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Best-value game fishing magazine on the market
THE UK’S BIGGEST
SELLING FISHING
MAGAZINE APP
PLUS
• E-MAIL NEWSLETTERS
• FACEBOOK PAGE
•TOTAL FLYFISHER TV
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Mult
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www.totalflyfisher.com
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TOTAL
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www.totalflyfisher.com
M
ore and more of us are looking to
get our daily fishing fix electronically,
social-networking sites, forums and ‘up to
the minute’ websites are the key. The world
it seems is moving on at a pace, and us
flyfishers, thankfully, are keeping up!
Total FlyFisher recognised this pretty fast
and, as a result of lots of hard work, we are
proud to say that we are the best-selling UK
angling magazine on iTunes.
One of the great things that has come
about due to the popularity of digital media
is that Total FlyFisher is now being sold all
around the world, which brings us new
readers and customers. It also brings us new
readers in terms of age (the majority of our
app readers are 33 to 44 ). These are all good
points for anyone involved in fly fishing.
Print is still the key for us but by having an
online presence we have the ability to reach
far more people than we ever did before.
Total FlyFisher is all about giving the reader
and the customer the skills to succeed in a
fast-changing environment.
It’s not just all about stillwater trout fishing
for us here at Total FlyFisher; we feature
a whole host of fly fishing disciplines –
everything is catered for.
We cover more venues, styles, techniques,
tackle and the top fly patterns out there far
quicker online than we ever did in the past
with the printed word.
New things are being developed all the
time and we strive to explore and explain
them, bringing everything to our customers’
attention through our website and Facebook.
A key component to our magazine is
that we have some of the very best anglers
out there; these guys are at the top of the
tree when it comes to fishing skills and
knowledge. So, if it’s new and grabbing the
headlines, just like digital media, then Total
FlyFisher’s got it covered….
MAGAZINE READER PROFILE
The typical Total FlyFisher reader is a mature male in fulltime employment with a high disposable income.
•Average reader age – 56
•Has fished for more than 25 years
•Average income – £42,000
•On average has been reading Total
FlyFisher for six years
•67% tie their own flies
•87% have responded to an advert in Total FlyFisher
8,543 AVERAGE MONTHLY SALES FIGURE
Danielle Hicks Tel: 01327 315401
Reach more than 14,307*
people every month, and growing
Total FlyFisher magazine now has a unique multimedia mix available to advertisers
APPS
•• iPAD/iPHONE
E-MAIL NEWSLETTER
• TOTAL FLYFISHER TV
*Based on 8,543 monthly magazines sales, plus 2,945 monthly unique visitors to website NOT buying the magazine, plus 2,819 monthly app sales
ADVERTISING RATES DHP TV
Top Banner
•The first thing all visitors to the website see
•Your product or company can be promoted at the top of every page throughout the Total FlyFisher site using the top banner
•Every month your product will be seen more than 19,000 times (equivalent to being on every page of the magazine for over 15 years!)
•Only TWO spaces available – one corporate, one retailer
•All banners link to the advertiser’s own site
Side Banners
•Similar to the top banner but further down the page
•Your product or company can be promoted at the side of every page throughout the Total FlyFisher site using the side banner
•Every month your product will be seen more than 19,000 times (equivalent to being on every page of the magazine for over 15 years!)
•Only EIGHT spaces available
•All banners link to the advertiser’s own site
iPad, iPhone/Android
•Sales of the digital version of Total FlyFisher are increasing EVERY month
•Presently 2,819 are sold every month
E-Newsletter
•Every month 5,829 e-newsletters are sent to the Total FlyFisher
e-mail database
•Each newsletter will house just ONE advertiser
Total FlyFisher TV
Total FlyFisher has its very own TV studios with the facility to produce
everything from simple 60-second product reviews through to in-depth
on-the-bank features.
ADVERTISING RATES
MAGAZINE
DISCOUNT RATES
FULL COLOUR
20%
30%
40%
PAGE
£510 £408 £357 £306
1/2 PAGE
£350 £280 £245 £210
1/4 PAGE
£200 £160 £140 £120
1/8 PAGE
£125 £100 £87.50 £75
Rates are applicable to both classified and display positions (minimum
display size is ¼ page). All prices exclude VAT and are effective from
June 2012.
INSERTS: Rates are available from Danielle Hicks
FILMING ON LOCATION
ONE DAY
£1500 + EXPENSES
SUBSEQUENT DAYS
£1000 + EXPENSES
60 SECOND REVIEWS - STUDIO BASED & NO EDIT
1 OFF
£150
6 OFF
£125
12 OR MORE
£100
ONE ON ONE STUDIO REVIEW
WITH APPROPRIATE EDITOR
1 OFF
£400
6 OFF
£350
12 OR MORE
£300
“We have utilised DHP TV for all of our DVD and web-clip work for the last
couple of years. The results, in our opinion, have been excellent. Their technical
know-how, speed of editing (correctly!) and DVD-reproduction timescales all
make what can be a very testing operation appear relatively stress free!”
Joe Lowe
Sales & Marketing Manager Maver (Uk) Ltd
“The BVG-Airflo Group has been using DHP TV for more than two years. I am
delighted with the quality of the product and have found their service and
prices to be the best in the business. I look forward to continuing working with
Dean Rothery and the team at DHP TV for many years to come. Many thanks!”
Rob Williams
Managing Director Bvg-Airflo Group Ltd
The BONUS for the advertiser Global Sales
TFF App Sales • USA 32% • Australia & New Zealand 9% • Europe 18%
• Canada 9% • UK 15% • Japan 4% • ROW 13%
Younger demographics than the print reader!
•
•
•
•
•
Age 33-44 – 43% 21-32 – 27% 45-54 – 19% 55+ – 6% Under 21 – 5%
ADVERTISING RATES
WEB/DIGITAL
TOP BANNER
SIDE BANNERS
SPONSORSHIP
OPPORTUNITIES
SHOPPING CENTRE
LINKS IN DIGITAL VERSIONS
£71 PER MONTH
£57 PER MONTH
FROM £50
PER MONTH
£10 PER MONTH
£10 PER MONTH
EMBEDDED VIDEO IN
DIGITAL VERSION
E-NEWSLETTER
£25
TOTAL FLYFISHER TV
PRICES FROM £100
(irrespective of number of adverts)
£203 PER NEWSLETTER
(based on 2,035 being opened out of
5,829 being sent – 35% open rate)
F
TOTAL
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WEBSITE SPONSORSHIP
News – £100 per month
Q&A – £50 per month
Fisheries – £100 per month
Gallery – £100 per month
ADVERTISING
2013 FEATURES
Jan – Waders
Feb – Wading jackets
March – Sinking lines
April – Sunglasses
May – 10ft 7-wt rods
June – Fly reels
July – 9ft 5-wt rods
Aug – Fleeces
Sept – Floating lines
Oct – Boat bags
Nov – Nets
Dec – Christmas gifts
Danielle Hicks Telesales Executive
Tel: 01327 315401
Mob: 07815 134965
Fax: 01327 311190
E-mail: danielle.hicks@dhpub.
co.uk
www.totalflyfisher.com