2014 hyundai
blue moves
April Issue 2014
People’s expectation toward individual mobility requires more than just a convenient means of transportation. The old
understanding of cars has become outdated. A car represents individuals’ lifestyles, and it became an integral part of
Hyundai Motor Company
www.hyundai.com
their lives. At the same time, the automobile industry has experienced seismic change. Hyundai Motor Company has
grown rapidly to become one of the largest automakers, backed by world class production capability and superior quality.
We have now reached a point where we need a qualitative approach to bring bigger ideas and relevant solutions to our
customers. This is an opportunity to move forward and we have developed a new brand slogan that encapsulates our
willingness to take a big leap. Led by our new slogan and the new thinking underlying it, we will become a company that
keeps challenging itself to unlock new possibilities for people and the planet.
Hyundai Blue Moves 1404 English. KM-SW
Copyright © 2014 Hyundai Motor Company. All Rights Reserved.
www.facebook.com/hyundaiworldwide
www.youtube.com/hyundaiworldwide
plus.google.com/+hyundai
02
2014 HYUNDAI BLUE MOVEs
03
WRC UPDATE
April Issue
2014
Rallye Monte Carlo
Rally Sweden
The World Rally Championship 2014
Rally Mexico
Hyundai Motor SECURES THE
PODIUM Just tHree MontHs
after its debut
After a 10 year absence in the FIA World Rally Championship (WRC), Hyundai Shell
World Rally Team secured its maiden podium in only its third WRC event after debut,
finishing the tough Rally Mexico on March 9, 2014 in an impressive third place.
Rally Mexico: first double finish AND maiden podium
Hyundai Shell World Rally Team (WRT) celebrated a landmark result in Rally Mexico with
focus story
special
Update
REGULARS
zoom in
interview
UPCOMING NEWS
#7 and #8 Hyundai i20 WRC, piloted by rising WRC star Thierry
overall, helping the team achieve its objective of having both i20
Neuville and co-driver Nicolas Gilsoul and by Dani Sordo and Marc
WRCs complete the tough Rally Mexico.
Marti, making a promising start showing an impressive early pace,
Rally Mexico was the most challenging test so far for the Hyundai
but being forced to retire from the rally due to treacherous condi-
Shell World Rally Team with some of the longest, most arduous and
tions and unexpected technical issues. Building on this experience,
physically demanding stages. The race was not without its moments
#7 and #8 Hyundai i20 WRC finished their second rally in Sweden
of drama, as the #7 Hyundai i20 WRC developed a radiator leak at
on February 8, 2014 on a positive note, with both cars finishing the
the conclusion of the final stage that Neuville and Gilsoul had to
rally, adding valuable mileage and experience, and claiming eight
fix on the road so that the vehicle could make it back safely to the
WRC manufacturer points to demonstrate the promising potential
service park and go on to finish the rally. Atkinson and his co-driver
of the new team. In fact, Juho Hänninen of the #8 Hyundai i20
Stéphane Prévot also had to overcome technical issues on the open-
WRC (co-driver Tomi Tuominen) was awarded the prestigious Colin’s
ing day and fought hard against the demanding conditions of the
Crest Award for longest jump in Rally Sweden, after the Finn
Mexican gravel terrain to complete the rally, ensuring that both cars
launched his vehicle 36 meters off the famous Vargåsen jump.
of Hyundai Shell WRT get through the finish line.
Look forward to exciting updates on the Hyundai Shell World Rally
both Hyundai i20 cars completing the grueling 22-stage rally in style and doing so with a podium
contents
WRC UPDATE
his first WRC event as a Hyundai Shell WRT driver in a solid seventh
02
04
06
10
12
16
18
19
Team from the Vodafone Rally de Portugal to be held on April 3 to
result in only its third race since its debut in January, far exceeding the team’s objectives and
Rallye monte caRlo AND Rally Sweden: a pRomiSing
adding 23 championship points to its 2014 tally. Lead driver Thierry Neuville (#7 Hyundai i20 WRC,
StaRt THAT RENDERED valuable expeRience
co-driver Nicolas Gilsoul) finished the event in an impressive third place, securing the team’s
Hyundai Motorsport’s made its proud debut at Rallye
maiden podium, and Chris Atkinson (#8 Hyundai i20 WRC, co-driver Stéphane Prévot) completed
Monte Carlo on January 16, 2014 with two new i20 WRC rally cars,
WRC Official
Homepage
6, 2014 in the next issue of Blue Moves.
04
2014 HYUNDAI BLUE MOVEs
05
focus story
Motor Shows
| focus story |
The North American International Auto Show (NAIAS) and
the Salon International de l’Auto in Geneva are among
the most prestigious auto shows in the world. The launch
of the highly-anticipated All-New 2015 Genesis and the
unveiling of Hyundai Motor’s innovative concept car,
Intrado, made their mark in these showcase events.
2014 NORTH AMERICAN INTERNATIONAL AUTO SHOW
ALL-NEW 2015 HYUNDAI GENESIS
GREAT ATTENTION TOWARD HYUNDAI MOTOR
2014 Geneva Motor Show
At the 2014 Salon International de l’Auto in Geneva, Switzerland,
a Li-ion 36 kW battery. Refuelled in just a few minutes, Intrado
The 2015 Genesis represents a bold step forward for
Approximately 700 media and industry officials attended
Hyundai Motor demonstrated how cars can engage and enrich
has a range of more than 600 kilometers and emits only water. In
Hyundai Motor, continuing to build upon its successful strategy of
the press conference where President & CEO Dave Zuchowski,
people’s lives by unveiling its daring and provocative concept car,
addition to increased range, Intrado promises more responsive and
marketing its premium models under the Hyundai Motor brand
Chief Designer Chris Chapman and Vice President of Corporate and
the Intrado, and revealed the company’s advanced capabilities
agile driving dynamics, thanks to the reduced weight and greater
umbrella, rather than a costly separate luxury brand sales channel.
Product Planning Mike O’Brien discussed Hyundai Motor’s All-New
through the European debut of the All-New Genesis.
efficiency of its powertrain.
The new Genesis is incredibly well-equipped in every configuration,
Genesis. The press conference resulted in about 1,100 clips and
offering even more contents than the first-generation Genesis.
more than 165 million impressions representing $11.5 million in
Intrado
All-New Genesis
These additional contents include a generous suite of standard
earned media value through mid-February. Hyundai Motor’s press
Intrado is Hyundai Motor’s eco-friendly vision of how to
Hyundai’s All-New Genesis made its European debut at
safety and convenience features, unsurpassed in its class. For the
conference was also streamed live via Live Connect – the webcast
make mobility more enjoyable. It directly influences drivers and
the 2014 Geneva Motor Show. The executive sedan clearly showed
first time in a Hyundai Motor sedan, a sophisticated AWD system
received 10,666 total viewers and 536 viewers participated in the
passengers through advanced vehicle technologies and intelligent
Hyundai’s ability to introduce new levels of luxury and technology,
known as HTRAC, will be offered, significantly broadening Genesis
Q&A, asking a total of 847 questions.
design. It uses new manufacturing and joining techniques that
with exceptional levels of standard equipment, a calming interior,
appeal in Snowbelt regions throughout the U.S. The new Genesis
With the entire news conference available for replay, the webcast
have the potential to change the way that cars are made, and its
and a soothing ride, offering European customers an exclusive
will be built at Hyundai Motor’s Ulsan, Korea plant, with U.S. sales
has garnered more than 11,000 viewers from all over the world.
distinctive exterior shape is aerodynamically efficient, while the
purchase proposition that focuses on refined performance and
interior focuses on usability and adaptability. Intrado is powered
occupant well-being.
beginning in the spring.
by the next-generation hydrogen fuel-cell powertrain that utilizes
06
2014 HYUNDAI BLUE MOVEs
07
SPECIAL
Hyundai Motor
Supports the
FIS Ski Jumping
World Cup
Hyundai
Tournament of
Champions Tees
Off a New Year
on the PGA TOUR
| SPECIAL |
| SPECIAL |
Hyundai Motor and the world’s best professional golfers
opened 2014 in paradise. In Hyundai Motor’s fourth year
as a title sponsor of the PGA TOUR’s Hyundai Tournament
of Champions, it was a picture perfect week of golf and
hospitality in Hawaii. Held on the Plantation Course at
Kapalua, Maui, the winners-only Hyundai Tournament of
Champions featured a field of 30 players who won on the
PGA TOUR during the 2013 calendar year. In a thrilling
back nine final round rally, Zach Johnson won the 2014
Hyundai Tournament of Champions, along with a 2014
Equus to drive during his year as champion.
Giving Back
Hyundai Motor is sponsoring the Ski Jumping World Cup 2013/2014 for the second time, a series of 16 World Cup events
Hyundai Motor and the PGA TOUR share a commitment to
ranging over 9 countries – 8 in Europe and 1 in Japan. Starting with the Klingenthal event which was held from November 23 to 24,
giving back. As part of the Hyundai Tournament of Champions,
the season lasted until March 23. As the Official Sponsor, Hyundai Motor provided the official vehicles to LOC (Local Organizing
Hyundai Hope On Wheels hosted a 5K Run/Walk with the proceeds
Committee) and FIS officials. Hyundai Motor began its engagement with FIS (International Ski Federation) in early 2012, and has
benefiting the fight against pediatric cancer. As part of this 5K
been dedicating its sponsorship to the Ski Jumping World Cup, Nordic World Ski Championship and Ski Flying Championship.
event, Hope On Wheels also awarded a $75,000 Hyundai Scholar
Throughout the tournament period, Hyundai Motor reached out to its customers in various formats – from exposure on event-
Grant to Kapi‘olani Medical Center for pediatric cancer programs,
related materials and onsite displays to invitation of various customers to the event. Numerous promotions, both on and offline
bringing the total donated to the medical center to more than
were set up for customers to participate in to win tickets to watch the event and even go on a behind the scenes tour.
$360,000 since Hyundai Motor became the title sponsor.
Pros and Fans Experience Hyundai Motor’s Vehicles
During the tournament week, the PGA TOUR players drove
Hyundai Motor’s flagship Equus, Genesis or Santa Fe around Maui.
Hyundai Tournament
of Champions
Country Hawaii
Venue
Kapalua, Maui
Date
December 31 (Tue)
~ January 6 (Mon)
The positive feedback from the players led to Hyundai Motor expanding its presence in golf. Hyundai Motor just became the official vehicle of the Humana Challenge in partnership with the
Clinton Foundation and vehicle partner for the Farmers Insurance
Open. With these additional golf sponsorships, PGA TOUR players
will drive Hyundai Motor vehicles in three out of the first four PGA
TOUR events in the 2014 calendar year.
08
2014 HYUNDAI BLUE MOVEs
Creating NEW
2015 Hyundai
Genesis
in 7 days
| SPECIAL |
09
SPECIAL
Intro (Teaser)
Skeleton (Body structure)
Heart (Powertrain)
Muscle (Drivability)
Nerve (Safety system)
Intelligence (High technologies)
Emotion (Design)
Soul (Philosophy)
Genesis Brand Magazine
and Story Film
Genesis Story by Monocle
Genesis story book highlights the lifestyle of target cus-
The Genesis brand film is a story about 7 days of Genesis’s birth, drawing an analogy to the human anatomy. They are composed
tomers of All-New 2015 Genesis, produced in association with
of 8 films – one introduction and 7 feature films. Each of the 7 feature films has one main theme depicting skeleton, heart, muscle, nerve,
Car is not merely a steel machine anymore. It should
have its own story of creation. Hyundai Motor produced
‘Genesis Storytelling Package’ for All-New 2015 Genesis
launch. The Package is composed of story films that show
how All-New 2015 Genesis was created through 8 video
clips and story book by Monocle, a magazine company
based in London, UK.
UK’s famous magazine Monocle. It focuses on business and lei-
intelligence, emotion and lastly soul. The films emphasize All-New 2015 Genesis strengths with Namyang researchers providing narration.
sure activities related to Genesis. The magazine is not simply a
This is the first step of the new model launch campaign and it will be used for showroom displays, all related events and company dealer
brochure of a luxury car, but a story book that has valuable and
education material as well as a marketing tool. The story film was unveiled to visitors and the press at the Detroit Motor Show, held in January
practical contents, enabling it to highlight All-New 2015 Genesis
2014, and it was also shown at the Geneva Motor Show in March.
strength naturally. A hundred thousand copies of the Genesis
story book have been published in Korea, and car images in the
magazine are being used for various marketing purposes.
Seven days of birth
10
2014 HYUNDAI BLUE MOVEs
11
update
important news
from the world
of hyundai
| update |
Hyundai Motor Europe Technical Center.
Hyundai Motor Announces major
long-term Partnership with Tate
2014 to 2025 with Tate, one of the world’s top art institutions
Independent report confirms
Hyundai Motor’s increased contribution to Europe
based in the U.K. Through this partnership the company seeks to
An updated report published by London Economics, a
expand an emotional connection with a broader global audience.
leading European economic consultancy, has independently con-
The collaboration - which is founded upon Hyundai Motor’s and
firmed the increasing contribution of Hyundai Motor to the Euro-
Tate’s commitment to worldwide innovation - is the longest of its
pean economy. The updated edition of ‘The economic and societal
kind in Tate’s history. It aims to encourage the organic and sus-
benefits deriving from the presence of Hyundai in Europe’ draws
Hyundai Motor announced the 11 year partnership from
tainable development of this community through the engagement
on new data covering the year 2012 and reports that more than
Ribbon-cutting ceremony at the Hyundai-KOICA Dream Center in Jakarta,
Indonesia.
of contemporary talent and a greater understanding of new audiences. The Hyundai Commission will continue Tate Modern’s focus
on widening the geographical view beyond previous legacies by
Hyundai–KOICA Dream Center opens
in Jakarta, Indonesia
discovering talents in all areas of the world. Beside Tate, Hyundai
Motor has a 10-year partnership with MMCA (National Museum of
Modern and Contemporary Art) in Seoul, allowing MMCA to provide
Hyundai Motor has set out to support young Indonesians
a strong promotional platform for Korean artists.
The newly-built bridge on level 4 of the Tate Modern.
gain job skills in car repair. Hyundai-KOICA Dream Center is the
brainchild of a private-public partnership program to lend support
to developing countries by Hyundai Motor, Plan Korea and KOICA.
At the ceremony, East Jakarta mayor, Minister Park Young-sick
from the Korean Embassy to Indonesia, Hyundai Motor Asia-Pacific division head Kim Hoo-keun, KOICA Indonesia office head Kim
Byung-gwan, Plan Korea president and 300 youth volunteers were
in attendance. The Indonesian school has classrooms, computer
labs, engine workshops, main workshops and a painting shop in a
1,700-square-meter site. The curriculum will be offered in three
levels with seven-month fast-track programs. Furthermore, Hyundai
Motor will provide small loans to graduates of the programs for
opening auto repair shops while providing new skilled mechanics to
the Hyundai local dealerships.
152,000 people now owe their jobs to the European presence of
Hyundai Motor. Hyundai Motor contributed €1.3 billion in taxes to
European governments during 2012. This represents a 38% increase over the amount of tax paid in 2011, providing significant
additional support to regional economies. The updated report also
found that Hyundai Motor is directly responsible for additional
value of €2.3 billion across the areas of manufacturing, supplies,
research & development and sale & distribution. This additional
value is estimated to produce a further €7 billion in output and
115,000 additional jobs in the region.
12
2014 HYUNDAI BLUE MOVEs
13
REGULARS
Hyundai Around
the world
Czech
Pre-production Cars for Future
Technicians
Every year, Hyundai Motor Manufacturing Czech (HMMC)
in Nošovice hands over pre-production cars to technical schools
and other institutions. The cars are used for educating future car
mechanics, servicemen, technicians and engineers.
New Zealand
| REGULARS |
Representatives of technical schools and the LIBROS-Center of
Official Transportation Provider
for ICC Cricket World Cup
safe driving Ostrava as well as the Police gathered at the HMMC
main administration building to take over keys of fifteen Hyundai
i30, ix35 and ix20 cars to be used for training purposes. These
From charity to personal development and sports, Hyundai
As an official partner of the International Cricket Council
cars are complete, fully functional and equipped, but cannot be
(ICC), Hyundai Motor along with Hyundai New Zealand has delivered
Motor continues to support diverse community activities
homologized for use on public roads as they were made before an
23 vehicles for the ongoing ICC Cricket World Cup Qualifier 2014,
official date of start of mass production.
across the globe to help create a brighter, warmer future.
which commenced on Jan. 13 in Christchurch. The ICC will be using
In principle these cars should have been be scrapped but it would
a number of different Hyundai Motor models during the ICC Crick-
be a pity to discard something which can still be of great value to
et World Cup Qualifier and World Cup in 2015, which is scheduled
society. Cars from the Nošovice Plant can also be found at the
to take place in New Zealand and Australia. The models, including
Leos Janacek Airport in Mosnov guiding aircrafts to the apron or at
Elantra, i40 sedan and Santa Fe shall be fully endorsed and used
by ICC staff, VIPs and match officials.
At the handover ceremony Chris Lander, ICC Project manager, acknowledged the immense value of the partnership with Hyundai
russia
New Year Charity Campaign
Motor and Hyundai New Zealand. Hyundai Motor’s sponsorship of
Hyundai Motor Manufacturing Russia (HMMR) conducted
the ICC World Cup Cricket 2011, which was jointly held in India, Sri
a New Year charity campaign in the beginning of December 2013.
Lanka and Bangladesh, has enabled the company to form closer
More than 200 employees of the plant took part in this donation
ties with cricket loving nations across the world. In addition, the
campaign, and 15 volunteered to dress up as Hyundai Blue Santa
company is set to support the ICC World T20 2014 in Bangladesh.
to go from house to house of 8 heroes to bring them presents and
share the holiday spirit. These heroes were differently-abled people, orphans and families with many children living in the nearby
Sestroretsk district.
Following the global Hyundai Motor Group philosophy of changing
the world around us, HMMR donated an H-1 mini bus to a children hospital in St. Petersburg in November. With the mini bus, the
children can go to theaters outside the city for a breath of fresh
air and entertainment. Finishing the year of good deeds, HMMR
sponsored the New Year ceremony celebrated in St. Petersburg
for the children of the heroes of Russia who lost their lives in
military conflicts. HMMR not only provided the financial aid for the
event organization, but also prepared presents for all the participants – Bluewill mini cars.
the training track of the Police where police drivers improve their
driving skills. HMMC has distributed 63 cars and 14 transmissions
for these purposes since 2007.
14
2014 HYUNDAI BLUE MOVEs
15
REGULARS
i10 accolades
around the
world
| REGULARS |
Around the globe, the i10 continues to win coveted awards
and gain recognition from auto industry experts and
consumers alike, demonstrating the success of Hyundai
Motor’s product regionalization strategy that is helping
the company penetrate every corner of the world.
Hyundai Grand i10 wins the
‘Indian Car of the Year 2014’ award
New Generation i10
named AUTOBEST 2014
On the record
Hyundai Grand i10 has won the most coveted Indian Car of
At the 13 th annual competition, the New Generation i10
the Year 2014 award in India’s fiercely competitive and rapidly
has been awarded the prestigious ‘AUTOBEST 2014’ for the best
growing auto market.
new model in emerging markets of Central and Eastern Europe.
The Grand i10 has set a new benchmark and raised the bar in terms
Remarkably, it is the second time Hyundai Motor has claimed the
of quality, features and technology, offering higher value propo-
title in the last three years, following Elantra’s win in 2012.
sition to Indian customers. The ICOTY award has been instituted by
AUTOBEST is one of the most prestigious motoring awards and
the most eminent jury of senior editors from prominent automotive
takes into account 13 criteria, including design, price, specification
publications throughout the country such as Top Gear, Auto India,
and the serviceability of a car. The jury comprises of highly influ-
Motoring, Car India, Overdrive, Auto Bild, AutoX, Hindu Business
ential motoring journalists from 15 emerging markets of Central
Line and EVO. It has been designed at Hyundai Motor Design
and Eastern Europe including Poland, Czech Republic, Hungary,
Center Europe in Germany using design cues from Hyundai Motor’s
Turkey and Russia.
Grand i10
“ Indian Car of the Year title is a highly respected one and I
am happy to see a car as good as the Grand i10 now wearing
the crown. In our collective votes it has come out on top as
a wholesome product with that added flair that has tilted the
verdict in its favor.”
Editor of BBC TopGear India and Chairman of the jury of the Indian COTY
2014, Girish Karkera
New Generation i10
“ The New Generation i10 is a worthy winner, offering consumers
a spacious and high-quality car. At the NAVAK proving ground
globally acclaimed ‘Fluidic Sculpture’ design philosophy. With an
near Belgrade, Serbia, the i10 impressed the judges with its
investment of over 10 billion rupees, the Grand i10 received an
outstanding road handling abilities for such a small car.”
overwhelming market response and became one the top 5 selling
Chairman of AUTOBEST, Dan Vardie
car brands in India within the second month of its launch.
Awards and Accolades
December 2013 ~ February 2014
Genesis
iF Product Design Award
-Transportation design / special vehicle
Feb.
i10
(Hatchback) Automobile of the Year
Jan.
Centennial
EVO Middle East Magazine
-Saloon of the Year
Jan.
i10
Compact Car of the year
Jan.
i10
Best City Car
Jan.
Genesis
Best Car Tech category
Jan.
i10
Car of the Year : Best City Car
Jan.
i10
Best City Car
Dec.
Santa Fe
Good Design Awards
Jan.
i10
Bargain of the Year
Dec.
Santa Fe
Family Car of the Year
Jan.
i10
Best Urban ansd Polyvalent Car
Dec.
Veloster
Non-luxury Sports Car
Jan.
i10
Autobest 2014
Dec.
16
2014 HYUNDAI BLUE MOVEs
17
zoom in
The 4th Global
Marketing
Conference
Barcelona 2014
‘USEFUL’ IS THE
NEW ‘COOL’
| zoom in |
| zoom in |
The Global Marketing Conference was first held in 2011.
Over the years, it has successfully established itself as
an important means to share Hyundai Motor marketing
strategy and directions on a global scale.
Enhancement of Modern Premium
How to be the most loved brand
The conference also featured a special lecture by Laurent
As customers are bombarded with billboards, TV ads, flyers and a plethora of letters in the mail, Hyundai Motor New Zealand Limited
gether approximately 150 marketing experts from over 69 countries.
Collette, Chief Marketing Officer of FC Barcelona. Over the past
(HMNZ) developed innovative marketing campaigns inspired by Managing Director Howard Spencer’s catchphrase “Useful is the new
The two-day gathering, on January 21 and 22 at the W Hotel in
decades, FC Barcelona built a brand that goes beyond its seasonal
cool,” including the “Family Time” Project which was reported in the last issue of Blue Moves (http://www.hyundai.co.nz/community/
Barcelona, featured presentations on Hyundai Motor global brand
standings and star players. The story of FC Barcelona resonates
familytimeproject/), that cut the clutter and built connections with consumers with remarkable success. Several new campaigns have
and marketing strategy as well as various products & marketing-
strongly with Hyundai, as we too aspire to become the most loved
been launched in time for New Zealand’s summer months to demonstrate to New Zealanders that HMNZ considers each customer to be
related initiatives. The 4
The 4th Global Marketing Conference (GMC) brought to-
GMC aimed to expand the concept of
brand in the automotive industry. In addition, the workshop sessions
precious. Word is spreading that owning a Hyundai car is a little different - and better - than owning any other vehicle in New Zealand.
‘Modern Premium’ and truly internalize the concept of executing
provided an opportunity for the participants to engage in Hyundai’s
Look out for an update on the success of these campaigns in the next edition of Blue Moves.
marketing activities based on customer insights and innovation.
key marketing initiatives to follow in 2014. The sessions included BTL
th
branding strategy & initiatives, digital showroom strategy & plan,
Make My Day Moments
Family Time Project
digital customer experience, DH IMC launching strategy and WRC
Imagine that you are standing beside your Hyundai vehicle
Two new campaigns, “Summertime” and “Road Trip Treats,”
GMC featured a variety of awards to recognize and share
marketing. Overall, the Global Marketing Conference continues to
at a petrol station, filling the tank and letting your mind wander.
were created for the summer months as part of the Family Time
the best marketing activities conducted throughout 2013. ‘Beijing
play a pivotal role in Hyundai’s delivery of ‘Modern Premium’ and its
A polite voice interrupts your reverie, and a nice lady wearing a
Project. “Summertime” is a photo competition re-creating special
Hyundai Motor Company’ took home the first ever “Global Brand
efforts to become a market-driven company.
Hyundai polo shirt tells you that she will be paying for your fuel.
family moments and memories, while “Road Trip Treats” is a series
Excellence Award” that recognizes the best overall performing re-
Now that is both useful and cool! Other examples include handing
of online recipes designed for fresh, healthy and quick eating on
gion. Also, the best marketing promotion award went to Taiwan’s
out ice cream on a hot day at the beach and giving a family free
the road. Read more at http://www.familytimeproject.co.nz/
‘I love Hyundai Campaign’, the best digital marketing award to
entry to Auckland’s biggest aquarium.
Brazil’s ‘HB20X Campaign’, the best TV commercial to Australia’s
Videos capturing these “Make My Day” moments have been posted
‘The Road Less Travelled’ and the best IMC award to Korea’s ‘The
on Facebook and YouTube. Check out Hyundai “Make my Day” on
Brilliant Sound Project’.
YouTube!
Winners of GMC Awards
18
interview
19
UPCOMING NEWS
Let’s get to
know each
other!
UPCOMING
NEWS
1
New York International
Auto Show
The 114 th New York International Auto Show,
North America’s one of the most watched auto shows
will be held from April 16 - 27, 2014 at the Jacob
Javits Center in New York City.
2
2014 Beijing International
Automobile Exhibition
The 13 th Beijing International Automobile Exhibition
for passenger cars and commercial vehicles will be
held from April 20 - 29, at the China International
| interview |
Exhibition Center New Venue (Tianzhu).
3
“
32 of the most celebrated men’s national football
Telling stories about Hyundai
will help us raise awareness of the brand,
to engage new media targets and
to reach new audiences.
David Fitzpatrick,
PR Director at Hyundai Motor Europe
2014 FIFA World Cup
Brazil
”
HBM: Please introduce yourself.
HBM: What are some of the most interesting events you have
DF: Hi, I’m David Fitzpatrick, PR Director at Hyundai Motor Europe.
participated in?
I joined HME in January 2014. Previously, I worked in in-house
DF: Even though I’ve only recently joined HME, already my team
and consultancy PR, working with global automotive brands, most
has helped to deliver a great ‘sneak preview’ event of the Geneva
recently Hyundai! It’s great to now be part of the global Hyundai
Motor Show star car: Intrado. Top European media came behind-
family.
the-scenes to fully understand the car’s development and relevance, and we scored fantastic coverage to support our design,
fuel cell and brand development stories before the Geneva show
even opened.
HBM: What is your resolution for 2014?
DF: My resolution is to make a positive and happy start to my new
life in Frankfurt, which means not only settling into a new city and
new country, but also contributing to successful and effective PR
for Hyundai across Europe while having fun in the process.
teams vie for the 20 th FIFA World Cup title from June
12 to July 13 in Brazil.
1
2
4
2014 FIA World Rally Championship
(WRC)
Hyundai Motorsport continues its quest in one of the
most challenging motorsport championships in the world:
Monaco
January 14 - 19
Sweden
February 5 - 8
Mexico
Portugal
Finland
July 31August 3
March 6 - 9
Germany
August 22 - 24
April 3 - 6
Australia
September 12 - 14
Argentina
May 8 - 11
France
October 3 - 5
Italy
June 5 - 8
Spain
October 24 - 26
Poland
June 26 - 29
U.K.
November 14 - 16
3
4
2014 HYUNDAI BLUE MOVES
Phone : (82-2) 3464-2152
Fax : (82-2) 3464-3497
Website : www.hyundai.com
Register Date : December 31, 1992
Registered No : (Se) Ba-210
Publisher : Mong-Koo Chung
Edited & Designed : Killingmario.,Co.ltd
Published : April 11, 2014
Global P.R. Team
Overseas Communication Team
HBM: Anything that you want to say to your global colleagues?
DF: Telling stories about Hyundai (Brand, History, etc.) will help us
raise awareness of the brand, to engage new media targets and to
reach new audiences. Especially, it is one of the key strategies in
Europe. It feels like a great time to be working in Hyundai PR !
We always welcome your suggestions and comments.
If you have great stories related to Hyundai,
please feel free to email us at : [email protected]