John Drummond, Kitchener Market 4-H Club
Elaine Manor, Prairie Winds 4-H Club
 Teaching
new skills while staying current
with times and trends
 Shrinking agricultural base means fewer
farms and rural kids
 Time to break the perception that “4-H is
just for farm kids”
 Opportunity for “bleed over” into
agricultural clubs
 New ideas, new challenges, new learning
 Reduce tedium and burnout for volunteers
 Are
 Still
not changing the face of 4-H!
deliver the “core values” of 4-H
 Members
still expected to meet Minimum
requirements
 Hands
on learning
 Oral
communications
 Skill
development
 Parliamentary
procedure
 Judging
 Community
 Social
outreach
recreation
 Attend
70% of meetings
 Complete
Record Book
 Complete
a communications project
 Community
 Attend
service as a club
Achievement Day
 2005,
25% of U.S. clubs were urban
 2013,
13% of 4-H Ontario members were
urban
 2014
– 3 Urban clubs in Calgary – 60+
members
 Affordable
meeting space
 Lack of awareness of what 4-H is all about
 Overcoming the stigma of 4-H being only
livestock related or for Farm kids
 Finding ways to incorporate the rural aspect
of 4-H into our clubs/projects
 Increased
understanding of what 4-H is all
about
 Agriculture
awareness
 Incorporating
 Recruiting
agriculture into urban clubs
urban members into agriculture
clubs
 New
projects/clubs to engage members
How do we get more
urban 4-H Clubs?
How do we recruit more
urban 4-H members?
How can we incorporate the
rural roots of 4-H into the
urban clubs?

4-H Urban Outreach has been in operation for 35
years, with a highly effective delivery model. 100%
of youth involved in our programming are
considered high-risk, living in challenging downtown
neighborhoods. Without the 4-H Urban Outreach
Program, these youth and families would have little
access to opportunity, community, and positive
youth development. Youth involved in programming
stay out of the juvenile court system, and nearly
100% show some improvement in academic and life
skills. Youth involved in consistent programming
have improved academically, taken part in the
community, shown leadership skills, and have
stayed away from risky behavior, among many other
benefits.