CHAPTER IV ANALYSIS AND DISCUSSION The process of this thesis using Microsoft excel 2010 and Statistical Package for the Social Sciences (SPSS) version 19.0 for Windows. Data that author process is a primary data from the questionnaires that being distributed to employees in private companies in Jakarta. 4.1 Research Result This research used questionnaire that distributed to private companies in Jakarta. The questionnaires were distributed in two private companies. From the total 160 questionnaires that distributed, the total questionnaire that the companies giving back is only 143 questionnaires before screening. The data from this research is a primary data from the answers of all questionnaires. Submission of the questionnaire to the companies performed using cover letter that will be given to the companies. The letter also used as evidence that the questionnaires are really being distributed. Tabel 4.1 Total questionnaire distributed No 1. Company Name PT. Kirim Pangansari 80 kembali Tidak Tidakdapat Dapat kembali diolah diolah 68 12 18 50 75 15 17 58 Utama 2. Metro Tv 80 25 26 4.1.1 Respondents Profile Based on Demographic Factors There are five questions to know the demographic factors of respondents, in this case are employees on private companies in Jakarta. From the questionnaires that author distribute, the questions are as follow: 1. The first question is gender. There are two categories for the answer; men and women. The percentage of the answer is as follow in figure 4.1 below: Gender 0 0 54% 46% Laki Wanita Figure 4.1 Based from the data below, the total respondents for men are 50 respondents or 46% and total respondents for women are 58 respondents or 54%. It means, from all the 108 respondents, the number of respondents of women is more dominant in investing than men. 2. The second question is age, author made the answer into three categories; from 20 until 30 years old, 30 until 40 years old and 40 until 50 years old. Author made the range of the age based on the productive age of people. The percentage of the answer is as follow in figure 4.2 below: 27 Age 0, 0% 30. 5% 30. 5% 20-30 Tahun 30-40 Tahun 40-50 Tahun 39% Figure 4.2 Based from the data below, 33 respondents or 30, 5% is between 20 until 30 years old. 42 respondents or 39% is between 30 until 40 years old, and 33 respondents or 30, 5% respondents are between 40 until 50 years old. From the result, respondents with age between 40 until 50 years old are more dominant in investing, but it also means that all people with different age can do investment even with the same types. 3. The third question is for education background. There are four categories for the answer; D3, S1, S2 and S3. The percentage of the answer is as follow in figure 4.3 below: 28 Education 0, 93% 9, 25% 27, 78% D3 S1 S2 S3 62% Figure 4.3 Based from the data, the total respondents with education background from D3 are 30 respondents or 27, 78%, the total respondents from S1 are 67 respondents or 62%, the total respondents from S2 are 10 respondents or 9, 25% and the total respondents from S3 is only one respondent or 0, 93%. From the result, total respondents with education background in S1 are more dominant than others. 4. The fourth question is status, author made the answer into two categories; not married and married. The percentage of the answer is as follow in figure 4.4 below: 29 Status 00 Married 43, 6% 56, 4% Not Married Figure 4.4 Based on the data, total respondents who already married are 61 respondents or 56, 4% and respondents who are single are 47 respondents or 43, 6%. From the result, respondents with married status more are dominant. But, it doesn’t mean that that person who hasn’t married is not interesting in investing. 5. The fifth question is salary. There are three categories for the answer; 3 until 5 million, 5 until 10 million and more than 10 million. The percentage of the answer is as follow in figure 4.5 below: 30 Salary 0% 22% 27% 3-5 Mio 5-10 Mio > 10 Mio 51% Figure 4.5 Based on data, respondents with monthly salary from 3 until 5 million are 29 respondents or 27%, 5 until 10 million are 55 respondents or 51% and more than 10 million are 24 respondents or 22%. From the result, respondents with salary between 5 until 10 million are more dominant. But, it doesn’t mean that people with less salary or more salary than 5 until 10 million are not interesting in investing. Everyone with different level of salary can invest their money in types of investment that fit their financial condition. 6. The second question is the number of family that lived together in one house. Author made the answer into three categories; 1 until 3 people, 3 until 8 person and more than 8 people. The percentage of the answer is as follow in figure 4.6 below: 31 Number of Family 0 30, 5% 28, 7% 1-3 people 3-8 people > 8 people 40, 7% Figure 4.6 Based on data, respondents with the number of family that lived in one house for 1-3 people are 31 respondents or 28,7%, respondents with 3-8 person lived together are 44 respondents or 40, 7% and respondents with more than 8 person lived together are 33 respondents or 30, 5%. From the result, respondents with the number of their family between 3-8 people that lived together are more dominant. 4.1.2 Respondents Profile Based on Their Investment Behavior There are five questions to know how the behaviors of investor, in this case are employees on private companies in Jakarta. From the questionnaires that author distribute, the questions are as follow: 1. The first question is “Do you dare to take a high risk investment but also has a high rate of return?” and author made the answer into two categories; yes and no. The percentage of the answer is as follow in the graphic 4.7 below: 32 Taking Risk 0 0 46, 29% Yes No 53, 71% Figure 4.7 Based on data, the total respondents with the answer yes are 50 respondents or 46, 29% and the respondents with the answer no are 58 respondents or 53, 71%. From the result, respondents that don’t want to take risk are more dominant. 2. The second question is “Do you prepare a special budget for investment?” and author made the answer into two categories; yes and no. The purpose of this answer is to know whether respondents made a special budget for investing or no. The percentage of the answer is as follow in figure 4.8below: 33 Budget Planning 00 51% 49% Yes No ` Figure 4.8 Based on data, respondents who has a special budget every month for investing are 53 respondents or 49% and respondents who hasn’t have a special budget are 55 respondents or 51%. From the result respondents who hasn’t have special budget are more dominant. 3. The third question is “How much the budget that you prepare for investing?” and author made the answer into three categories; less than 5%, 10% until 15% and more than 15%. The percentage of the answer is as follow in figure 4.9 below: 34 Budget 0 17, 6% < 5% 42, 6% 10% - 15% > 15% 39,8 % Figure 4.9 Based on data, respondents who has budget less than 5% are 19 respondents or 17, 6%, respondents who has budget between 10% until 15% are 43 respondents or 39, 8% and respondents who has budget higher than 15% are 46 respondents or 42, 6%. From the result, respondents who has budget more than 15% are more dominant. It means that they spent a bit much money for investing. 4. The fourth question is “How long you already do investment?” and author made the answer into four categories; ; less than 1 year, 1 until 3 years, 3 until 5 years and more than 5 years. The percentage of the answer is as follow in figure 4.10 below: 35 Time 12% 20, 4% < 1 Year 1 - 3 Year 35, 2% 32, 4% 3 - 5 Year > 5 Year Figure 1.10 Based on data, respondents who already investing less than 1 year are 13 respondents or 12%, respondents who already investing for 1 until 3 years are 38 respondents or 35, 2%, respondents who already investing for 3 until 5 years for 35 respondents or 32, 4% and respondents who already investing for more than 5 years are 22 respondents or 20, 4%. From the result, respondents who do investing between 1 until 3 year are more dominant. But all people can do investment and have a chance to get a good return even thought they are new in investing. According to Christanti & Mahastanti (2011) investors that already invest between 1 until 3 years are more consider to all factors. 5. The last question is “What is your reason doing investment?” and author made the answer into four categories; for unexpected needs, future needs, school expenses and others. The percentage of the answer is as follow in graphic 4.11 below: 36 Reason 18, 6% 15, 7% Unexpected Needs Future Needs School Expenses 33, 3% 32, 4% Others Figure 4.11 Based on data, respondents who did investment with the reason for unexpected needs are 17 respondents or 15, 7%, respondents with reason for future needs are 36 respondents or 33, 3%, respondents with reason for school expenses are 35 respondents or 32, 4% and other reason for 20 respondents or 18, 6%. 4.1.3 Respondents Profile Based on of Their Types Investment There are five questions to know how the behaviors of investor, in this case are employees on private companies in Jakarta. From the questionnaires that distributed, the questions are as follow: 1. The first question is “What kind of investment that you already have right now?” and author made the answer into two categories; financial asset investment and real asset investment. The percentage of the answer is as follow in graphic 4.12: 37 Investment 00 41, 7% Financial Assets Real Assets 58, 3% Figure 4.12 Based on the data, total respondents with investment in real assets are 63 respondents or 58, 3% and respondents with financial asset investment are 45 respondents or 41, 7%. From the result, respondents who have investment in real assets are more dominant than financial assets. 2. The second question is “What thing did you see in investment?” and there are two categories of the answers; the rate of return and risk. The percentage of the answer is as follow in graphic 4.13: Investment 00 46, 3% 53, 7% Figure 4.13 Return Risk 38 Based on the data, total respondents that choose investment by looking at the return are 50 respondents or 46, 3% and respondents that choose investment by looking at the risk are 58 respondents or 53, 7%. From the result, respondent those looking at the return are more dominant. Means that more respondents are afraid of risk, but it doesn’t mean that the other 50 respondents are not afraid of risk. It just they not make risk as their main concern. 3. The third question is “If you already have real asset investment, do you still interesting in financial asset investment?” and there are two categories of the answer;yes and no. The percentage of the answer is as follow in graphic 4.14: Investing 00 34, 3% Yes 65, 7% No Figure 4.14 Based on the data, total respondents interesting in investing on financial assets are 71 respondents or 65, 7% and 37 respondents or 34, 3 % are not interesting in financial assets investment. From the result, respondents those interesting in financial assets are more dominant than not interesting. But it doesn’t mean that if they interesting then they will invest their money on financial asset. 39 4. The fourth question is “Do you prefer to invest your money in a long-term or short-term investment?” and there are two categories of the answer;long term investment and short term investment. The percentage of the answer is as follow in graphic 4.15: Term of Investment 00 Long Term 47, 2% 52, 8% Short Term Figure 4.15 Based on the data, total respondents that prefer investing in a long period of time are 57 respondents or 52, 8% and respondents that prefer for short period of time are 51 respondents or 47, 2 %. From the result, respondents that prefer in long period investment are more dominant. 5. The last question is “Looking at the economic condition of Indonesia right now, what kind of investment that you will choose?” and there are two categories of the answer; real assets and financial assets. The percentage of the answer is as follow in graphic 4.16: 40 Investment 0 0 44, 4% 55, 6% Real Asset Financial Asset Figure 4.16 Based on the data, total respondents that choose real assets are 48 respondents or 44, 4% and respondents that choose financial assets are 60 respondents or 55, 6%. From the result, respondents that choose financial asset as their investment based on economic condition right now are financial asset. But it doesn’t mean that they will invest their money in financial assets. Based on all questions in questionnaires, the answers are most of respondents (53, 71%) don’t want to take high risk investment even though the return will be high. In choosing type of investment, they also look more at the risk of the investment rather than the return. It means that they are afraid of taking risk. But most of them do prepare budget for investment by average 15% and already do investing for 3 until 5 years. From their answers, most of them invest their money in real assets like savings, buying gold, buying insurance, etc. There are also respondents that invest their money in financial assets but most of them invest their money in bank deposit rather than financial instruments. But it doesn’t mean there are no respondents that invest their money in stocks. Even though most of them don’t want to take high risk, but it doesn’t mean there are no respondents that brave enough for taking investment with high risk. There are 46, 29% of respondents that willing to take high risk to get high return and 65, 7% respondents who already have 41 real asset interesting with financial investment. Based on that answers, there are 2 types of investor; risk taker and risk averse. Respondents also prefer to invest their money in a long-term investment because most of them do investment for their future needs when they get pension. And there are 2 types of investment; real asset investment and financial asset investment. 4.2 Data Analysis This research use descriptive analysis to make the conclusion of the problem in this research. 4.2.1 Descriptive Analysis According to Sugiyono (2008:105), descriptive analysis is research methods by collecting the actual data, arranges, processed and analyzes the collected data in order to explain the problem. In this research, descriptive analysis used to give an overview of the questions from the questionnaire that being answered by the respondents. This analysis will explain the variable from the research with the answer from the questionnaire. The measurement of the respond from the respondents in this study is using stage score, from each category of the variable. Score for each variable are different from each other, because it’s based on the number of categories from each variable. The score of types of investment are 1 for financial asset and 2 for real asset. The score of investor behavior are 1 for risk taker and 2 for risk averse. 1. Gender Variable of gender using score 1 for men and 2 for women. After that, variable of gender will be compared to the types of investment. From the research and the conclusion of the answer from all questionnaires, author made the types of investment into two categories; financial asset and real asset. The result is as follow: 42 Table 4.2 Characteristic of Gender with the Types of Investment Gender Types of Investment Total Score Financial Asset Real Asset Men 28 56% 22 44% 50 46% Women 28 48% 30 52% 58 54% Total 56 52% 52 48% 108 100% Based on table 4.2, men are more dominant investing in financial asset for 56% and women are more dominant investing in real asset for 52%. It means that men are braver to take risk in a higher proportion because mostly investing in financial asset is more risky than real asset. The example of high risk investment in financial asset is stock. Stock has a high risk but it will give higher return. After the analysis of characteristic of gender with the type of investment, then the next thing to do is analyze the characteristic of gender with the investor behavior. Author made 2 categories for types of investor; risk seeker with the score 1 and risk averse with the score 2. Table 4.3 Characteristic of gender with the Investor Behavior Gender Investor Behavior Total Score Risk Seeker Risk Averse Men 32 64% 18 36% 50 46% Women 18 31% 40 69% 58 54% Total 50 46% 58 54% 108 100% Based on the table 4.3, men are braver to taking risk than women with the percentage of 64% and women are more avoiding 43 risk or risk averse with the percentage of 69%. This is accordance with the research of Barber and Odean (2001) that men are braver to taking risk than women because physiology men have a higher level of confidence. 2. Age Variable of age is using three categories of answer. Score 1 for age between 20 until 30, score 2 for age between 30 until 40 and score 3 for age between 40 until 50. After that, variable of gender will be compared to the types of investment. The result is as follow: Table 4.4 Characteristic of Age with Types of Investment Age Types of Investment Total Score Financial Asset Real Asset 20 – 30 15 45, 5% 18 54, 5% 33 30, 5% 30 – 40 20 47, 6% 22 52, 4% 42 39% 40 – 50 23 69, 6% 10 30, 4% 33 30, 5% Total 58 53, 7% 50 46, 3% 108 100% Based on the table 4.4, age between 20 until 30 are more dominant in investing on real asset for 54, 5%, age between 30 until 40 are more dominant in real asset for 52, 4% and age between 40 – 50 are more dominant in financial asset for 53, 7%. Means that in age between 20 until 30 people start to invest their money and normally people start doing investment by choosing investment with lower risk and easy to understand. For example saving money or buying gold. As they get older, their knowledge are better so they will choose investing in financial and in purpose to get more return because they need more money for their family. Mostly, people with age around 40 until 50 already have a family so they need money to fulfill the family needs. After the analysis of characteristic of age with the type of investment, then the next thing to do is analyze the characteristic of age 44 with the investor behavior. There are 2 categories for types of investor; risk seeker with the score 1 and risk averse with the score 2. Table 4.5 Characteristic of Age with Investor Behavior Investor Behavior Age Total Score Risk Seeker Risk Averse 20 – 30 20 60, 6% 13 39, 4% 33 30, 5% 30 – 40 15 35, 7% 27 64, 3% 42 39% 40 – 50 15 45 , 5% 18 54, 5% 33 30, 5% Total 50 46, 3% 58 53, 7% 108 100% Based on the table 4.5, age between 20 until 30 are more dominant in risk seeker for 60, 6 %, age between 30 until 40 are more dominant in risk averse for 64, 3% and age between 40 until 50 are more dominant in risk averse for 54, 5%. Age does influence the way of think and act. 20 until 30 is considering as a young age. Young people are braver to taking risk. As they get older, their knowledge also increasing, so they will take investment with high risk but will give higher return. And at the of ripe age, they will go back as a risk averse because their income will decrease and they will get pension so they need investment that can guarantee their money back. 3. Education Variable of education is using four categories of answer. Score 1 for D3, score 2 is for S1, score 3 is for S2 and score 4 is for S3. The result is as follow: 45 Table 4.6 Characteristic of Education with Types of Investment Education Types of Investment Total Score Financial Asset Real Asset D3 12 40% 18 60% 30 27, 8% S1 37 55% 30 45% 67 62% S2 8 80% 2 30% 10 9,3% S3 1 100% - - 1 0,93% Total 58 54% 50 46% 108 100% Based on the table 4.6, people with education background in D3 are more dominant in real asset for 60%, people with education background in S1 are more dominant in financial asset for 55%, and people with education background in S2 are more dominant in financial asset for 80% and people with education background in S3 is dominant in financial asset and the respondent in S3 is just one person. From this result, a person with higher education background is tending to invest in financial market because their knowledge in general and in investing is better than people in D3. But it doesn’t mean people with low education are not understood with financial asset. After the analysis of characteristic of education with the type of investment, then the next thing to do is analyze the characteristic of education with the investor behavior. Author made 2 categories for types of investor; risk seeker with the score 1 and risk averse with the score 2. 46 Table 4.7 Characteristic of Education with Investor Behavior Education Investor Behavior Total Score Risk Seeker Risk Averse D3 9 30% 21 70% 30 27, 8% S1 32 48% 35 52% 67 62% S2 8 80% 2 20% 10 9,3% S3 1 100% - - 1 0,93% Total 50 46% 58 54% 108 100% Based on the table 4.7, people with education background in D3 are more dominant as a risk averse for 70%, and people with education background in S1 are more dominant as a risk averse. For education background in S2 and S3 are more dominant as a risk seeker. It means that there is relationship between education and investor behavior. People with low education will choose investment with lower risk. That’s why they don’t choose financial instrument. The other reason is because they don’t have enough knowledge. And people with higher education background will choose investment with high return which also contains high risk. But because they have enough education so they know how to manage their investment so they can get high return. 4. Status Variable of status is using two categories of answer. Score 1 for not married and score 2 for married. After that, variable of status will be compared to the types of investment. The result is as follow: 47 Table 4.8 Characteristic of Status with Types of Investment Types of Investment Status Total Score Financial Asset Real Asset Not Married 22 47% 25 53% 47 44% Married 32 52% 29 48% 61 56% Total 54 50% 54 50% 108 100% Based on the table 4.8, investor who hasn’t married yet is more dominant in investing in real assets for 53% and investors who already married more dominant in financial asset for 52%. From the result, people who already married mostly investing on financial asset. After the analysis of characteristic of marital status with the type of investment, then the next thing to do is analyze the characteristic of marital status with the investor behavior. Author made 2 categories for types of investor; risk seeker with the score 1 and risk averse with the score 2. Table 4.9 Characteristic of Status with Investor Behavior Investor Behavior Status Risk Seeker Risk Averse Total Score Not Married 29 62% 18 38% 47 44% Married 21 34% 40 66% 61 56% Total 50 46% 58 54% 108 100% Based on the table 4.9, investor who hasn’t married yet is more dominant as a risk seeker for 62% and people who already married are dominant as risk averse. A person who hasn’t married yet is braver in taking risk because mostly they don’t have financial responsibilities. And people who already married is a risk averse because they need more money because they have financial responsibilities to their family. In the analysis of types of investment, people who already married are more 48 dominant to invest in financial asset. But it doesn’t mean that they are a risk taker that invests their money on buying financial instrument. They choose bank deposit as their financial asset because it has less risk and it’s a short term (start from 1 month) investment. So if they need money they can get their money on the deposit. 5. Salary Variable of salary is using three categories of answer. Score 1the salary between 3 until 5 million, score 2 for salary 5 until 10 million and score 3 for salary more than 10 million. After that, variable of income will be compared to the types of investment. The result is as follow: Table 4.10 Characteristic of Salary with Types of Investment Types of Investment Salary Financial Asset Real Asset Total Score 3 – 5 mio 12 44% 15 56% 27 25% 5 – 10 mio 27 49% 28 51% 55 51% >10 mio 16 62% 10 38% 26 24% Total 55 51% 53 49% 108 100% Based on the table 4.10, investors who get monthly salary between 3 until 5 million are more dominant investing in real asset, investors with salary between 5 until 10 million are more dominant investing in real asset and investors with salary more than 10 million are more dominant to invest in financial assets. It means that people with salary more than 10 million are more dominant investing in financial assets. Because mostly investing in financial asset giving higher risk than real asset. So, people with lower salary don’t want to take financial asset because they afraid in facing loss. But it doesn’t mean people with high salary do not afraid of loss. 49 After the analysis of characteristic of salary with the type of investment, then the next thing to do is analyze the characteristic of salary with the investor behavior. Author made 2 categories for types of investor; risk seeker with the score 1 and risk averse with the score 2. Table 4.11 Characteristic of Salary with Investor Behavior Investor Behavior Salary Risk Seeker Risk Averse Total Score 3 – 5 mio 14 48% 15 52% 29 27% 5 – 10 mio 22 40% 33 60% 55 51% >10 mio 14 58% 10 42% 24 22% Total 50 46% 58 54% 108 100% Based on the table 4.11, investors who get monthly salary between 3 until 5 million are more dominant as a risk averse and people with monthly salary between 5 until 10 million also a risk averse. It means people with salary more than 10 million are risk averse. If a person has extra money, they will not afraid on choosing investment with high risk because it can give them chance to get more money from the return. 6. Number of Family Variable of family number is using three categories of answer. Score 1 for the number of family between 1 until 3, score 2 for the number of family between 3 until 8 and score 3 for number of family more than 8. After that, variable of income will be compared to the types of investment. The result is as follow: 50 Table 4.12 Characteristic of Number of Family with Types of Investment Types of Investment Family Financial Asset Real Asset Total Score 1-3 person 16 52% 15 48% 31 29% 3-8 person 20 45% 24 55% 44 41% >8 person 11 33% 22 67% 33 30% Total 47 44% 61 56% 108 100% Based on the table 4.12, investors who have a family that lived together in one house between 1 until 3 person dominant investing in financial asset for 52% and investors with family that lived together in one house more than 3 person are dominant investing in real asset. After the analysis of characteristic of number of family with the type of investment, then the next thing to do is analyze the characteristic of number of family with the investor behavior. Author made 2 categories for types of investor; risk seeker with the score 1 and risk averse with the score 2. Table 4.13 Characteristic of Number of Family with Investor Behavior Investor Behavior Family Risk Seeker Risk Averse Total Score 1-3 person 19 61% 12 39% 31 29% 3-8 person 16 36% 28 64% 44 41% >8 person 15 45% 18 55% 33 30% Total 50 46% 58 54% 108 100% Based on the table 4.13, investors who have a family that lived together in one house between 1 until 3 people dominant as a risk seeker for 61% and investors with number of family more than 3 people are risk 51 averse. It means that number of family have relationship with investor behavior. People that have a lot of number of family definitely will put their responsibilities to their family first before doing investment. And if they do investment, they will choose investment with low risk. 4.3 Validity and Reliability Test In a research that used questionnaire, the question and answer of the questionnaire should be valid and reliable. To measure the validity and reliability of the questionnaire, author used SPSS version 19.0. The results of the tests are as follow: 4.3.1 Validity Test Validity test is conducted to ensure that the questions that being asked are able to measure what should be measured and able to be valid if the questions on the questionnaire were able to reveal something on the questions. 4.3.1.1 Validity Test on Variable X There are 6 questions according to demographic factors variable. The answer of the distribution analysis of an instrument of its research can be seen in a result calculation on the table 4.14 below: Table 4.14 Item Statistics P1 P2 P3 P4 P5 P6 Mean Std. Deviation N 1.54 2.00 1.83 1.56 1.95 2.02 .501 .785 .619 .498 .702 .773 108 108 108 108 108 108 From table 4.14, with used 108 respondents, the value of r table can be obtained by using df (degree of freedom) = n – k, then the value of the table from this research is 0, 1927 came from df = 108 – 6. The statement is valid if 52 the value of r hitung, which is the value of Corrected Item – Total Correlation>r tabel. From the result of the test, all of six questions from demographic factors (X) variable are valid. 4.3.1.2 Validity Test on Variable Y1 There are 5 questions according to investor behavior variable. The answer of the distribution analysis of an instrument of its research can be seen in a result calculation on the table 4.15 below: Table 4.15 Item Statistics P7 P8 P9 P10 P11 Mean Std. Deviation N 1.54 1.51 2.22 2.61 2.54 .501 .502 .728 .946 .971 108 108 108 108 108 From table 4.15, with used 108 respondents, the value of r table can be obtained by using df (degree of freedom) = n – k, then the value of the table from this research is 0, 1918 came from df = 108 – 5. The statement is valid if the value of r hitung, which is the value of Corrected Item – Total Correlation>r tabel. From the result of the test, all of six questions from demographic factors (X) variable are valid. 4.2.13 Validity Test on Variable Y2 There are 5 questions according types of investment variable. The answer of the distribution analysis of an instrument of its research can be seen in a result calculation on the table 4.16 below: 53 Table 4.16 Item Statistics P12 P13 P14 P15 P16 Mean Std. Deviation N 1.47 1.46 1.35 1.47 1.56 .502 .501 .480 .502 .498 108 108 108 108 108 From table 4.15, with used 108 respondents, the value of r table can be obtained by using df (degree of freedom) = n – k, then the value of the table from this research is 0, 1918 came from df = 108 – 5. The statement is valid if the value of r hitung, which is the value of Corrected Item – Total Correlation>r tabel. From the result of the test, all of six questions from demographic factors (X) variable are valid. 4.3.2Reliability Test Reliability is a measurement instrument for questionnaire which is a tool to measure the indicator of variable. A questionnaire is reliable if the person gives a consistent or stable answer from time to time of the questions. A variable is reliable if the Cronbach Alpha> 0, 60. 54 4.3.2.1 Reliability Test on Variable X Table 4.17 Reliability Statistics Cronbach's Alpha N of Items .628 6 Reliability test on a variable is used to find out the stability and consistency of respondents in answering the questions in the questionnaire. The value of variable Xcan be seen in table 4.17: Table 4.17 shows reliability statistictable as cronbanch alpha 0,628 > 0, 60. The result is all the questions from variable X are reliable. 4.3.2.2 Reliability Test on Variable Y1 Reliability test on a variable is used to find out the stability and consistency of respondents in answering the questions in the questionnaire. The value of variable Ycan be seen in table 4.18: Table 4.18 Reliability Statistics Cronbach's Alpha N of Items .686 5 Table 4.18 shows reliability statistic table as cronbanch alpha 0,686 > 0, 60. The result is all the questions from variable Y1 are reliable. 55 4.3.2.3 Reliability Test on Variable Y2 Reliability test on a variable is used to find out the stability and consistency of respondents in answering the questions in the questionnaire. The value of variable Ycan be seen in table 4.19: Table 4.19 Reliability Statistics Cronbach's Alpha N of Items .728 5 Table 4.18 shows reliability statistic table as cronbanch alpha 0,728 > 0, 60. The result is all the questions from variable Y2 are reliable. 4.4 The Interpretation of the Research Result 4.4.1 Investor Behavior Based on Demographic Factors From the analysis that author analyze use the answer from all questionnaires, gender, age, education, marital status, income and the number of family influence the behavior of investors. From the 5 questions, author make a conclusion there are 2 types of investor; risk taker and risk averse by looking at the answers. And male investors are more dominant as a risk taker rather than woman. This analysis is accordance with Barber and Odean (2001) that men are braver in taking risk rather than woman in choosing investment. In age, investors in young age are braver in taking risk rather than woman. This analysis also in accordance with Evans (2004) that people in young age are more tolerance with risks. In education, people with higher education are braver in taking risk because they knowledge is better so they can manage their investment to gain return. In marital status, people who already married are more dominant as a risk averse. They are more concern to fulfill their family needs rather than investment. So if they do investment, they will choose 56 investment with lower risk. This is also in accordance with Ranganathan, K. (2004), he also analyze this case in India. But this analysis is contrast with research by Schooley and Worden (1999) that said investors with married status are more tolerance in risk because they need more money for their family. In income, people with lower salary are more dominant as a risk averse. Because they have limitation about their money, so they will take a low-risk investment to avoid losing a big sum of money. The last one is the number of family that lived together in one house. People that lived together, with their family in one house more than 3 people, are more dominant as risk averse. Mostly, they have financial responsibility to their family, similar with people with married status. So their priority is their family needs. 4.4.2Types of Investment Based on Demographic Factors From the analysis that author analyze use the answer from all questionnaires, gender, age, education, marital status, income and the number of family influence the types of investment that they choose. . From the 5 questions, author make a conclusion there are 2 types of investment that have been chosen by investors; real asset investment and financial asset investment, by looking at the answers In gender, men are more dominant in choosing financial assets as their investment. The reason is because men are risk taker so they will choose investment with high risk with the purpose to get higher return. In age, people with age around 30 until 40 are more dominant in choosing financial assets as their investment. Mostly, people with that age already have a good salary so they are not afraid to choose financial asset. In education, people with education background in S2 and S3 are more dominant in financial investment. Mostly, people with higher education have a better knowledge and experience so they can plan and manage their investment properly. In status, people with married status are more dominant in financial assets. Contrast with the behavior analysis that married people are risk averse. But this is in accordance with research from Schooley and Worden (1999). In income, people with higher income are more dominant in financial investing; of course because financial investing acquires more money, so most of people with lower income will not choose this type of investment. In the number of family, people with the number of family between 1 until 3 are more dominant in choosing 57 financial investment and it accordance with the analysis that people with lower number of family are tended to be risk taker. 58 59 60
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