Customer Insight Appliance
Enabling retailers to understand and serve their customer
Customer Insight Appliance
Enabling retailers to understand and serve their customer.
Technology has empowered today’s consumers, forever changing the retail
landscape. Consumers are making informed purchases using smartphones,
social media and web search engines to maximize their options, boldly
redefining how and with whom they shop.
Retailers need better information and insight about their customers to
compete. IT organizations must support new ways to identify a customer,
integrate disconnected and siloed applications found throughout today’s
enterprise and manage growing data volumes that impede the scalability of
analytic applications.
Customer Insight Appliance
Customer Insight Appliance (CIA) integrates software, hardware and analytics
to create an omni-channel view of customers. Leveraging its smart,
adaptable and endlessly extensible architecture, CIA provides the flexibility to
bridge the digital and physical worlds now and into the future. Deployable in a
matter of weeks, CIA plugs into operational systems and makes a retailer’s
interaction with their customers fast, relevant and personal.
Key Features
Leveraging the unique parallel processing capabilities of the IBM Netezza
Analytic Appliance Platform, CIA provides:
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Flexible and scalable customer omni-channel data model.
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Data management utilities for input sourcing, integration and ongoing
maintenance.
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Customer behavioral segmentation and analytics.
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Best practice analytic reporting built on IBM Cognos utilizing CIA’s
flexible and expansive data model for unparalleled speed to insight.
What is CIA?
A leading edge customer insight
appliance built on the IBM Netezza
Analytic Platform, containing:
Analytic Database Appliance:
a purpose-built platform for retail data
warehousing and analytics projects.
Omni-Channel Customer Data Model:
a logical and physical model allowing
the addition of new sources, attributes
and hierarchies without the costly and
time consuming involvement of IT.
Data Management: tools and blueprints
for implementation and ongoing
maintenance of CIA.
Behavioral Attributes & Analytics:
rapid profiling of customer behavior,
representing responsiveness to the
retailer’s holistic value proposition.
Reporting & Customer Application:
a collection of best practices that
deliver customer insight within weeks
of deployment.
Customer Lifetime Value
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CIA analytics enable retailers to understand customer lifetime value,
to optimize marketing and customer service spend based on
customer value.
Improved ROI on Promotions
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Leveraging propensity and predictive analytics to understand 'what'
to offer a customer and 'when', increasing overall ROI and customer
satisfaction.
Customer Insight Appliance for Retail - Data Sheet
Faster Customer Segmentation and Marketing
Campaign Execution
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CIA’s embedded behavioral attributes can be
quickly scored without sending data to another
application or data environment. Quickly
delivering, near real-time, insights that enable
personalized marketing, communications and
offers that are more relevant to the customer.
Higher Conversion and Retention
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The rich set of customer behavioral information CIA
provides, leads to more informed customer
interactions, developing stronger retention and
loyalty for the retailer.
Flexibility
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CIA’s flexible data model supports the addition of new
data sources and the creation of new attributes, without
major change.
Scalability
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CIA leverages the underlying Netezza appliance
platform, that will easily scale as data grows.
Analytic Performance
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The CIA analytic platform is optimized to return complex
queries running against the lowest leaf level data, much
faster—10 to 100X— than any other database platform.
Key Technology Benefits:
Speed and Simplicity
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The CIA solution, deployed in just weeks, delivers
immediate results, without excessive consulting
services.
Access
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...providing multi-channel
customer insights with time-tovalue measured in weeks.
CIA reveals key behavioral attributes and other
customer analytics, which can be re-scored by the user,
to create targeted customer lists without help from IT.
Customer Insight Appliance for Retail - Data Sheet
Omni-Channel Customer Data
Model
Successful companies put customers at the
center of everything they do, competing on
the value they provide.
Using data from internal and external
sources to understand customers and
optimize services, they leverage advanced
analytics to help improve and personalize
customer service and utilize insight delivery
schemes to embed smart information into
the extended enterprise.
From the start, CIA was designed to handle
massive amounts of data and increasingly
sophisticated analytics most data warehouse
environments struggle to support.
Successful companies put customers at the
center of everything they do.
CIA Data Model Module
Key Features
The CIA Data Model harmonizes enterprise
customer data assets to create a single view of
customers across channels, touch points and time,
providing analytics that build richer, more profitable
and lasting customer relationships.
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Includes Logical and immediately deployable Physical
models.
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Optimized for massively parallel processing.
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Presents a single, integrated view of the customer for
analytics and operations.1
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Supports known and anonymous customers.
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Roots behavioral attributes embedded into the model.
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Supports unlimited Customer Segmentations, whether
defined externally or on the CIA platform.
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The end-to-end CIA Solution supports:
The model leverages the massively parallel
processing (MPP) environment of the IBM Netezza
Analytic Appliance to provide a high performance
environment that is both scalable and flexible.
The CIA Data Model, both logical and physical, is
extensible, allowing the addition of new sources,
attributes and hierarchies without the costly and time
consuming involvement of IT to implement
modifications.
CIA’s expansive and expandable data model combined
with a hyper fast IBM Netezza Analytic Appliance will
provide your business with first to insight/first to action
capabilities.
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Main (Base) Database
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Staging
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Reporting
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Processing Status
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Metadata
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Semantic Layer
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Data Quality
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Creation of integrated customer leverages matching algorithms that align
physical and digital touch points using Aginity’s Customer Identification
Solution.
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Customer Insight Appliance for Retail - Data Sheet
CIA Data Management Module
Data Management
The Data Management Module is a collection of best
practices that help you avoid costly production delays and
design a solid and sustainable end-to-end data
management process.
The CIA Data Management Module leverages Aginity’s
tools and best practices for accessing, loading and
extending the Customer Insight database, improving
delivery speed and reducing the expense of ongoing
maintenance.
Typical data warehouse solutions focus on short term
implementation goals, building one-off routines for every
new data source, reporting need and extract. In many
cases, slow IT responsiveness results in analysts loading
their own data and an “accidental architecture.”
The CIA Data Management Module, combined with a
flexible data model, allows you to avoid these issues by
providing tools and blueprints for implementation and
ongoing management of CIA.
...improving delivery speed and reducing the
expense of ongoing maintenance.
Key Features
Key Technology Benefits
The Data Management Module contains the blueprint
for an Extract Transform Load (ETL), Extract Load
Transfer (ELT) or hybrid approach to managing and
supporting CIA in your production environment.
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Wizard driven utilities optimized for the Customer
Intelligence Appliance.
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End-to-end support of the data warehouse life cycle; from
inputs to outputs.
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Best practice examples, code and utilities to be used as
is or as detailed models.
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SQL patterns and examples for quick construction of
on-going CIA operations.
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A blueprint that IT organizations can use to grow the
number of input sources that become part of CIA.
The module provides support for:
Input
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Source mapping to the target model
Surrogate key management and generation
Data capture changes
Relationship creation
Enrichment
• Segmentation
• Behavioral attribute generation
Output
• Star schema generation
• Wizard driven dimension generation
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Customer Insight Appliance for Retail - Data Sheet
Behavioral Attributes & Analytics
CIA provides a rich set of behavioral attributes
effectively creating a multidimensional view of each
customer.
This view enables differentiation based on
behavior. These measures, coupled with the CIA
Data Model and the IBM Netezza Analytic
Appliance, facilitate rapid model creation and
scoring. A foundation of customer understanding is
formed, that grows and adapts to changing
behavior, channels and identities over time.
With CIA, retailers improve their speed to market
with predictive analytics, effectiveness of offers and
relevancy of messaging, all within one tool.
A clear picture of customer lifetime value so retailers can optimize
spend and improve customer loyalty.
CIA Behavioral Attributes Module
Key Benefits
The behavioral attributes embedded in the CIA data
model enable rapid profiling of customer behavior.
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Faster, richer customer segmentation and marketing
campaign execution
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Multidimensional segmentation models
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Higher conversion and retention rates
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Improved ROI on promotions
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Improved customer lifetime value
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360-degree customer view
This includes preferred channel for purchase, product
categories purchased, propensity to respond to
promotions, price sensitivity, frequency of web site or
store visits, average total lifetime purchase size (across
all channels or in a specific channel), and time elapsed
since last purchase.
Using these attributes, retailers can create focused
customer target lists that result in a high ROI when
executing campaigns and offers. They also seed
merchandising decisions like assortment planning and
pricing optimization.
The result is sophisticated customer experience
planning; enabling the rapid development of
customer-based strategies and performance
objectives and the implementation of a truly
customer-driven go-to-market approach.
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Customer Insight Appliance for Retail - Data Sheet
Reporting & Customer Application
The CIA Reporting and Analytics Module is a
collection of best practice analytics and reports
allowing you to gain customer insight and take
action, within weeks of deployment.
Retailers need visibility into customer behavior
across devices and channels to understand
questions such as multi-channel purchase intent
and marketing response, then profile and act
directly with those customers. Retailers also need
to know the impact product decisions have on
these customers.
Using the IBM Cognos platform, CIA includes a
set of pre-defined KPI’s, dashboards and analytic
reports made available to users automatically, as
part of the deployment process.
Create ROI and benefit within
weeks of deployment.
Key Benefits
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Retailers gain insight and value from the CIA
solution quickly, creating ROI and benefit from the
project within weeks of deployment.
CIA’s analytic reporting capability leverages the
embedded CIA Behavioral Attributes and easily
incorporates externally defined segmentations and
direct marketing target lists.
CIA extends traditional reporting from insights
to one that creates and measures actionable
results.
CIA Reporting Starter Kit Features
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Configurable top-level dashboard with KPI’s.
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Drill-across functionality to understand who is
responding, buying and the kinds of customers retained
and lost.
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On-the-fly segmentation that incorporates Behavioral
Attributes and other segmentations.
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Key reports include:
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Customer profile
Cross-channel market basket
Cross purchase
Customer lifetime value analytics
Segment migration
Campaign response
Top products
On-the-fly segmentation
Customer Insight Appliance for Retail - Data Sheet
We are thought leaders in Big Data and
Scalable Analytic Solutions. We combine
this experience with industry-proven Best
Practices to deliver value to our customers
every 90 days. Our method, Velocity
Suite,™ accelerates Time-to-Benefit
without sacrificing quality.
When data drives your business - think aginity.
To learn more about the CIA Solution, email
[email protected]
© Copyright Aginity LLC 2012
Aginity LLC
1603 Orrington Avenue
Suite 1250
Evanston, Illinois 60201