Joint Meetings Industry Council
Conference on the Value of Meetings
Advanced Value
Measurement
1) Destination promotion / an engine
of Economic Development
2) DestinationNEXT
3) Economic Impact Calculator
The DMAI Event Impact Calculator: Global Development
About Tourism Economics
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A world leader in quantitative economics & business research
Founded 30 years ago as a private
consultancy within Oxford University
Our international reputation was built on:
 The quality of our staff. 80 economists from leading organizations
across our offices in Europe , US and Asia
 A rigorous quantitative approach, based on our leading models
 Our ability to address questions in consulting studies
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Independent economic advisory
Forecasts l briefs data
Quarterly scenarios, Commodities,
Investment, Trade flows, Talent, Tourism
Models l forecasting scenario risk
Global macro model
Global industry model
Consulting l Business Research l Outsourced economic analysis
Impact studies
Thought leadership
Market sizing
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Tourism Economics: real world solutions
Travel data and
forecasts for 190
countries and 300
cities
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Policy analysis
and
recommendations
Market opportunity
and scenario
analysis
Destination
economic impact
Global client base in travel & tourism
Corporations
Associations
Destinations
Boeing
Fairmont Raffles
Google
InterContinental Hotels
Accor
MasterCard
Theme Parks
TUI
Caribbean Tourism Org.
Arizona Office of Tourism
Bahamas Ministry of Tourism
Brand USA
Visit California
Canadian Tourism Commission
Dubai Tourism
Georgia Tourism
Saudi Arabia (SCT)
Discover Los Angeles
NYC & Company
Ontario Ministry of Tourism
Visit Orlando
PromPeru
San Diego CVB
Tourism Ireland
Visit Britain
Visit Denmark
Visit Florida
Visit Switzerland
Visa
European Travel Commission
Pacific Asia Travel Assoc.
US Travel Association
DMAI
IAAPA
WTTC
UN World Tourism Org.
■Tourism Economics serves
over 200 clients worldwide
■…every year
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The DMAI Event Impact Calculator
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Overview
 The Event Impact Calculator provides localized metrics on the value of
events to make the case for the ongoing development of the meetings and
sports events sectors.
 Over 150 destination users in US, Switzerland, and Poland
 The online tool is designed to be easy to use and flexible. Basic parameters
of an event are translated into a full economic impact analysis including:
■ Business sales by industry and source
■ Impacts of sales on jobs, wages, and local taxes
■ ROI of the event against hosting costs and incentives
 A report is then generated for the event that can be saved or printed
 Users can save, recall, or aggregate events
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Event types
 Conventions
 Trade Shows
 Business Meetings
 Sports
■ Youth Amateur
■ Adult Amateur
■ College (regular season)
■ College (championships)
■ Professional
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Development approach
DMOs/CVBs subscribe to
a city-specific calculator
through DMAI
City models are unique
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■
Average spending per
participant
■
Employment and income
multipliers
■
Tax rates
Country model involves a onetime development by Tourism
Economics using national
averages
Underlying data requirements
Attendee and exhibitor spending
estimates
Flexible approach using global surveys,
client data, and modeling
Meeting planner spending estimates
Based on financial data collected from
meeting venues and global surveys
Government statistics on employment
and wages by sector
Oxford Economics (200 countries and
3,000 cities)
Local multipliers
National input-output tables with city
analysis based on economic data
Local tax information
Tourism Economics research
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…Total City Impact
Approach
Direct Country…
Data requirement
Our country coverage accounts for 99% of world business
Countries covered
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City tourism coverage
93 cities are covered in Europe with detail on visitors on spending in the
Global City Travel service.
This enables Tourism Economics to estimate average spending based
on average visitor spending and costs of doing business in individual
cities
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Logging In to EIC

The Event Impact Calculator is
accessed online

Enter your account name and
password in the appropriate
boxes on the EIC home page.
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The Event Parameters screen
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The Hosting Costs screen (optional)

The ‘Hosting Costs’ is where the user may enter in any and all costs born by the DMO or city in
question.

While not necessary to calculate the economic value of an event, hosting costs are necessary to
be able to calculate an event ROI.
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The impact report (page 1)
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The impact report (page 2)
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Exporting multiple events to a single file

At the ‘Saved Calculations’ page, an event, or group of events, may be exported by using the
‘Export Selected Calculations’ button.
Export Selected Calculations
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Previous Calculations
Tourism Economics
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Phone: +1.610.995.9600
Email: [email protected]
http://www.tourismeconomics.com
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