Amazon Keyword
Mastery
Your Total Game Plan for Finding, Targeting, and
Profiting from the RIGHT Keywords
What We’re Going to Cover
➡ The Amazon Keyword Mastery Model
➡ Creating Your Mass Traffic Keyword List
➡ Creating Your High Value Target Keyword List
➡ Optimizing listings for relevancy and conversion
➡ Optimizing your Amazon ads for maximum traffic
➡ How to save 93% of the time this normally takes
The Amazon Keyword Mastery Model
Keywords
Filter (Remove Money Wasters)
Ads
Mass Traffic Keyword List
High Value Target Keyword List
$
Product
Listing
Ranking
Targeting
Creating Your Mass
Traffic Keyword List
How many keywords are you missing?
2,000 long tail keywords x 10 searches/mo/each
= 20,000 buyer searches
Let’s say 1/5 of those people buy:
= 4,000 sales somebody is getting
Are You Targeting the Right Keywords?
92% less competition
To Start, Gather a BIG List of Keywords
Amazon Sponsored
Products Search
Term Report
Your Big
Keyword List
Remove Duplicates
Filter (Remove Money Wasters)
X
X
X
X
Your Mass Traffic Keyword List
Goal: 1,000-3,000
keywords per product
Question
How many keywords do you
track the Amazon search ranking
for per product in your own
business right now?
How to Use Your Mass Traffic Keyword List
Mass Traffic
Keyword List
Add as Negative
Sponsored Products
Auto Campaign
Add as Exact Match
Sponsored Products
Manual Campaign
After campaign runs, use search
term report and add keywords as
exact match to Manual campaign
and as negative to Auto campaign
Use for Your AMS Ads
1. Create themed keyword groups
2. Create one headline search ad for each
3. Use targeted copy in headline
Ready to Keyword Optimize Your Listing?
Ready to Keyword Optimize Your Listing?
Not Just Yet
Creating Your
High Value Target
Keyword List
Normal Methods to Choose the Best Keywords
Amazon Suggested Search
Better Method to Choose the Best Keywords
Better Method to Choose the Best Keywords
But what if you’re missing
keywords?
Best Method to Choose the Best Keywords
Mass Traffic
Keyword List
+
Estimated
Amazon Search
Volume
+
Estimated
Amazon
Competition
Sort Your List
Get an Amazon Competition Level Proxy
Add that Data to Your Sheet for Each Keyword
Look for Opportunities
How to Do this Much Faster
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How to Do this Much Faster
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How to Do this Much Faster
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Even More Powerful…
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Create Your High Value Target Keyword List
1. wobble board
2. balance trainer
3. balance board
4. etc.
Target These for Amazon Ranking Campaigns
1. wobble board
2. balance trainer
3. balance board
4. etc.
Product Listing
Keyword Optimization
How to Use Your Keyword Lists
➡ High Value Target Keyword List >> ranking & conversion
➡ Mass Traffic Keyword List >> traffic & relevancy
Where to Use Your Keyword Lists
1
3
4
2
How Many Characters Are Indexed?
How Many Characters Are Indexed?
How Many Characters Are Indexed?
➡ 2,000?
➡ 450?
➡ Less?
Prioritize Your Keyword Placement
1
3
4
2
A Powerful Tool that Makes this Incredibly Easy
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First, Process Keywords with Frankenstein Tool
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Then Click Button to Move Keywords to Scribbles
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Use the Import Listing Button to Grab Listing Text
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If You Have Back End Search Terms, Add Those
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Then Start Working in Remaining Keywords Until
the Unused Keywords Box is Empty
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If You Ever Need to Edit in the Future, Click
History to Reload Past Listing Information
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When You’re Ready, Add this Information to
Amazon via Seller Central!
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Note: You Can Do this Manually (in Excel or Sheets)
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Note: You Can Do this Manually (in Excel or Sheets)
But there’s no need…
Scribbles is given for
FREE (see link below)
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But there’s a reason this
is my new favorite
Amazon tool…
It saves you a HECK of a lot of time!
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The Blueprint: Total
Amazon Keyword Mastery
in Just 20 Minutes Per
Month Per Product
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Use Magnet for Keyword Discovery (2 Min)
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Export them All to Frankenstein and Copy Them
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Save this as Your Keyword Tracking List
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Add Them All to the Keyword Tracker Tool
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Build Your High Value Target Keyword List
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Go Back to Frankenstein and Pull Keywords for
Optimizing Your Product Listing
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Pull the Keywords in Scribbles and Import Your
Product Listing Information
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Modify Your Listing Text and Back-End Search
Terms So All Unused Keywords Are Used
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Update Your Product Listing Information in Seller
Central to Include the Revised Text & Search Terms
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Once Per Month: Check to Make Sure You’re
Indexed for Your Most Important Keywords
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Modify Your Listing Text to Get Your Product
Indexed for the Missing Keywords
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Once Per Month: Run this Process Again AND Add in
Keywords from Your Search Term Report
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Process Those in Addition to the Ones Found Using
the Magnet Tool for Rank Tracking & Listing Use
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Work Any Additional Keywords Discovered Into Your
Sponsored Products & AMS Campaigns
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BONUS: Prevent Sniping and Hijacking with the
Hijacker Alert Tool (Email & Text Notifications)
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BONUS: Get Money Back from Amazon with Just a
Few Clicks Using Refund Genie
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What I’ve negotiated
for you…
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How to Get an Immediate, Huge Return on
Investment
1
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How to Get an Immediate, Huge Return on
Investment
2
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How to Get an Immediate, Huge Return on
Investment
3
Get the Training Guide:
bestsellerbadge.com/mastery
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How to Get an Immediate, Huge Return on
Investment
Return on Investment Calculation:
➡ Refund Genie: $500 to $20,000
➡ Hijacker Alert: $300 to $3,000/month
➡ Keyword Indexing: $500 to $5,000/month
➡ Targeting the Right Keywords: $1,000 to $10,000/month
➡ Total Value (6 Months): $11,300 to $128,000
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Q&A
IMPORTANT INFORMATION:
➡ Save $100/mo on Helium 10 with coupon code ASM
➡ (Plus: Track an additional 3,200 keywords w/ Diamond Plan)
➡ Get recording & slides: bestsellerbadge.com/keywords
➡ Get special training guide: bestsellerbadge.com/mastery
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