VW HISPANIC BUYER’S GUIDE
December 2, 2015
VW HISPANIC BUYER’S GUIDE
Aid Spanish-speaking shoppers via translated editorial and video content
•
Custom editorial page
intended to inform
Hispanic shoppers
interested in VW
•
Includes VW brand
overview and model
summaries, translated in
Spanish
•
All recent KBB.com VW
model videos captioned
with Spanish subtitles
2|
Mocks are concept only. Actual design and layout of product is subject to change upon production.
VW HISPANIC BUYER’S GUIDE
Aid Spanish-speaking shoppers via translated editorial and video content
1
VW brand overview
2
Model summaries with
video (where
applicable*); videos play
within the image space
3
Click opportunity to see
the model’s Fair
Purchase Price
4
Dedicated space for
VW-created videos
5
Exclusive ownership of
ad spaces on the page
3|
5
1
2
3
4
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Inclusion of model videos subject to final editorial approval
TRAFFIC DRIVERS: OWNERS TEXT LINK & RETENTION CALL-OUTS
Capture VW Owners or New Car intenders who may prefer to consume
content in Spanish
OWNERS TEXT LINK
•
Integrated links at every
step of VW Owners’
valuation process
NEW & USED CAR RETENTION
CALL-OUT
•
Custom, native rectangle in
line with page content on
pricing path pages
•
Can click to VW.com
and/or Buyer’s Guide
4|
Mocks are concept only. Actual design and layout of product is subject to change upon production.
Conquesting
also available
for all units
TRAFFIC DRIVERS: BT AWARENESS
Reach Hispanic shoppers across KBB.com and promote VW’s guide
•
Targeted to users who
visited KBB.com’s
Carros Usados (Used
Cars) section
•
Generate awareness of
the guide to shoppers
who are likely to prefer
consuming content in
Spanish
•
Can also drive traffic to
VW.com
5|
Mocks are concept only. Actual design and layout of product is subject to change upon production.
THANK YOU!