Brand Standards Guide
Logo usage
• Two-Color Stacked Orientation: Our most commonly
used GetThere logo treatment is the two-color
stacked logo. The two-color stacked logo can
appear in the two approved color versions on the
right.
• Two-Color Horizontal Orientation: To ensure the
GetThere logo works in virtually every application, a
horizontal orientation has been provided. The twocolor horizontal logo can appear in the two approved
color versions on the right.
• One-Color Stacked Orientation: Designed for
applications in which you are limited to one-color
printing, the logo can appear all in black on a white
background, or all in white on a black background.
• One-Color Horizontal Orientation: Designed for
applications in which you are limited to one-color
printing, the logo can appear all in black on a white
background, or all in white on a black background.
2
Logo usage – what not to do
• The GetThere logo is our visual brand. Please don’t skew, stretch or
change the proportion of the symbol in any way or place it on
textured or patterned backgrounds.
• Please don’t change the font on the logotype. Never alter or re-
proportion the logotype in any way. Never use the GetThere “G”
without the company name.
• The GetThere logo should not be altered or re-proportioned in any
way or printed in other colors than the official corporate red or
acceptable black and white variations.
• The GetThere logo is the crown jewel. Please don’t change the
original artwork and do not add elements, such as a drop shadow.
Logo mark must be either red, black or white
• Do not crowd the logo. Always leave a border around the logo on all
sides at least as large as the “T” in GetThere.
• Multicolor logo and “A Sabre Company” signatures were phased out
in 2000. Do not use.
3