Communications –
reaching your audience
Q2 Network Meeting
31st May 2017
Communications –
reaching your audience
Welcome
Meet your network peers
Communications –
reaching your audience
• Mallen Baker, writer and speaker on CSR and
MD of CSR themed digital agency Daisywheel
• Moira Horgan, Head of Marketing, BITCI
• Bernadette Phelan, Head of Advisory Services,
BITCI
Network Updates
Our Board
Ronan Murphy
Siobhán
Masterson
Maurice Pratt
Aengus McClean
Aileen O’Toole
Kyran Johnson
Richard George
George O’Connor
Bernie Gray
Carmel McQuaid
John Reynolds
Chris Martin
Our Members: A Network of Leading Organisations
A Growing Network –
new members in Q2
Business Working Responsibly
Congratulations
Carroll’s Cross
25 Certified Companies
Carroll’s Cross
Ireland Head Office
International Developments
What is the Business Case?
Employees-Your Reputation Army….
Moira Horgan
The Trust Gap
16%
68%
Trust in CEO at all time low - 27%
Agree companies can take action to
address economic & social conditions
Employees are seen as the most credible
spokespeople on issues
The Trust Gap
Oh dear….
Behold the memes
19
“Our staff have been
fantastic in welcoming
and encouraging
Suzanne and I am
delighted to report
engagement levels are
improving as a result of
this and our other CR
initiatives.”
Gary Hopwood CEO
5 Top tips
•
•
•
•
•
Make Connections
Tell Stories
Use The Tools
Drip Feed Information
Be Authentic
External Communications – the
future is now
Mallen Baker
Roundtable discussions
Questions to discuss
• Is there any particular audience that your
organisation finds challenging to reach?
• What communication channels does your
organisation find most effective?
• How does your organisation measure
whether you’ve successfully reached
your target audience?
Wrap up and close
Next steps
• Meeting notes on the members-only
area of the website
• Insights to engage - Network
meeting, Sept 12th
• Business Leadership – CEO Breakfast,
Nov 15th
Date for CEO Diary
CEO Breakfast Forum
15th November
Dublin Castle
Confirmed keynote speaker:
Philip R. Lane, Governor of the
Central Bank
Thank You