FOOTBALL FOR
FRIENDSHIP
2015
PROI AGENCIES GLOBAL INTERACTION
The project is being operated worldwide
by AGT Communications Agency
ABOUT THE PROJECT
Author: Gazprom Company
Project goal: Development of child football, popularization of youth sport and a healthy
lifestyle, upbringing of tolerance and friendship among children worldwide
Concept: International Children’s Social Project for participants from different countries
around the world
Global ambassador of the project is a legendary football star - Franz Beckenbauer
Global operator: AGT Communications Group, PROI Russia
Key events: International Children’s FOOTBALL FOR FRIENDSHIP Forum 2015,
International Street Soccer Tournament, Final Game of UEFA Champions League, 6th of
June, 2015 (Berlin, Germany)
ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015
FOR INTERNAL USE ONLY
© AGT Communications Agency, 2015
KEY FIGURES 2015
24
24
countries
project participants
including accompanying adults and project
team staff
football teams:
Each team consists of 11 young football
players from each country (boys and / or
girls)
24
670
young journalists:
Each team is accompanied by a young
journalist of the same age as players
200
professional journalists from
24 countries to be present at the
International press conference in Berlin
100
media partners are expected
to be involved in the project in 24 countries
ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015
FOR INTERNAL USE ONLY
© AGT Communications Agency, 2015
PROJECT GEOGRAPHY
PROI partners: 20 countries
Non-PROI partners:
4 countries
Austria
Comm:unications
Japan
PRAP Japan Group
Slovak Republic
SEESAME
Communication experts
France
Agence Transversal
Belarus
AGT Communications
Group
Germany
fischerAppelt
Spain
Atrevia
Italy
Belpoint
Belgium
Interel
Hungary
Premier Public Relations
Switzerland
int/ext Communications
Serbia
Agency for Marketing
PROVIDENCE
Bulgaria
Intelday Solutions
Kazakhstan
AGT Communications
Group
Turkey
ZEGO Communication
Strategies
Slovenia
Belpoint
China
SPRG
The Netherlands
Van Luyken
Communicatie Adviseurs
Ukraine
AGT Communications
Group
Croatia
Communications Office
Colic, Laco & Partners
Poland
24/7 Communication
The United Kingdom
Publicasity
Czech Republic
Ewing Public Relations
Russia
AGT Communications
Group
ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015
FOR INTERNAL USE ONLY
© AGT Communications Agency, 2015
PROJECT ACTIVITIES
GLOBAL LEVEL
Project start
international
online press
conference
The official
project web
site with
sections in 24
languages
The official project
English accounts in
Facebook, Twitter,
Instagram &
YouTube
International
Street Soccer
Tournament in
Berlin
The Third
International
Children’s
Forum in Berlin
International
press conference
for media from
24 countries in
Berlin
NATIONAL LEVEL
Choosing the
team for
participation in
the project,
organizational
support at
national level
Choosing the
media partners
to support the
project at
national level
Localization and
distribution of
global press
materials,
communications
support at
national level
Organization of national activities
during International
Football &Friendship Day
(25th of April)
Engaging local
project
ambassadors and
supporters
among famous
people in the
country
ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015
FOR INTERNAL USE ONLY
© AGT Communications Agency, 2015
SEASON 2015: START
Date & place: the 19th of March 2015, Munich, Germany
Event format: Google Hangouts online press conference
Speakers:
 Vyacheslav Krupenkov, Senior Managing Director,
GAZPROM Germania GmbH
 Franz Beckenbauer, Global project ambassador
750 journalists has views the online broadcast in Youtube
Over 500 publications / news spots were received during
two first days after the event in European, Asian and
American media, including Euronews, SKY News,
Russia Today, Daily Mail, Sina Sport, etc.
ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015
FOR INTERNAL USE ONLY
© AGT Communications Agency, 2015
SEASON 2015:
MORE TO FOLLOW
INTERNATIONAL STREET
SOCCER TOURNAMENT
THE THIRD INTERNATIONAL
FOOTBALL FOR FRIENDSHIP
FORUM
INTERNATIONAL PRESS
CONFERENCE
UEFA CHAMPIONS LEAGUE
FINAL
INTERNATIONAL DAY OF
FOOTBALL AND FRIENDSHIP
ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015
FOR INTERNAL USE ONLY
© AGT Communications Agency, 2015
EARTH IS A BALL.
FOOTBALL DRIVES THE
PLANET!
www.gazprom-football.com
The project is being operated worldwide
by AGT Communications Agency