YW Financial Coaching Program
Heidi Tippetts
Financial Coach
How coaching is delivered
Host Site (Place-Based)



Began in January 2011
One coach that provided
coaching mainly to IDA
participants
Education & Benefit
Screenings
Family Financial Centers




Implemented fall, 2011
Two coaches that
provided services to
population of the partner
“Bundles” services for
additional effectiveness
Access services at any
point in the continuum
©2012 YWCA of Metropolitan Dallas (YW). All rights reserved.
YW’s Approach to Moving Families Out of Poverty
• YW Self-Sufficiency
Calculator Benefit
Screenings
Income
gets you by
Financial Education
gets you the means
• FE Workshop Series
• Tax Credit Education
• Continuing
Education
Financial SelfSufficiency
moves you out of
poverty
• Individual
Development
Accounts
• Savings Products
Assets
get you ahead
• Empowering women
by removing barriers
to self-sufficiency
{Specialized Financial Coaching helps individuals reach asset goals}
©2012 YWCA of Metropolitan Dallas (YW). All rights reserved.
Current Coaching Staff

Four full time paid coaches



12 hours, 6 week
Experience in human services
Bilingual

Currently implementing a blended
Paid/Volunteer coaching model

Staff training on Coach theory and culture

Financial Coaching Training from
NeighborWorks America, Volunteer coach
training developed in house with the help of a
paid consultant
Typical YW Coaching Client




85% Female
93% are a minority
Primary age range: 25-44
94% of clients are LMI
(below 200% FPL)
Coaching Distinctions
Telling
Asking
(Directive)
(Non-Directive)
Telling What
to Do
TRAINING
Solving
Someone’s
Problem
Giving
Advice
COUNSELING
Adapted from Corporate Coach U Int’l Model
Offering
Guidance
MENTORING
Asking
Questions
Partnering
for
Exploration
& Solutions
COACHING
Angela
Outcomes
1) 70% of coaching participants will report an increase of
25% in their financial well-being score 3 months after
coaching completion
2) 65% of participants that identify credit as a goal will
show an increase in credit score of 70 points or more.