Let’s Go! Gulf Coast
A Community Based Partnership Creating Sustainable
Worksite Wellness Initiatives in South Mississippi
KELSEY KEEL, MPH
DIRECTOR, CHILDHOOD OBESITY INITIATIVE
What is Let’s Go! Gulf Coast?

All about healthy eating and active living for MS Gulf
Coast children, their families, and the communities in
which they live, learn, work, and play!

Adaptation of nationally recognized childhood
obesity prevention program, Let’s Go!

First initiative of the MS Gulf Coast Youth Health
Coalition

Designed to combat childhood obesity on the MS
Gulf Coast

Increase healthy eating and active living in children
from birth to age 18
Make 5-2-1-0 Your Goal Every Day

Our core message is “Make 5-2-1-0 Your Goal Every Day”

Supported by science and endorsed as recommendations by medical
professionals
Multi-Setting Approach

Use a multi-setting approach to reach youth
and families


Based on the premise that when families are
exposed to health promotion messages through
several settings, and those settings have policies
and environments that support healthy choices,
families will be more likely to adopt or maintain
the behaviors in their daily lives.
Core Principles:

Changing environments and policies are the
keys to creating healthy places that support
healthy choices.

Consistent messaging across sectors is essential.

Strategies are based on science and
recommended by the medical community.
Partnership Challenge
All ‘Partner Sites’ receive:

Free Starter Kit that includes:
What we ask in return:

Select strategies and launch them at
your site within 6 months, including:

5-2-1-0 Let’s Go! Gulf Coast Toolkit

5-2-1-0 color posters

2 Promotional Activities

Let’s Go! Gulf Coast flyers

1 Wellness Activity

5-2-1-0 training session


Public recognition as a 5-2-1-0 partner
1 Policy, Practice & Environmental
Strategy

Ongoing programming ideas and
support
Healthy Workplaces
Healthy Workplaces
Healthy Workplaces
Healthy Workplaces
Thank you!
For more information, please visit www.letsgogulfcoast.org