The Higher Canadian Institute for Business
and Engineering Technology
Quality Assurance Unit
Course Specification
Course Name: Business Competitive Strategies
Course Code: BADM 431
I. Basic Course Information
Program(s) on which the course is given: Business Administration
Core or elective element of program: Core
Department offering the course: Business
Academic level: Fourth Year
Semester in which course is offered: Spring(2nd Semester)
Course pre-requisite(s): Engl102, BADM 213, BADM 101, COMP 112,BADM 106,
BADM 107,BADM 430, BADM 214,
BADM 108, BADM 317, BADM 211,
BADM 316, BADM 203
Credit Hours: 3.0
Contact Hours Through:
Lecture
3.0
Tutorial*
2.0
Practical*
0.0
Total
5.0
Approval date of course specification:January 2014
II. Overall Aims of Course
This course provides an opportunity for practicing business skills in real world. It
focuses on working effectively in groups through the creation of a quality product
(projects, case studies, etc.), to learn how to act as a consultant, to help corporations in
developing and implementing business plan. This course explores a foundation to
foster competency in conceptual skills; problem solving, and decision making skills in
business world business functions, organizational structure, and policy implementation
and evaluation. A significant aspect of the course is devoted to assessing the
competitive dynamics of firms.
III. Program ILOs covered by course
Program Intended Learning Outcomes (By Code)
Knowledge &
Intellectual Skills
Professional Skills
Understanding
K5,K6
I3,I4
P4,P6,P11,P12,
P17,P19
General
Skills
G2,G6, G7,G8
1
The Higher Canadian Institute for Business
and Engineering Technology
Quality Assurance Unit
Course Specification
IV. Intended Learning Outcomes of Course (ILOs)
a. Knowledge and Understanding
Upon completion of the course, students should be able to:
K1 Describe different sciences related to different business fields such as Marketing,
Finance, Human Resources, Research and Development, Logistics, Finance
K2 Identify the benefits of strategic management
K3 Explain strategic decision-making models.
K4 Recognize the role and responsibilities of the board of directors in corporate
governance
b. Intellectual/Cognitive Skills
Upon completion of the course, students should be able to:
I1 Apply the strategic audit as a method of analyzing corporate functions and activities
I2 Categorize the settings of n marketing environment
c. Practical/Professional Skills
Upon completion of the course, students should be able to:
P1 Prepare a variety of industry scenarios
P2 Develop Company’s business model and how it could be imitated
P3 Prepare strategic plan
P4 Design different variety of working systems
P5 Prepare plans for human and financial resources.
P6. Prepare financial analysis.
d. General and Transferable Skills
Upon completion of the course, students should be able to:
G1Practice effective presentations and discussions.
G2Engage in teamwork.
G3. Deal with stress.
G4. Use Problem-solving techniques.
.
V. Course Matrix Contents
Main Topics / Chapters
12-
3-
Project explanation
Chapter 1 : Basic Concepts
of Strategic
Chapter 2 : Corporate
Governance
External topic :
Chapter 4 : Environmental
4- Scanning and Industry
Analysis
Duration
(Weeks)
Course ILOs Covered by Topic
(By ILO Code)
K&U
I.S.
P.S.
G.S.
3
K1,K2
I1
P1
2
K1,K2
I1
P1
2
K3
1
K4
G1,G2
P2
I2
2
The Higher Canadian Institute for Business
and Engineering Technology
Quality Assurance Unit
Course Specification
5- Chapter 5 : Internal Scanning:
Chapter 6 : Strategy
6Formulation:
Chapter 7 Formulation:
7- Corporate Strategy
Chapter 8 : strategy
formulation: functional
8strategy and strategic choice
Net Teaching Weeks
1
K1,K4
I2
2
K3
I1
P11
1
K3
I1
P12,p19
1
K3
I1
13
VI. Course Weekly Detailed Topics / hours / ILOs
Week
No.
Total
Hours
Sub-Topics
1
Strategic Management concept
Management
5
2
External topic :
Strategic Management & Strategic
Competitiveness
The External Environment:
Opportunities, Threats, Industry
Competition & Competitor Analysis
The Internal Environment: Resources,
Capabilities, and Core Competencies
External topic :
Business-Level Strategy
External topic :
Competitive Rivalry and Competitive
Dynamics
5
3
4
5
6
7
8
9
10
11
12
13
14
15
Contact Hours
Theoretical
Practical
Hours
Hours*
3
3
2
3
2
5
3
2
5
3
2
3
2
3
2
3
2
3
3
3
3
3
2
2
2
2
2
5
5
Midterm Exam
Formulation: Corporate Strategy
5
strategy formulation: functional strategy
5
and strategic choice
Rehearsals
5
Rehearsals
5
Project presentation
5
Project presentation
5
Mind map session
5
Final Exam
Total Teaching Hours
65
3
The Higher Canadian Institute for Business
and Engineering Technology
Quality Assurance Unit
Course Specification
VII. Teaching and Learning Methods
Teaching/Learning
Method
Lectures & Seminars
Tutorials
Computer lab Sessions
Practical lab Work
Reading Materials
Web-site Searches
Research & Reporting
Problem Solving /
Problem-based Learning
Projects
Independent Work
Group Work
Case Studies
Presentations
Simulation Analysis
Course ILOs Covered by Method (By ILO Code)
K&U
K1,K2,K3,K4
Intellectual
Skills
I1,I2
Professional
Skills
P1,P2
General
Skills
G1,G2
G1,G2
P1,P2
G2
P1,P2
G1,G2
Others (Specify):
VIII. Assessment Methods, Schedule and Grade Distribution
Course ILOs
Covered by
Method
(By ILO
K&U
I.S.
P.S.
Code)
G.S.
Midterm
Exam
K1,K3
Final Exam
,K4
Quizzes
K2,K3
Course Work
Report
Writing
Case Study
Analysis
Oral
K1,K2,K3,K4
I1,I2
P1,P2
G1,G2
Assessment
Weight /
Percentage
Week
No.
20%
7
50%
15
5%
3
4
15%
12
10%
13
4
The Higher Canadian Institute for Business
and Engineering Technology
Quality Assurance Unit
Course Specification
Presentations
Practical
13
Group Project
Individual
Project
Others
(Specify):
IX. List of References
Required Text Books
Wheelen, Thomas L., and J. David Hunger. Strategic Management
and Business Policy: Toward Global Sustainability . USA: Prentice
Hall, 2011.
Course notes

Recommended books 
Periodicals, Web sites, 
etc …
X. Facilities required for teaching and learning
Data show
White board
Course coordinator: Dr. Asmaa Salah
Head of Department: Dr Dina Krema
Date: January 2014
5