NOVEMBER 2013
Retailer Playbook
Issue 11
Drive Players
to Your Store
Improve
Product Visibility
Increase
Your Revenue
SEE INSIDE:
2nd Chance Promotion
on Million Dollar Holiday
& Year End Bonus games
Win Up to
$1 Million!
Always carry and display
both new and top-selling
games, especially during
the holiday season!
See inside for details
DRAW GAMES MAKE GREAT GIFTS TOO!
On average,
8,000 winners daily!
Now 3X as
many winners!
Give the possibility
of a big jackpot!
Nearly 1 in 5 wins!
New jackpot everyday.
Great cash odds.
Promotions
Launching November 5
Drawing/Prizes
$10 – Million Dollar Holiday
• 25 chances to win up to $1 million
• Guaranteed at least $125 in prizes in
every pack, plus a $50 or higher prize
in every other pack!
• Pack size: 30 tickets; ticket size: 10”
• mylottery 2nd Chance Promotion
$5 – Year End Bonus
5 preliminary drawings will
each award 50 prizes of $500.
First drawing held on or about
November 25, 2013.
Submit non-winning $10 Million Dollar Holiday
and/or $5 Year End Bonus tickets for a chance
to win up to $1 million!
Grand Prize drawing for $1
million to be held on or about
March 24, 2014.
• $10 Million Dollar Holiday non-winning
ticket codes receive 2 entries
• $5 Year End Bonus
non-winning ticket
codes receive 1 entry
Great gifts
for players
themselves
too!
• Guaranteed at least
$260 in prizes in
every pack, plus a $50
or higher prize in every
3 of 4 packs!
• Top prizes of $125,000 – 20 chances to win
• Ticket size: 8”
• mylottery 2nd Chance
Promotion
Players must have a mylottery account to participate.
Sign up for mylottery and submit non-winning tickets at
https://www.hoosierlottery.com/mylottery/sign-up
Powerball Ultimate Tailgate Party
Hall of Fame Promotion:
November 19, 2013 – February 9, 2014
Drawing to be held on or
about February 10, 2014
How to Play
Buy five Powerball plays on a single ticket.
Enter non-winning tickets into 2nd chance drawing for
a chance to win one of 10 Ultimate Tailgate Party prizes to be
awarded in Indiana. Visit www.hoosierlottery.com/hof.
$2 – Holiday Winnings
Drawing/Prizes
• Guaranteed at least
$203 in prizes in every
pack
• Top prizes of $20,000
• 10 chances to win
• Ticket size: 5”
Ultimate Tailgate Party includes a trip for four to the Pro Football Hall
of Fame’s 50th Anniversary Fan Festival (May 2–3, 2014) and $500.
Guaranteed to win an additional $1,000 at the party
with a chance to win up to $1,000,000!
Larger 5”
ticket size
$1 – Holiday $50s
November Point of Sale
To and From
fields make
these an
ideal gift or
gift tag
What goes up?
• Guaranteed at least $135
in every pack, plus a $50
or higher prize in 4 out of
every 5 packs
• $500 top prizes, all payable at retail
TOP Selling Games
2009
$3,000,000 Jackpot
$20
0346
2027
2004
Lucky Millionaire
$120,000,000 Cash Spectacular
$5,000 A Week Cash For Life
0214
$100 Million Cash Extravaganza
$20
2016
2033
2026
2024
2017
2028
2029
2003
50X the Money
Million Dollar Holiday
Indiana Slots
Ruby 7s
$75,000 Crossword
$80,000 Blackout Bingo
20x the Cash
$2500 A Week Cash for Life
$20
$10
$10
$10
$10
$5
$5
$5
$5
$5
$5
0325
0246
2007
2012
2031
2023
Year End Bonus
Wild Cherry Crossword
Cash Lines
Pink Diamond Bingo
Holiday Winnings
10X The Cash
$5
$3
$3
$3
$2
$2
2015/2025
2002
The Walking Dead™ or Lucky Dog
$1,000 A Week Cash For Life
Spread Cheer
ITVM Topper
ITVM Merchandiser
Right Panel
ITVM Button Frames
Play Center What’s New
Change Mat
Dispenser Topper
ITVM/On-Counter
Merchandiser Header
Tower Topper
What goes
down?
$2
$2
Radio
Out of Home
$1
$1
TV
2018
Corn Hole Ca$h™
$1
DIrect Mail
Cash For Life
NEW
Poker Lotto
Info Slip
P
lease place
with play slips.
Powerball Hall
of Fame
November Advertising Support
Holiday $50s
$500 A Week Cash For Life
Puzzle Lovers
8.5” x 11”
What’s New
PTD Frame
8.5” x 11” Game
of the Month
Tear Pad
Millionaire Raffle
2030
2001
Big Money
Mega Millions
Digital
Beginning 10/19
Beginning 11/4
Beginning 11/17
3
3
3
3
3
3
3
3
3
3
Boost Your
Holiday Sales!
Drive Customer Traffic
into Your Store
Can players tell you sell lottery
from outside your store?
• Display Lottery exterior-facing
jackpot signs, “Play Here” banners,
pole signs, and pump toppers.
Improve Product Visibility
Increase the number of games on display.
“The more you show, the more you’ll sell.”
•Double face hot games if you have 24 or
more facings on display. Players who win on
one pack often like to churn their winnings into
tickets from another pack of the same game.
Don’t leave
bin
empty.
If you do no
t have anoth
er pack of thi
please refer
s game
to the scratch
game rankin
on your termi
g report
nal. This rep
ort
will list other
selling game
high
s to choose
from.
•Don’t leave an empty bin. If you sell out
of one game, fill the empty bin by doublefacing the next best-selling game.
#2030
Holiday $5
0s
Ticket Size:
2.5” x 4” • La
unched: No
Bin # ______
vember 5, 20
___ Pull __
13
__________
__________
_
$1.00
Talk to Your Customers
about the Lottery
ITVM, Take
a Ticket and
Lottery games make great holiday gifts for
friends, family, coworkers – and players themselves!
In Counter Inse
rt
Regular Disp
enser Insert
• Remind players about mylottery 2nd chance promotions; tell your customers
to look for their holiday coupons and encourage redemption; promote
$1 Holiday $50s and $2 Holiday Winnings as gift tags.
Curved Disp
enser Insert
•Ask for the Sale!
Ask every customer 18 or over to purchase a lottery product.
Ask for the Sale
Promotion
Participating Retailer’s Sales
Poker Lotto
133% higher average weekly sales than non-participating retailers
EZmatch
30% higher average weekly sales than non-participating retailers
Cash 5
150% increase over prior week vs.
11% increase for non-participating retailers
Non-jackpot based draw games are up 34% year over year
•Suggest tickets based on your customer’s individual interests – Lucky Dog for
dog lovers (or dog food purchasers), Corn Hole Ca$h™ for football fans, The
Walking Dead™ for new players, etc.
Promote Winner Awareness
Make your store a Lucky Store!
Winner awareness drives sales.
•Use the winner awareness cloud to post
the number of Cash Spectacular, Poker
Lotto, etc., winners statewide or in you store.
•Always pay winners; it promotes customer loyalty, plus
players tend to spend their winnings in your store.
•Waterfall best-selling games
in an eye-catching display. Use
flush mount grip clips, push
pins, or binder clips in addition
to dispensers.
Carry All Top-Selling
Games
Don’t stock out. Make sure you
have two to three weeks’ worth
of backup inventory.
If you’re running low, call the
Retailer Hotline at 1-800-955-6886
immediately.
•Carry the Top Selling Games as
indicated in each month’s Retailer
Playbook and on the Scratch Game
Ranking Report.
•Double up tower dispensers. Add
one to showcase for holiday tickets.
•Post winning tickets with pictures of your customers
and amount won for draw and scratch-offs.
Stand Tall During Your Busiest Times
•Be stocked and ready for the morning and afternoon rush.
•Let us come in and train your folks on how to stock
vending machines.
Be Inventive!
•Hold in-store promotions to
increase player loyalty. Prizes
can be as small as a free cup
of coffee.
•Create special ticket displays,
such as a Christmas tree
decorated with scratch-offs or
stockings filled with tickets.
•Create custom game product
gifts such as the “lottery gift packages” shown
here. Remember, you can only charge the total
retail value of the tickets themselves.
New Coupons in November
Coupon
Offer
Distribution
mylottery
Birthday Coupon
FREE $1 Scratch-off ($1 value)
Statewide
mylottery
Colts Win You Win
Promotion
FREE $1 Scratch-off ($1 value)
FREE Mega Millions ($1 value)
FREE Cash 5 ($1 value)
Players who join
promo at Colts home
games starting
11/10/13
FREE Poker Lotto ($2 value)
FREE Cash 5 ($1 value)
Fort Wayne Mad Ants FREE Daily 3 ($1 value)
Event Coupons
FREE Daily 4 ($1 value)
FREE $1 Cash for Life Scratch-off ($1 value)
Valassis
Shared Mail Coupons
Buy one (1) Poker Lotto get one (1)
Poker Lotto FREE ($2 value)
Buy one (1) Powerball get one (1)
Powerball FREE ($2 value)
Buy one (1) Mega Millions get one Mega
Millions FREE ($1 value)
Buy one (1) Cash 5 get one (1)
Cash 5 FREE ($1 value)
Buy $5 or more in Scratch-offs,
get $1 off ($1 value)
Fort Wayne
Mad Ants games
thru 2013-2014
season
Statewide
starting 11/24
Holiday Coupons Drive
Players in Your Door
Starting Sunday November 24, a Hoosier
Lottery coupon pack will be distributed
to over 1.2 million households statewide
through Valassis shared mail, consisting of
5 coupons valid from November 24, 2013,
through January 31, 2014.
Follow redemption instructions on the back
of each coupon. Please read carefully:
instructions vary by game.
Quarter 2 Retailer Incentive
Increase your
commissions
Scratch-off and Draw Game Bonus Commissions
During the 13-week incentive period (October 20–December 28, 2013), if you
hit your scratch-off sales goal OR your non-jackpot draw game sales goal, or
both, you will receive an additional 1% commission on all sales of those games in
one or both categories during the entire incentive period (subject to a statewide
maximum of $500,000).
Fall Mystery Shopper Incentive
There’s still time to win $250 plus merchandise for your sales
associates. Mystery shopper visits will be conducted at
randomly selected Lottery retailers through December 14
(excluding Thanksgiving week). To be eligible to win,
you must:
$12,500
awarded
in first 2
weeks!
Showcase Lottery products
• Active retailers of six or more months as of August 23, 2013:
*minimum of 20 scratch-off bins
• Active retailers of less than six months as of August 23, 2013: *minimum of 12 scratch-off bins
Carry the right product mix
• ALL scratch-off bins are full (on-counter, in-counter and vending)
• The top ten games are out for sale (based on the statewide Scratch
Game Ranking Report)
• ALL new games for the current month are out for sale
Support with marketing (2 out of 3 below)
• The posted point-of-sale is current as listed in the Playbook
• At least one winner awareness sign is displayed
• All draw game playslips are merchandised and available
for players
Frequently Asked Questions
Can my customers use debit cards to pay for
Hoosier Lottery purchases?
Terminal Tips
1. Make sure to always confirm scratch-off ticket
orders upon receipt. This no longer happens
automatically. Remember, instant tickets now
arrive in white bag or a brown cardboard box.
2. Messages: When you see “Mail 1,” “Mail 2,” etc. in the status bar at the top
of the screen, you have one or more new messages. Touch , Mail then touch
the number next to the message you wish to read.
UPS shipping
Order by Tues. November 26 to have before Thanksgiving Holiday
•Orders placed by 3:30 pm on Tuesday November 26 will be delivered
Wednesday November 27.
•Orders placed by 3:30pm on Wednesday November 27 will be delivered
Monday, December 2.
New Computer Lab Aids
Indiana’s Veterans
As part of its community engagement
program, GTECH Indiana recently donated
a fully stocked computer lab — the first
Veteran’s Lab of its kind in the nation
— to the Hoosier Veteran’s Assistance
Foundation (HVAF) in Indianapolis, a
non-profit agency that provides counseling,
guidance, and transitional housing to
veterans and their families. GTECH Indiana
provided eight desktop computers, an
all-in-one printer, and a secure firewall, and
Microsoft contributed software.
Performance-Based Incentives
Your players have the right to use cash, check, money orders, travelers’
checks, debit cards, and credit cards to purchase Hoosier Lottery products.
The trend of people not carrying cash is rising, according to a recent
Nielson report, so your customers may appreciate the convenience of
adding Lottery products to their other debit card purchases. In fact, last
year the Boston Globe’s Small Business Blog suggested that as American
consumers continue to adopt electronic payment options, the lack of noncash options can be a competitive disadvantage. We’ve seen this firsthand;
a high-performing Indiana retailer saw a 25% drop in Lottery sales when it
stopped allowing debit cards at its locations.
Ultimately, it’s your decision what forms of payment to accept for Lottery
products, just like for all of the other products you offer. If your customers
aren’t using debit cards for Hoosier Lottery products, you are missing out
on added sales every day – and missing out on added commissions and
incentive eligibility.
We’re Listening to You
Wager Confirmation Reduced
Effective October 19, the confirmation screen will display for all wagers of $10
or more for Powerball and Mega Millions, and $20 or more for all other
draw games (down from $25 for all draw games). As always, touch YES to
place wager or NO to cancel wager.
Need Assistance?
GTECH Indiana CEO Connie Laverty
O’Connor, flanked by Indianapolis
Mayor Greg Ballard and Nick Vespa
of Microsoft, at the HVAF lab opening:
“This computer lab will provide critical
resources to help America’s heroes
find jobs,” said Mayor Ballard.
Customer Service & Player Support: 1-800-955-6886
7 days a week – 3:30 a.m. - 2:00 a.m.
Problem Gambling?: 1-800-994-8448
indianaproblemgambling.org
Questions and Suggestions: [email protected]
Must be 18 or older to play. Please play responsibly. If you or
someone you know has a gambling problem, help can be found by
calling 1-800-994-8448 or visit indianaproblemgambling.org. For
more information call 1-800-955-6886 or visit hoosierlottery.com.