEDEPE
 Women have the



Opportunity
Challenge
Duty
To reinvent models for professional success.
The enlargement of the EU has played a key
role.
ASCENSIUM
 We help SMEs



Innovate
Create added value
Increase their productivity
By improving their
 Internal processes
 Expanding their market reach
 Strengthening their brand image
ASCENSIUM
 The enlargement of the EU is one of the
pillars for creating this company
 It has facilitated a common market for
interaction
 And a diversity of situations for doing
business
ASCENSIUM - SMEs
 SMEs contribute approximately 90% of
all business.
 SMEs are a silent party to CSR and
reconciliation practices.
 SMEs are one of the best role models
and a source of inspiration.
ASCENSIUM - SMEs
 SMEs build their business on TRUST
 SMEs are by nature




Flexible
More personal
More quick to change
Better at integrating euqality
 Best practice: Griker Orgemer:
“ninealogue”
ASCENSIUM