Center for Companies That
Care
Organizational Structure
© Center for Companies That Care, 2004
Basics
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Mission: A national, not-for-profit dedicated to enhancing the wellbeing of employees and communities
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Center for Companies That Care is a national, not-for-profit organization dedicated to
enhancing the well-being of employees and communities by educating and inspiring
employers to practice employer engagement and integrate the 10 Characteristics of
Companies That Care into their daily business practices.
“Business model”: we work through employers to positively impact the
lives of employees and community members
Facilitate opportunities for companies to collaborate on behalf of
themselves and the community
– if we all do a little, we can truly accomplish a lot
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National organization that delivers locally
What we do: Education, Recognition, Action, Collaboration (CARE)
Employer engagement: when the values and practices of the employer
support the needs of society as well as the profitability of the business
© Center for Companies That Care, 2004
Branding
© Center for Companies That Care, 2004
Board Committees
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Exchange
Honor Roll
CTC Days
Development
Marketing/Visibility/Volunteers
Finance
Strategy, Governance, Nominating
© Center for Companies That Care, 2004
Goal
Strategy
to reach
Goal
Programs
to implement
strategy
People Thrive
At Work, in Communities
Employers implement
10 Characteristics of Companies That Care
Recognize
companies
already doing
10
Characteristics
(Honor Roll)
Educate
companies
how to
implement and
live the 10
Characteristics
(Exchange)
Facilitate
corporate/
community
partnerships
(Exchange)
Facilitate
national
annual
community
initiative
(CAREDAYS)
Create public
awareness of
10
Characteristics
(Day)
Outcomes: more satisfying, meaningful lives for individuals, strong communities resulting in social
sustainability, and better business results resulting in economic sustainability
© Center for Companies That Care, 2004
Exchange
Education: How to
be a CTC
Facilitating
Community
Collaborations
(10 Characteristics)
• Stepping Stones Seminar
Series
• Newsletter
• Best Practices Road Show
(6/year)
• Virtual Book Club
• First Monday teleconferences
• Leadership Roundtables
• Best Practice publications
• White papers/research
papers
• Resources/bibliographies
• Bi-annual Community
Symposium
• Community of Caring
• Mentoring
• Community Initiatives in Areas of
Focus
• Health Care initiative
• Education initiative
Areas of Focus
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Next generation
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Next generation of leaders
Current generation
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Education
Health care
Job skills
Parenting/social skills
Abuse and prevention
Health care
Housing
Respect and dignity
Unemployment
Wise generation
Education: Supporting
Bi-annual Theme
• Webinars with experts
• Tool kits
• Research/white papers
• Resources/bibliographies
• Programmatic initiatives supporting
CTC Days
Executive Network
• part of Exchange
Marketing
• Education events
• Community initiatives
• Newsletter
•Media relations re: Exchange programs
© Center for Companies That Care, 2004
Recruiting
Applicants
• Generating and following
up on “hot list”
• Developing recruiting
materials
• Leading webinars
• Contacting potential
applicants throughout the
year
Honor Roll
Network
• Meeting with Honor Roll
Network planning
committee to select topics
• Finding a facilitator
•Communicating dates,
call-in number and topics
with Honor Roll
• “Staffing” call
Honor Roll
Evaluating
Applications
• Tracking applications as
they come in
• Conducting due diligence
on applicants
• Selecting survey questions
from applicants’ surveys
• Administering CTC survey
• Analyzing survey results
• Building Independent
Review Panel and training
them
• Assigning applications to
reviewers
• Collecting reviews and
resolving disagreements
• Drafting feedback for
applicants
Marketing
List
Recognition
Event
• Developing marketing
• Selecting time, date and
strategy to announce
Honor Roll
• Placing announcement
ad
• Developing Honor Roll
graphics
• Distributing Honor Roll
graphics to companies
• Drafting press release
• Following up with
media to write articles
• Giving interviews
about individual
companies
city for Recognition Event
• Planning education for
Recognition Event
• Planning team building
for Recognition Event
• Planning recognition for
Recognition Event (drafting
description of what each
company does best)
• Coordinating logistics for
Recognition Event
© Center for Companies That Care, 2004
Day
Strategy
• Brainstorming
and selecting a CTC
Days initiative
• Establishing
participation and
other goals
• Developing
strategy to reach
goals
• Identifying
potential partners
and sponsors
• Developing
fundraising strategy
tied to CTC Days
Implementation
• Developing materials
for companies to
implement CTC Days
initiative
• Conceiving and
ordering Giving Store
items that help
participants celebrate
CTC Days
• Implementing
marketing strategy
• Developing new copy
for website
Sponsorships
• Drafting and
delivering sponsorship
proposals
Marketing
• Developing
marketing strategy to
announce CTC Days
• Developing email and
other marketing
materials to encourage
companies to
participate
• Drafting press
releases
•Contacting media preand post CTC Days
Evaluation
• Specifying metrics
that will be measured
• Collecting data
following initiative
• Communicating
measures of success
to media and
participants
© Center for Companies That Care, 2004
Development Overview July 06
Board
Campaign
Individual
Campaign
Honor Roll
Campaign
Open
Campaigns
November
November
November
Fall
$250 minimum per board member, to be increased each year
To: Friends and family
From: Board and other CTC friends
To Honor Roll: We Care campaign ($3000), Sponsorship Menu options
Employee giving campaigns and matching gifts at Honor Roll cos
Corporate
Sponsorships
On-going
Foundations
On-going
Corporate
Foundations
On-going
Hitachi, HSBC, Cardinal Health, Hewitt, etc.
Giving Store
On-going
Promotional items for Honor Roll, Day; tools and resources
CTC Days, Road Shows, website, table sponsors, sustaining sponsors
Lavin Family Foundation, Stone Foundation, Ruth’s foundation,
capacity building grants, grant to have companies adopt high school kids, grant to understand
what the needs are in a community, grant to organize retirees to help kids with homework,
grants to support CTC Days, grant to create Leadership Roundtables for nonprofits
© Center for Companies That Care, 2004
Development Budget Breakdown July 06
20%
45%
Includes:
•We Care Sponsorships
•Other corporate
sponsorships from
Sponsorship menu
•Honor Roll contributions
32%
Includes:
•Foundations
•Corporate Foundations
•Family Foundations
Includes:
•Honor Roll processing
fee
•Honor Roll marketing
fee
•Road Show registration
•Community Symposium
registration
•Starter Kits
• Giving Store
3%
Earned Income
Fundraising
Foundations
Corporate Contributions
Includes:
•Board contributions
•Individual fundraising
•Donations through Giving Store
•Open campaigns
© Center for Companies That Care, 2004
Marketing/Visibility
Strategy
• Develop and
implement
marketing strategy
to increase visibility
of Center for
Companies That
Care and three
pillars
Website
• Developing and
implementing website
strategy
•Developing new copy
for and updating
website
Conferences
Speaker’s
Bureau
• Developing a
speaker’s bureau to
address “why care”
and how to be a CTC
•Identifying speaking
opportunities for MK,
board members and
Honor Roll companies
•Submitting speaking
proposals
Pillar
Support
• Providing marketing
support for each of the
three pillars – Honor
Roll (recruiting and
announcement),
Exchange (all
programs) and CTC
Days (recruiting
participants,
communicating
results)
Public
Relations
• Developing and
maintaining
relationships with the
media to cover CTC
initiatives
• Drafting materials
for the media
• Cultivating a media
sponsor for CTC
• Identifying conferences at
which to exhibit
• Developing exhibit materials
• Following up on leads
generated by exhibiting
© Center for Companies That Care, 2004
Finance
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Establish a short-term and long-term budget
Establish proper methods for nonprofit accounting
Understand tax filing requirements and follow through
Provide a monthly accounting to the Board
Oversee bookkeeping
© Center for Companies That Care, 2004
Strategy
• Provide the vision for CTC
© Center for Companies That Care, 2004