Essential AP Microeconomics Formulas AVERAGE PRODUCT (AP) TOTAL PRODUCT (TP OR Q)/LABOR (L) MARGINAL PRODUCT (MP) ΔTP/ΔL PROFIT TOTAL REVENUE (TR) – TOTAL COST (TC) TOTAL COST TOTAL FIXED COSTS (TFC) + TOTAL VARIABLE COSTS (TVC) AVERAGE COST (AC) TOTAL COSTS (TC) / QUANTITY (Q) AVERAGE FIXED COSTS (AFC) TOTAL FIXED COSTS (TFC) / QUANTITY (Q) AVERAGE VARIABLE COSTS (AVC) TOTAL VARIABLE COST (TVC) / QUANTITY (Q) AVERAGE REVENUE (AR) TOTAL REVENUE (TR) / QUANTITY (Q) IN PERFECT COMPETITION… DEMAND (D) = AVERAGE REVENUE (AR) = PRICE (P) MARGINAL REVENUE (MR) ΔTR / ΔQ (OR ΔTP) MARGINAL COST (MC) ΔTC / ΔQ PROFIT MAXIMIZATION POINT WHERE MR = MC “BREAKEVEN” POINT WHERE P = ATC SHUTDOWN POINT WHERE P = AVC
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