Mentus Partnerships
Global Reach
Next Door Service
Mentus Services
• Marketing and investor communications for over 32 years
• Shaping brand perception and building market value
Marketing
• Branding / Positioning
• Integrated Marketing
– Advertising
– Collateral / Direct Mail
– Interactive Strategies
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Product Launch
Interactive Marketing
– Websites
– Apps
Investor Relations
• Annual Reports
• Online Annual Reports
• IR Websites
• IR Apps
• Social Responsibility
Reports
• Capital Campaigns
• IPO Support
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Mentus Project Development Process
Partnering Components
PRINT
Discovery
Definition
Design
Delivery
• Conduct research
• Develop Creative Brief
• Frame look and feel
• Client feedback into design
• Integrate photos and copy
• 3 proofing rounds
• Supply camera-ready art,
production and proofing
• Obtain Clint approval
Objective: Achieve consensus
on key messaging
Objective: Integrate client input
into design phase
Objective: Integrate client
feedback to refine final design
Objective: Document printed
and delivered
• Determine project parameters • Concepts developed (3 min.)
Own
Client
Relation
STRATEGY
DISCOVERY
Discovery
• Determine interactive
requirements and objectives
• Select interactive media assets
• Evaluate competitive websites
Objective: Achieve consensus
on Annual Report objectives
OBJECTIVES
HOSTING
DEFINITION
Definition
• Develop information
architecture
• Create 3 interactive concepts
• Establish interactive
vocabulary
• Landing and home page
options
Objective: Integrate client
feedback into design
DESIGN
Design
• Refine website concept
• Build out website
• Determine final content
details
• Acquire images and videos
Objective: Align total
content with design
Retain
DELIVERY Client
Relation
Delivery
• Programming
• Integrate final copy, photos,
charts, etc.
• Test and upload site
Objective: Online Annual
Report live
OBJECTIVES
INTERACTIVE
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Partnering Drivers
• Instant access to new customers and markets
– "If I move into a market myself, it could take years, If I do it with a
partner, it could take months.”
Gene Slowinski, Rutgers Graduate School
partner at Alliance Management Group
• The halo effect
– "Doing an alliance deal with a major player clearly adds credibility to
a smaller organization, even if it doesn't have a bottom-line effect.”
Barry Sloane, CEO of Newtek Business Services
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Supply of additional capital
Access to technology or manufacturing processes
Access to established business relationships.
Broaden sales footprint beyond established regions
Mitigate business risk
National and Multi-national Reach
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World’s primary mobile channel access: CDMA –
World’s largest prescription company –
World’s older aerospace company –
World’s largest automotive parts company –
World’s largest jewelry company –
World’s largest food services company –
World’s largest pork company –
Largest hydroelectric company in China –
First U.S. company on Japanese exchange
First commercial biotech company –
First cancer drug in 22 years –
Leading U.S. skilled nursing provider –
Leading global EMS provider –
Leading global supply chain company –
Qualcomm
MedcoHealth
Curtiss-Wright
Delphi
Signet Jewelers
Sysco
Shuanghui
China Hydroelectric
Medicinova
Hybritech
Biogen Idec
Genesis Healthcare
Sanmina
Ryder System
Select Investor Clients
Partners
• Abernathy MacGregor
– Investing and M&A Deal Websites
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Feinstein Partners
LSNye Visualization
MavisMedia
MotionStrand
Q4 WebSystems
– Corporate and Investor Websites
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Radio Ranch
Thomson Reuters
West Coast Projections
Wordanista
Abernathy MacGregor
• One of a small group of high-end corporate, strategic,
and financial consultancies
– Founded in 1984, based in New York, with offices in Los
Angeles, San Francisco and Houston
• Huge deal-maker:
– Advised on 31 deals globally worth more than $66 billion in the
first half of 2013
• Works with partners when special expertise is needed in
specific countries
– International network of 10 agencies in 21 cities on four
continents
Abernathy Deals
Shuanghui International
Q4 WebSystems
Q4 is the market leader in online
Investor relations, social media &
mobile solutions:
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Corporate & IR Websites
Tablet and Phone Mobile Apps
Social Media Integration
Webcasting & Conference Calls
Best Practice Consulting
Customized to your unique needs.
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Established 2006
45+ employees
+300 clients
Global brands
Fortune 500 clients
REIT experience
NYSE subsidy partner
Q4 - Sample Clients
Q4 - 3 Screen Solution
Desktop
Tablet
Phone
Best Practice IR Website
Browser App Delivered through
Browser App via
Mobile Browser
Mobile Browser
Curtiss-Wright
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Curtiss-Wright
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IR Site Before
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Ryder Investor Website
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Agency Positioning
• Unequaled market background
– Three decades of investor positioning and marketing positioning
• Expertise positioning companies for capital markets
– Nearly 150 IPOs, along with their road shows.
• World-class integrated strategic branding, design
– Robust design process systemizing creative process
– History of over 32 years with 15,000 projects, 600+ ARs
– Award-winning annual report design
• Unparalleled client service
– Long standing client relationships
– We adapt to your way of working
– Budget and time sensitive
Mentus Partnerships
Global Reach
Next Door Service