Ch. 15 Market Demand (contd) III. Income Elasticity of Demand Outline I. Market Demand II. Price Elasticity of Demand a. b. III. Definition: Definition Relationship with revenue Income Elasticity of Demand 0 1 η 1 Income Elasticity of Demand (contd.) 2 Income Elasticity of Demand (contd.) η=%change in demand/%change in income η= Find η when D(p)= 91 +m/2 - p/2, and p=2 Find η when D(p)= m/2p 3 4 5 6 Motivation Ch. 16 Equilibrium Two fundamental principles of microeconomic analysis Optimization Equilibrium Optimization Consumers Producers => demand function => supply function 8 7 Outline I. Supply Curve S(p) Supply Curve and Elasticity Competitive Equilibrium Comparative Statics Taxation I. II. III. IV. i. ii. Definition: Who pays the tax? Dead weight loss p The supply curve demonstrates how much the industry is willing to supply of a good at each market price p. Slope? q 9 10 Supply Elasticity Supply Elasticity єS –Price elasticity of supply єS =%change in supply/%change in price єS = 11 0<єS <1: Supply is inelastic/elastic? єS =1: Supply is unit elastic єS >1: Supply is inelastic/elastic? Perfectly inelastic Perfectly elastic 12 Finding the price elasticity of supply Finding the price elasticity of supply What is єS when S(p)=3p? What is єS when S(p)=-2+p and p=3? 13 II: Competitive Equilibrium II: Competitive Equilibrium Assume a large number of buyers and sellers who all take the price as given Definition: 14 p A competitive equilibrium is a (p*,q*) such that quantity demanded equals quantity supplied i.e., a (p*,q*) such that S(p*)=D(p*)=q* q 15 16 II: Competitive Equilibrium II: Competitive Equilibrium p>p* Excess supply p<p* Excess demand 17 18 Example (contd) Example: D(p)=16-2p and S(p)=-2 +p Find p where D(p)=S(p): 12 10 8 Demand Supply 6 4 2 0 0 2 4 6 8 10 12 14 16 19 Example: D(p)=16-2p and S(p)=-2 +p Excess supply at p=7>p*: Excess demand at p=3<p*: 20 Oil crisis 1973 and 1979 Argued that shortage of oil due to OPEC countries cutting production: True/False? 21 II: Competitive equilibrium (contd.) 22 II: Competitive equilibrium (contd.) Equilibrium (p*,q*) jointly determined by the positioning of the demand and supply curve. Exceptions when demand or supply perfectly inelastic or elastic If one side of market perfectly inelastic => determines q* If one side of market perfectly elastic => determines p* p D(p) p S(p) p* D(p) S(p) q Supply perfectly inelastic q q* Supply perfectly elastic 23 Demand perfectly inelastic Demand perfectly elastic 24 III: Comparative Statics III: Comparative Statics (contd.) Comparing equilibria that result under different sets of parameters Why do prices of some goods like apples decrease during heavy consumption, while others like beachfront cottages increase during heavy consumption? Shift in supply Shift in demand S(p) S(p) p* p* D(p) D(p) q* e.g., price of input increases q* e.g., program change increases demand 25 Great Plains Labor Market 26 IV. Taxation Why might fluctuations in wages be greater in Iowa? p Let qS-quantity supplied qD-quantity demanded pS-price suppliers face pD-price demanders face D’ D q 27 Example: D(p)=16-2p and S(p)=-2+p impose a $3 quantity tax on suppliers Example: D(p)=16-2p and S(p)=-2+p impose a $3 quantity tax on suppliers 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0 pS = pD – 3 qD= 16 – 2pD qS= -2 +pS qD= qS Demand Supply Supply 0 2 4 6 8 10 12 14 28 16 29 30 IV: Taxation continued Unit tax imposed on supplier Taxation (contd) pS= pD-t qS= qD Transactions take place at pD Supply curve shifts to the left Is the equilibrium sensitive to who has the legal burden of paying the tax? Taxes are on transactions not on individuals Unit tax imposed on demander pD= pS+t qS= qD Transactions take place at pS Demand curve shifts to the left 31 IV.I. Who Pays the Tax? Example: D(p)=16-2p and S(p)=-2+p impose a $3 quantity tax on suppliers 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 0 Who bears the larger share of the tax burden? Demand New Supply Supply 0 2 4 6 8 10 12 14 32 Relatively elastic supply Perfectly Elastic supply 16 33 The less elastic side of the market pays a higher proportion of the tax Who bears the larger share of the tax burden? Relatively inelastic supply 34 p Perfectly Inelastic supply p q tD =pD-p* tS =p*-pS Find tD / tS = єS /|єD | p S pD pS D q q’ q 35 36 The less elastic side of the market pays a higher proportion of the tax tD / tS = єS /|єD |: tD / tS = єS /|єD | tD > tS if єS >|єD | tD < tS if єS <|єD | Consider extreme cases єD=0 or єS=0 єD→-∞ or єS→∞ p S’ S pD pS D q q’ 37 38 39 40 Example: D(p)=16-2p and S(p)=-2+p, $3 quantity tax. Who paid the tax? Original equilibrium: (p*, q*)=(6,4) After tax equilibrium: (p*, q*)=(7,2) $1 of tax paid by consumer, and $2 paid by producer Which side of the market it most elastic?
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