Performance Measurement:
Analysis of Appleseed Trust
Maxwell School of Citizenship & Public Affairs
PPA 709 – Public Organizations & Management
Professor Scott Allard
3 December 2002
Carrie Cochran, Michael Lineberry Alison Louie,
Marti Renifeld, Abbie Toner, Josh Diosomito
Background
Mission
 Alleviate poverty by promoting small
business development
Activities
 Basic Business Skills Training
 Micro-Lending
 Peer Networking
Project Purpose
Track Appleseed Trust Basic Business Skill
Training Course graduates
 Create graduate business owner profile.
 Gauge impact of local skills program.
 Explore how AT can expand services.

Methodology


Implement survey via telephone interviews.
– 10 hours of calling time/team member.
– Minimum of 3 calls per graduate.
– Team made 683 calls and logged 66.1 hours.
Conduct analysis and identify trends among
program graduates.
Carrie, Abbie, Marti, Alison,
Michael & Josh =>
Findings
 Profile
of Graduates
 Profile of Graduate
Businesses
 Interesting Appleseed
Trust Findings
Peter Zawko,
Program Director
Profile of Appleseed
Trust Graduates
53 percent Caucasian, 36 percent African
American
 55 percent 31-50 year-old age range
 59 percent female
 58 percent income below $30,000
 26 percent receive public assistance

Profile of Graduate
Businesses
 48
percent have run businesses
since graduating from the
program
 38 percent currently run
businesses
 75 percent used personal equity
to start businesses
Types of Graduate
Businesses
Graduate Businesses by Category
N=35
Food
5
7
Clothing
4
Signs
Transportation Services
5
2
2
10
Sales
Printing/Design
Other
Financing of Businesses
Financing Sources for Graduate Business Owners
N=34*
Commercial Bank
5
2
1
3
2
Other Financial
Institution
Appleseed Trust
Personal Equity
Family or Friends
26
Other
Additional Services
Requested
Number of Respondents
Additional Services Requested by Graduates
N=92
70
60
50
40
30
20
10
0
53
53
59
46
31
Business
Plan
Development
Financing
Referrals
Services
Training
Other
Recommendations
1) Expanding Resource Base
A) Maximize its utilization of interns
- Project Based & Off-site
B) Create Strategic Alliances with
Relevant Organizations
Recommendations
2) Create Appleseed Family
A) Keeping Track of Program Grads
B) Add Alumni to Board of Directors
C) Maintain Appleseed Website
Questions / Comments