H
THE DIGITAL CONTENT MARKET…
WHAT IS YOUR NEXT BEST ACTION?
Martyn Christian
Thomas S. Senger
Managing Partners
HYPOTHESES - 4 THINGS…..
1.
2.
3.
4.
Digital content market dynamics have changed significantly in last
2-3 years
Product & technology offerings are being upgraded, modified,
extended and trashed as the market goes through a major schism
Solutions offerings, Go-To-Market tactics and Vendor strategies are
all changing
What should you do next?
DIGITAL CONTENT MARKET DYNAMICS
1
DIGITAL CONTENT MARKET DYNAMICS
2012
2015
IBM
OpenText
Oracle
Microsoft
EMC
Hyland
(Lexmark)
10+ Other Vendors
over $10mn in
annual revenue
Source: Gartner Group
1
DIGITAL CONTENT MARKET DYNAMICS
Solution
Solution
Solution
1
DIGITAL CONTENT MARKET DYNAMICS
1
DIGITAL CONTENT MARKET DYNAMICS
1
9 funding rounds
$540mn in investment
< 500 staff
Launched Feb 2014
2.6mn users
800,000 Paying Customers
Blog – “Echo Chamber” … How easy it is to just hear the first piece of that analysis not the rest
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
2
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
2
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/
2
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
http://help.sap.com/saphelp_smp303svr/helpdata/en/7b/ff39bd70061014a4bdc5d53e26b803/frameset.htm
2
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
Cloud
SaaS
But where is the business value…?
Mobile
2
PRODUCT & TECHNOLOGY OFFERINGS ARE BEING
UPGRADED, MODIFIED, EXTENDED AND TRASHED
Cloud
SaaS
Mobile
2
11 funding rounds
$558mn in investment
< 1500 staff
Launched 2005
24mn users
34,000 Paying Customers
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
http://www.gartner.com/smarterwithgartner/the-rise-of-the-business-moment/
3
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
Blog - Content
Management is Now
Content Marketing
http://chiefmartec.com/2011/08/amazing-graphic-of-customer-experience-touchpoints/
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
http://jimsinur.blogspot.co.uk/2014/03/kofax-transform-2014-making-first-mile.html
3
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
3
Moments
Experiences
But where is the business value…?
Miles
SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICS
AND VENDOR STRATEGIES ARE ALL CHANGING
2 funding rounds
$220mn in investment
< 1100 staff
Launched 2002
8500 clients
3
Moments
Experiences
Miles
WHAT SHOULD YOU KNOW AND WHAT
SHOULD YOU DO NEXT?
WHAT SHOULD YOU KNOW AND WHAT
SHOULD YOU DO NEXT?
Moments
Cloud
SaaS
Mobile
4
$ Billions
Experiences
Miles
WHAT SHOULD YOU KNOW AND WHAT
SHOULD YOU DO NEXT?
Technology and
capability is becoming
more accessible and
more affordable –
every single day
4
Solutions, business
process apps, analytics,
insight and decisions
are becoming more
segmented and granular
– every single day
YOUR NEXT BEST ACTION……………..UNDERSTAND
.…PREPARE
…GROW
..NOW!
OUR CREDENTIALS