case study
pokenE VENT TM
Using game mechanics to
facilitate networking.
Key Highlights
PwC used Poken to:
•
Facilitate the
integration of a
recent acquisition.
•
Apply game
dynamics to motivate
networking between
different levels of
leadership.
•
Add excitement to
the event with an
electronic screen
displaying the top
networkers.
•
Get specific ROI
information about
events’ success.
Quick Stats
• Location: Orlando,
USA
• Number of attendees: 1500+
• Pokens involved:
1500+
Poken has won a
number of awards
PwC is a network of firms in 158 countries with close to 169,000 people,
who are committed to delivering quality in assurance, tax and
advisory services to organizations and individuals.
Throughout the year, employees have the opportunity to meet
colleagues from other offices during training sessions and internal
conferences. These are opportunities to strengthen relationships,
exchange experiences and make new connections.
PwC considers networking a key asset for business success, as it plays
an important part in the career development of each professional.
For that reason, the organization has been consistently using Poken in
all internal events as a tool to foster engagement and synergy among
employees, and as a platform to help them manage their new
connections.
the challenge
The Advisory Leadership Conference is an event that brings together
all levels of advisory employees to strategize, learn, collaborate and
network.
PwC was looking for a way to
create connections between
professionals from different regions
and various levels of leadership,
from junior advisors to directors,
and motivate the participants of
the event to connect and engage
with the maximum number of people.
Furthermore, PwC decided to use the Advisory Leadership
Conference to facilitate the integration of a recent acquisition.
for technical
innovation and
excellence.
The event organizers wanted a tangible way to measure the success
of the event, using the number of connections established between
participants as an indication of success.
the solution
About Poken
Poken is revolutionizing
the event industry with
its innovative and simple
solutions to eliminate
paper waste, boost
networking and generate
PwC integrated Poken into the registration system of the event and
distributed a customized pokenSPARK to each one of the 1,500+
attendees, who could create their social profile identities using
the unique information fields added specifically to the company’s
pokenHUB.
To motivate people to establish as many new connections as possible,
the organizers of the event used our game platform to create a
competition to reward the top 5 networkers with an iPad.
high quality leads.
Through our online
platform and NFC+
products, event
organizers and marketers
can enable people to
collect digital information
in the real world from
smart tags, and digitally
exchange all their
contact details with a
touch.
Additionally, PwC worked with Poken in the development of a Leader
Board System, an electronic screen that displayed in real-time the
top networkers at the event. This added even more excitement to the
challenge.
Contact Us
If you would like to
include Poken at your
next event, please
contact us at:
[email protected]
the results
• Poken’s game platform motivated 23,000 unique contacts
exchanges in only 3 hours.
• Post-event analytic reports showed participants kept using the
platform to follow-up on the connections.
• For the first time, event organizers could gather ROI statistics to
measure the success of the event with objective data.
• Up to today, almost 9,000 PwC employees have a poken, and
this number continues to grow event after event, helping the
company achieve what it considers a key to success: effective
networking.
w w w. p o k e n . c o m