Expanding Territory
KBS’ Response to New Media Environment
TV’s Share Declines Continuously
Internet Will Fill the Gap
Media Contact & Daily Routines
By KOBACO (2008)
Internet
Internet
Internet
Internet
Internet
Internet
Internet
Internet
Internet
Who’s the Lord?
 Will Linear Channel lose its ownership of TV to
other entertainment devices such as game
console?
Approach to Digital Media
Anywhere
Zzim Service
Scene Associated Advertisement
Sliced, Clipped Video
Tag Information
Share and Distribute
Conting
Online Content
Distribution Service
Comprehensive
Offering
All PSBs participating
DRM Free
High-quality
Service
Multi-Format Drama
Run-time
Format
Media
UserInteractive
Bite-size Drama
+ Full Episode
IPTV/Digital Cable
Around 10
minutes
- Episode zipped
into 10 m.
- Narration Insert
Mobile/DMB
Around 120
Minutes
-All episodes
zipped into
a movie size
Terrestrial TV
/Analogue Cable
iPhone Application
Broadband Connected TV
Inter-Connected Services
Conting:
Distribution
Zzim:
User Control
All-Round
Approach
Mobile Apps:
Device
Broadband TV:
Seamless
User
Experience
Multi-Format
Drama:
Needs
Conclusion
Differentiate with Contents
• Programs only Public Broadcasters can produce
• Programs that can be enjoyed by all demographics
Target All 3 Screens
• TV’s share is declining sharply
• Mobile & Internet services are growing fast
• Viewers expect to view contents in all screens,
seamlessly
Provide Maximum Access
• Cable, Satellite, IPTV
• Mobile devices
• Internet Services