JOB
FAIR
In partnership with the Workforce Central Career Center and the Worcester Sharks
JONATHAN FORSBERG
JOHN McCARTHY
ACCOUNT EXECUTIVE
WORCESTER SHARKS
BUSINESS SERVICE REP.
WORKFORCE CENTRAL
CAREER CENTER
VISION
 Why a big job fair?
 Why this venue?
 What do our customers
expect from a job fair?
 What are our resources?
How do we leverage
them?
VISION

1.
2.
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1.
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1.
2.
Why a big job fair?
Serve many customers at once
Make a BIG public presence
Why this venue?
Validates event, draws the public, marketing
What do our customers expect from a job fair?
Employers: High foot traffic & quality applicants
Job Seekers: High quality companies with open
jobs
VISION

1.
2.
3.
4.
5.
6.
What are our resources? How do we leverage them?
Your Career Center
Your partner
Your WIB, Chamber of Commerce etc.
Local Government & EOLWD
Mass.gov & Job Quest
Don’t overuse these resources
BUY IN
 Your Managers/Director
 Your business partner
 Your staff
 Your job seekers
 Your business customers
PLAN
 Find your premier venue
 Partner with a local
business that has
“marquee appeal” and a
sense of community
 How do you market to
employers & job seekers?
 How do you keep track
of everything?
IMPLEMENT
 The DCU Center & Worcester Sharks connection
 Know business/hiring cycles of your employer base
and take advantage of it.
 Email, media sites, Twitter, press releases
 Maintain a spread sheet, MOSES, communicate with
partner about employers.
DAY OF THE EVENT
 Maps & descriptions for
staff & customers
 Meals & Water
 Staff located in key
positions
 Work Shops
 How do you count 1955
(plus) people?
 Who got hired?
MEET THE WORCESTER SHARKS
 The Worcester Sharks are devoted to providing, in the
most fiscally responsible manner, the highest quality
sports and entertainment events to the New England
community and beyond, through commitment to
customer service, community involvement and
dedication to excellence.
 We are dedicated to building a premier team in the
American Hockey League that will perennially
contend for the Calder Cup championship and develop
future players for the National Hockey League’s San
Jose Sharks.
MEET THE WORCESTER SHARKS
 Owned and operated by Sharks Sports and
Entertainment.
 Entering 7th Season in Worcester.
 Play 38 home games at DCU Center from October
through April.
 Average attendance of 4,500 at each home game
during 2011-2012 Season.
SUCCESS OF PARTNERSHIP
 Why a career center and professional hockey team?
 Each has own specialties and resources to contribute to
successful event



Career Center handled Job Fair logistics
Sharks and DCU Center contributed to marketing and driving
foot traffic.
 Marquee appeal
 Media outlets
DCU Center handled logistics of foot traffic and setup.
 Advertising
SHARKS VIEW ON EVENT
 Win-win for all parties involved.
 Community
 Sharks offer up to 4 free tickets on Wednesdays for
unemployed.
 Support of outside resources
 Minor adjustments made from first year.
 Truly incremental business
 First time customers to the Sharks and DCU Center.
SHARKS VIEW ON EVENT
 Positive PR
 Telegram & Gazette
 NECN
 Twitter
 Annual growth expected
 Increase of 50
employers in one year
 Increase of 700 job
seekers in one year
SHARKS VIEW ON EVENT
 Unique event
 Not your typical job fair
 Turnkey
 Develop new fan base
 Added to overall
excitement
 Hockey game
 Use of mascot “FINZ”
NECN VIDEO
 “75 employers at the DCU Center represented 2,000
job opportunities at the biggest public jobs fair in
Massachusetts.”
 http://www.necn.com/searchNECN/search/v/5333756
3/worcester-mass-sharks-host-second-annual-jobfair.htm