2013 MEMBERSHIP
DEVELOPMENT AWARD
The Young Agents Committee of the
Independent Insurance Agents of
Georgia. Inc.
2013 MEMBERSHIPDEVELOPMENT
AWARD
In recognition of the outstanding efforts of a state
Young Agents Committee for excellent achievement in
recruiting and maintaining Young Agents participation
in association activities.
OVERVIEW
• Theme for the year –
“Perpetuation.”
• Increased active membership by
36.
• All member agents under 40 are
technically “members’ of YAC – no
extra fee.
• So what number do we use?
“Active members.”
• Survey monkey – ask all attendees
to register to help us improve
communication.
Winter 2013 YAC Mixer at Whiskey Blue –
• Three pronged plan – grassroots,
W Hotel Buckhead in Atlanta, GA
provide reg link “live” at
conferences, incorporate carrier
reps on board.
GRASSROOTS DEVELOPMENT
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Part of the Group at YAC Sales & Leadership 2013
Developed prototype email for
district directors to personally
send to their “constituents”
Accountability – District
directors were asked to forward
progress to YAC Chair and
Membership Development
Chair.
Email contained personal
introduction and established
open door relationship – also
apprised recipient of free
registration process.
Careful not to call it a “survey.”
Helped capture young agent
information for communication
and marketing purposes
LIVE LOOK
• Pushed our Survey Monkey
registration process live at
conferences (again, being careful not
to call it a survey)
• This sounds simple, and yet we’ve
never done it before. We literally
made time for an official announce
ment during various times of our
conference to ask people to stop
what they were doing, pull out their
smart phone, type in the address,
and register as a Young Agent if they
hadn’t already.
Conventions, conferences, and mixers give
• Used a Tiny URL to make it even
members opportunities to catch up!
easier
COMPANY LIAISONS
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Carrier Liaisons from Genesee General
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Historical company participation
Historical roles within YAC Board
Georgia 1752 Club
Membership Development
Committee
Marketing Meetings – who spends
more time with other young agents?
Us, or carrier reps?
“Calling cards – business card sized
marketing tool with website (Tiny
URL) and social media info
They were thrilled to be on the board
because they get more personal face
time with industry leaders
NOTE: During our meetings, we
conduct the business portion at the
end, dismissing company liaisons.
Target PIA Members
• Assisted Big I in reaching out
to existing PIA members to
high light differences in our
associations.
• Targeted email campaign.
The YAC InVEST Team at UGA’s Career Fair
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OTHER SUCCESS/STRATEGIES
Develop relationships with area
colleges – future of the industry
(and future members).
“Work hard/play hard” – We take
pride in our accomplishments, and
we worked hard to achieve them.
But we are not afraid to loosen our
tie when the work day is over. This
is key in retention of attendees.
Scholarship opportunities –
Genesee General offers many
scholarships for first timers at our
conferences.
Officers reached out personally to
new members to welcome them to
GA YAC and offer assistance
Dr. Rob Hoyt, Department Chair of the # 1
risk management school in the country, UGA,
speaks to GA YAC
CALLING CARDS
CLOSING
The Georgia Young Agents Committee was able to be tremendously
successful in 2012-2013 because of creative, exciting new ways to
engage Young Agents. By incorporating students and encouraging
potential new members to see what it’s all about, we were able to
grow our membership and increase engagement. Using up-to-date,
relevant communications and relying on team efforts, we were able to
promote our events and fundraisers with unprecedented success.
We’re looking forward to working together towards even more
successes in 2014!