Designing for 1st Click
Navigation Success
Gerry McGovern
[email protected]
www.customercarewords.com
@gerrymcgovern
First “Participants were
Click about twice as
likely to succeed
on a task if they
selected the
correct response
on their first click.”
2006-2009
“The average success rate for users
selecting the optimal first choice was
84%, compared to the average success
of 25% for users selecting the nonoptimal first choice—a ratio of 3.4 to 1.”
2013
Check the stock levels of a spare part
Find out about leadership development
Designing for 1st Click
Navigation Success
Gerry McGovern
[email protected]
www.customercarewords.com
@gerrymcgovern