Event
Management
.
Overview of Event Planning and Wedding management
Humans are sociable creatures.
We all love a “do”, whether it’s to celebrate weddings, birthdays, anniversaries, parades etc
or to promote something such as a product launch or a fashion show.
Its could be for educational reasons such as conferences, meetings or graduations or simply
to commemorate loved ones at funerals or memorial services.
“Event” could be purely social, business related or simply somewhere in between.
Whatever the occasion, it needs someone with organizational skills, creativity and
personality to make sure that it is remembered for years to come.
IT IS HARD WORK BUT A LOT OF FUN TOO!
OBEJECTIVES
MISSION
Executive
Summary
Market Analysis
Summary
• Market Segmentation
• Target Market Segment
Strategy
PRODUCTS AND
SERVICES “MUST”
Executive Summary
Mix tape media, The Event Planning Specialists, brings to the community of Mumbai a new
breath of air in the event planning market.
By combining :
•old fashioned values
• going the extra mile
• lead the market
•providing same quality results every time
Mix tape media is an equal opportunity business making its expertise and its products
available to help its customers plan their own events.
Party Packs (complete kits for their events).
Make hosting a party a snap, right down to refreshments..through affordable products and
services, Mix tape media aims to be the number one resource for any event.
Objectives
Mix tape media is a small business company aimed at the big time.
In order to reach its lofty goals, Mix tape media must focus on the mission behind
the vision.
It will take all the employees, owners and vendors daily living the vision that mix
tape media represents.
The vision manifest itself in following ways:
1. Be one of the top 10 or top 5, event planning specialist in Mumbai
2. Produce the same high quality results, every time.
3. Focusing on how we can add value to their event & to brand launches
Mission
In an ever changing, fast paced world, success is determined by good choices for lasting
effects.
•Communication is essential.
•Should strive to be the best choice of clients by helping ease their planning burden.
•Through consistent, predictable professionalism, Ensure a worry and hassle – free event at
a reasonable price.
• But not all our clients will be external. Mix tape has internal clients to serve. Mix tape will
strive to provide the same predictable and professional working environment to its
employees and contracted vendors, justly compensating them for their services.
• It is also a priority to make a comfortable living wage for its owner, staff etc
• Keeping in tune with the needs of the market, utilizing the latest technology and trends,
& daily mission of Mix tape; The Event Planning Specialist.
Products and Services “MUST”
•
Party Pack
-
Complete kit for the party. Includes decoration, lightening. Effects guide, disposable
theme cameras, cutlery, napkins, cups, punch mix recipe, thank you cards, invitations
theme music, table cloths, step by step planning putting together and hosting event.
•
Step-By-Step Guides
-
These booklets should include a calendar a map out the event, step by step guide on
what is needed for and how to put together a successful, worry free event, resources
information, popular refreshments with recipes, games and tips to put record books.
Includes birthdays for all ages, meetings, retreats, parties, vacations and special
occasions celebrations such as graduation , holidays, showers, weddings, and receptions
•
Event Planning Software
-
This cutting edge will allow the client all the resources and visual aids for their event
planning. They will be able to play with decoration themes, listen to theme music,
design invitations, thank you cards and will bring their event into the millennium with
cutting edge technology that is designed to save time and money.
• Resources Manual
- This valuable guide acts as a review for all the resources located in the surrounding area.
Ranking given to various services such as caterers, decorations, dick jockeys etc.
This manual gives the client the freedom of making a choice based on experience
Target Market Strategy
 Our target markets should be middle to upper-middle class families, couples,
individuals or private and public organizations.
We should choose these groups because their are most able to afford event planners and
have the least amount of time to spare for event planning in general. Families demand
attention, employees are over burdened and overwhelming details needed to plan large
events are too constrain to place on people not trained in the area of event planning.
 Fill the needs by being available to take the burden of planning so that people can spend
time on more important things like family etc.
 The demand for this services can only increase considering rise in incomes, population
and need for interpersonal relations in the workplace
Market Analysis Summary
Market Segmentation
- Private Organizations and business. Such as business, corporations and political parties
host the events on the largest scales. Therefore these events general larger revenues per
event. The majority of larger scale holiday functions will fall under this segment
•Public Organization
- Government agencies host many events every year. The second single largest segment , the
public sector can save money and give back to its community at the same time. These
events moderate with middle to low revenues generated. Majority of organizational family
functions will fall under this segment.
•will occur under this market segment
•AGE BREAKDOWNS
- Under 24:
The majority of weddings, graduations will fall under this segment
- Under 25-55:
The person fall into this age are employed, middle to upper class families.
The reason they choose is because they are too busy
to do it themselves.
-Age 56 and above:
People reached turning point of their lives..
Retiring, anniversaries, holiday parties, reunions
Market Needs
Should provide customers with a high quality planning service that specializes in both
corporate retreats for training purposes as well as product launch events, Mix Media
must seek to fulfill the following benefits that are important to customers:
PROFESSIONALISM – This is imperative as the service Company provides is, in
effect, a representation of the client corporation itself.
Competitive Pricing – The pricing scheme must be competitive to offer an incentive
for the customer to outsource these services.
Customer Service – The customer must get the sense that all their needs are being
met, regardless how small or inconsequential it may seem.
Digital media
Digital Marketing few pointers as to how you can integrate & try to make the event
successful!
1. Firstly , Have the company's Social Media Platforms in place like, Face book, Twitter,
LinkedIn, Google+ & YouTube.
2. Regularly update these platforms at least (Face book , Twitter & Google+ ) & share
with friends to keep them updated about the on-going & upcoming events being done
by the Company.
3. Create Events on Face book & Invite people by giving a brief description about the
upcoming events - this way you can keep a rough track of the audience which will turn
up for the event.
4. Before the event, Run a small campaign on twitter giving away 2-4 free passes for the
event (specially if its a music concert, etc)
5.
Could do Face book promoted adds/ use websites like Yahoo, Rediff etc for banner adds
On the event day :
Click pictures of the event pre event, the food, decor, etc live tweet with relevant hash tags
e.g. times food festival along with picture.
Click pictures during the events, live tweet with famous personality (if any) - encourage
people at the event to live tweet
post event ask for feedback
Create a face book album and update each album for different events, Invite bloggers to the
event, so they can write on the event. (This will help in Search Engine Optimization like a
brownie point for the company)
SWOT
STRENGHTS
•
•
•
•
Reputation
Industry knowledge
Competitive pricing within current market
Modern viewpoint gives fresh spin on a standard
service
• Provide something different unlike any
competitor in the market
• Enthusiastic about establishing new business
THREATS
•
•
•
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WEAKNESSES
•
•
•
•
•
No formal service/marketing department
Limited resources
New in the market
Need a unique offer/ service
Clients are familiar with certain event management
co. They will have to be convinced to try a new
company service.
• Need to ensure consistent high quality service to stay
competitive in the market.
Seasonal demand
Tough competitors
Company requires a great deal to expand clients
Strong networking required to expand
OPPORTUNITIES
•
•
•
•
New technology
Produce creativity
Quality of vendors
Leadership style will need to continue to match
increasing marketing expectations
What is a successful event?
 Good
turnout
 Good retention during the event
People seem generally satisfied and happy
( Speaker, topic, quality of facility and catering)
High level of participant engagement and interaction
 Positive and encouraging feedback
* Interest in attending future events
* Interest in organizing future events