GCWCC Volunteers
Making a Difference
All about Canvassing
For New Canvassers
Objectives
In today’s session, you will learn more about:
 The Government of Canada Workplace Charitable
Campaign (GCWCC)
 Your role and responsibilities as canvasser
 Making a donation using ePledge and the Gift form
 The tools and support available to you
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The Government of Canada Workplace
Charitable Campaign (GCWCC)
The GCWCC is:
• An EMPLOYEE campaign: it is YOUR campaign
• The largest workplace campaign in Canada
• A donor choice campaign: Individuals can support
– United Way
– HealthPartners
– Any Canadian registered charities
Did you know…
In 1997, Treasury Board
selected United Way as
manager of the GCWCC.
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2015 GCWCC Quick Facts
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Employees donated $18.9M in NCR
Donated $33.6 Million across Canada
Pay out to charities 2x Year (Feb & August)
Average Gift - $393
Average Payroll Gift - $474
Charities supported – over 3,800 by NCR employees
Retirees gave ~$1.5M in NCR + ~$1.5M outside NCR
Fundraising/Admin Fees – 15%
As a canvasser, you are…
• the link between the donor and charities
• the face of your department/agency’s
fundraising efforts
• giving people the opportunity to invest in
their own community
• enabling people to donate
Did you know…
Canvassing accounts for 92% of
funds raised in the GCWCC.
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Life Cycle of the Canvass
Identify donor
needs and
motivations
“Thank”
Donor Recognition
Donor
feedback and
stewardship
Donor Thank
you &
campaign
celebration
Dialogue and
exchange of
aspirations
“EDUCATE”
Relationship Building
Phase
Donor cultivation
for long term
donation
Meaningful
engagement
The Ask
Giving Options
(part of a
conversation)
“ASK”
Get decision
Draft April 14, 2015
Based on material from T.Feher
The Canvass in Four Easy Steps
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The Pre-Meeting (schedule a meeting)
Face-to-face meeting (Donor Information Sheet)
Decision Point (Be quiet)
Follow-up/Thank you (Calendar)
Donor Information Sheet
The Unique PURL for our Dept is __________________________
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Making a Donation
There are two ways to donate: ePledge and Gift Forms
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ePledge – The Login Page
The Home Page
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A screen that lets you choose your pledge type
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A Designation Page
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A verification screen
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the 2016 GIFT
FORM …
National Capital Region (NCR)
Government of Canada Workplace
Charitable Campaign (GCWCC)
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What you Need to Review
Reminder - Organizational unit(s) for the donor – needed for reporting and
ensures form is assigned to the proper organizational work unit upon data entry.
MUST use the same terminology as listed in ePledge
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What you Need to Review (Continued)
The annual amount
must be entered.
Indicates
where the
amount/pay is to be
entered for PRD
donations.
For Box 5: A
minimum $26 gift
per charity is
required
What you Need to Review (continued)
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What you Need to Review (continued)
NEW for 2016
Only require donor’s name and PRI
For organizations on the PSPC pay system – Check box to authorize the release of
PRI to UWO for processing the donation
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Gift Form Exercise
A donor named Very Generous is giving $546 by Payroll
Deduction. The gift is divided as follows:
• $182 United Way Ottawa (where it’s needed the most);
• $182 Centraide Outaouais (Success for youth);
• $182 HealthPartners (Canadian Cancer Society)
Exercise
Solution
Reporting
• Give everyone a chance to make an informed
decision
It’s important to get an decision from everyone – either a yes or a no
• Keep track of all your canvassing responses
Revisit all “unanswered” or maybes on your list
• Regularly update your Team Captains or Branch
Coordinator on your canvassing progress
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Be Prepared for Top FAQs
• Fundraising /Admin Fees - why are they necessary? (“The Donor with Questions” video)
• Why does my charity says they have not received
my donation?
• Do senior officials get rated on the performance of
the campaign?
• Do the CEOs of charities make exorbitant amounts?
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Canvasser Toolbox
• There are tools to support your canvassing on the
GCWCC website which include:
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Sample introductory email
Donor Information Sheet
Role playing videos
ePledge demo videos
Reference modules: Engagement, ePledge, Gift form
and, the Frequently Asked Questions
Your Campaign Info
• Campaign Lead name & Treasurer Name
• Our theme is _______________________________________
• Our campaign launch date is___________________________
• You can acquire your canvass list from: __________________
• You can start canvassing on ___________________________
• Our objective is to canvass everyone by __________________
• Official close date is__________________________________
• Our departmental pledge rate (donors) ___________________
• Our achievement last year_____________________________
• Our departmental goal is______________________________
• Our ePledge PURL is _________________________________
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Thank You!!
Please take a few moments to fill
out the evaluation form
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